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Welcome to The Drum's US Creative Works in partnership with Workfront.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
For project information, credits and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, April 19.
R/GA: Jordan 'From Big O to Big 0. #WhyNot'
Agency: R/GA
Client: Jordan
Date: April 2017
After Oklahoma City Thunder point guard Russell Westbrook broke the record for single-season triple-doubles during a game against the Denver Nuggets, Nike's Jordan brand commemorated the feat by airing a tribute spot that ran immediately after he broke the record. Created by R/GA, the ad combines archival footage of Oscar Robertson, the previous record holder, with game and behind-the-scenes footage of Westbrook.
Credits:
VP, Executive Creative Director: Ben Williams
VP, Executive Creative Director: William Esparza
Executive Creative Director: Andy Fackrell
Creative Director: Matt Walton
Creative Director: Gabriel Cheung
Executive Production Director, Content Studio: Kat Friis
Executive Producer: Ricky Vega
Content Producer: Summer Allgyer
Account Director: Pam Yang
Editorial: Cut and Run
LA Credits (Live Action/Film/ :60 :15 edits)
Editor: Lucas Eskin
Producer: Brian Mulvey
EP: Amburr Farls
Managing DIrector: Michelle Eskin
Color and VFX: Jogger Studios
Executive Producer: Rich Rama
VFX Producer: James Howell
Production Coordinator: Erica Cruz
Flame Lead: Shauna Prescott
Flame Assistant: Jorge Tanaka
Company 3
Colorist: Stefan Sonnenfeld
Color Producer: Katie Andrews
Final Mix House: Lime Studios, LA
Sound Mixers: Ben Tomastik & Jeff Malen
Producer: Susie Boyajan
VP, Executive Creative Director: William Esparza
Executive Creative Director: Andy Fackrell
Creative Director: Matt Walton
Creative Director: Gabriel Cheung
Executive Production Director, Content Studio: Kat Friis
Executive Producer: Ricky Vega
Content Producer: Summer Allgyer
Account Director: Pam Yang
Editorial: Cut and Run
LA Credits (Live Action/Film/ :60 :15 edits)
Editor: Lucas Eskin
Producer: Brian Mulvey
EP: Amburr Farls
Managing DIrector: Michelle Eskin
Color and VFX: Jogger Studios
Executive Producer: Rich Rama
VFX Producer: James Howell
Production Coordinator: Erica Cruz
Flame Lead: Shauna Prescott
Flame Assistant: Jorge Tanaka
Company 3
Colorist: Stefan Sonnenfeld
Color Producer: Katie Andrews
Final Mix House: Lime Studios, LA
Sound Mixers: Ben Tomastik & Jeff Malen
Producer: Susie Boyajan
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Send + Receive: Afghan Woman’s Organization 'Wellness Café,''Job Skills' and 'Literacy'
Agency: Send + Receive
Client: Afghan Woman’s Organization
Date: April 2017
Toronto creative shop Send + Receive has created a PSA campaign for the Afghan Women's Organization, a Canadian association that helps refugees rebuild their lives in their new country. The spots, directed by Sean McBride, show how the Afghan Women's Organization can help newcomers with things like job skills, peer support and language skills.
Credits:
CD/AD: JP Gravina
CD/CW: Simon Craig
Planner: Andrew Carty
Agency Producer: Sam Benson
Production Company: Someplace Nice
Executive Producer: Chilo Fletcher
Director: Sean McBride
DOP: Andy Ferreira
Line Producer: Jennifer Walker
Editorial Company: Saints Editorial
Editor: Cam Lasovich
Saints Producer: Sara Windrim
Post Production Company: Alter Ego
Colorist: Tricia Hagoriles
Flame Artist: Steve McGregor
Alter Ego Producer: Caitlin Schooley
Casting Company: Jigsaw Casting
Casting Director: Shasta Lutz
CD/CW: Simon Craig
Planner: Andrew Carty
Agency Producer: Sam Benson
Production Company: Someplace Nice
Executive Producer: Chilo Fletcher
Director: Sean McBride
DOP: Andy Ferreira
Line Producer: Jennifer Walker
Editorial Company: Saints Editorial
Editor: Cam Lasovich
Saints Producer: Sara Windrim
Post Production Company: Alter Ego
Colorist: Tricia Hagoriles
Flame Artist: Steve McGregor
Alter Ego Producer: Caitlin Schooley
Casting Company: Jigsaw Casting
Casting Director: Shasta Lutz
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New Honor Society: Veru Healthcare 'Down and Dirty with the Female Condom'
Agency: New Honor Society
Client: Veru Healthcare
Date: April 2017
Female condoms have been suffering from an image problem since they were first introduced to Americans nearly 30 years ago. Instead of being embraced as an empowering alternative to male condoms, the female condom has largely been perceived as a peculiar and even unnecessary option for safe sex, drawing comparisons to everything from a sandwich bag to Edvard Munch’s The Scream.
That's why Veru Healthcare isn’t pulling any punches in an ad for its FC2 female condom, which the company describes as a non-latex “thin, soft, loose-fitting sheath.” In the ad, a spokeswoman for the brand tackles the stigmas around female condoms head-on by humorously pointing out that many of society’s preconceived notions about them might not be so accurate after all.
For example, for those who are convinced that the FC2 is too “big and baggy,” she retaliates by using props including a banana, carrot and squash to remind women that the female condom is likely suitable for even “the world’s most petite pink canoe.” Later in the video, she attempts to quell concerns about the female condom falling out during sex by showing that you can do cartwheels, hula hoop and even use a pogo stick with one in without the risk of it falling out.
Created by New Honor Society, which has offices offices in St. Louis, Chicago and San Francisco, the spokesperson in the video is actually a senior copywriter at the agency named Amanda Burch. According to the agency, Burch stood in for a “famously taboo-testing comedienne” in the pitch video, but Veru Healthcare liked Burch’s performance so much that they decided to give her the role instead.
“New Honor Society had a fearless, no-holds-barred approach to both the strategy and creative execution,” said Brian J. Groch, chief commercial officer at Veru Healthcare, in a statement. “They weren’t afraid of the subject, and they weren’t afraid of the challenge. And they knew exactly how to break through and create an authentic conversation in a category where conversations aren’t currently happening.”
The video will run on YouTube, Facebook, Twitter and FC2’s landing page.
Credits:
Chief Creative Officer: Heidi Singleton
President: Holly Aguirre
Creative Director: Matt Glarner
Executive Producer: Derek Burr
Art Director: Rebecca Wulf and Brenna Vaughan
Copywriter/Actor: Amanda Burch
Account Director: Tracee Champa
Account Supervisor: Rimante Ivoskaite
Production Company: Bad Dog Pictures
Postproduction Company: Coolfire Studios
President: Holly Aguirre
Creative Director: Matt Glarner
Executive Producer: Derek Burr
Art Director: Rebecca Wulf and Brenna Vaughan
Copywriter/Actor: Amanda Burch
Account Director: Tracee Champa
Account Supervisor: Rimante Ivoskaite
Production Company: Bad Dog Pictures
Postproduction Company: Coolfire Studios
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Leo Burnett Chicago: Samsung 'The New Normal'
Agency: Leo Burnett Chicago
Client: Samsung
Date: April 2017
Samsung is following up its charmingly weird 'Ostrich' spot with one that packs a bit more of an emotional punch. Called ‘The New Normal,’ the brand’s latest shows how future generations will utilize and benefit from technology that our generation once deemed impossible.
Created by Leo Burnett Chicago, the spot falls under the brand’s recently launched “#DoWhatYouCant” tagline, a rally cry of sorts that aims to position Samsung as an innovative, boundary-pushing company.
The spot, set to a rendition of The Beatles’ “Across the Universe,” promotes Samsung’s new Galaxy S8 as well as its Gear VR headset, Smartwatch and Gear 360 camera. Told through the eyes of children, the ad illustrates how the next generation won’t be as wowed by innovations like waterproof smartphones and smartwatch payments since, for them, these things will simply represent the new normal.
The ad comes just weeks before the Galaxy S8 is officially released. To promote the upcoming phone’s launch, Leo Burnett also created a spot called “Breaking Out” that touts the Galaxy S8’s nearly bezel-free screen.
Credits:
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Venables Bell & Partners: Chipotle 'As Real as it Gets'
Agency: Venables Bell & Partners
Client: Chipotle
Date: April 2017
In Chipotle’s latest campaign, comedians find themselves spilling some of their deepest, darkest secrets inside of a giant burrito that’s voiced by Jeffery Tambor.
Created by the brand’s recently-appointed agency Venables Bell & Partners, the “As Real as It Gets” campaign aims to drive home the fact that Chipotle is committed to using real, quality ingredients in its food.
To relay this commitment in a fun way, the brand enlisted the help of comedians John Mulaney, Sam Richardson and Jillian Bell. In the spots, the comedians end up revealing their true colors during therapy-style sessions with Tambor’s voice since they’re “inside a Chipotle burrito, where everything is real.”
In a spot starring Richardson, the “Veep” star ends up boring Tambor when he begins listing off mundane confessions, like the fact that he has never been to Delaware. Another features Bell admitting that she hates the ocean since her whole family got eaten by sharks when she was a kid. A spot featuring Mulaney shows the stand-up comedian performing a bit about Pluto not being a planet anymore, only to be criticized by Tambor for telling jokes instead of being “real.”
The lighthearted campaign, which marks Chipotle’s biggest TV push to date, comes as the chain tries to recover from its food poisoning crisis that hit restaurants in late 2015. Following the health scare, Chipotle’s sales took a huge hit - in 2016, same-store sales were down 20.4% compared to the year prior.
Aside from broadcast, cable and digital ads, the “As Real as it Gets” campaign also includes radio, outdoor, banner and social elements. Media planning and buying for the campaign was handled by MullenLowe’s MediaHub.
“In a world full of fakery and half-truths, it’s invigorating to hear a brand tell it like it is,” said Mark Crumpacker, chief marketing and development officer for Chipotle, in a statement. “This campaign challenges the conventions of fast food advertising by being completely real — not only about our food, but about the world we live in — and it does so with an optimism and playful humor that’s very much in line with our brand.”
Credits:
Founder/Chairman: Paul Venables
Executive Creative Director: Will McGinness
Creative Director: Tom Scharpf
Art Directors: Amanda Younger, Avery Oldfield and Mark Lawson
Copywriters: Jimmy Burton, Adam Wolinsky and Eric Boyd
Head of Strategy: Michael Davidson
Senior Brand Strategist: Jake Bayham
Director of Digital Strategy and Analytics: Jeff Burger
Group Communication Strategy Director: Gavin Jones
Director of Integrated Production: Craig Allen
Producer: Gabby Gardner
Group Brand Director: Kammie Sulaiman Dascola
Brand Manager: Mikaela Kearns
Assistant Brand Manager: Ursula Reichle
Project Manager: Madi McCallum
Director of Business Affairs: Quynh-An Phan
Business Affairs/Talent Manager: Yelena Kompaneyets
Senior Traffic Manager: Jermelia Holling
Assistant Traffic/Business Affairs Manager: Malcolm Konner
Production Company: O Positive
Director: David Shane
Director of Photography: Maryse Alberti Executive Producer: Ralph Laucella Producer: Ken Licata Production Designer: Maia Javan
Editorial Company: Arcade Edit
Managing Partner: Damian Stevens
Executive Producer: Crissy DeSimone
Head of Production: Kirsten Thon-Webb
Editor: Geoff Hounsell
Editor: Nick Rondeau
Assistant Editor: Gustavo Roman
Assistant Editor: John Gallagher
Producer: Alexa Atkin
Visual Effects: Timber
Creative Directors/Partners: Jonah Hall, Kevin Lau
Executive Producer: Sabrina Elizondo
Head of Production: Melody Alexander
Senior Producer: Tita Poe
Associate Producer: Brack Hightchew
Lead Flame Artist: Miles Kinghorn
Flame Artists: Chris DeCristo, Tim Miller, Chris Homel, Todd Mesher
Flame Assist: Austin Lewis
Comp Artist: Michael Loney, Jason Forster, Geronimo Moralez
Animator: Zach Carnes
VFX: Jeff Willette
Color: Company 3
Colorist: Dave Hussey
Color Producer: Liza Kerlin
Final Mix: Lime Studios
Audio Mixer: Zac Fisher
Audio Assistant: Lisa Mermelstein
Executive Producer: Susie Boyajan
Music: Human
Producer: Kamela Anderson
Composers: Gordon Minette, Matthew O’Malley, and Aaron Kotler
Creative Leads: Gareth Williams and Craig DeLeon
Executive Creative Director: Will McGinness
Creative Director: Tom Scharpf
Art Directors: Amanda Younger, Avery Oldfield and Mark Lawson
Copywriters: Jimmy Burton, Adam Wolinsky and Eric Boyd
Head of Strategy: Michael Davidson
Senior Brand Strategist: Jake Bayham
Director of Digital Strategy and Analytics: Jeff Burger
Group Communication Strategy Director: Gavin Jones
Director of Integrated Production: Craig Allen
Producer: Gabby Gardner
Group Brand Director: Kammie Sulaiman Dascola
Brand Manager: Mikaela Kearns
Assistant Brand Manager: Ursula Reichle
Project Manager: Madi McCallum
Director of Business Affairs: Quynh-An Phan
Business Affairs/Talent Manager: Yelena Kompaneyets
Senior Traffic Manager: Jermelia Holling
Assistant Traffic/Business Affairs Manager: Malcolm Konner
Production Company: O Positive
Director: David Shane
Director of Photography: Maryse Alberti Executive Producer: Ralph Laucella Producer: Ken Licata Production Designer: Maia Javan
Editorial Company: Arcade Edit
Managing Partner: Damian Stevens
Executive Producer: Crissy DeSimone
Head of Production: Kirsten Thon-Webb
Editor: Geoff Hounsell
Editor: Nick Rondeau
Assistant Editor: Gustavo Roman
Assistant Editor: John Gallagher
Producer: Alexa Atkin
Visual Effects: Timber
Creative Directors/Partners: Jonah Hall, Kevin Lau
Executive Producer: Sabrina Elizondo
Head of Production: Melody Alexander
Senior Producer: Tita Poe
Associate Producer: Brack Hightchew
Lead Flame Artist: Miles Kinghorn
Flame Artists: Chris DeCristo, Tim Miller, Chris Homel, Todd Mesher
Flame Assist: Austin Lewis
Comp Artist: Michael Loney, Jason Forster, Geronimo Moralez
Animator: Zach Carnes
VFX: Jeff Willette
Color: Company 3
Colorist: Dave Hussey
Color Producer: Liza Kerlin
Final Mix: Lime Studios
Audio Mixer: Zac Fisher
Audio Assistant: Lisa Mermelstein
Executive Producer: Susie Boyajan
Music: Human
Producer: Kamela Anderson
Composers: Gordon Minette, Matthew O’Malley, and Aaron Kotler
Creative Leads: Gareth Williams and Craig DeLeon
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Fallon: International Delight 'One Touch Latte'
Agency: Fallon
Client: International Delight
Date: April 2017
To introduce its new One Touch Latte, a product that can transform coffee into a "perfect, frothy latte in 5 seconds with the touch of a button," International Delight has rolled out a humorous 30-second spot that features an old Italian cafe owner named Cecilia whose lattes are the talk of the town. In the spot, Cecilia takes the news of One Touch Latte's advent surprisingly well: instead of being upset that it will hurt business, she rejoices by triumphantly walking out of her cafe, thrilled by the fact that she can quit her job since now anyone can make a latte.
Credits:
Chief Creative Officer: Jeff Kling
Creative Director: Patrick Figueroa
Art Director: Boris Opacic
Copywriter: Lucas Tristão
Director of Film: Pat Sidoti
Executive Producer: Erin Simle
Integrated Producer: Erin Kirby
Production Assistant: Kolter Ridge
Director of Business Affairs: Brendan Lawrence
Director of Account Management: Matt Benka
Business Lead: Jordan Hoffarber
Group Account Director: Julie Hagemann
Account Supervisor: Brittany Travis
Account Planner: Ellery Luse
Production Company: 1st Ave Machine
Director: Nico Kasakoff
Executive Producer: Peter Repplier
Producer: Josh Goldstein
Director of Photography: Carlos Veron
Editorial: Arcade
Editor: Kyle Brown
Assistant Editor: Pete D’Andrea
Executive Producer: Crissy DeSimone
Senior Producer: Rebecca Jameson
Editorial: Charm School
Editor: Steven George
Producer: Matt Nelson
Post-Production (Finishing and CGI): Timber
Creative Director’s/Partners: Jonah Hall & Kevin Lau
Executive Producer: Sabrina Elizondo
Flame Artists: Chris Homel, Chris Decristo, Brian Schnieder, Todd Mesher, Mark Loso
Flame Assists: Brandon Harden, Austin Lewis, Sarah Vigil-Bass
After Effects: Zach Carnes
(End Tag) Nuke Compositors: Krystal Chinn, Nick Heigl, Jason Forster, Michael Loney
(End Tag) CG: Kevin Gillen, Jeff Willette
Senior Producer: Megan Kennedy
Color: MPC
Colorist: Mark Gethin
Producer: Rebecca Boorsma
Audio: Tonefarmer
Music: Tonefarmer
Executive Producer: Tiffany Senft
Producer: Elizabeth Muñoz
Composer: Jimmy Harned
Creative Director: Patrick Figueroa
Art Director: Boris Opacic
Copywriter: Lucas Tristão
Director of Film: Pat Sidoti
Executive Producer: Erin Simle
Integrated Producer: Erin Kirby
Production Assistant: Kolter Ridge
Director of Business Affairs: Brendan Lawrence
Director of Account Management: Matt Benka
Business Lead: Jordan Hoffarber
Group Account Director: Julie Hagemann
Account Supervisor: Brittany Travis
Account Planner: Ellery Luse
Production Company: 1st Ave Machine
Director: Nico Kasakoff
Executive Producer: Peter Repplier
Producer: Josh Goldstein
Director of Photography: Carlos Veron
Editorial: Arcade
Editor: Kyle Brown
Assistant Editor: Pete D’Andrea
Executive Producer: Crissy DeSimone
Senior Producer: Rebecca Jameson
Editorial: Charm School
Editor: Steven George
Producer: Matt Nelson
Post-Production (Finishing and CGI): Timber
Creative Director’s/Partners: Jonah Hall & Kevin Lau
Executive Producer: Sabrina Elizondo
Flame Artists: Chris Homel, Chris Decristo, Brian Schnieder, Todd Mesher, Mark Loso
Flame Assists: Brandon Harden, Austin Lewis, Sarah Vigil-Bass
After Effects: Zach Carnes
(End Tag) Nuke Compositors: Krystal Chinn, Nick Heigl, Jason Forster, Michael Loney
(End Tag) CG: Kevin Gillen, Jeff Willette
Senior Producer: Megan Kennedy
Color: MPC
Colorist: Mark Gethin
Producer: Rebecca Boorsma
Audio: Tonefarmer
Music: Tonefarmer
Executive Producer: Tiffany Senft
Producer: Elizabeth Muñoz
Composer: Jimmy Harned
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Cramer-Krasselt: Echo '#PowerOnAndOn'
Agency: Cramer-Krasselt
Client: Echo
Date: April 2017
In its latest campaign, lawn equipment manufacturer Echo is showing consumers just how powerful some of its tools are by comparing their strength to the likes of hurricanes and muscle cars. For example, in one spot, the brand illustrates that the blades of a combat chopper spin at 380 RPM, nowhere near as fast as the Echo trimmer's 6400 RPM. The campaign, created by Cramer-Krasselt, aims to make the brand synonymous with power and move it away from the more humorous approach it had taken in previous advertising efforts.
Credits:
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McKinney: Sherwin-Williams 'Epiphany'
Agency: McKinney
Client: Sherwin-Williams
Date: April 2017
With the help of production house Psyop, McKinney recently created a whimsical and colorful spot for Sherwin-Williams to promote the brand's Emerald line of premium paint. Using an articulated robot arm named Spike and a Phantom camera that shot footage at 900-4000 frames per second, the team was able to use on-set editing software to bring the visual narrative to life. A behind-the-scenes video explains how the agency and its partners used different technologies to turn their idea into a reality.
Credits:
Chief Creative Officer: Jonathan Cude
Group Creative Directors: Jenny Nicholson, Owen Tingle
ACD, Art Director: Jordan Eakin
ACD, Copywriter: David Sloan
Group Account Director: Lisa Hughes
Account Director: Lindsley Laham
Account Supervisor: Mandy Gatton
Project Manager: Kanika Pendergrass
Executive Producer: Josh Eggleston
Director of Media: Swap Patel
Associate Media Director: Katie Swicegood
Media Supervisor: Virginia Crotty
Media Planner: Alex Grimm
Media Planner: Jimmy Patel-Nguyen
Production Company: PSYOP
Directed by: PSYOP
Creative Director: Eben Mears
Music: Beacon Street Studios
Group Creative Directors: Jenny Nicholson, Owen Tingle
ACD, Art Director: Jordan Eakin
ACD, Copywriter: David Sloan
Group Account Director: Lisa Hughes
Account Director: Lindsley Laham
Account Supervisor: Mandy Gatton
Project Manager: Kanika Pendergrass
Executive Producer: Josh Eggleston
Director of Media: Swap Patel
Associate Media Director: Katie Swicegood
Media Supervisor: Virginia Crotty
Media Planner: Alex Grimm
Media Planner: Jimmy Patel-Nguyen
Production Company: PSYOP
Directed by: PSYOP
Creative Director: Eben Mears
Music: Beacon Street Studios
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DDB New York: Ad Council and AARP 'Tougher than Tough'
Agency: DDB New York
Client: Ad Council and AARP
Date: April 2017
The Ad Council and AARP have tapped Breaking Bad's "ultimate tough guy" Danny Trejo to star in a campaign about the toughness it takes to be a male caregiver. Created by DDB New York, the campaign is the first-ever PSA to address the "largely unrecognized population" of men who provide unpaid care for their aging parents and loved ones. The insight behind the PSA is that even though the stereotypical family caregiver tends to be female, men actually represent four in 10 unpaid caregivers in the U.S., according to the AARP. Even so, some men feel uncomfortable discussing this aspect of their lives, which is why the AARP and Ad Council have rolled out this humorous campaign starring Trejo in which the actor praises (and even gets a tattoo of) a "warrior" who "does the work of two jobs but only gets paid for one" and "has the crazy strength to lift the man who raised him up without even flinching."
Credits:
CCO: Icaro Doria
ECD: Lucas Panizza
Senior Copywriter: Turan Tuluy
Senior Art Director: Mina Mikhael
Chief Production Officer: Madison Wharton
Head of Production: Ed Zazzera
Executive Producer: Chris Klein
Manager Art Buying: Jane Piampiano
Print Producer: Joan Elsesser
Account Director: Lauren Neuman
Account Supervisor: Caroline Uffelman
Associate Planning Director: Neil Simpson
Production Company: Bullitt
Director: Tim K
CEO/Executive Producer: Todd Makurath
Executive Producer: Luke Ricci
Head of Production: Jenni Sprunger
Line Producer: Vincent Oster
Editorial Company: Cut & Run
Editor: Joel Miller
Assistant Editor: David Belizario
Executive Producer: Lauren Hertzberg
Senior Producer: Joanna Hall
Executive Producer: Lauren Hertzberg
Producer: Johanna Hall
Color: The Mill
Producer: Natalie Westerfield
Colorist: Mikey Rossiter
VFX/Conform: Jogger
Flame Artist: Joseph Grosso
Assistant Flame Artist: Matthew Dolvin
Producer: Wendy Gardner
Music: Felt Music
Music Director: Natalie Dickens
Audio: Duotone Audio Group
Audio Engineer: Andy Green
Executive Producer: Greg Tiefenbrun
ECD: Lucas Panizza
Senior Copywriter: Turan Tuluy
Senior Art Director: Mina Mikhael
Chief Production Officer: Madison Wharton
Head of Production: Ed Zazzera
Executive Producer: Chris Klein
Manager Art Buying: Jane Piampiano
Print Producer: Joan Elsesser
Account Director: Lauren Neuman
Account Supervisor: Caroline Uffelman
Associate Planning Director: Neil Simpson
Production Company: Bullitt
Director: Tim K
CEO/Executive Producer: Todd Makurath
Executive Producer: Luke Ricci
Head of Production: Jenni Sprunger
Line Producer: Vincent Oster
Editorial Company: Cut & Run
Editor: Joel Miller
Assistant Editor: David Belizario
Executive Producer: Lauren Hertzberg
Senior Producer: Joanna Hall
Executive Producer: Lauren Hertzberg
Producer: Johanna Hall
Color: The Mill
Producer: Natalie Westerfield
Colorist: Mikey Rossiter
VFX/Conform: Jogger
Flame Artist: Joseph Grosso
Assistant Flame Artist: Matthew Dolvin
Producer: Wendy Gardner
Music: Felt Music
Music Director: Natalie Dickens
Audio: Duotone Audio Group
Audio Engineer: Andy Green
Executive Producer: Greg Tiefenbrun
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72andSunny: Hello Products 'An Inconvenient Tooth'
Agency: 72andSunny
Client: Hello Products
Date: April 2017
72andSunny has created an animated video called 'An Inconvenient Tooth' for Hello Products, a company that makes "naturally friendly toothpaste that uses effective, thoughtful ingredients." In the video, an animated tooth named Toothy explains that many toothpaste brands use artificial sweeteners like saccharin and synthetic dyes in their pastes. Since Hello Products only uses natural sweeteners like stevia and ensures that everything they make is vegan and not tested on animals, Toothy encourages health-conscious teeth brushers to make the switch to Hello.
Credits:
Executive Creative Director/Partner: Matt Murphy
Creative Director: Garrett Jones
Sr Designer: Andy Lam
Sr Writer: Peter Hughes
Strategy Director: Maria Galleriu
Strategist: Emily Pfitzinger
Brand Director: Danielle Gard
Brand Manager: Nai Gregory
Executive Producer: Zeynep Taslica
Producer: Isaac Karsen
Partnerships and Legal Director: Kallie Halbach
Partnerships and Legal Manager: Christopher Profeta
Production Credits:
Animation
Production Company: Hornet
Director: Andy Baker
Executive Producer: Hana Shimizu
Head of Production: Sang Bae-Jin
Producer: Desiree Stavracos & Cathy Kwan
Development Producer: Kristin Labriola
Storyboard Artist: Dan Shefelman
Editor: Anita Chao
Lead Animator: Mark Pecoraro
Lead Designer: Andy Baker
Designer: Andy Baker & Peter Sharp
Animators: Benjy Brooke, Blake Patrick, Harry Teitelman
Cleanup Animation: Charlie Lane-Bush, Jamie Hobbs, Elena Manetta, Lauren Schmidt
Music & Sound Design: Antfood
Mix: HECHO EN 72
Engineer: Jeff Fuller
Producer: Whitney Fromholtz, Angela Scherrah
Creative Director: Garrett Jones
Sr Designer: Andy Lam
Sr Writer: Peter Hughes
Strategy Director: Maria Galleriu
Strategist: Emily Pfitzinger
Brand Director: Danielle Gard
Brand Manager: Nai Gregory
Executive Producer: Zeynep Taslica
Producer: Isaac Karsen
Partnerships and Legal Director: Kallie Halbach
Partnerships and Legal Manager: Christopher Profeta
Production Credits:
Animation
Production Company: Hornet
Director: Andy Baker
Executive Producer: Hana Shimizu
Head of Production: Sang Bae-Jin
Producer: Desiree Stavracos & Cathy Kwan
Development Producer: Kristin Labriola
Storyboard Artist: Dan Shefelman
Editor: Anita Chao
Lead Animator: Mark Pecoraro
Lead Designer: Andy Baker
Designer: Andy Baker & Peter Sharp
Animators: Benjy Brooke, Blake Patrick, Harry Teitelman
Cleanup Animation: Charlie Lane-Bush, Jamie Hobbs, Elena Manetta, Lauren Schmidt
Music & Sound Design: Antfood
Mix: HECHO EN 72
Engineer: Jeff Fuller
Producer: Whitney Fromholtz, Angela Scherrah
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Droga5: Official Johnsonville 'Glam Rock and Game Shows'
Agency: Droga5
Client: Official Johnsonville
Date: April 2017
Johnsonville Sausage has released the second iteration of its "Made the Johnsonville Way" TV campaign that features commercials dreamed up by the company's employees. Launched last year, the campaign aims to put a spotlight on the company's staffers since the family-owned, Wisconsin-based brand's longtime philosophy, “The Johnsonville Way," is all about putting people first.
Credits:
Chief Creative Officer: Ted Royer
Copywriter: Daniel Litzow
Art Director: Max Friedman
Executive Creative Director: Scott Bell
Account Director: Pat Rowley
Group Account Director: Julia Albu
Music Supervisor: Ryan Barkan, Mike Ladman
Creative Chairman: David Droga
Project Manager: Rayna Lucier
Print Producer: Rick Gutierrez
Associate Creative Director: Chris Colliton, Kevin Weir
Account Supervisor: Kate Tyler Monroe
Director Of Film Production: Jess Brihn, Mike Ladman
Chief Creation Officer: Sally-Ann Dale
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Aaron Wiggan
Data Strategy Director: Lily Ng
Group Communications Strategy Director: Brian Nguyen
Senior Strategist: Marc Iserlis
Senior Communications Strategist: Kevin Wilkerson
Associate Director, Business Affairs: Librado Sanchez
Business Affairs Manager: Whitney Vose
Senior Producer, Film: Rebecca Wilmer
Associate Producer, Film: Jamil Mcginnis
Counsel: Sarah Fox
Director Of Print Services: Rob Lugo
Associate Account Manager: Camille Cheeks-Lomax
Music And Sound
Producer: Kristin Kuraishi
Music Production: Butter Music
Executive Producer: Ian Jeffreys
Sound Mix: Sam Shaffer @ Mack Cut
Sound Design: Sam Shaffer @ Mack Cut
Cco: Andrew Sherman
Offline
Producer: Sabina-Elease Utley
Executive Producer: Gina Pagano
Editor: Ryan Steele
Edit Company: Mack Cut
Edit Assistant: Zachary Antell
Post Production / Vfx
Post Production House: Mpc
Head Of Production: Jesse Kurnit
Executive Producer: Camila De Biaggi
Vfx Senior Producer: Elissa Norman
Vfx Producer: Aiste Akelaityte
Vfx Supervisor: Warren Paleos
Colour Producer: Jenna Gabriel
Colourist: James Tillett (Guess The Price), Adrian Seeley (Ruben & The Receders)
Colour Ep: Dani Zeitlin
Production Company
Production Company: Arts & Sciences
Producer: Pat Harris
Managing Director: Mal Ward
Head Of Production: Christa Skotland
Executive Producer: Marc Marrie
Dop: Toby Irvin
Director: Adam & Dave
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