Creative Work of the Week: Disney empowers young girls in its 'Be Amazing' campaign

Disney has won over The Drum readers this week with its 'Be Amazing' campaign to win European Creative Work of the Week. 

Created in-house, the campaign aims to empower young girls in everything they do from using their imaginations to facing their fears. 

The 60-second short is another installment of the 'Dream Big Princess' series from Disney, which aims to encouraging girls to 'be amazing'. 

Disney UK: Disney UK 'Be Amazing'

Agency: Disney UK

Client: Disney UK

Date: June 2017

Disney have just launched a new campaign called 'Be Amazing' that champions their female-character led franchise by encouraging young girls to “be amazing.”

The creative is the next phase of their dream big princess campaign and a continuation of the work they’ve been doing to empower girls. The campaign will run on both Disney Channel and Disney Junior.

Credits:
 

 

 

 

 

Angela Affinita, Creative Director
Petra von Schalien, Producer
Steven Hore, Writer/Director
Alex MacDonald, DOP
Steven Hore, Editor
Marcus Punter-Bradshaw, AFX
The Unit, Post-production
Wave Studios, Audio
Lee Gladman, Photographer

Tags: UK, creative, brand identity, Brand, disney, Branding, TV, Kids

 

 

 

 

 

 

 

 

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