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Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.
Scroll through the latest work from the likes of Burger King, Coca Cola, ITV and more, then click through to the global Creative Works site and see what stands out.
For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.
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: 'The Met Unframed'
Agency:
Client:
Date: January 2021
The Metropolitan Museum of Art and Verizon have launched The Met Unframed, an immersive virtual art and gaming experience, with enhancements powered by Verizon 5G Ultra Wideband, that features more than a dozen one-of-a-kind digitally rendered galleries and nearly 50 works of art from across The Met's vast collection.
At a time when access to one of the world’s greatest art collections is limited, The Met Unframed brings a creatively re-imagined Met experience to people wherever they are.
TheMetUnframed.com invites online visitors to explore digital galleries and play games that unlock AR versions of the art on view that can then be displayed virtually at home. The Met Unframed is accessible from any 4G or 5G smart device, and is available for free for a limited five-week run.
Within the experience, four of the AR works of art are enhanced with activations accessible to users on Verizon 5G Ultra Wideband. These users can watch the objects come alive in AR by utilizing high-speed responsiveness and ultra low lag.
Credits:
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: 'Britain Get Talking'
Agency:
Client:
Date: January 2021
ITV and STV’s Britain Get Talking campaign will return for 2021 with a campaign to encourage people to stay in touch beyond the annual Happy New Year text.
Launching on New Year’s Day across TV, social and print, the campaign urges us to follow up on those pledges to catch up soon, with the words “One text a year, after the year we’ve had, just isn’t enough. So make a resolution, when it crosses your mind, or just because it’s Tuesday...a little chat or quick text is sometimes all it takes to help ease our stress, reduce our anxiety. To remind us, we’re not alone.”
Talking can ease stress and reduce anxiety, and connecting with others is one of the proven ways to increase wellbeing. This new campaign from the broadcaster aims to encourage Britain to continue to check in on those who might need it most. As with previous Britain Get Talking campaigns, it is supported by mental health charities Mind and YoungMinds.
The campaign includes a hero 60’ film, which uses genuine photographs and video messages sent by real people throughout the year and aims to remind us all to stay in touch beyond New Year’s Day. This will be followed by three new animated ads showing text conversations. Each one encourages us to reach out by text more often, whatever the excuse - even an accidental ‘bum dial’ can be a great reason to connect.
The campaign will also include a print execution which will run across selected newspapers in the first week of January, and a pledge for social. The campaign was created by Uncommon Creative Studio.
Credits:
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: 'Britain's Biggest Matchmaker'
Agency:
Client:
Date: January 2021
Auto Trader, the UK’s largest digital marketplace for new and used cars, has launched its largest integrated campaign to date, banging the drum for what the brand is famous for and taking ownership of the title of Britain’s Biggest Matchmaker.
Britain’s Biggest Matchmaker is a campaign platform that celebrates the diversity of today’s car buying public, hero-ing Auto Trader’s sheer scale as well as its proud history of matching buyers and sellers in Britain for over 40 years, regardless of needs, tastes, wants and niches.
Despite a year of national and regional lockdowns and new restrictions imposed on car retailers and car buyers, Auto Trader has seen record numbers of visits and engagement on its platform. There has also been a rapid adoption of Auto Trader’s buy online services as car dealerships respond to digital retailing demand, and consumers flock to a brand they trust during troubling times.
The timing of this new campaign capitalises on the brand’s leadership in the automotive category after a year where it was the go-to-destination for a record breaking number of car buyers.
Credits:
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: 'Humans Have Roots Too'
Agency:
Client:
Date: January 2021
Love or Fear has launched a national TV campaign to promote Elder’s live-in care at home service.
Andrea Love animated the tv ad through Curate Films, she works in wool and felt, dye.
“Despite being well-meaning, care industry advertising is often patronising and fear-mongering about people who need support," explained Elder's marketing director Gareth Main. "Working with Love or Fear and getting to the root of this intensely emotive subject, we’ve been able to create a stunning campaign that completely changes the tone and begins to reinvent how we all see ageing.”
Adding to this, Dave Dye, chief creative officer of Love or Fear said: “People are a bit like plants, you can’t just uproot them and plonk them anywhere, they’ve got a whole ‘root system’ around their home and infrastructure that nourishes them’’.
Credits:
Client: Elder.org
Agency: Love or Fear
Client: Gareth Main, Kate Dunning, Belen Estrela
Creative: Dave Dye
Strategy: Matthew Waksman
Account Director: Natalie Carpenter
Account Executive: Emma Crofts
Media Agency: Running Total Media
Agency Producer: Kirsty Dye
Animator: Andrea Love
Director: Andrea Love
Production Company: Curate Films
Producer: Madeleine Sanderson
Executive Producer: Dan Dickenson
Post Production: No. 8 London
Music: Beetroot - Vince pope
Sound: Wave Studios - Parv Thind
Sound design: Richard Gould
Agency: Love or Fear
Client: Gareth Main, Kate Dunning, Belen Estrela
Creative: Dave Dye
Strategy: Matthew Waksman
Account Director: Natalie Carpenter
Account Executive: Emma Crofts
Media Agency: Running Total Media
Agency Producer: Kirsty Dye
Animator: Andrea Love
Director: Andrea Love
Production Company: Curate Films
Producer: Madeleine Sanderson
Executive Producer: Dan Dickenson
Post Production: No. 8 London
Music: Beetroot - Vince pope
Sound: Wave Studios - Parv Thind
Sound design: Richard Gould
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: 'Whatever It Takes'
Agency:
Client:
Date: January 2021
The latest campaign for Macmillan Cancer Support portrays Macmillan staff as compassionate warriors who do whatever it takes to support those who face the daily challenges and triumphs of living with cancer. Their grit, skill, ingenuity, humour and tenderness shine through in the work.
The campaign will run on TV, digital, social and radio and is spearheaded by a film entitled “Tender yet Tough’ that breaks in Saturday night’s episode of The Voice.
The new direction shines a fresh light on Macmillan’s role as a crucial player in the battle to secure and deliver the best care and support for people living with cancer.
The launch film was directed by Jonathan Alric, best known for his ‘The Blaze’ music videos and was produced during the second lockdown. Music is Spring 1 by acclaimed artist Max Richter.
Credits:
Macmillan
Lynda Thomas, chief executive officer
Claire Rowney, executive director of fundraising, marketing and communications
Emma Guise, director of brand and communications
Jo Juber, head of brand and advertising
Samantha Mills, senior marketing manager
AMVBBDO
CHIEF CREATIVE OFFICER
Alex Grieve
EXEC CREATIVE DIRECTOR (at the time when the campaign launched)
Nadja Lossott & Nicholas Hulley
CREATIVE DIRECTOR (the team who CD'd the campaign)
Andy Clough & Rich McGrann
CREATIVE TEAM:
Benjamin Polkinghorne & Scott Kelly
PRODUCTION CREDITS: TV PRODUCER
Verity Elvin
PRODUCTION CREDITS: ASSISTANT TV PRODUCER
n/a
PRODUCTION CREDITS: DIGITAL PRODUCER
n/a
FLARE STUDIO/XLAB: PRODUCER/EDITING/SOUND ETC
n/a
ART PRODUCTION
n/a
DESIGN: TYPOGRAPHER/DESIGNER
Daniel Mead
Strategy:
Tom White, Nicola Willison
ACCOUNT MANAGEMENT: BAD/AD ETC (note not all award shows accept these credits)
Alex Bird, Rachel Dymond, Angela Kwashie
OTHER CREDITS (Production Company/Digital Company/Web design/Mobile Production
Iconoclast
DIRECTOR
Jonathan Alric
PRODUCTION COMPANY PRODUCER
Jane Lloyd
PRODUCTION COMPANY EXECUTIVE PRODUCER
Guy Rolfe
PRODUCTION COMPANY PRODUCER EMAIL ADDRESS
GUY@ICONOCLAST.TV
PRODUCTION COMPANY PRODUCER MOBILE NO
+44 7859 034 393
DOP/LIGHTING CAMERAMAN
Paul Ozgur
EDITING COMPANY & COMPANY ADDRESS
Stitch Editing - 14 Newburgh St, Soho, London W1F 7RT
EDITOR
Nicolas Larrouquere
SOUND STUDIO & COMPANY ADDRESS
750mph - 20 Golden Square, Soho, London W1F 9JL
SOUND ENGINEER
Sam Ashwell
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: 'Get Ready'
Agency:
Client:
Date: January 2021
Pepsi is debuting a national TV spot featuring international phenom and Pepsi Super Bowl LV Halftime Show headliner The Weeknd.
The national television ad, titled 'Get Ready,' will premiere during NFL Playoffs and spotlights different fans and consumers as they hum, dance or sing along to The Weeknd’s chart-topping hit 'Blinding Lights.'
The spot ends with a cameo from The Weeknd himself. The new spot marks the first time Pepsi has ever produced an ad specifically for the Pepsi Super Bowl Halftime Show (the brand historically leverages the traditional 30 second in-game ad buy).
Credits:
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: 'Open To Better'
Agency:
Client:
Date: January 2021
Coca-Cola has announced the launch of ‘Open To Better’, a campaign to inspire people to embrace change and pledge to do things differently in 2021. To celebrate the launch, the iconic packs feature a series of inspiring resolutions to encourage consumers to reflect on 2020 and look ahead to how we can be ‘Open To Better’ in 2021.
With limited-edition packs of Coca-Cola Original Taste, Coca-Cola zero sugar and Diet Coke available in stores nationwide, each pack will offer fans a chance to share positive and inspiring messages with friends and family. Plus, in addition to buying packs in-store, people will also be given the unique opportunity to purchase a personalised can via a new online-store in Great Britain from January.
Lending their support to the campaign, Premier League ambassadors Marcus Rashford MBE and Alex Scott MBE as well as Laura Whitmore and AJ & Curtis Pritchard have shared positive pledges for the new year which are available on the cans and complement further pledges that are available, including:
I will never take my friends for granted
I promise to listen more, just for you
I will never take us for granted
No more excuses: our idea is happening
Credits:
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: 'New Visual Identity'
Agency:
Client:
Date: January 2021
Since 1954, Burger King has encouraged its guests to 'Have it Your Way' and confidently celebrate self-expression.
Now, the brand is making a leap forward by introducing a completely new visual design that will be present throughout all touchpoints of the guest experience. Inspired by real and delicious food, the more modern look marks the first complete rebrand in over 20 years and will more authentically represent Burger King values.
The announcement signals a commitment to digital-first expression and recent improvements to taste and food quality, through the removal of colors, flavors, and preservatives from artificial sources from menu items, as well as an ambitious pledge to environmental sustainability.
Today, more than ever, Burger King strives to ensure guests feel good about its food, and this is reflected throughout the visual design, restaurant design and across the entire digital experience. The brand will be rolling out a new brand logo, packaging, restaurant merchandise, menu boards, crew uniforms, restaurant signage and décor, social media and digital and marketing assets. The result is a new look that indicates confidence in the future, while remaining true heritage and what guests love about BK.
Credits:
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: 'Prepare to be Amazed'
Agency:
Client:
Date: January 2021
The latest instalment of Engine Creative’s Santander campaign features Ant and Dec avatars running riot in a virtual version of the 'Bank of Antandec'.
TV presenters Ant McPartlin and Declan Donnelly bring humour and chaos to the new campaign in which they switch between virtual reality and their in-person roles as chief execs of their own bank determined to take ‘digital’ to the next level.
Ant and Dec don their VR headsets and play around in 'the world’s first virtual bank'– creating avatars and getting confused between digital and real-life. Meanwhile, Santander is concentrating on keeping the digital stuff simple by benefiting real customers with the launch of the new My Money Manager tool in its Mobile Banking app.
The innovative feature spots your spending habits and helps you to exercise greater financial control – in line with Santander’s ambition to “help people get close to their money”.
Credits:
Client Team: Dan Sherwood, Tina Boyle, Christopher Parker, Jane Green, Sam Westwood, Nita Barchha
Creative Director: Jo Moore
Art Director: Alicia Job
Copywriter: Jessica Watson
Account Handling: Will Lever, Nick Pawlak, Marianne Roberts, Clare Walker
Agency TV Producers: Nicola Ridley, Henry Davies
Planning: Erminia Blackden, Rob Jennings
Integrated Project Director: Kirsty Wood, Louisa Lewis
Photographer: Kelvin Murray / CRXSS
Director / Production Co: Declan Lowney / Another Film Company - Live Action
BAT / Not To Scale - Animation
Producer: Simon Monhemius / Another Film Company Marcela Ferri / Not To Scale
Editor: Leo King / Stitch
Post Production: Creative Outpost
Sound Design: Dave Robinson / Creative Outpost
Typographer
DoP: Bob Spence
Media planning/buying: Carat
Agency Leads: Shweta Bhat, John Payne, Becky Linares
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: '‘Because of This’ '
Agency:
Client:
Date: January 2021
Now that scientists have developed a vaccine for the coronavirus, the task at hand is ensuring as many people as possible agree to get it. However, misinformation is discouraging people from get vaccinated.
To inspire confidence in Americans, an alliance of healthcare associations alongside Pfizer and BioNtech enlisted the help of Mischief @ No Fixed Address, to devise a series of PSA's.
‘Because of This’ resurfaces intimate, interpersonal footage that the agency found online. Covering hugs, playdates, goodbyes and baby announcements, the campaign shows the simple things we took for granted, to hit home what the pandemic has taken away from Americans, and how the vaccine can give them back.
The spots are anchored in the message: “science can make it possible. Only you can make it real” pointing viewers in the direction of 'Science Possible' website, which contains trusted, third-party information, offering people who might be skeptical more detailed information about Covid-19.
The campaign was created in collaboration with Dini von Mueffling Communications, and will roll out across the collective’s social channels, including Facebook, Instagram, Twitter and YouTube. The PSAs will be aired on TV nationally in the US, aided by a national OOH media donation from Quan Media Group amounting to around $1.4m.
Credits:
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: 'A Better Way to Multiply'
Agency:
Client:
Date: January 2021
Playing the X Series of Scratch-Offs from the New York Lottery gives people a chance to multiply their winnings. To announce the return of this popular game, New York Lottery highlights the unique multiplier functionality by playing off humorously misguided ways one might dream up to multiply things.
At the center of the campaign is a 30-second TV spot from McCann New York that brings the classic home inventor to the present day, creating a timely character who has had a little too much time on his hands recently. Playing the X Series is the better way to multiply, but his above-average mechanical inclination makes him less inclined to take the easy route. For him, it’s all about his homemade sci-fi contraption—The Multiplier.
The campaign will be carried across TV, radio, OOH, print, social and other digital executions beginning 11 January.
Credits:
McCann New York
Co-Chief Creative Officer: Tom Murphy
Co-Chief Creative Officer: Sean Bryan
Executive Creative Director: Mat Bisher
SVP Group Creative Director: Jason Ashlock
SVP Group Creative Director: Dominick Baccollo
Executive Creative Director: Marco Muñoz
Senior Art Director: Tim Min
Senior Copywriter: David Cappolino
Senior Copywriter: Randy Cantu
EVP Executive Account Director: Nikki Maizel
SVP Group Account Director: Caroline Fuller
Account Director: Molly Vossler
Account Director: Adriana Escarcega
Senior Account Executive: Carolyn Martin
Project Manager: Michael Gonzalez
SVP Group Strategy Director: Laura Frank
VP Strategy Director: Emily Brown
Chief Production Officer: Nathy Aviram
Executive Producer: Cindi Blondell
SVP Executive Music Producer: Eric Johnson
Music Producer: Dan Gross
Business Affairs: Natalie Hernandez
VP Director Talent Payment: Terry Marcello
Talent Payment Manager: Krenzy Vergara
Production
Production Company: Mssng Peces
Director: Conor Byrne
Managing Partner: Brian Latt
Line Producer: Tyler Byrne
Director of Photography: Garrett Hardy
Edit: Cosmo Street
Editor: Aaron Langley
Head Of Production: Anne Lai
VFX: Ingenuity
Post Production: Switch
Color
Colorist: Tim Masick
Mix: Sonic Union
Audio Engineer: Steve Rosen
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: 'Fail, Learn, Win'
Agency:
Client:
Date: January 2021
The British Army recently announced its latest recruitment campaign, Fail. Learn. Win.
The new recruitment campaign shows the positives of failure and how failing is not a reason to quit, but a way to learn and grow, in order to win when it really matters. This is a stark contrast to wider society where failure is often seen as a weakness, to be avoided at all costs, and many are obsessed by projecting perfection through social media, exam results and material objects.
The campaign is the fifth iteration of the ‘This is Belonging’ series developed by Karmarama, as part of Accenture Interactive, together with Capita for Capita and the British Army. The new campaign shows how it is only by failing, learning and growing, that soldiers can become their best.
Credits:
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: 'Make It Meatless'
Agency:
Client:
Date: January 2021
Hot on the heels of its launch with Pret A Manger and Leon, Meatless Farm, one of the UK’s fastest growing plant-based meat brands has launched its latest cheeky marketing campaign. Aimed at convincing meat eaters to reduce their meat consumption, the “Make it Meatless” campaign playfully quips at Britain’s legacy meat free brand to communicate that making it meatless isn’t what it used to be.
The campaign follows the success of the brand’s 2020 “M*** F***” campaign, which also included the creation of the UK’s first-ever plant-based Drive Thru. The work builds on the brand’s growing reputation for disrupting the plant-based category using the copy quip “Make it Meatless not Quorny” to further cement its place as a next generation plant-based meat brand.
Credits:
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