BBDO Bangkok together with Thai Health Promotion Foundation and Deaf Association of Bangkok has won APAC Creative Work of the Week with 'Hearing Rescue.'
The campaign, which created the world’s first hearing aid that not only amplifies sound, but can also detect the sounds of danger by turning the hearing device into a vibrating wrist band.
The device was developed from a normal hearing aid, adding a connecting piece that turns the hearing aid into a wristband. Built-in sound recognition will detect ‘danger’ sounds such as a siren, a barking dog or a fire alarm, and a minimum of 60 decibels will activate the vibrating function and alert the wearer.
BBDO Bangkok: Thai Health Promotion Foundation and Deaf Association of Bangkok 'Hearing Rescue'
BBDO Bangkok in partnership with the Thai Health Promotion Foundation and Deaf Association of Bangkok, have created the world’s first hearing aid that not only amplifies sound, but can also detect the sounds of danger by turning the hearing device into a vibrating wrist band.
According a survey amongst the hearing impaired in Thailand, the results show that 100% take out their hearing aid at night due to discomfort.
Recognising the dangers hearing impaired people face in the night, BBDO Bangkok created ‘Hearing Rescue’ – the world’s first hearing aid that alerts people to danger while they sleep.
The device was developed from a normal hearing aid, adding a connecting piece that turns the hearing aid into a wristband. Built-in sound recognition will detect ‘danger’ sounds such as a siren, a barking dog or a fire alarm, and a minimum of 60 decibels will activate the vibrating function and alert the wearer.
