Leo Burnett Malaysia and electric company Tenaga Nasional (TNB) celebrate Hari Raya with a reminder that family matters most.
The video titled, “Dugaan Raya Aida” (Aida’s Raya Woes) follows Aida who works in the city as she tries to overcome multiple challenges in preparing for her trip home to spend time with loved ones. She has to take on extra work at the office, earn extra income to meet the expectations of her family members, and make it home despite losing her bus ticket. Everything is stacked against her but she perseveres, and in the end reunites with a very forgiving family.
“Aidilftri is about strengthening relationships between family and friends. For this year’s Hari Raya, we seek to convey the message that relationship with family members is sacred and we should always value our time spent with them,” said Datuk Wira Roslan Ab Rahman, TNB chief corporate officer.
“Tenaga Nasional has always been about brightening people’s lives, and more so during the festive season. And we believe that this humorous take on what many Malaysians can relate to will put a smile on everyone’s face,” said Iska Hashim, group creative director, Leo Burnett Malaysia.
Leo Burnett Group Malaysia: Tenaga Nasional 'Aida's Raya Woes'
Senior Art Director: Hyrul Anuar
Senior Copywriter: Ayuni Safira
