Creative Works featuring Saatchi & Saatchi London, ButterflyCannon, BMB, Wieden+Kennedy London and more

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

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Grey London: Vodafone 'Headbomz'

Agency: Grey London

Client: Vodafone

Date: May 2017

Creative agency Valenstein & Fatt (the creative agency formerly known as Grey London) has launched ‘Headbomz’ for the Vodafone Ireland Foundation, a schools programme aimed at children aged eight to ten years to remind them that ‘Talking Makes Us Stronger’. The campaign was created in partnership with ISPCC Childline and is designed to assist parents and teachers to show children how talking makes us stronger.

The colourful animation and song has a unique and fun twist on squashing problems as they arise, through talking about the problem rather than keeping it all bottled up. The Headbomz animation was created to deliver the important message of ‘Talking Makes Us Stronger’ to classrooms across Ireland. The catchy song is inspired by the squidgy, squelchy stuff that happens in children’s heads – those feelings that build up until their head feels like bursting! The film was created by Aardman studios, the creators of Shaun the Sheep and Wallace & Gromit, together with song writer Vikki Stone who currently presents BBC Proms Podcast.

Credits:

Joint chief creative officer: Vicki Maguire

Creative director: Darren Wright

Art director: Andy Garnett

Copywriter: Dan Cole

Additional credits: Creative producer: Michelle Kasper

Account management: Dana Richter, Libby Conroy

Media agency: MEC Ireland

Media planner: Catherine Joyce

PR agency: Teneo PSG

Production company: Aardman Animation

Director: Asa Lucander

Editor: Ben Craske

Producer: Stephanie Owen & Production Co-Ordinator: Hannah Campbell

Illustrator: Asa Lucander

Soundtrack composer: Vikki Stone

Audio post production: 750

Tags: Republic of Ireland

Hart & Jones: Sacred Spirits 'Brand identity and packaging '

Agency: Hart & Jones

Client: Sacred Spirits

Date: May 2017

Hart & Jones have developed the brand platform, brand identity and packaging for Sacred Spirits Company’s English Whisky Liqueur, launching in the UK, US and Europe this year.

Sacred are well known for their award winning, small batch, aromatic gins, vodkas and vermouths. Proud to distill and hand finish each element at their Highgate microdistillery, this pioneering London team set their sights on applying their skills to a Whisky liqueur and recruited design agency Hart & Jones to tell their story.

Sacred have a strong presence in the top tier on trade and so standout at back of bar was vital. Hart & Jones crafted an iconic butterfly that displays across two bottles to symbolize the unique brand components.

Sacred’s English Whisky Liqueur is first aged in bourbon casks and finished by hand in Spanish PX sherry casks by Ian Hart at the Sacred Microdistillery in London’s Highgate.

Sacred’s English Whisky Liqueur, the first of three whiskies by Sacred, officially launches Autumn 2017 and will be exclusively available at specially selected outlets from May 2017.

Hart & Jones are a branding and packaging design agency, who encode design with messages and images that resonate. www.hartandjones.com

Credits:

Chris Hart, Creative Partner, Hart & Jones
Simon Jones, Managing Partner, Hart & Jones

Tags: UK, design, packaging design, Branding & Packaging, packaging

SubMotion Productions: LKBennett 'The Shoemaker'

Agency: SubMotion Productions

Client: LKBennett

Date: April 2017

The Shoemakers Tale is an enchanting film that follows the journey of our would be princess as she drifts off to sleep and finds herself in a fantasy dreamland, only to discover she has no shoes and of course, no princesses outfit is complete without shoes...

Credits:

Richard Prendergast - Written and Directed - SubMotion Productions
Rachel Prendergast - Producer - SubMotion Productions
Naomi Delorme - Princess
Gordon Worsley - Shoemaker
Sean Campbell - Male model
Jake Richardson - Assistant Director - SubMotion Productions
Tom Coe - 1st AC and Camera Op - SubMotion Productions
Jack Gould - 2nd AC
Ben Carroll - Script Editor
Abby Erwin - Script Editor
Craig Hodgkinson - Wirecam - SubMotion Productions
Ben Sturgess - Aerial camera
Rachel Carroll - Voice Artist
Emily Reed Esparza - Production Assistant/Set Design
Lanoi Hansakda - Make Up
Sharon Pointen - Florist - flower30.co.uk
Justin Anderson - Chauffeur
Robert Jackson - Photographer - dazedphotography.com
Jack Pond - Compositor (Nuke)
Tom Cowles -After Effects
Luke Pett - Maya
Music - We With Unveiled Faces // Timbre
Special Thanks to;
Nick Flynn @ LK Bennett - lkbennett.com
Lauren Hayes @ LK Bennett - lkbennett.com
Nicole Pugh @ Berrys and Grey - berrysandgrey.co.uk
Alison, John and Jill @ Letton Hall - lettonhall.org
Peter Carroll
Elizabeth Glover @ Bowhill & Elliott - bowhillandelliott.co.uk
Helen Robinson and Ben Budworth @ Bylaugh Hall - lady.co.uk
Robert Gurney and Samantha Gurney
The staff at St Giles House Hotel - stgileshousehotel.com

Tags: UK, Branding, advertising, digital

The Shoemaker

The Neighbourhood : Urban Splash and Places for People 'Smith's Dock Branding '

Agency: The Neighbourhood

Client: Urban Splash and Places for People

Date: May 2017

The Neighbourhood has announced they are the team who created the brand identity for Smith’s Dock – a new North Shields neighbourhood built by joint venture developers Urban Splash and Places for People.

The new riverside neighbourhood will regenerate a previously derelict Tyneside shipyard. Up to 800 new homes and apartments will be built around three dock basins where the residents will enjoy restaurants, bars and well thought out public spaces.

The Neighbourhood created the brand identity, website, launch material and brand film. The Smith’s Dock identity has strong connections with the industrial heritage of the dock opened in 1851 by William Smith where dozens of merchant ships were made and repaired.

The launch campaign is supported by a new digital platform and marketing materials including an illustrated guide map of the area and a set of postcards. All collateral reinforce the scheme's proposition of modern coastal living. The campaign is aimed at potential residents and was launched at an open day on 6th May where 34 of the first homes were revealed.

Credits:

Creative Director Jon Humphreys

Tags: UK, design, Branding, web design, placemaking

ButterflyCannon: Unity Beauty Essentials 'Identity & design'

Agency: ButterflyCannon

Client: Unity Beauty Essentials

Date: May 2017

ButterflyCannon has created brand positioning, identity and packaging design for the world’s first premium beauty range specifically created for women before, during and after pregnancy; Unity Beauty Essentials – The Pregnancy Collection

Unity Beauty Essentials - The Pregnancy Collection is the first and only luxury beauty product range specifically designed to be clinically safe for pregnant women. The founder, Parvathi Nair, conceived the brand during her own pregnancy, after finding that existing pregnancy safe beauty products were either cold and clinical-looking or had a patronising baby-centric aesthetic.

Combining over a decade of experience in the beauty industry with her experience of natural and holistic remedies from her childhood in Kerala, India, she resolved to create a range of luxury beauty products that would cater to the needs and concerns of a pregnant woman without compromising on the indulgence of the beauty experience.

In order to build a brand worthy of the time and care that had been invested into creating such quality products, we first had to identify a compelling positioning that clearly communicated the unique properties of the range. The Unity positioning and name brings together the three core needs of the consumer - beauty, care and efficacy and the three emotional drivers of nurture, nature and community, as well as celebrating the most important union of all, that of a mother and her baby.

The Unity positioning is brought to life on pack through a series of interlocking foiled gold rings accentuated by an inner ring of golden dots that are a gentle nod towards the founder’s Indian heritage. These are laid over a soft, off-white background symbolising caring and nurturing, whilst accents of pink add a touch of femininity. The sections of pale and vivid green are inspired by the brand’s signature ingredient – the Indian Gooseberry.

Parvathi Nair, founder of Unity Beauty Essentials, said: “When I came up with the idea behind Unity Beauty Essentials, I knew I wanted to create a beautiful brand that I would be proud to display. ButterflyCannon have certainly delivered this, but I was also impressed by how they got to the heart of the philosophy behind my product and ensured this was carried through to the brand identity and packaging.”

Arron Egan, associate creative director at ButterflyCannon, added: “As a totally new and unique proposition, there were a lot of factors that had to be taken into consideration when working on this brand. By understanding the quality and efficacy of the product ingredients and by getting to the heart of the brand story, we were able to deliver a solution that communicates both the practical and emotional benefits to the consumer whilst retaining luxury and premiumness.”

Credits:

Tags: UK, design, luxury, packaging design, packaging, Branding, Branding & Packaging, cosmetics, skincare, personal care

Wieden+Kennedy London: Three 'Go Roam'

Agency: Wieden+Kennedy London

Client: Three

Date: May 2017

Three’s latest work with Wieden+Kennedy London sees a shy and retiring giraffe transform (almost) into a pink flamingo.

The ad aims to encourage customers to switch on roaming when they go abroad and, after not paying a penalty for using their phone, experience the sense of elation the giraffe feels when his back end is magically replaced by the confident feathers of a flamingo. Designed to push Three’s Feel At Home offering, Go Roam launched yesterday (22 May) alongside an out-of-home, digital, social and print campaign planned by Mindshare.

The media agency will also deliver a virtual reality experience for the telecoms brand in Westfield and the Bullring later in the campaign.

The Mill created the protagonist and desert island of the 30-second CGI spot, which is the first in a “string of animal mash-ups” that Wieden+Kennedy has created for Three.

The agencies creative directors, Dave Day and Larry Seftel, said: “Each [creature will] represent a different feeling of being on Three – in this case, freedom. It’s been an incredible team effort to get to our final campaign and we're really excited by the new visual world we've created.”

Lianne Norry, director of brand and communications at Three, said: “At Three we know what our customers want from their phone and, more importantly, how this makes them feel. Our ‘giraffe-amingo’ embodies the sense of freedom and confidence that our customers feel when they roam abroad at no extra cost.”

Credits:

Tags: UK, three, Wieden+Kennedy

Saatchi & Saatchi: Operation Black Vote 'blacksdontvote.com'

Agency: Saatchi & Saatchi

Client: Operation Black Vote

Date: May 2017

Blacksdontvote.com is the latest hard-hitting campaign by Operation Black Vote and Saatchi & Saatchi London to engage Black and Minority Ethnic communities around the UK to massively boost BME voter registration and turnout to vote in next month’s general election.

To support the campaign, high-profile celebrities Riz Ahmed and Jamal Edwards will appear in short films highlighting the facts, but also inspiring young people from all communities particularly BME to be the change makers and engage in civic society. Ahmed will also be tweeting the launch of the campaign - urging people to visit the website and register.

Based on the campaign idea that Black people don’t vote, Riz and Jamal have created short online films calling out the difference that the BME vote could make to the world we live in.

Campaign posters will appear at large poster locations around the UK and will also be promoted on social media. The posters will display a simple non-branded black URL on a white background: blacksdontvote.com. Directing people to the campaign website, the posters aim to create intrigue and drive people to find out more.

Once on the website, a short empowering message will be displayed stating: Black people don’t vote, but if we did... we could, in effect, decide who will win next month’s election.

https://www.youtube.com/watch?v=pOMMTjyLPCk&t=2s

https://www.youtube.com/watch?v=9anhcWiEhBQ

Credits:

Executive creative director: Andy Jex, Rob Potts

Creative: Ben Mills, Matt Butterfield

Additional credits: Planner: James Mitchell

Account handler: Larissa Vince, Tom Fraser

Producer: Emily Rohan, Laura James

Production company: Inside Job

Director: Max Clark

Tags: UK

HonestBrew and Braintree : HonestBrew 'Craft - A - Beer / Billboards for Beer '

Agency: HonestBrew and Braintree

Client: HonestBrew

Date: May 2017

Online independent beer retailer HonestBrew has announced they’re putting their outdoor marketing budget directly into beer lovers’ hands by giving away craft beer.

It all started with a £40,000 grand prize which the team won as part of the Braintree Tour de Tech. Braintree, an online and mobile payments company, created the Tour de Tech to engage 50 of London’s most innovative companies in a virtual bike race. HonestBrew won the overall race and £40k for an outdoor campaign.

HonestBrew decided that they preferred beers to billboards, so when they won the Tour de Tech they chose to splash the grand prize on beer. Beer lovers are being asked to vote on the kind of beer they want to be drinking. In return, HonestBrew’s team of experts will brew a beer especially; sending an HonestBrew Howler with three cans of the beer to the first 3,000 entrants.

Credits:

Mark Tenhagen - Growth Marketeer - HonestBrew
Annabel Causer - Co-Founder / Head of Marketing - HonestBrew
Brody Rossiter - Content Marketeer - HonestBrew

Tags: UK

Agent: Better By Bus 'BETTER BY BUS'

Agency: Agent

Client: Better By Bus

Date: May 2017

Agent is leading a multichannel, 15-month behaviour change campaign to encourage more people to use the bus. They won a four-way pitch to land the 15-month contract after transport giants Arriva and Stagecoach joined forces with Merseytravel to create the first northern bus alliance.

Better By Bus is fronted by 24 young people, recruited from across Liverpool City Region, who star in a video advert that has already been viewed over 20,000 times, as well as a series of on and offline adverts across print and radio. Since the establishment of the Better By Bus social media presence, it has generated more thns 1m unique engagements in less than two months.

A third-dimensional platform game has also been built using Unity software and a bespoke website created in house with state-of-the-art frameworks. Campaign conductors will be engaging with thousands of school children over the course of the campaign as part of The Better By Bus Club.

The contract win caps off a successful 12 months for the multi-disciplinary agency, which has celebrated its 11th year in operation by winning a host of notable clients from £5bn Liverpool Waters regeneration project, Liverpool Football Club’s community foundation to national water aid charity Just a Drop.

Credits:

Paul Corcoran - managing director - Agent
Ben Spencer - head of creative - Agent
Jeanette Gill - head of communications - Agent
James Harper - photographer/videographer - Agent
Jon Cooper - creative consultant - Agent
Kerrie Walsh - graphic designer - Agent
Kurtis Boylan - web developer - Agent
Shane Farmer - web developer - Agent
Laura Rietdyk-Johnson - campaigns executive - Agent

Tags: UK, design, web design, Branding, campaign, integrated campaign, Social Media, transport, web development, Graphic Design, advertising

Better By Bus Advert

Young Epilepsy, Epilepsy Society: River Island '#ExplainEpilepsy '

Agency: Young Epilepsy, Epilepsy Society

Client: River Island

Date: May 2017

14-20 May 2017 marked National Epilepsy Week and in doing so, River Island teamed up with charities Young Epilepsy and Epilepsy Society for their annual 'Everyone Knows Someone' campaign.

This year, the theme surrounded #ExplainEpilepsy. As part of this, River Island hosted a roundtable discussion where big names in sport, entertainment and epilepsy bloggers were enabled to open up about their experiences with the neurological condition - whether directly or indirectly.

These included actress Kerry Howard, S Club Junior Stacey McClean and Cambridge United FC captain Leon Legge.

For the week itself, the public were then given the opportunity to #ExplainEpilepsy for a chance to win great River Island prizes.

Credits:

Young Epilepsy, Epilepsy Society, River Island. Ancestors Global provided the infographics and video editing.

Stacey McClean - Musician, formerly at S Club Juniors
Leon Legge - Cambridge United FC captain
Kerry Howard - Actress, best known for her roles on BBC Three Witless and Him & Her
Jennie Jacques - Actress, best known for her role in History's Vikings
Chelsea Leyland - Model and DJ
Lewis Hine - Founder of Friend Finder charity
Colin Grant - Author and BBC producer
Georgina Higgins - Hollywood Scriptwriter and film producer
Katy Mann - Blogger
Olivia Salvati - Student and Blogger

Tags: UK, epilepsy, awareness campaign, design

Stacey McClean explains her mum's first seizure

Vikings actress, Jennie Jacques, talks openly about the challenges of epilepsy

Facebook star Lewis Hine talks about epilepsy stigma

Everyone Knows Someone trailer

Fall Off The Wall : Kit & Kin 'Animation'

Agency: Fall Off The Wall

Client: Kit & Kin

Date: May 2017

Creative production studio Fall Off The Wall (FOTW) has collaborated with the award-winning B&B Studio to produce a new animation to launch Kit & Kin, a new eco-friendly family brand co-founded by Spice Girl and TV & radio presenter Emma Bunton. The 2:19 minute animation launched across the brand’s e-commerce platform and social media channels, and has been viewed over 300,000 times.

Combining live action footage and 2D and 3D animation, the animation forms the backdrop to Emma Bunton’s complimentary live-action narrative. The work highlights the brand’s commitment to protecting the natural world, as Emma interacts with the animal characters and environment around her to bring the playfulness of the Kit & Kin world to life.

In order to tell the story of Kit & Kin from concept to launch, FOTW undertook the concept creation, storyboarding, production, direction and script writing. The animation was designed to be watched as one seamless piece of content, but also as modular bite-sized segments perfect for seeding out on social media channels.

The studio was tasked with creating a short form video to resonate with Kit & Kin’s target audience to portray the brand’s fun personality, communicate the benefits of the core product line of biodegradable nappies and the story behind their eco-friendly, safe and affordable product offering. To complement the Kit & Kin brand, simple graphics and a neutral colour palette were used to create a clean visual aesthetic, reflecting the packaging and highlighting the natural and eco-friendly messaging.

The collaboration between FOTW, B&B and Kit & Kin represents a new move from the production studio into the FMCG sector.

Credits:

Jamie Smith - Creative Director - FOTW

Christopher Money - Co-founder - Kit & Kin

Shaun Bowen - Creative Partner - B&B Studio

Tags: UK, design, Branding, digital

Why we created Kit & Kin

Beattie McGuinness Bungay (BMB): New Balance 'My Future Self'

Agency: Beattie McGuinness Bungay (BMB)

Client: New Balance

Date: May 2017

Creative agency BMB has launched new 30” and 60” spots for New Balance’s ‘My Future Self’ campaign.

‘My Future Self’ is built around the concept of the opportunities for self-improvement which both athletes and individuals can identify with as they train and redefine personal ambitions and motivations.

This second film of the campaign features new England Test Cricket captain Joe Root. It will launch on Video on Demand (VOD) and across New Balance’s social channels.

Entitled “The moment you think you’ve made it, you’re finished”, the film explores the psyche of an athlete at the pinnacle of his career. Does he take his foot off the pedal or does he carry on climbing? For Joe Root, who was made England Cricket Test captain earlier this year, he knows better than many how that feels. This film is his personal message to his future self to keep pushing further and to never get too comfortable.

The film follows on from the first in the campaign, “Dear 677”, which featured the England cricket team speaking to the future of the game.

Credits:

Creative director: Jules Chalkley

Art director: Ollie Agius

Copywriter: Pete Loulianou

Additional credits: Business director: Farah Winning

Agency producer: Jonathan Saunders

Photographer: Dean Martindale

Director/Production company: Jack Driscoll – Park Village

Producer: Joe Walker

Editor: Billy Mead, Liam Bachler @ Tenthree

Post production: Mill, BMB

Sound design: Dugal Macdiarmid @ Wave

DOP: Patrick Mellor

Tags: UK

hungryhouse.co.uk: hungryhouse.co.uk 'Jay and David: From Chow Mein to Fame'

Agency: hungryhouse.co.uk

Client: hungryhouse.co.uk

Date: May 2017

Online food ordering platform, hungryhouse.co.uk, has launched its humorous new video series, which features Pride of Britain winner and First Dates star, Jay Kamiraz and his sidekick David Smith, who made their debut in hungryhouse’s original TV advert in 2016.

The follow up ‘mockumentary’ series titled “Jay and David: From Chow Mein to Fame” sees the dynamic duo welcome the film crew back into their lives six months later, as they hit the streets to promote the hungryhouse app.

The comedic content has been created as part of the brand’s CRM strategy and showcases the genuine, unscripted lives of the friends, using comedy to reinforce the nation’s love of reality TV and good quality takeaway. The episodes will be released on a weekly basis throughout May.

Credits:

Director: Hardey Speight
Producer: Kylie Cornelius
Agency: Wordley Production
Creative: Beth James, Sam Bristowe

Tags: UK, advertising, marketing, Content Marketing, video, marketing video

Episode 1

Episode 2

Episode 3

W Communications: Carabao Energy Drink 'Wins.Not Wings'

Agency: W Communications

Client: Carabao Energy Drink

Date: May 2017

W has unveiled new integrated advertising campaign for Carabao, celebrating the Premier League title win of the energy drink’s partner, Chelsea Football Club.

The eye-catching and irreverent new creative has been planned, produced and executed in-house by creative communications agency W on the back of Chelsea’s final match of the season – with the formal presentation of the Premier League trophy at Stamford Bridge.

The creative ran in the Sun, Metro, London Evening Standard, Daily Star, Daily Mirror, the Guardian and the Grocer, as well as 20 digital outdoor sites across the UK, and brand and partner social channels. It will be highlighted in the official match-day programme and across Stamford Bridge's in-stadium digital screens to mark Chelsea's moment of triumph. Media has been planned and executed by Total Media.

The campaign is a further landmark moment in a year that has seen Carabao become the only energy drink brand to launch a range of low/no sugar products, including new Green Apple Sugar Free.

Credits:

Warren Johnson - Founder - W Communications
Richard Tompkins - Managing Director - W Communications
Scott Dimbleby - Head of Creative - W Communications
Matthew Fletcher-Jones - Associate Director - W Communications
Jack Shilling - Account Director - W Communications

Tags: UK, advertising, digital, Graphic Design

HMS16: Jackpot.com 'In Your Hand'

Agency: HMS16

Client: Jackpot.com

Date: May 2017

'In Your Hand' marks the entry of Jackpot.com, the global platform for betting on the world's lotteries, to the UK market. The company is breaking through with a fully integrated marketing campaign, headlined by their first TVC.

Launched on 15 May, the 30-second ad is being broadcast nationwide and showcases the simplicity of having the world of lotto in your hand, no gimmicks required.

Led by creative agency HMS16, the campaign will introduce new viewers to the service in a graphic and visually dynamic way.

Credits:

Creative agency - HMS16
Post-production company - Jam Films
Client - Jackpot.com

Tags: UK, advertising, design, TV & Radio Production, TV Advert, Branding, creative

In Your Hand

TBWA\Manchester: Warwick Castle - Merlin Entertainments 'Choose Your Side'

Agency: TBWA\Manchester

Client: Warwick Castle - Merlin Entertainments

Date: May 2017

This summer, Warwick Castle are re-enacting the tale of high drama, rivalry, ambition and bloody battles with the Wars of the Roses live show; it’s the 15th Century. Two English families - the red rose of Lancaster and the white rose of York - clash in 17 historic battles in an epic 30 year war for the English Throne (1455-1487).

TBWA\Manchester were tasked to bring the live show to life and show that visitors to Warwick Castle this year are able to live and breathe the battles like never before in a 2000-capacity arena.

Warwick Castle actually played a key role in the war – Richard Neville Earl of Warwick (1449) helped to depose both Henry V1 and Edward IV winning himself the title of Kingmaker.

The TV campaign goes live this weekend, with the experience starting from 27 May.

Credits:

Lisa Nichols - Executive Creative Director - TBWA\Manchester
Gary Fawcett - Executive Creative Director - TBWA\Manchester
Jason Chadwick - Art Director – TBWA\Manchester
Sam Rutter - Copywriter – TBWA\Manchester
Lou Vasey - Head of TV – TBWA\Manchester
Heather Nickerson - Account Director – TBWA\Manchester
Yoni Weisberg - Director – Chief Productions
Production Company – Chief Productions
Kate Brady - Producer – Chief Productions
Sound – Dock10

Tags: UK

Choose Your Side

Walker Zurich: SYOSS 'The Thief'

Agency: Walker Zurich

Client: SYOSS

Date: May 2017

Walker Zurich has used the struggles of morning travel to create a dramatic film for international hair care experts, SYOSS, highlighting the perfection of one woman’s hair during the commute, whilst everyone else looks on in envy as they battle for their desired look.

The film, entitled The Thief, runs across online and social and tells the all so familiar story of an everyday commuters fight to look up to standard. As many know, the day often begins mercilessly for commuters. Robbed of their mornings, they have little time to prepare themselves for the working day ahead. It's exactly this sense of theft that is emphasised in the latest online film by walker Zurich for SYOSS. The film combines a thief metaphor with fast cuts and humour to portray time-pushed commuters as a victims with bad hair.

Directed by Joachim Zunke through production company, Cobblestone, the film features a music score by Lukas McNally and Tim Knapp. With The Thief, German chemical and consumer goods company, Henkel, launches its 2017 Get SYOSSED campaign in Switzerland.

Credits:

Agency - Walker Zurich
Agency contact - Pius Walker
Agency contact job title - Creative Director
Account Director - Cornelia Nünlist
Writer - Roger Beckett
Art Director - Stefanie Huber
Strategy & Concepts - Catherine Elf
CEO (Inhalt&Form) - Dominik Stibal
Creative Director (Inhalt&Form) - Karin Estermann
Project Manager (Inhalt&Form) - Manuela Marty
Marketing Manager (Henkel Beauty Care) - Christian Volk
Executive Producers (Cobblestone) - Pieter Lony & Juri Wiesner
Director of Photography (Cobblestone) - Joachim Zuncke
Director (Cobblestone) - Franziska Krentzien
Lighting (Cobblestone) - Philipp Gerhardt
Styling - Imke Hille
Hair/Make Up/Special Effects - Nadin Wagner
Editor - Alex Kutka
Compositing Artist - Sven Schönmann
Postproduction Supervisor - Tanja Bruhn
Sound design - Michael Krüger & Christopher Szillat
Music - Lukas McNally & Tim Knapp

Tags: UK, advertising

The Thief

Midday: Brown-Forman 'Jack Daniel's Tennessee Cider'

Agency: Midday

Client: Brown-Forman

Date: May 2017

Tennessee Cider blends Jack Daniel’s Old No.7 Tennessee Whiskey with crisp apple cider. Our challenge was to transport this iconic brand into a new territory, creating a unique expression of Old No.7 whilst retaining it’s famed aesthetic. Inspired by apple orchards, we crafted their unruly branches into the shape of the Jack Daniel’s filigree. Further cider cues were introduced with woodcut illustrations and tactile finishes.

Credits:

Will Gladden - Creative Partner - Midday
Claudio Vecchio - Creative Partner - Midday

Tags: UK, design, packaging design