Creative Works: including Citroën, PlayStation and This Girl Can

This Girl Can is back with an updated campaign celebrating the inventive ways women have stayed active and fit activity into their lives during the pandemic, inspiring women to do the same through brilliant real-life stories.

Created by FCB Inferno and launched by Sport England in 2015, This Girl Can aims to close the gender gap around activity levels for men and women and is built around the insight that a fear of judgement – of not being good enough, of not looking the part, or of prioritising the wrong thing is the unifying barrier preventing women from being as active as men.

The refreshed advertising features women from the original campaign and some new faces and aims to inspire by showing them fitting activity into their own lives – in their own way, and in their own time. It includes Katy, 43, who founded ‘Blaze Trails’, a community of walking parents and children during lock down. Walking with her baby on her back and her toddler for company helped her cope with feelings of isolation in lockdown. There’s also Aneesa, a 43-year-old mother of two from South London, who lost her income at the beginning of lockdown so started attending HIIT and dance sessions over Zoom instead. She’s met an entire community of new women as a result.

As we all continue to adjust to working remotely, Microsoft Teams has introduced new features to help people stay connected and work together by making meetings more dynamic, productive, and engaging.

The campaign from Microsoft and McCann New York, 'More Ways to be a Team'demonstrates how the newest features in Teams continue to push this spirit forward. We see the magnetic power of Together Mode, how Whiteboard enables teams to share ideas, and the new way to see more people in Large Gallery View.

The campaign uses engaging visual metaphors to communicate how Teams enables organizations to work together in new ways, and inject the personal connection that people experience when working in the same physical space. With the help of superheroes, sand artists and an astronaut, Microsoft explores what it means to come together, and collaborate in the same place. This campaign features 3D animation, illustration, live-action, and shows how each of these tools are giving people more ways to be a team.

“More Ways to be a Team” launched August 26 in the US across TV, digital video, digital display, social, PR, and search.

BMB has created a new advertising campaign for paint and wallpaper brand Farrow & Ball’s Modern Emulsion. ‘Relax, it’s Modern Emulsion’, as international, multi-media campaign hat heroes the stain resistance of Modern Emulsion and shows how Farrow & Ball paint is tough enough to meet the needs of life at home.

The work will run across video-on-demand, social media, digital out of home and print from 14 September for four months – in the UK, US and France.

Three commercials depict homeowners taking over-the-top measures to protect their newly painted walls from a range of guests, and their undue paranoia that their walls will be ruined by stains.

Independent charity GambleAware and The Safer Gambling Board, whose mission is to keep people safe from gambling harms, have launched a campaign aiming to encourage people to pause and reconsider before they place a bet they may regret.

The push was created in partnership with creative agency M&C Saatchi and is the second major campaign to launch as part of BeGambleAware and The Safer Gambling Board’s broader ‘Bet Regret’ initiative, which promotes safer gambling, primarily amongst men aged 18 to 34.

Timed to coincide with the start of the football season, the campaign includes two films featuring people who are about to place ill-considered bets. The unsuspecting gamblers are each interrupted by a wrestler, who pins them down until they agree to ‘tap out’ of their betting apps, saving them from Bet Regret.

The campaign was produced during lockdown using exceptional quarantine measures to allow physical contact with amateur wrestler Adam Kirby, who stars in the ads.

Citroën’s latest campaign, a charming animated film series telling the history-steeped stories behind some of its most iconic vehicles. Titled Créateurs De Comfort, the eight-film series is inspired by Citroën’s 100+ years of innovation in automotive comfort.

The animation cells have also been adapted into a Marvel-style graphic comic entitled Incredible Comfort Tales, which will be made available to Citroën fans and stocked in the Citroën Boutique Lifestyle store.

Gillette is unveiling the latest phase of its 2020 NFL campaign, anchored by a new TV spot, featuring NY Giants all-pro running back Saquon Barkley, as he showcases what you can achieve on and off the field when you treat every day like it’s game day. The commercial, which opens the NFL season, is from Grey New York and award-winning director, Nicole Ackermann.

This season is going to be different than any NFL season that came before it. But what does not change is the preparation and mindset that’s needed to be your best. That’s what’s on full display in Gillette’s newest commercial, “Every Day is Gameday,” as Saquon goes through his own pre-game ritual to get into the right mindset. 

Vans and BJ Betts have joined forces for the first-time to deliver a new range of 'Made for the Makers' product. The legendary American tattoo artist and graphic designer combined his distinct aesthetic with three classic silhouettes from the California footwear label to create an assortment of functional, military-inspired styles.

Tapping into the ornate designs that he’s become known for, Betts worked with Vans to update a trio of Classics—the Old Skool, Authentic and Slip-On, featuring original camouflage patterns in muted military-inspired colors. Each of the styles feature mixed suede and canvas uppers in liquid and dirt repellant Vansguard® coating with camouflage UltraCush sockliners and Vans’ “Made for the Makers” benefits including slip-resistant, vulcanized lugged outsoles, maximizing comfort without sacrificing personal style.

Betts’ rendition features the addition of pull tabs at the heel, with digits representing his birth year (’71), alongside the original Vans style numbers.

Fiverr has unveiled a new global ad campaign that tells the story from the perspective of 3 very different businesses (an antique furniture shop, a hydroponic farm, and a pizzeria), putting the spotlight on small business owners.

It provides a view into the challenges they faced because of the pandemic, and the changes they have had to make in order to adapt to a more digital world.

In addition to the campaign, Fiverr will be rolling out an evolution of its brand identity, which has been developed by UK agency Koto. While this evolution holds onto the essence of the original Fiverr brand, it is also visually emblematic of how the company has matured throughout the years. It includes a new logo, a broadened color palette, bold two typeface typographic system and bespoke word marque.

Ahead of the upcoming election, Latina Moms are taking over social media pinky promising their kids they’ll #votelikeamadre on 3 November to fight climate change.

The campaign is being spearheaded by the most recognizable Latino moms from across music, television, film, and business, including Jennifer Lopez, Eva Longoria, Salma Hayek, Zoe Saldana, Jessica Alba, Jordana Brewster, Joy Huerta, and Desi Perkins, to name a few.

#VoteLikeAMadre urges moms to fight for their kid’s future by electing leaders with aggressive plans to fight climate change. 

A long-form spot sits at the center of the campaign and launched this week across social, programmatic video, and educational posts on Instagram @votelikeamadre. You can check out the #VoteLikeAMadre website here. The effort also includes paid media, social, programmatic video and display, Pandora radio, and DJ live reads. The national campaign will remain in market through Election Day on Tuesday, 3 November. 

Premier League stars Harry Kane, Marcus Rashford and Alex Oxlade-Chamberlain have surprised deserving fans by turning up on their doorsteps with a special gift ahead of the 2020/21 Premier League season.

Chosen for their love of the game and for helping their families and local communities during the Covid-19 lockdown.

The shocked fans were surprised by the Premier League stars and given a Coca-Cola ‘Watch From Home’ gift box containing everything they need to watch the upcoming 2020/21 Premier League season from home, including their club’s brand new Premier League shirt and Coca-Cola zero sugar product.

7 years after it started operating, France’s low-cost train service TGV Ouigo offers the possibility of traveling all over France by high-speed train at discount prices. 

This past July, Ouigo inaugurated its new Paris-Lyon line, from city center to city center in only two hours, with a new brand promise of "smart travel" in France at high speed and low costs. 

For the occasion, Ouigo and Rosapark once again joined forces to launch a new campaign: 'Traffic Jam'. 

Since 10 August, motorists taking the road between Paris and Lyon might have come across an unusual new activation, created by Ouigo’s agency Rosapark, on the back of one of 200 trucks. A new outdoor campaign that aims to surprise and playfully pokes fun at drivers stuck in traffic jams, while calling attention to Ouigo’s low prices. The communication campaign also popped up in cars through messages relayed on Waze. 

Sony Interactive Entertainment has released its latest spot devoted to the PlayStation brand. 

Its release marks an exciting time for PlayStation and it hopes to raise the bar for its fans, the new spot serving as a metaphor for the journey that fans will embark upon to a new era in entertainment.  

This new PlayStation brand spot, the latest with creative agency, adam&eveDDB, is now live.