Creative Work of the week: Publicis Italy captures hearts with Local Heroes of Fucecchio

'Local Heroes of Fucecchio' has captured the hears of the European Creative Works with Publicis Italy and the City Coundil of Fucecchio taking the Creative Works of Week crown. 

The heartwarming ad sees a number of locals nominate people who inspire them to rename a number of streets in the area before presenting the 'heroes' with their new street. 

Starting back in April, the campaign all started with a simple call-to-action asking those who wanted to get involved to pick a street from Google Maps and submit a video as to why the person was deserving. 

To vote for next week’s Creative Work of the Week winner check out the latest Creative Works round-up. To submit work for consideration please use our online form.

Publicis Italy: City Council of Fucecchio 'Local Heroes of Fucecchio'

Agency: Publicis Italy

Client: City Council of Fucecchio

Date: April 2017

Italy has around 6,000 small villages where everything speaks of the country identity and local life. From the buildings to the small shops, everything shapes the local unique personalities, except the streets. Most of their names have nothing to do with local history and are repeated in every village.

For this reason the City Council and the Municipality of Fucecchio, a small village in the heart of Tuscany, launched Local Heroes, a project to replace the initial street names with local living personalities who had a crucial role in their community recent history.

Residents of Fucecchio propose their personal hero via a dedicated microsite, choosing a street from Google Maps and submitting his story with a video, pictures and written content.

The most admired personalities give their names to the village streets and will be remembered forever. The project started during the first days of April thanks to a video call-to-action that activated people of Fucecchio trough local social media pages. The inauguration of the first streets were held 22-23 April.

Close to road signs, people can unlock Local Heroes stories on their smartphones thanks to Estimote beacons through Google Nearby technology.

Credits:
 

 

Publicis Italy
Executive Creative Director: Bruno Bertelli

Executive Creative Director: Cristiana Boccassini

Creative Director & Art Director: Giovanni Settesoldi

Creative Director & Copy: Cristiano Tonnarelli

Digital Creative Director: Massimo Guerci

Copywriter: Albertina Coacci

Digital Art Director: Dario Citriniti

Account Supervisor: Filippo D’Andrea

Digital Project Manager: Vittorio Cafiero

Agency Producer: Maria Vittoria Ceresoli

Agency Producer: Jonathan Grassi

Director: Davide Agosta

Director: Riccardo Paoletti

Photographer: Luca Palatrasi

Editor: Roberto De Vita

Editor: Romina Bagatin

DIGITAL PRODUCTION COMPANY
Baroque Worldwide | Creation + Production

Ali Mansoor – CEO & Executive Producer
Kerem Iseri – Digital Producer
Baroque Design and Development Team

Tags: Europe, advertising

 

 

 

 

Local Heroes - Fucecchio

 

 

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