US Creative Works: Featuring HP, The Martin Agency, Y&R New York and more

HP has been making great strides in its push towards a diverse and equal workforce. Its ongoing campaign to bring awareness to unconscious bias makes the tech company a champion for diversity.

In its latest video in the 'Reinvent Mindsets' series, HP tackles gender bias through a powerful video pairing fathers and daughters talking about the tough process of job interviews. ‘Dads & Daughters’ pairs fathers and daughters having one-on-one discussions. The dads were asked to read generic interview tips for women that had been found online and talk about them with their daughters. As the dads read they spark a discussion about bias, strength and individuality.

The video hits home about the gender biases still rampant in hiring, especially in the tech industry, something HP is overcoming by its efforts.

Accounting firm Grant Thornton recently hired Gyro as its agency of record to help it effectively communicate its worldview and more strongly position the brand as one that isn’t afraid to challenge the status quo.

Because of this, Grant Thornton also chose to focus its efforts on branding itself as a sort of “antagonist of the status quo.”

Last month, the brand unveiled a video called ‘Status Go’ that is currently being used internally to rally employees around its future ambitions. This has expanded to a print campaign.