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US Creative Works: Featuring Doner, Argonaut, RTO+P and more

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Welcome to The Drum's US Creative Works in partnership with Workfront.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.' 

For project information, credits and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form. 

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, May 31

GSD&M: Goodyear 'Drive'

Agency: GSD&M
Client: Goodyear
Date: May 2017
GSD&M has created a campaign for Goodyear to promote the tire brand's new multi-year corporate sponsorship deal with the Cleveland Cavaliers. Starting next season, players will be sporting the Akron, Ohio-based brand's wingfoot logo on their jerseys. The spot, called 'Drive,' celebrates the Ohio roots of both the Caveliers and Goodyear. A 15-second TV version of the ad will run on Turner Sports during the duration of the 2017 NBA Playoffs.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer: Jay Russell
Group Creative Directors: Bill Bayne, Bill Marceau
ACD/Art Director: Dale Austin
ACD/Writer: Brandon Curl
Director of Production: Jack Epsteen
Producer: Abigail Hinojosa, Karla Macias
Art Buyer: Jesscia Henry
Account Service: Gigi Baffi, Sabia Siddiqi
Business Affairs Manager: Lara Drew
Project Manager: Christie Shepard
WEBISODE POST PRODUCTION:
Agency: Union
Editor: Kevin Ray
Producer: Rob McCool
ANIMATION:
Agency: Real FX
MUSIC: Marmoset
Tags: United States, GSD&M
 
 
 
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Doner: Serta 'Declare Peace'

Agency: Doner
Client: Serta
Date: May 2017
 
Credits:
 
Tags: United States, Doner
 
 
 
 
 
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Edelman & United Entertainment Group: Dove 'Meet Cathleen'

Agency: Edelman & United Entertainment Group
Client: Dove
Date: May 2017
The first film to come out of Dove’s Real Beauty Productions stars Cathleen Meredith, the woman behind the global Fat Girls Dance movement.
Dove launched Real Beauty Productions earlier this year with Shonda Rhimes, writer and producer of TV hits Grey's Anatomy and Scandal, on board as creative director. According to Dove, the beauty brand – which is celebrating its 60th birthday this year – launched the production studio to “expand the definition of beauty by putting the power of storytelling into real women’s hands.” 
In its first film, Dove tells the story of why Meredith started Fat Girls Dance and how she continues to use the power of dance to make herself and others feel more beautiful.
Each week, Meredith and other members of the Fat Girls Dance squad learn a choreographed dance and then post it online, encouraging other women to do the same. In the film, Meredith says that she started the movement as a “radical act of fearlessness that, in my opinion, shouldn’t have to be that radical.”
“It almost immediately went viral,” she says in the video. “There were plus size women everywhere who were like, ‘whoa, i’ve never seen anything like this before, and you are helping me deal with issues with my body.’”
The film, which was directed by documentary filmmaker Liz Garbus, was produced by an all-female crew. United Entertainment Group and Edelmanworked on creative and production.
Credits:
 
Tags: United States, Dove
 
 
 
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Argonaut: Credit Karma 'Get Knowing'

Agency: Argonaut
Client: Credit Karma
Date: May 2017
 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer – Hunter Hindman
Chief Creative Officer – Rick Condos
CEO – Robert Riccardi
Head of Strategy – Max Heilbron
Head of Brand Management – Katie Miller
Head of Production – Topher Lorette
Strategy Director – Warwick Heathwood
Communications Strategist – Brian Olsen
Group Brand Director – Robert Woods
Brand Manager – Lauren Martinez
Associate Creative Director – Matt Kelsen
Associate Creative Director – Zack Fagin
Art Director – Jodi Duncan
Copywriter – Andy Whalen
Producer – Tyler Neely
Prod Co - Biscuit
Director - Matt Dilmore
DP - Bryan Newman
Prod Co EP - Rick Jarjoura
Line Producer - Carr Donald
Music House - Barking Owl Sound
Music House Creative Director - Kelly Bayett
Music House Producer - Ashley Benton
Edit House - Beast
Editor - Brian Lagerhausen
Edit EP - Jon Ettinger, Tracy Coleman
VFX - Allied
VFX EP - Lori Joseph, Gordon Wittmann
Graphics - Brand New School
Graphics HP - Amy Russo
Tags: United States, argonaut
 
 
 
 
 
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TBWA\Chiat\Day New York: Brooklyn Film Festival 'Because We Can'

Agency: TBWA\Chiat\Day New York
Client: Brooklyn Film Festival
Date: May 2017
 
Credits:
 
 
 
 
 
 
 
 
 
 
Production Company: OPC Films
EP – Harland Weiss
EP – Donovan Boden
Head of Production – Isil Gilderdale
Director – Jason Jeffrey
DOP – Kelly Jeffrey
Line Producer – Pierre Campbell
Post Producer – Emily Harris
Editing House – Relish
Producer – Gerard Goco
Editor – Michael Barker
Assistant Editor – John Gallagher, Scott Edwards
Transfer – Alter Ego
Producer – Jane Gallagher
Artist – Clinton Harmouth
VO & Sound Design – Vapor RMW
Producer – Kailee Nowosad
Director – Karen Goora
Music – MassiveMusic, NY
Keith Haluska Managing Director
Creative Director – Elijah B Torn
Creative Director – Watt White
Tags: United States, TBWA\Chiat\Day
 
 
 
 
 
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RTO+P: Reyka Vodka 'Made of Iceland'

Agency: RTO+P
Client: Reyka Vodka
Date: May 2017
 
Credits:
 
 
 
 
 
 
 
 
 
President and Chief Creative Officer: Steve Red
Executive Creative Director & Partner: Steve O’Connell
VP Creative Director: Todd Taylor
Creative Director: Chris Plehal
Senior Art Director: Dave Wiest, Justin Rentzel
Producers: Joe Mosca, Rebecca Jacobs
VP, Account Director: Jessica O’Conor
Senior Account Manager: Alexis Papazian
Production Company: Expressway Productions
Producer: Mike Gualtieri
Assistant Director: Nic Reader
Production Assistant: Adam Russell
Director of Photography: Zac Rubino
Camera Assistant: Gino Varisano
Editing House: Red Tettemer O’Connell + Partners
Editor: Chip Schofield
Tags: United States, RTO+P
 
 
 
 
 
 
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La Comunidad: FilmSuez ''It's Tuna; and 'Slumber''

Agency: La Comunidad
Client: FilmSuez
Date: May 2017
 
Credits:
 
 
 
 
 
 
Executive Creative Directors: Ramiro Raposo, Fernando Sosa
Creative Directors: Rodrigo Greco, Mariano Gamba
General Account Manager: Sebastián Díaz
Director of Accounts: Solange Blanco
Account Executive: Catalina Gay
Production Manager: Ramiro Capisto
Production Assistant: Sebastián García
Production: Argentinacine
Director: Augusto Giménez Zapiola
Producer General: Nano Tidone
Executive Producer: Laura Passalacqua
Producer: Germán Escande
Director of Photography: Julián Ledesma
Coordination of Post: Aldo Ferrari
Sound Mix: Resonant Elephant
Color Correction: Anahi Piccinin
Postproduction: VFX Ratio
Tags: Argentina
 
 
 
 
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180LA: University of Phoenix 'We Can Do IT'

Agency: 180LA
Client: University of Phoenix
Date: May 2017
 
Credits:
 
 
 
 
Chief Creative Officer: William Gelner
Executive Creative Directors: Eduardo Marques, Rafael Rizuto
ACD/Copywriter: Tylynne McCauley
ACD/Art Director: Brian Farkas
Head of Integrated Production: Natasha Wellesley
Executive Producer: Dominque Anzano
Group Brand Director: Sandy Song
Brand Director: Jillian Nalty
Account Coordinator: Nicole Dezzutti
Strategy Director: Kaleen Ogden
Strategic Planner: Tess McGourty
Director of Business Affairs: Loretta Zolliecoffer
Animation Production Co: Hornet
Directors: Dan Abdo, Jason Patterson
Art Director: Hyesung Park
Executive Producers: Hana Shimizu
Head of Production: Sang-Jin Bae
Producer: Niki DiCesare
Recording Studio: Beacon Street Studios
Mixer: Amber Tisue
Executive Producer: Adrea Lavezzoli, Leslie DiLullo
Senior Producer: Kate Vadnais
Music Production: Beacon Street Studios
Executive Producer: Adrea Lavezzoli, Leslie DiLullo
Producer: Lindsey Lerman
Music Composers: Andrew Feltenstein, John Nau
Music Supervision: Good Ear Music Supervision
Sound Design: Beacon Street Studios
Sound Design: Amber Tisue
Senior Producer: Kate Vandals
Tags: United States, 180LA
 
 
 
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Verbatim: Dove 'Beautifully Real Moms'

Agency: Verbatim
Client: Dove
Date: May 2017
Verbatim photographer Lynsey Addario recently teamed up with Dove Canada to shoot a series of portraits for a national campaign that promotes the brand's new Baby Dove product line. Created to draw attention to the pressure first-time mothers feel to be perfect in their new role, Dove commissioned world-class photojournalists like Addario to capture the real side of motherhood. Six new mothers and their babies were documented over the course of 48-hours to illustrate joys, challenges and adjustments they face as they navigate their new role. More #BeautifullyRealMoms photos can be viewed here. 
Credits:
 
 
Lynsey Addario - Photojournalist - Verbatim
Leslie Golts - Marketing Manager - Dove Canada
Tags: Canada, advertising
 
 
 
 
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Wongdoody: Moms Rising '#IPumpedHere'

Agency: Wongdoody
Client: Moms Rising
Date: May 2017

Bathroom stalls, coat checks and storage closets are just a few of the less-than-stellar places that breastfeeding moms have been forced to pump milk in due to a lack of proper pumping facilities. 

Wongdoody is drawing attention to this issue via a campaign called #IPumpedHere for nonprofit Moms Rising that encourages moms to share the ridiculous (and often unsanitary) places that they’ve pumped in. The goal of the campaign is to urge lawmakers and employers to expand protections for breastfeeding moms in the workplace. 

The Fair Labor Standards Act requires employers to provide a “reasonable break time for an employee to express breast milk for her nursing child for 1 year after the child’s birth” and “a place, other than a bathroom, that is shielded from view and free from intrusion from coworkers and the public.” 

However, Moms Rising argues that the federal law doesn't go far enough and leaves the wording “open for interpretation.” At IPumpedHere.org, the nonprofit has listed proposed guidelines to help businesses understand what exactly breastfeeding mothers need, like a sink and faucet “deep enough to wash bottles and pump parts” and a “midsize refrigerator for milk storage.”

Moms Rising also points out that the federal law “leaves millions of workers without any protections at all” since it primarily covers hourly wage-earning employees. On its site, the organization is urging people to sign a petition that asks lawmakers to consider expanding protections for breastfeeding moms who work.

Credits:
 
Tags: United States, Wongdoody
 
 
 
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