Premium:
There’s a lot of brands and agencies spreading the love this Valentine’s Day from Galaxy celebrating the thrill of ‘The Chase’ to Burger King introducing some very grown-up meal deals among others.
Of course, being completely impartial here at The Drum, we couldn’t pick just one Valentine so we’ll leave that up to you.
As always with our Creative Works you can share the love by voting on the work you like best by rating it out of five and you never know, some lucky brand might just find itself as our Valentine’s Ad of the Day.
P.S. If Valentine's isn't your thing why not check out the brands that celebrated Galentine's Day instead including Asos, Marks & Spencer, Accessorize and more.
Big Al’s Creative Emporium: Bank's Beer 'Tells it like it is '
Agency: Big Al’s Creative Emporium
Client: Bank's Beer
Date: February 2017
Ditch the red wine and roses, Valentine’s Day is a time for lovers… of sport, and Banks’s Beer have sent out a timely reminder not to forget February 14 – because it’s darts night.
The mischievous ad is part of the brewery’s Tells It Like It Is campaign. It combines real graffiti from independent artist Graffoflarge with the brewery’s social platforms to create a witty social commentary in line with the brand’s West Midland roots.
Devised by Big Al’s Creative Emporium, the campaign is a daring attempt to increase the popularity of Banks’s Amber Ale and reassert a cultural identity for the traditional pint.
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The Full Service: Coco De Mer 'Take your breath away'
Agency: The Full Service
Client: Coco De Mer
Date: February 2017
The new film Rankin has created for luxury British lingerie brand Coco De Mer, follows X the Movie which he created for the brand with he created for the brand back in 2015 called - X The Movie.
The new film has an anti-valentines day message attached to it and is about empowering women to take back control of Valentine’s Day. It stars Pamela Anderson - who will become the Global Brand Ambassador for Coco De Mer brand going forward.
Credits:
Strategy, creative, production : The Full Service
Creative copywriter: Ralph Mathers
Managing director: Maruska Mason
Director: Rankin
Additional credits: Production: Nick Forbes Watson & Jordan Rossi
Director of photography: Tony Miller
Hair: Jonathan Connelly
Make up: Andrew Gallimore
Nails: Kelly Shenton
Styling: Anna Hughes-Chamberlain
BTS: Chris Fernandez
Creative copywriter: Ralph Mathers
Managing director: Maruska Mason
Director: Rankin
Additional credits: Production: Nick Forbes Watson & Jordan Rossi
Director of photography: Tony Miller
Hair: Jonathan Connelly
Make up: Andrew Gallimore
Nails: Kelly Shenton
Styling: Anna Hughes-Chamberlain
BTS: Chris Fernandez
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Umbro: Umbro 'Michail Antonio celebrates his love'
Agency: Umbro
Client: Umbro
Date: February 2017
West Ham United’s Michail Antonio is known for his goal celebrations, and he’s celebrating this special love on Valentine’s Day. Watch as Michail and a female friend show their passion in a hilarious and unexpected way…
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AMV BBDO: Galaxy 'The Chase'
Agency: AMV BBDO
Client: Galaxy
Date: February 2017
Galaxy Chocolate has launched its new film, Chase, for Valentine’s Day.
Directed by Juan Cabral, the film provides a soulful and modern take on the classic love stories we’ve come to expect at Valentine’s. It reflects the simple reality of our increasingly busy lives and the importance for us all to make time to find pleasure in the world around us.
Credits:
Creative director:Nicholas Hulley, Nadja Lossgott
Art director:Diego de Oliveira
Copywriter:Caio Giannella
Additional credits: Agency account man: James Drummond, Robyn Rieu, Callum Raines
Agency producer: Darapen Vongsa-nga
Media Agency: MediaCom
Production company: MJZ
Director: Juan Cabral
Production company producer: Stephen Johnson
Post production company: MPC
Audio post production: 750mph
Art director:Diego de Oliveira
Copywriter:Caio Giannella
Additional credits: Agency account man: James Drummond, Robyn Rieu, Callum Raines
Agency producer: Darapen Vongsa-nga
Media Agency: MediaCom
Production company: MJZ
Director: Juan Cabral
Production company producer: Stephen Johnson
Post production company: MPC
Audio post production: 750mph
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SMACK: Ted Baker 'Love Bites'
Agency: SMACK
Client: Ted Baker
Date: February 2017
Leading fashion and lifestyle brand Ted Baker have teamed with digital creative agency SMACK for a fourth year running, to launch their annual digital Valentine’s Day campaign.
The creative studio was commissioned to create a digital activation to complement Ted Baker’s 2017 Valentine’s Day campaign, Love Bites. SMACK have developed a desktop and mobile responsive game hosted on the Ted Baker website, available for customers to play on mobile, desktop and tablet.
Launching on 6th February, the campaign will be rolled out in the UK, USA, Germany, France and The Netherlands until 14th February. SMACK is also creating supporting social video content for the campaign which will launch on Ted Baker’s popular social channels.
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Droga5 London: Ugly and Forgotten 'Ugly and forgotten '
Agency: Droga5 London
Client: Ugly and Forgotten
Date: February 2017
Around 25 million Valentine’s Day cards are exchanged in the UK every year - invariably festooned with pictures of cute anthropomorphized animals. But this year, why not swap the fluffy kittens and mice with glasses of Champagne for a more aesthetically-challenged creature – and help save it from extinction?
A quirky new range of Valentine’s Day cards has gone on sale featuring “ugly and forgotten” endangered animals, with all profits going to charities supporting the endangered animals that feature on the cards. After all, beauty is in the eye of the beholder and these cool cards carry a heart-warming but serious message at a time when our thoughts turn to love.
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BrandOpus: Mr Kipling 'Who needs chocolate when you have Mr Kipling'
Agency: BrandOpus
Client: Mr Kipling
Date: February 2017
The brief was to create limited-edition packaging for some of their most popular treats but with quirky messages to evoke the spirit of Valentine’s Day. Mr Kipling have a history of releasing seasonal ranges for Halloween, Christmas and Easter, and following a successful Valentine’s Day edition of their ‘Fondest Fancies’ last year they decided to redesign all the favourites this Valentine’s Day.
The messages are reminiscent of Love Hearts and the humorous, fuzzy feeling you get when you receive a special message from your Valentine. The treats lend themselves to a play on words for the messages Fancy a kiss with a French Fancy or Love you Cherry much for Cherry Bakewells.
From Battenberg to Bakewells these treats bring Valentine’s Day to life in a fun, distinctive way that still represents the same quality and craftsmanship you expect with Mr Kipling, but with a little bit of romance and a lot of personality baked in.
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Aesop: NHS Blood and Transplant 'Share your spare'
Agency: Aesop
Client: NHS Blood and Transplant
Date: February 2017
NHS Blood and Transplant department uses Valentine’s Day to land a tricky message about organ donation, this time hoping to raise awareness of donating to while you’re still alive.
Credits:
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TMW Unlimited: Dogs Trust 'A tail of true love '
Agency: TMW Unlimited
Client: Dogs Trust
Date: February 2017
TMW Unlimited has created a new viral campaign for the Dogs Trust reminding dog owners that loving your pet means loving scooping their poop too – just in time for Valentine's Day.
The Big Scoop Campaign features a minute long film showing the love story between one man and his dog.
Created as a pastiche of black-and-white romantic French films, the ad sees the pair go on long romantic walks together, having a bite to eat, watching the sunset and generally enjoying being in each other's company. It ends with the responsible owner showing his biggest declaration of love for his dog: scooping up his poop and putting it in a bin.
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BBR Saatchi & Saatchi: Splendid 'Valentine is gross '
Agency: BBR Saatchi & Saatchi
Client: Splendid
Date: February 2017
Splendid – the bitter dark chocolate brand that operates under the "When you grow up you'll get it" tagline - has been tormenting kids for a few years now.
The way our brand sees things, some things can only be appreciated when you grow up and that probably includes the whole boys & girls, love & romance thing.
Want proof? Just watch our ad and take a look at what our kids had to say about that.
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Leo Burnett Israel: Burger King 'Valentine's adult meal'
Agency: Leo Burnett Israel
Client: Burger King
Date: February 2017
Kids have got their "Kids Meal". But what about grown-ups? Adults? Shouldn't they have their own meal too? At least on Valentines?
Burger King Israel presents: THE VALENTINE’S ADULT MEAL.
with 2 Whoppers
2 packs of French Fries,
2 beers
2 packs of French Fries,
2 beers
and a romantic ADULT TOY inside.
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POSSIBLE: Callier '#LoveCallier'
Agency: POSSIBLE
Client: Callier
Date: February 2017
Switzerland’s oldest chocolate brand, Callier, has decided to eschew the commoditisation of St Valentine’s Day by partnering with digital creative agency, POSSIBLE, and revered Columbian illustrator, Alejandro Girlado, to celebrate moments that really matter to couples.
Using Twitter and Instagram, couples are encourage to upload photographs of themselves and tag these special moments with #LoveCallier. The brand’s favorites will then be recreated in a series of specially commissioned artworks by Alejandro Girlado, which will be celebrated on 14 February through Callier’s social channels.
The illustrations will also be printed in large format and coupled with a personal message and selection box of Callier chocolates. This unique gift will then be sent to the selected couples just in time for Valentine’s Day, creating a new and special memory in their history together.
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BBDO Toronto: Take Note 'Notes - a life story, a love story'
Agency: BBDO Toronto
Client: Take Note
Date: February 2017
An emotional short film released by west end stationary store, Take Note, reminds us of the power of putting pen to paper. The 4-minute long piece tells the life-long story of a relationship between two people from the notes they leave each other.
Released in time for Valentine’s Day, this love story is particularly poignant given the dominance of today’s digital communication. Texts, emails, and posts have largely replaced the role that handwritten letters, cards, and notes once served. In fact, a study by Docmail found that 1 in 3 adults hasn’t had reason to handwrite anything for six months.
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Prohibition PR: Interflora UK 'The Ultimate Proposal'
Agency: Prohibition PR
Client: Interflora UK
Date: February 2017
'The Ultimate Proposal' sees Interflora searching for the UK’s ultimate creative proposal idea – from surprise holidays to guerrilla theatre performances and sky writing – and then making it come true ahead of 14February.
However, the catch is it will all be a complete surprise to the recipient, with Interflora secretly organising and filming the whole process with help from the proposer themselves, before releasing a video of the experience online in time for Valentine’s Day.
The campaign is inspired by the growing online trend for extravagant public proposals, which are often filmed and posted to video sharing sites, as well as by Interflora’s own research, which highlights the growing pressure for couples to get engaged in an extraordinary and memorable way.
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Postbug: THE GREEN PARTY '<3 democracy '
Agency: Postbug
Client: THE GREEN PARTY
Date: February 2017
Jeremy Corbyn is the most loved man in Westminster this week as he's set to get piles of Valentine's cards. The Green Party has launched a campaign to rally support around its "<3 democracy " campaign and is asking the Labour leader to fall in love with proportional representation. By Sunday morning, around 130 party members had used the website to post their cards to the Labour leader.
Green Party members all have the opportunity to send a real picture postcard Valentine's greeting to Jeremy Corbyn through the post following an initiative created by the Green Party and PostBug, the many-to-one postal sending tool for campaigners, NGOs and charities.
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