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Welcome to The Drum's US Creative Works in partnership with Workfront.
This section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.’
For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, June 28.
Mekanism: Zima 'Back Not Back'
Agency: Mekanism
Client: Zima
Date: June 2017
Zima is back, led by a totally retro ‘Back Not Back’ campaign from Mekanism and PR agency Olson.
The integrated campaign includes a new 8-bit brand website complete with neon wingding arrows, forced background audio bling, flying Zima bottles and lots of Comic Sans – all the things that made the early internet ‘da bomb.' You can research the joys of Zima on there, find where to buy the beverage and even download mobile Zima wallpaper for your mobile.
The campaign also features a chatbot via Zima's Facebook Messenger, which has a wealth of Zima and ‘90s pop culture entertainment at the ready created in partnership with the IPG Media Lab. Also, a social video is featured on Facebook, Twitter, Instagram, YouTube, created by Mekanism and its social agency Epic Signal.
Credits:
Lead Creative Agency: Mekanism
President/CEO: Jason Harris
Founder/Executive Creative Director: Tommy Means
Creative Director: Matt Stafford, Megan Farquhar
Copywriter: Dom Haury
Jr. Copywriter: Cory McCollum
Senior Art Director: Jamie Stark
Director of Brand Management: Rick Thornhill
Sr. Brand Manager: Amy Henning
Brand Manager: Kyle Goethals
Planning Director: AJ Livsey
Head of Production: Kati Haberstock
Sr Integrated Producer: Jessica Murray, Jackie Backer
Social Media Agency: Epic Signal
Director of Social Strategy: Josh Druding
Social Strategist: Charles Weichselbaum
Art Director: Andreas Aristides
Social Innovation Lead: Jeff MacDonald
Production Company: Sister Studios
Director: Adam Avilla
DP: Josh Blackman
EP: Lee Scharfstein
Line Producer: Greg Speck
Editorial: Sister
Editor: Adam Avilla
Public Relations Agency: Olson Engage
Account Director: Giovanna Colson-Basurto
Senior Account Executive: Kylie Burness
Account Executive: Samantha Miller
Assistant Account Executive: Samantha Mayhew
Chat Bot Creative Development Agency: IPG Media Lab
Director of Creative Technology: Eric Stockmeyer
Conversational UI Software Engineer: Ryan Hinchey
Developers: Rohan Doshi, Bernadette Masciocchi
Creative Director/Copywriter: Jonathan Bellinger
Copywriter: Adam Goldman
Executive Producer: Margaux Ravis
Lead Interaction Designer: Xuedi Chen
Director of Client Services: Samantha Barrett
Client Services Manager: Emily Cleary
Director pf Strategy: Adam Simon
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BBDO New York: Cooper Hewitt Smithsonian Design Museum 'Devour Design'
Agency: BBDO New York
Client: Cooper Hewitt Smithsonian Design Museum
Date: June 2017
BBDO New York has turned historic design pieces into appetizing objects of desire in a new campaign aimed at increasing visits to Cooper Hewitt, Smithsonian Design Museum.
The campaign focuses on The Jazz Age: American Style in the 1920s exhibition, which explores the diversity and dynamism of the period. To help build awareness, generate excitement, and drive visitation, BBDO New York has created an outdoor campaign that celebrates design and captures the spirit of the 20s.
Called 'Devour Design', the campaign's unique creative approach features select exhibition pieces photographed as enticing gourmet delicacies, inviting viewers to eat, drink, and consume the exhibition. It is running in subways across New York City.
Credits:
Agency: BBDO New York
Client: Cooper Hewitt Smithsonian Design Museum
Title: Devour Design
Client: Cooper Hewitt Smithsonian Design Museum
Title: Devour Design
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Creative Director/Art Director: Daniel Sinisterra
Creative Director/Copywriter: Sarah Roach
Project Manager: Alex Barnard
Chief Creative Officer, New York: Greg Hahn
Creative Director/Art Director: Daniel Sinisterra
Creative Director/Copywriter: Sarah Roach
Project Manager: Alex Barnard
Art Producer: Katie Johnson
Print Production Managers: Michael Musano, Len Rappaport
Print Project Manager: Donna Mendieta
Retoucher: Steve Lakeman
Print Production Managers: Michael Musano, Len Rappaport
Print Project Manager: Donna Mendieta
Retoucher: Steve Lakeman
Account Director: Kristen Roche
Account Manager: Virginia Rojo
Account Executive: Isabel Pluck
Account Manager: Virginia Rojo
Account Executive: Isabel Pluck
Photography Agency: Plum Reps
Photographer: Kate Mathis
Photographer: Kate Mathis
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Copacino+Fujikado: Columbia Crest 'Juan & Juan'
Agency: Copacino+Fujikado
Client: Columbia Crest
Date: June 2017
What do you get when you combine a carafe of reality TV, two Juans and a vineyard? A light-hearted content series from Columbia Crest winery.
This continuation of a campaign that started last year demystifies the wine industry, and provides a behind-the-scenes look at how wine is made and offers a delightful pairing of Juan Munoz-Oca, head winemaker, and Juan Uribe, estate vineyard manager.
The series celebrates the passion and dedication of the people who produce some of the most acclaimed wine in the world, and is brought to life by Seattle-based advertising agency Copacino+Fujikado, for Columbia Crest, the Northwest part of the Ste. Michelle Wine Estate.
These videos will be breaking throughout June and July, and are primarily available on Facebook with secondary support on Instagram and Twitter. The videos will use both paid and organic social channels as they collaborate with WE Communications, to continue the series in late September/early Fall.
Credits:
Chief Creative Officer: Jim Copacino
Executive Creative Director/Writer: Mike Hayward
Senior Art Director: Andy Westbrock
Account Director: Chris Copacino
Senior Account Executive: Colby Naiker
Assistant Account Executives: Elissa Finklestein & Amber Shelton
Director of Photography: Boone Sommerfeld
Production Supervision: Ed Liming
Production Manager: Sun Yi
Editor: Brian Alter
Content Strategy: Paul Balcerak & Calvin Grover
Executive Creative Director/Writer: Mike Hayward
Senior Art Director: Andy Westbrock
Account Director: Chris Copacino
Senior Account Executive: Colby Naiker
Assistant Account Executives: Elissa Finklestein & Amber Shelton
Director of Photography: Boone Sommerfeld
Production Supervision: Ed Liming
Production Manager: Sun Yi
Editor: Brian Alter
Content Strategy: Paul Balcerak & Calvin Grover
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BBDO Toronto: Mercedes-Benz Canada 'Love for the LGBTQ2 Community'
Agency: BBDO Toronto
Client: Mercedes-Benz Canada
Date: June 2017
Mercedes-Benz Canada is using the transformative power of art to show its support for the LGBTQ2 Community. A recently-unveiled mural sends a message of love and inclusivity to passers-by in Toronto, while the corresponding digital campaign takes a stand against abuse and hate speech on a national scale.
“We wanted to take a stand and shine a light on the real effects of hate speech and homophobic/transphobic vandalism,” says Virginie Aubert, Vice President of Marketing at Mercedes-Benz Canada.
BBDO Toronto, Mercedes-Benz Canada’s agency of record, developed the concept and commissioned Toronto-based queer artist Thomarya “Tee” Fergus to create a mural that was inspired by conversations with people from the LGBTQ2 community who have experienced hate speech, bullying and discrimination. Based on their stories, Fergus created a mural she hopes will encourage healing.
The interviews and the process of creating the mural were captured for a short documentary. The five-minute documentary, Painted with Love, is part of a digital campaign that aims to show the real impact of hateful words and slurs by sharing the stories of those who have been affected by them.
Credits:
Client: Mercedes-Benz
VP, Marketing: Virginie Aubert
Manager, Marketing Communications: Nathalie Gravel
Marketing Campaign Lead: Lesley McLelland
Marketing Campaign Specialist: Nicole von Donat
VP, Marketing: Virginie Aubert
Manager, Marketing Communications: Nathalie Gravel
Marketing Campaign Lead: Lesley McLelland
Marketing Campaign Specialist: Nicole von Donat
Agency: BBDO Toronto
Chief Creative Officers: Denise Rossetto / Todd Mackie
VP, Creative Director: Dan Gaede
Senior Copywriter: Owen Milburn
Art Director: Jinah Lee
Senior Producer: Terry Kavanagh
VP, Group Account Director: Jennifer Christen
Account Director: Blake Connolly
Account Executive: Kristin Macri
Account Coordinator: Hannah Chafetz
Strategist: Lily Wang
Chief Creative Officers: Denise Rossetto / Todd Mackie
VP, Creative Director: Dan Gaede
Senior Copywriter: Owen Milburn
Art Director: Jinah Lee
Senior Producer: Terry Kavanagh
VP, Group Account Director: Jennifer Christen
Account Director: Blake Connolly
Account Executive: Kristin Macri
Account Coordinator: Hannah Chafetz
Strategist: Lily Wang
Production: Revolver Films
Director: Mark Bone
DOP: Christopher Lew
Producer: Rob Allan
Executive Producers: Luc Frappier / Richard Cureton
Director: Mark Bone
DOP: Christopher Lew
Producer: Rob Allan
Executive Producers: Luc Frappier / Richard Cureton
Post House: Rooster Post Production
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin
Executive Producer: Melissa Kahn
Editor: Dave De Carlo
Assistant Editor: Mikaela Bodin
Executive Producer: Melissa Kahn
Online: Fort York VFX
Colour: Nice Shoes
Colourist: Rosalyn Di Sisto
Colourist: Rosalyn Di Sisto
Music House: Grayson Matthews
Audio Director: Dave Sorbara
Executive Producer: Kelly McCluskey
Audio Director: Dave Sorbara
Executive Producer: Kelly McCluskey
Media Agency: OMD
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McCann: Qualcomm 'Ignore This'
Agency: McCann
Client: Qualcomm
Date: June 2017
People love their smartphones. And while they think that's because of the screen or the camera or all those apps, the reality is that what people really love – what they can't live without – is the Qualcomm technology that makes it all possible. After all, Qualcomm invented the smart behind every phone.
The 'Ignore This' spots acknowledge that when commercial breaks come on while you’re watching TV, a lot of people naturally look to their smartphones to see what’s going on. But since Qualcomm invented the technology that makes smartphones so mesmerizing and indispensible, they are totally okay with that. So watch the commercial, or go ahead and “ignore this” and check your smartphone. Either way, you're getting a whole lot of Qualcomm.
The campaign runs through September 30 across TV, OOH, digital, social and print.
The 'Ignore This' spots acknowledge that when commercial breaks come on while you’re watching TV, a lot of people naturally look to their smartphones to see what’s going on. But since Qualcomm invented the technology that makes smartphones so mesmerizing and indispensible, they are totally okay with that. So watch the commercial, or go ahead and “ignore this” and check your smartphone. Either way, you're getting a whole lot of Qualcomm.
The campaign runs through September 30 across TV, OOH, digital, social and print.
Credits:
McCann
Eric Silver: North American Chief Creative Officer
Sean Bryan & Tom Murphy: Co-Chief Creative Officers, McCann NY
Bill Wright: Global Executive Creative Director
Vince Lim: Creative Director
Josh Grossberg: Group Creative Director
Nathan Dills: Copywriter
Nathy Aviram: Chief Production Officer
Alexis Mead: Senior Integrated Producer
Ethel Jones: Senior Project Manager
Neil Frauenglass: Co-head/Account Management
Emma Goode: Account Supervisor
Alex Thompson: Assistant Account Executive
Eldad Heilweil: Group Strategy Director
Danielle Noto: Strategy Director
Chris Cooper: Strategist
Qualcomm
Dan Novak: SVP Global Marketing
Susan Lansig: VP Global Brand Marketing
Liya Sharif: Senior Director Global Brand
Kevin Wakefield: Director Global Brand
Tami Dunnam: Manager Corporate Brand
Park Pictures: Production Company
Lance Acord: Director
Jackie Kelman Bisbee: Executive Producer
Justin Pollock: Executive Producer
Anne Bobroff: Head of Production
Michaela Johnson: Producer
Exile: Edit
Matt Murphy: Editor
Evyn Bruce: Producer
Eric Silver: North American Chief Creative Officer
Sean Bryan & Tom Murphy: Co-Chief Creative Officers, McCann NY
Bill Wright: Global Executive Creative Director
Vince Lim: Creative Director
Josh Grossberg: Group Creative Director
Nathan Dills: Copywriter
Nathy Aviram: Chief Production Officer
Alexis Mead: Senior Integrated Producer
Ethel Jones: Senior Project Manager
Neil Frauenglass: Co-head/Account Management
Emma Goode: Account Supervisor
Alex Thompson: Assistant Account Executive
Eldad Heilweil: Group Strategy Director
Danielle Noto: Strategy Director
Chris Cooper: Strategist
Qualcomm
Dan Novak: SVP Global Marketing
Susan Lansig: VP Global Brand Marketing
Liya Sharif: Senior Director Global Brand
Kevin Wakefield: Director Global Brand
Tami Dunnam: Manager Corporate Brand
Park Pictures: Production Company
Lance Acord: Director
Jackie Kelman Bisbee: Executive Producer
Justin Pollock: Executive Producer
Anne Bobroff: Head of Production
Michaela Johnson: Producer
Exile: Edit
Matt Murphy: Editor
Evyn Bruce: Producer
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barrettSF: 2K Sports 'WWE 2K18 Video Game Ad “Be Like No One”'
Agency: barrettSF
Client: 2K Sports
Date: June 2017
In 'Vandal' its latest creative work for the WWE 2K video game franchise, advertising agency barrettSF is focusing on the future by disrespecting the past. The new spot launched June 19 on ESPN with the tagline: “Be Like No One”.
This year’s cover star, Seth Rollins, is a dynamic in-ring architect, charismatic leader and fan-favorite WWE personality. Showcasing him created a unique opportunity to elevate the next generation of WWE Superstars by rebelling against the company’s’s storied history, rather than embracing it.
The new spot opens late at night outside a large warehouse. Once inside, we discover the warehouse is actually a showroom with more than 50 years of WWE history on display: the WWE archives. Throughout the rest of the spot, we see iconic pieces of WWE’s history smashed, destroyed and burnt by a masked intruder. In the end, the intruder is revealed to be the star of WWE’s current and future generation, Rollins.
Credits:
WWE2K18 CREDITS
Agency: barrettSF
ECD: Jamie Barrett
Associate Partner/Creative Director: Todd Eisner
Associate Creative Director: Brad Kayal
Senior Art Director: Jen Hart
Associate Partner/Head of Production: Conor Duignan
Managing Director: Patrick Kelly
Account Director: Molly Friedman
Account Manager: Emily Brody
ECD: Jamie Barrett
Associate Partner/Creative Director: Todd Eisner
Associate Creative Director: Brad Kayal
Senior Art Director: Jen Hart
Associate Partner/Head of Production: Conor Duignan
Managing Director: Patrick Kelly
Account Director: Molly Friedman
Account Manager: Emily Brody
Production Company: Smuggler
Director: Björn Rühmann
Executive Producers: Patrick Milling Smith, Brian Carmody
Executive Producer: Allison Kunzman
Chief Operating Officer: Andrew Colon
Line Producer: Alexandra Lisee
Director of Photography: Lasse Frank
Production Designer: Jason Kisvarday
Director: Björn Rühmann
Executive Producers: Patrick Milling Smith, Brian Carmody
Executive Producer: Allison Kunzman
Chief Operating Officer: Andrew Colon
Line Producer: Alexandra Lisee
Director of Photography: Lasse Frank
Production Designer: Jason Kisvarday
Editorial: Exile
Editor: Nate Gross / Grant Surmi
Head of Production: Jennifer Locke
Senior Producer: Remy Foxx
Editor: Nate Gross / Grant Surmi
Head of Production: Jennifer Locke
Senior Producer: Remy Foxx
VFX / Finish: A52
VFX Supervisor: Jesse Monsour
CG Supervisor: Andy Wilkoff
2D VFX Artist(s): Jesse Monsour, Richard Hirst, Brendan Crockett, Enid Dalkoff, Michael Vaglienty
3D Artists: Jun Kim, Aemelia Widodo, Phiphat Pinyosophon
Animator: Peter Murphy
Colorist: Paul Yacono
Producer: Drew Rissman
Executive Producer: Patrick Nugent & Kim Christensen
Managing Directors: Linda Carlson & Jennifer Sofio Hall
VFX Supervisor: Jesse Monsour
CG Supervisor: Andy Wilkoff
2D VFX Artist(s): Jesse Monsour, Richard Hirst, Brendan Crockett, Enid Dalkoff, Michael Vaglienty
3D Artists: Jun Kim, Aemelia Widodo, Phiphat Pinyosophon
Animator: Peter Murphy
Colorist: Paul Yacono
Producer: Drew Rissman
Executive Producer: Patrick Nugent & Kim Christensen
Managing Directors: Linda Carlson & Jennifer Sofio Hall
Music: Tuesday Collective
Sr. Producer: Chelsea Maddox
Ass. Producer: Sam Blehar
Creative Director: Theo de Gunzburg
Sr. Producer: Chelsea Maddox
Ass. Producer: Sam Blehar
Creative Director: Theo de Gunzburg
Audio Mix: LIME
Engineer: Joel Waters
Engineer: Joel Waters
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VML: Wisconsin ACLU 'Wisconsin Flag'
Agency: VML
Client: Wisconsin ACLU
Date: June 2017
As LGBT people across the nation celebrate Pride Month and work to change public perspective, the ACLU of Wisconsin is taking a new look at the Badger State’s flag by unveiling an alternative version at pride festivities across the state.
By appearances, the front is an official Wisconsin flag – with a sailor and a miner flanking a shield. But on the back, it’s revealed that the sailor and miner are actually holding hands. With the upgrade, the ACLU is sending a strong message that the organization is committed to defending the rights of all Wisconsites.
The state’s motto of “Forward” on the flag further plays into the ACLU’s commitment of progressing civil liberties. The work was created, pro-bono, by global marketing agency VML. Miniature versions of the flag were recently handed out along the Milwaukee’s pride parade route and at a booth at Eau Claire’s activities. The flags will also be available at Walworth County’s Pride Fair on Aug. 19 and at Madison’s OutReach Pride Parade & Rally in Madison on Aug, 20.
Credits:
Debbi Vandeven: Global Chief Creative Officer
John Godsey: Chief Creative Officer, NA
Sean Burns: Executive Creative Director/Chicago
Jody Spychalla: Creative Director/Art Director/Chicago
Lila Knight: Production Manager
Freddie Wise: Senior Print Production Manager
John Godsey: Chief Creative Officer, NA
Sean Burns: Executive Creative Director/Chicago
Jody Spychalla: Creative Director/Art Director/Chicago
Lila Knight: Production Manager
Freddie Wise: Senior Print Production Manager
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Barton F. Graf: Supercell 'It's Lonely at the Top'
Agency: Barton F. Graf
Client: Supercell
Date: June 2017
Supercell and Barton have launched a new animated film for Supercell’s Boom Beach that features the game’s original villain, Lt Hammerman, who leads the Blackguard Army.
Barton created the film about Hammerman’s loneliness and search for friends with the only logical solution: a big, animated musical number complete with over the top dance routine, flamethrowers and the singing voice of a Broadway star.
The film launched to promote Supercell’s new in-game feature that lets players design bases for Lt Hammerman called the Blackguard Base builder. But why would players want to design bases for the very army they’re supposed to defeat? And why would Lt Hammerman invite players to help him? Because the life of an evil super villain is super lonely, that’s why.
Barton created the film about Hammerman’s loneliness and search for friends with the only logical solution: a big, animated musical number complete with over the top dance routine, flamethrowers and the singing voice of a Broadway star.
The film launched to promote Supercell’s new in-game feature that lets players design bases for Lt Hammerman called the Blackguard Base builder. But why would players want to design bases for the very army they’re supposed to defeat? And why would Lt Hammerman invite players to help him? Because the life of an evil super villain is super lonely, that’s why.
Credits:
Agency: Barton F Graf
House Special
Kirk Kelley - Director
Karly Richter - Producer
Lourri Hammock - Executive Producer
Butter Music & Sound
Andrew Sherman - Composer
Kristin Kuriashi - Producer
Ian Jeffreys - Executive Producer
Heard City - Audio Mix
Evan Mangiamele - Engineer
House Special
Kirk Kelley - Director
Karly Richter - Producer
Lourri Hammock - Executive Producer
Butter Music & Sound
Andrew Sherman - Composer
Kristin Kuriashi - Producer
Ian Jeffreys - Executive Producer
Heard City - Audio Mix
Evan Mangiamele - Engineer
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MUH-TAY-ZIK | HOF-FER : Previously Owned by a Gay Man 'FAQusical'
Agency: MUH-TAY-ZIK | HOF-FER
Client: Previously Owned by a Gay Man
Date: June 2017
San Francisco-based creative agency MUH-TAY-ZIK | HOF-FER partnered with PreviouslyOwnedByAGayMan.com to create a promo video that is just as outrageously flamboyant as the company's name.
Following a request for a simple FAQ page, the agency decided to address frequently asked questions and describe the buying and selling process “in a much more fabulous way.” According to writer Martine Glickfeld, “we knew a musical was the way to go.”
The team collaborated with Brooklyn-based arranger, performer, and music director Nathan Koci to compose the song, as well as Grammy Award winner John Kilgore and acclaimed Broadway and Off-Broadway sound designer Daniel Fluger to record the final song.
Following a request for a simple FAQ page, the agency decided to address frequently asked questions and describe the buying and selling process “in a much more fabulous way.” According to writer Martine Glickfeld, “we knew a musical was the way to go.”
The team collaborated with Brooklyn-based arranger, performer, and music director Nathan Koci to compose the song, as well as Grammy Award winner John Kilgore and acclaimed Broadway and Off-Broadway sound designer Daniel Fluger to record the final song.
Credits:
Agency: MUH-TAY-ZIK | HOF-FER
Client: PreviouslyOwnedByAGayMan.com
Senior Art Director: Stevan Chavez
Senior Creative: Mike Gallucci
Writers: Martine Glickfeld and Greggy Adriano
Director of Photography/Filmmaker: Norman Bonney
Composer: Nathan Koci
Production House: Bandit/Criminal
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R/GA: Samsung 'Cut+Run’s Gary Knight Edits “Smart Switch – Ode” For Samsung '
Agency: R/GA
Client: Samsung
Date: June 2017
'Smart Switch – Ode' for Samsung, directed by +jacksonkarinja and edited by Cut+Run’s Gary Knight for R/GA, charmingly captures the nostalgic moments, awkward truths, and overall importance of keeping everything when you upgrade your phone.
Credits:
Advertising Agency: R/GA
Creative Directors: Mike Donaghey / Chris Joakim
Producer: Purvi Sheth
Senior Art Director: Bruno Luglio
Senior Copywriter: Ivan Guerra
Creative Directors: Mike Donaghey / Chris Joakim
Producer: Purvi Sheth
Senior Art Director: Bruno Luglio
Senior Copywriter: Ivan Guerra
Production Company: Superprime
Director: +jacksonkarinja
Executive Producer: Colleen O’ Donnell
Producer: Jon Messner
Director: +jacksonkarinja
Executive Producer: Colleen O’ Donnell
Producer: Jon Messner
Editorial Company: Cut + Run
Editor: Gary Knight
Assistant Editor: James Donahue
Executive Producer: Lauren Hertzberg
Producer: Laura Cavanaugh
Editor: Gary Knight
Assistant Editor: James Donahue
Executive Producer: Lauren Hertzberg
Producer: Laura Cavanaugh
Color Correct: CO3 / New York, NY
Colorist: Tom Poole
Colorist: Tom Poole
VFX/Conform/Online Facility: Alkemy X / New York, NY
Creative Director: Geoff Bailey
Online Editor :55: John Shea
Online Editor :30: Craig Brasen
Post-Producer: Jessica Stanchak
Assistant Editor: Misha Kozlov
Motion Graphics: Abram Seaman
CG Modeling: David Avetisov
Composite: Dayung Jo
3D/VFX: Dave Zeevalk & Colton Miller
Managing Director: Nick Litwinko
VP, Business Development: Amy Sweeney
Creative Director: Geoff Bailey
Online Editor :55: John Shea
Online Editor :30: Craig Brasen
Post-Producer: Jessica Stanchak
Assistant Editor: Misha Kozlov
Motion Graphics: Abram Seaman
CG Modeling: David Avetisov
Composite: Dayung Jo
3D/VFX: Dave Zeevalk & Colton Miller
Managing Director: Nick Litwinko
VP, Business Development: Amy Sweeney
Audio Post / Music Production Company: Antfood / Brooklyn, NY
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Leo Burnett: Allstate Foundation 'Purple Purse: Lost Purse'
Agency: Leo Burnett
Client: Allstate Foundation
Date: June 2017
Allstate has released a harrowing film that aims to shine a light on the often unseen aspects of financial abuse that can end up leaving women trapped in abusive relationships.
The PSA is for Allstate’s Purple Purse foundation, which for the past 12 years has been been working to help domestic violence survivors regain their financial footing.
The insurance company’s latest campaign aims to raise awareness of the issue via a “social experiment-based short film” called Lost Purse. In the ad, which was created by Leo Burnett and MSL Group, a hidden camera captures the reactions of Lyft passengers who’ve found a purse in the backseat of the car. When each of them opens the purse to try and find out whose it might be, they find a cell phone that’s filled with text messages that say things like “you’re too stupid to manage money” and “I canceled your card, good luck paying for a lawyer when you have no money.”
The spot ends with the message, “If you knew someone needed help, what would you do? Get involved” before directing viewers to Purple Purse’s site.
Credits:
Agencies: Leo Burnett and MSL Group
Client: Allstate Purple Purse Foundation
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Arnold Worldwide: National Association of Realtors 'Made for This'
Agency: Arnold Worldwide
Client: National Association of Realtors
Date: June 2017
The home-buying experience can be a treacherous journey, unless you have a Realtor at your side providing expertise every step of the way. 'Made for This', a new national campaign from the National Association of Realtors® and creative agency Arnold Worldwide, sums up the benefits a Realtor can provide: a positive mental attitude, knowledge expertise, and the motivation required to put you in the home that you’ve daydreamed about your whole life.
The national campaign, part of NAR’s overarching 'Get Realtor' brand initiative, comes to life through broadcast spots and online videos.
In 'Destiny', a 30-second TV spot, a Realtor lists the components of the American Dream – “tank tops, fireworks, and high cholesterol” – all of which can occur within a home you own, thanks to a Realtor’s drive and the confidence that comes from experience. The Realtor lets the viewer know that owning a home is as American “as ditching the metric system,” and that America did not accomplish incredible feats like landing on the moon so that the home-buying process would be exhaustingly difficult.
Another spot, titled 'Give Us Your Tired', follows a Realtor as she points out homeowners’ wish list items, such as a playroom, a his-and-hers sink, and a cul-de-sac. All of these are attainable with a Realtor that won’t stop until your dreams of owning a home have come true – because, as she stands in front of a housewarming cake in the shape of a dream house, “you can have your cake, and live it in too.”
Credits:
Sean McBride – EVP, Executive Creative Director - Arnold Worldwide
Nate Donabed – VP, Creative Director - Arnold Worldwide
Joshua Kahn – VP, Creative Director - Arnold Worldwide
Liz Breen – Senior Copywriter - Arnold Worldwide
Ashley Herrin – Senior Art Director - Arnold Worldwide
Val Bettini – EVP, Marketing Director - Arnold Worldwide
Andrew Butler – SVP, Brand Strategy Director - Arnold Worldwide
Angelica Ferris – Marketing Manager - Arnold Worldwide
Spring Clinton – SVP, Associate Director of Integrated Production - Arnold Worldwide
Amy Wilcox – Senior Business Affairs Manager - Arnold Worldwide
Jacob Williams – Assistant Broadcast Producer - Arnold Worldwide
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