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US Creative Works: Featuring M&C Saatchi LA, Grey New York, Pereira & O'Dell and more

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Welcome to The Drum's US Creative Works in partnership with Workfront.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.' 

For project information, credits and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form. 

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, June 7

FCB New York: Ozarka 'The Yellowhammers'

Agency: FCB New York
Client: Ozarka
Date: May 2017
FCB New York has created a three-minute film for Ozarka, a Texas-based water bottle brand owned by Nestle Waters. The ad, which is part of Nestle Waters' recently launched 'Greatness Springs From Here' campaign, tells the story of a small Texas high school marching band that counts football players, cheerleaders and even the team mascot as members. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer: Ari Halper
Executive Creative Director: Stu Mair
Group Creative Director: Gabriel Schmitt
ACD, Art Director: Ricky Lu
ACD, Copywriter: Greg Wikoff
Copywriter: Ken Syme
Art Director: Emily Ng
VP, Account Director: Laura Dunn
Account Supervisor: Lucie Kittel
Account Executive: Malia Cone
Executive Producer: Hyatt Choate
Chief Strategy Officer: Deb Freeman
Senior Strategist: David Cortés
Strategist: Libby Crowe
Operations Manager: Kyle Burt
Production Company: Think Tank Films
Director: Ben Starkman
Editorial: PS260
Editor: JJ Lask
Music: plush NY
Tags: United States, FCB New York
 
 
 
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Mother: Stella Artois 'Party Trick'

Agency: Mother
Client: Stella Artois
Date: May 2017
Stella Artois has launched a spot for the summer that stars a party host who uses magic to make the evening more fun for his guests. The spot, created by Mother and directed by Joachim Back, will run on channels including AMC, A&E, BBC, Bravo, CNN, CNBC, Comedy Central, E!, Food Network, History, and National Geographic. 
Credits:
 
 
Production company: Somesuch
Director: Joachim Back
Producer: Nick Goldsmith
DOP: Stephane Fontaine
Editor: James Norris
Post-production: MPC
Post-production supervisor: Bruno Fukumothi
Audio facility: Wave
Sound Engineer: Parv Thind
Tags: United States, mother New York, stella artois
 
 
 
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Someplace Nice: Alzheimer Society of Calgary and Dementia Network Calgary 'Forgetting the Past'

Agency: Someplace Nice
Client: Alzheimer Society of Calgary and Dementia Network Calgary
Date: May 2017
Toronto-based production company Someplace Nice has created a powerful PSA for the Alzheimer Society of Calgary and Dementia Network Calgary that aims to show how memory loss can intimately affect families. The ad is currently appearing online and will be broadcast on regional television stations in Calgary. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Executive Producer: Chilo Fletcher
Director/Writer: Andy Ferreira
DP: Kristofer Bonnell
Line Producer: Adam McCloy
Casting: Jigsaw Casting
Casting Director: Shasta Lutz
Wardrobe Stylist: Sheri Warner
Production Design: Andrew Morton
Editorial: Craftship Media
Editor: Sheenah Jennings
Color + Finishing: Nice Shoes
Colourist: Roslyn Di Sisto
Colour/VFX Assistant: Adrian Gluvakovich
Creative Director/Art Director: Matt Greenwood
Executive Producer: Kristen Van Fleet
Sound Design + Music: Vapor RMW
Audio Creative Director: Brendan Quinn
Sound Designer: Kevin Chamberlain
Audio Engineer: Julian Rudd
Audio Producer: Kailee Nowosad
Tags: United States
 
 
 
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Grey New York: Gillette 'This Father's Day, Go Ask Dad'

Agency: Grey New York
Client: Gillette
Date: May 2017
Grey New York has created a Father's Day spot for Gillette that aims to remind young men that their fathers might know them better than they think. In the spot, young men are led to believe that they are participating in a testing round of a new app that can provide personalized answers to questions like "how do I know when I love someone?" and "how do I show confidence?" After the testing rounds, it is revealed to the men that it was actually their dads providing the answers, not the app's technology. Called "Go Ask Dad," the campaign is rooted in research that found that 84% of guys today say their main source for information is their phones. 
 
 
Credits:
 
 
 
 
 
 
 
 
Executive Creative Director: Leo Savage
Executive Creative Director: Jeff Stamp
Art Director: Garam Park
Copywriter: Alejandra Guerrero
Art Director: Robert Jencks
Copywriter: Tan Erginay
Project Manager: Joey Scarillo
EXECUTIVE PRODUCTION: Townhouse
Townhouse President: Bennett McCarroll
Townhouse Head of Integrated Production – James McPherson
Townhouse Producer: Rondell Wescott
Townhouse Assistant Producer: Chase Wagner
Production Company (location): Interrogate Films, Los Angeles
Director: Michael Marantz
Director of Photography: Luca Del Puppo
Editor (person & company): Dana Bol, Nice Shoes
Music/Sound Design (person & company): Dante Desole, Townhouse Studios
Tags: United States, Grey New York, gillette
 
 
 
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M&C Saatchi LA: San Diego Zoo 'Africa Rocks'

Agency: M&C Saatchi LA
Client: San Diego Zoo
Date: May 2017
M&C Saatchi LA has created a campaign for the San Diego Zoo to help the zoo launch its Conrad Prebys Africa Rocks exhibit. The design-driven campaign includes a 30-second 'Africa Rocks' montage TV/web spot, six 15-second spots, radio spots, "gig style" posters and other out of home advertising. The campaign's elements highlight the zoo's new expansive and diverse experience, which is dedicated to plant and animal species from six different African habitats.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Executive Creative Director: Maria Smith
Associate Creative Director/AD: Ron Tapia
Associate Creative Director/CW: Ben Lay
CW/AD: Stephen Reidmiller
Director of Content Production: Dennis Di Salvo
Print Production Director: Brian Bushaw
Group Account Director: Mike Wilton
Account Director: Makeia Carrier
Print Poster Illustration: SCROJO, Kyle Lambert
Production Company: Gentleman Scholar
Directors: William Campbell and Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Art Director: Michael Tavarez
Producer: Nikki Maniolas
Designers: Hana Eunjin Yean, JP Rooney, Macauley Johnson, Andy Lyon, Brandon Smith, Cam Floyd, Hanna No, James Levy, Kelly Jung, Paul Kim
2D Animators: Chris Finn, Macauley Johnson, Andy Lyon, Danni Fisher-Shin, Henry Pak, Jeffrey “Jip” Jeong, Yoogin Seol
AE Compositor: Ramzee Hogan
Cel Animators: Abigail Magno, Andy Lyon, Laura Yilmaz, Sean Buckelew
3D Animators: Jamie Sawyer, Sarah Wolfe
3D Generalists: Chris Finn, Tim Hayward, Jacques Clement, Jessica Ramirez, Mike Cahill
3D Rigger: Tim Hayward
Nuke Compositor: Chris Brown, Matt Lavoy
Music Company: Yessian
Creative Director: Andy Grush
Executive Producer: David Gold
Senior Producer: Katie Overcash
Composers: Jimmy Haun, Andy Grush
Mix Company: Margarita Mix
Mixer: Paul Hurtubise
Tags: United States, M&C Saatchi, San Diego
 
 
Image may be NSFW.
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Image may be NSFW.
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Pereira & O’Dell: National Geographic 'The Instrument'

Agency: Pereira & O’Dell
Client: National Geographic
Date: May 2017

Pereira & O'Dell has created two short films for National Geographic to help the channel promote 'Genius,' a scripted TV series that tells the story of Albert Einstein's life and accomplishments. Directed by Sam Spiegel, the two short films are part of a supplemental series called '10 Days of Genius' that is running on National Geographic’s digital and social platforms. Each original short film in the series centers around a unique Einstein quote, like “I live my daydreams in music" and “Imagination is more important than knowledge." The Tongal filmmaking community created the other eight films in the series. 

Credits:
 

Executive Creative Director: Dave Arnold
Creative Director: Seth Jaboln
Head of Production: Tennille Teague
Copywriters: Jayson Mittman, Carl von der Lancken
Art Directors: Aksana Berdnikova, Gary Lee
Managing Director: Cory Berger
Account Director: Mitch Wexler
Account Supervisor: Rosie Boskett
PRODUCTION COMPANY: HEY WONDERFUL
Director: Sam Spiegel
Founder/Managing Director: Michael Di Girolamo
Executive Producer: Sarah McMurray
Producer: Angela Jones
Director of Photography: Robert Yeoman
Production Designer: Elliot Hostetter
EDITORIAL & CONFORM: EXILE NY
Editor: Nate Gross
Assistants: Mitch Goldberg, Stephania Dulowski, Zaldy Lopez
Producers: Melanie Gagliano, Remy Foxx
Executive Producer: Sasha Hirschfeld
Executive Producer: CL Weaver
MUSIC COMPANY: SQUEAK E CLEAN PRODUCTIONS
Instrument:
Creative Director: Sam Spiegel
Composers: Sam Spiegel and Rob Barbato
Title: I Am the Cosmos
Executive Producer: Christine Bilich
Mirror:
Creative Director: Sam Spiegel
Composers: Sam Spiegel and Jojo Yang
Title: Joy
Executive Producer: Christine Bilich
VFX: MPC
Executive Producer: Jesse Kurnit
Executive Producer Color: Dani Zeitlin
VFX Producer: Aiste Akelaityte
Color Producer: Jenna Gabriel
Producer: Neela Kumuda Parankusham
Colorist: Adrian Seery
VFX Supervisor: Warren Paleos
VFX Team: Jacob Fradkin, Mike Lombardo, Monica Manalo, Vadim Turchin, Madeline Jackson, David Anger, Jeric Pimentel, Karen Weiss, Mazyar Sharifian, Meghan Sesnie, Jemmy Molero, Chris Ribar, Ambalika Nandy, Ankan Sanyal, Gowri Shankar Velusamy D, Pritesh Krishnappa Kotian, Radhakrishna Rethinasamy, Raju Ganesh S., Shaik Abdul Rahim, Shiny Rajan, Sravan Kumar, Srinivas Achary, Ankit Dheraj Toppo, Sindhuja B, Sabanayagam V, Akhil K.P., Amit Shukla, Anupam Kumar, Arulanandhan, Hemalatha T, Jose J, Joslin Job Mathew, Kishan Katrimal, Mahendra Reddy, Maheswar Konda, Mohanakrishnan C, Muruganatham T, Naresh, Prasanth Palaparthi, Praveenkumar Samiraj, R Vignesh, Rajesh Kumar, V Jegadeesan

Tags: United States, Pereira & O'Dell, National Geographic
 
 
 
 
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JWT New York: Aperol 'OOH campaign'

Agency: JWT New York
Client: Aperol
Date: May 2017
JWT New York recently created an out-of-home campaign for Aperol, an Italian aperitif owned by Gruppo Campari. The campaign promotes the Aperol Spritz, a trendy drink made of Aperol, prosecco and soda. With help from WPP's Kinetic and Mindshare, the out-of-home campaign has been strategically rolled out to target consumers in New York and Long Island via LinkNYC boards, subway digital panels and taxi wraps. According to Kinetic, the brand is using the campaign to tap into "New Yorkers’ love of brunch and happy hour and connecting with them during their balmy summer commutes, specifically in neighborhoods with popular brunch and happy hour spots, to keep Aperol Spritz top of mind."
Credits:
 
Tags: United States, J. Walter Thompson
 
Image may be NSFW.
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Mono: Walmart Grocery 'Wow the Crowd'

Agency: Mono
Client: Walmart Grocery
Date: May 2017
To kick off the beginning of summer, Minneapolis-based Mono recently created an upbeat spot for Walmart's grocery business to help the retail giant promote its cookout and barbecue offerings. This is the fifth Walmart Grocery TV spot produced by Mono, which was named agency of record for Walmart's grocery business last year. 
Credits:
 
 
 
 
 
 
 
 
 
mono (the agency doesn't do individual credits on work)
Tags: North America, Mono, walmart
 
"Wow the Crowd"
 
 
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FCB Beunos Aires: Poett Fraganza 'Home'

Agency: FCB Beunos Aires
Client: Poett Fraganza
Date: May 2017
FCB Beunos Aires has created a touching spot for Clorox-owned fabric perfume Poett Fraganza, the agency's first work for the brand. The spot tells the story of a mom and daughter who use the scent of Poett Fraganza to help their lost dog find its way home. 
Credits:
 
 
 
 
 
President: Santiago Puiggari
Executive Creative Director: Lulo Calio
Creative Director: Sebastian Visco
Art Director: André Soares
Copywriter: Joao Cardoso Oliveira
VP Account Director: Luciano Landajo
Account Executive: Manuela Bastanchuri
Agency Executive Producer: Gabriel Lancioni
Agency Producer: Maximiliano Ibarra
PRODUCTION COMPANY: Mu Films
DIRECTOR: Clan
EXECUTIVE PRODUCER: Guido Rutenberg
PRODUCER: Juan Curcio
ASSISTANT PRODUCER: Cristian Trebotic
DIRECTOR OF PHOTOGRAPHY: Leo Tamer
ART DIRECTOR: Toni Pippo
STYLIST: Natalia Bon

POSTPRODUCTION: Jaqueline Eckerdt
EDITOR: Clan
MIX: Twins Music
MUSIC BAND : Twins Music
RESPONSIBLE FOR THE CLIENT: Guido Di Risio, Federico Garcia Tiberti, Mariana Peirano
Tags: Latin America, FCB
 
 
 
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KBS: Red Robin '#BorntoBurger'

Agency: KBS
Client: Red Robin
Date: May 2017
Red Robin celebrated National Burger Month by giving babies who were born during the month of May a chance to win a ‘Burg Certificate,' a slip of paper that entitles kids to a free birthday burger at Red Robin every May until their 18th birthday. To promote the #BorntoBurger initiative, KBS created a spot that features crying babies who missed out on the promo since they were born in April. 
 
Credits:
 
Tags: United States, kbs
 
 
 
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