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Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.
Scroll through the latest work from the likes of BBC, Public Health England, Weetabix and more, then click through to the global Creative Works site and see what stands out.
For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.
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: 'Team Zero'
Agency:
Client:
Date: January 2021
Budweiser Zero, Budweiser’s first zero-alcohol brew, launched a new campaign, Team Zero, to support consumers through Dry January.
Dry January is an opportunity to start the year by taking on new goals, challenges and ambitions, but is never easy to do alone. This year, a group of coaches and athletes from the US, UK and Canada, known as Team Zero, are rallying together to keep each other motivated and encourage consumers along their Dry January journey. This is Budweiser’s unique take on the new year tradition, providing an opportunity for those who still want to enjoy the taste of beer in January while committing to having no alcohol.
From December 30 through the end of January, participants 21+ will be able to join Team Zero, composed of Darius Slayton, wide receiver for the NY Giants and Kevin Kisner, American golf pro in the US, supported by Budweiser Zero co-founder Dwyane Wade. Jordan Henderson, England National Football team; Paul Bissonnette, former professional Canadian ice hockey player and Georges St-Pierre, Canadian UFC champion round out the global Team Zero, encouraging participants to join the team at JoinTeamZero.com.
Credits:
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: 'Go Easy On Yourself'
Agency:
Client:
Date: January 2021
TBWA\London has created a new brand platform and campaign for the pladis-owned low calorie snack brand ‘Go Ahead’ which pokes fun at the extremes of the health fads people take on in January and the lengths people go to in order to be “healthy”.
Launched on 1 January, the campaign hopes to encourage people to go easy on themselves at a time when we could all benefit from doing so, and especially when barraged by “new year, new you” messaging.
The humorous films introduce two women at their wits ends, one trying to make her own almond milk with her bare hands, and the other forcing down an obnoxious looking smoothie in the name of virtuous eating. The films end with a shot of the less stressful and kinder alternative – having a low calorie Go Ahead snack, and signs off with the line: ‘Go Easy On Yourself’.
Credits:
Creative Director: Henry Hitchcox
Creative Team: Cyndall McInerney and Olly Fernandez
Strategic Partner: Elisa Edmonds
Business Director: Emma French
Senior Account Manager: Chris Johnson
Head of Production: Poppy Manning
Production assistant: Anya Culling
Integrated Producer: Duncan Collins and Felicity Bingham
Designer: Aaron Janagal
Production company: Hoi Polloi Media
Director: Jonas McQuiggin
Exec Producer: Pete Shuttleworth
Producer: Archie Johnston Stewart
Editor: Dan Ogunsanwo @TBWA
Animator: Simon Williams @ TBWA
Post Production: TBWA
Sound: Soho Voices
Media Agency: MGOMD
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: 'Have You Had Yours?'
Agency:
Client:
Date: January 2021
The UK’s number one breakfast cereal, Weetabix has returned to TV screens with a topical and light-hearted New Year creative. The campaign will encourage the nation to start the day right with versatile, inspirational recipe ideas and will feature the by-line now synonymous with the brand – ‘Have You Had Yours?’.
The £2million campaign, set to reach 70% of the UK population five times each[2], will run across TV, Video on Demand, online and social media platforms through January and February. Retailer-specific activity includes online advertising via Criteo and ‘Pay Per Click’ investment to ensure Weetabix is top of mind for the health-seeking audience, as up to 30% of Weetabix sales are now made online[3].
To support the ATL campaign, instore and online retail will feature a ‘Superfood’ message highlighting Weetabix Original and Oatibix’ nutritional benefits, including 100% wholegrain, high in fibre and added vitamins and minerals, helping shoppers to make healthy choices this New Year.
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: 'Better Health'
Agency:
Client:
Date: January 2021
With Covid-19 still rearing its ugly head, Public Health England (PHE) is inspiring people to get healthier in the UK, to help combat its escalating death toll.
Compared to last year, almost half of the population (43%) feel more motivated to make changes to their life in January, due to the coronavirus pandemic.
The new year campaign 'Better Health' aims to encourage the nation to works towards a healthier lifestyle - whether its losing weight, getting more active, looking after their mental wellbeing, or giving up smoking, offering a variety of tools and apps to get them started.
Credits:
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: 'Carlsberg 2:0 - Probably the Best Beer in the World '
Agency:
Client:
Date: January 2021
After spending the past few years going back to its Danish roots, back in October Carlsberg made the landmark move to reconfigure its agency roster, placing Grey Europe at the heart of its global strategy. The move retained Fold7 but it would now only work on local UK campaigns, and on DraughtMaster and Carlsberg-owned Kronenbourg 1664 outside of the UK.
And so, three months down the line, Carlsberg has showcased the first work since the news was announced - a continuation of 'The Danish Way' campaign that was set up by Fold7 back in 2017, that once again returns to Mads Mikkelsen.
Promoting its alcohol-free Carlsberg 0.0 (to dovetail with 'Dry January') the advert sees Mikkelsen back on his bike, cycling around Copenhagen, enjoying life with clarity - thanks to the no alcohol.
Credits:
Client: Carlsberg
Global Brand Director: Julian Marsili
Senior Global Brand Manager: Eric Yves Schmidgall
Head of Marketing & Sponsorship, Denmark: Christopher Bak Billing
Global Brand PR Manager: Sam Wainwright
Creative Agency: Grey Europe
Chief Creative Officer Grey Europe: Javier Campopiano
Global ECD, Carlsberg: Emiliano Gonzalez De Pietri
Chief Strategy Officer: Lars Samuelsen
Creatives: Andreas Hoff, Sam Haynes, John Gibson
Account Directors: Jeremy Pyne, Charlotte Porsager
Account Manager: Christoffer Jensen
Executive Producer: Casper C. Rasmussen
Production Company: Canada
Production Company Producer: Marta Argullós
Production Company Executive Producer: Natali Sussman
Director: Miguel Campaná
Composer: Alexis Estiz
Band/artist: Alexis Estiz
Studio: Pickle Music
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: 'Tomorrow Begins Today'
Agency:
Client:
Date: December 2020
'Tomorrow Begins Today’ aims to drive re-appraisal of NatWest, modernising the bank to achieve sustainable growth.
Inspired by the NatWest Group purpose (to champion potential, helping individuals, families and businesses thrive) ‘Tomorrow Begins Today’ shows how NatWest empowers you to take actions today, so you can achieve your goals for tomorrow sooner.
Developed by The&Partnership, the campaign shows how taking small, simple steps, right now, like using the NatWest app to set a Savings Goal or track your spending against a budget, can make a positive difference to your financial future. ‘Tomorrow Begins Today’ is an aspirational promise, that NatWest will empower you to get where you want to be, and a rallying cry to stop procrastinating and take action. After all, starting can often be the hardest part, especially when it comes to getting your money in order.
The campaign ‘soft’ launches with radio, digital audio, social and print in December, with media planned by Zenith. The simplified, full-funnel comms plan unifies our motivating proof-points under our Big Idea, ensuring we change minds and behaviours. Further activity, including TVC, OOH and partnership, will follow in Q1 2021.
Credits:
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: 'The Chicken'
Agency:
Client:
Date: January 2021
TBWA\Paris has launched with U Shops their first 2021 campaign 'The Chicken', that tries to answer (or not) the question: What came first, the chicken or the egg?
Credits:
U Brand: Sandrine Burgat, Laurène de Demandolx, Céline Guérin-Vaney
TBWA\Paris: Anne Vincent, Matthéo Pressmar, Adrien Marsaud, Meryl Conrad
Executive Creative Directors: Benjamin Marchal & Faustin Claverie
Art Director: Sébastien Guinet
Copywriter: Josselin Pacreau
Production: /Else
Directors: Hungry Beards
Dop: Jean Paul Agostini
CEO & Producer \Else: Maxime Boiron
Production Director: Tristan Voisin
Post-Production: Digital District & \Else
Post-Producers: Dorothée Semezis & Mélanie Bernard
3D: Digital District
Sounds: \Else
Head of Music and Sounds: Olivier Lefebvre
Sound Producers: Fanny Mithois & Yann Levasseur
Sound Art Director: Ferdinand Huet
Sound Engineer & Sound Designer: Alexandre Robieux
Music composition: Ludovic Bource
Media Agency: MyMedia
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: 'Golden Goobilee'
Agency:
Client:
Date: January 2021
Cadbury is marking the 50th birthday of its iconic Creme Egg with a 'Golden Goobilee' celebrations, as the Easter treat returns to stores nationwide. To mark five delicious decades, Cadbury is celebrating all the playful ways people like to enjoy their Creme Egg with a celebration befitting of this British icon’s milestone birthday.
Cadbury Creme Egg’s iconic campaigns have been entertaining the nation for the last 50 years. Which is why, last year, Cadbury launched ‘EATertainment,’ in partnership with creative agency Elvis, and put the eating experience back at the heart of its core campaign. This year, EATertainment is back in an all season long birthday celebration for the nation.
The campaign centres around a hero film celebrating the different ways Cadbury Creme Egg fans have enjoyed their favourite Easter treat fors the last 50 years - whether they are a licker, dipper, baker, 'eggspert', or sharer. This will be supported by social and digital activity including Mondelez UK’s debut on social platform Tik Tok, with assets especially designed to encourage as many people as possible to get involved in the Golden Goobilee birthday celebrations.
Credits:
Client - Mondelez
Raphael Capitani, Brand Manager Mondelez
Imogen Davis, Brand Executive, Mondelez
Creative Agency - Elvis
Creative Director – Rob Griffiths
Creative Director – James Hudson
Executive Creative Director – Neale Horrigan
Senior Account Director – Keelie Lynch
Account Manager – Sasha Bachir
Managing Director – Caroline Davison
Creative Producer – Joe Revens
Planning Director – Camilla Yates
Tech Lead – Jason Garfield
Motion Designer – Bene Tanser
Senior Designer – Neil Carding
Designer – Beth Stanbridge
Media Agency - Carat
PR Agency - Golin
Website & eCRM - Elvis
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: 'Backing British Creativity '
Agency:
Client:
Date: January 2021
Set to the classic tack Be My Baby by the Ronettes, the BBC has seized the moment to showcase the range and breadth of content people can expect on iPlayer.
It uses the famous BBC acronym to capture classic shows, award-winning content and some favourite moments to reflect what the broadcaster means to people.
Peaky Blinders and Fleabag’s Hot Priest feature under the heading Bad Boy Charm, Sherlock and Doctor Who make an appearance alongside the banner of Barely Believable Cliffhangers and Sir David Attenborough features with Backing Better Conservation.
Last year’s huge BBC iPlayer hit Normal People gets a mention (Bringing Back Chains), Blimming Bent Coppers showcases Line of Duty’s Superintendent Ted Hastings and a Walford stalwart features for EastEnders under the moniker Beale’s Beard Crisis.
Others to feature include Strictly champion Bill Bailey, Captain Sir Tom Moore, the cast of Top Gear and Killing Eve’s Villanelle and Eve Polastri.
Kerris Bright, the BBC’s chief customer officer, said: “This is a showcase of the range and breadth of what our audiences love and what the BBC means people across the nations. Whether it’s drama, comedy, the latest news - classic moments, or fresh, new shows - whatever you are into, there is a BBC for all of us.
“The film reflects the diversity of our audience, our talent and our programming and the great value our audiences get from BBC.”
Credits:
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: 'Guinness Draught in a Can'
Agency:
Client:
Date: January 2021
Guinness, one of the world’s most iconic beers is launching its first TV advert in GB for Guinness Draught in can in over a decade. Debuting Monday 14 December, the new advert has been created in response to the increasing demand for Guinness Draught in can and celebrating the joys of Guinness at home.
Building on this momentum ahead of the festive season, the new TV commercial champions the pioneering success of the brand and savouring Guinness at home. This will play a central role within a wider campaign, which also leverages VOD, OOH, Social & Radio touch points.
The campaign includes a 20-second-long hero spot created by agency AMV BBDO with Director Scott Lyon. The advert demonstrates how consumers can still enjoy a perfectly poured Guinness serve at home – and even though Christmas might be a little different this year, your Guinness does not have to be. Premiering with a substantial media investment for the month of December, the advert will be rolled out into the New Year with refreshed messaging to ensure that Guinness Draught in can is kept front of mind.
Credits:
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: 'The Street'
Agency:
Client:
Date: January 2021
Home and garden expert Homebase has launched its latest campaign built around the theme ‘Dream Kitchens Made Real’ that will support its new kitchen ranges.
The campaign celebrates the kitchen being at the heart of the home and its multiple uses. This is especially pertinent during this unprecedented year when people have spent much more time at home.
By showcasing a series of everyday yet unique events that happen in households, it aims to encourage customers to be inspired to create a kitchen of their dreams that’s suited to their family’s needs.
It starts with a new TV commercial called ‘The Street’. The 60-second advert stylishly portrays the wonderful, diverse, and sometimes chaotic moments that are enjoyed in our kitchens.
Credits:
Agency: Atomic
Creatives: Dave Henderson, Guy Bradbury, Matt & Simon Welch
Producer: Raluca Anastasiu
Head of Client Services: Louise Rudaizky
Senior Account Director: Lisa Allen St Hill
Account Director: Dan Taylor
Client: Lindsay Cole
Director: Andrew Gaynord
Prod Co: MindsEye
Producer: Max Yeoman
Executive producer: Debbie Ninnis
Production manager: Lucienne Powell
Production assistant: Reba Gaynor
DoP: Benedict Spence
Production designer: Kate Purdy
Wardrobe stylist: Lucy Fewell
Voiceover: Angel Strawbridge
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