Creative works APAC featuring BBDO Malaysia, True Advertising, The Monkeys, The Glitch & more

BBDO Malaysia has helped Mercedes-Benz Malaysia launch their 10th generation E-Class; a luxury sedan that integrates technology with sophistication and art.

The launch campaign involves a series of artworks created to reflect the car’s agility, dubbed a ‘Masterpiece of intelligence’, through the use of long-light exposure techniques. As a result, ‘The Masterpieces of a Masterpiece’ showcase was born.

The work was shot in absolute darkness and stunt drivers had to drift while relying on sheer instinct and experience. Cranes, flame resistant gear and a lot of patience were also required in order to take the perfect shot.

Air New Zealand has launched an Alice in Wonderland inspired film featuring US actors Katie Holmes and Cuba Gooding Jr.

The safety film, A Fantastical Journey, features the Hollywood stars alongside Air New Zealand crew who demonstrate the safety features of the aircraft while showcasing some of the country’s iconic tourist destinations.

The in-flight safety video has become an anticipated feature of Air New Zealand’s online marketing activity, with previous films generating more than 108 million views online.

The film was created by New Zealand creative agency True and production company Assembly.

New Zealand bank ASB has launched a campaign to promote its sponsorship of Team New Zealand in the America’s Cup.

 

The campaign, called ‘The Ghost of San Francisco’ aims to pay tribute to the team and celebrate the teams historic win at the event in Bermuda, while generating awareness of ASB’s role in supporting the team.

 

The campaign features a TV commercial created by With Collective and The Downlow Concept. 

Meat & Livestock Australia (MLA) has launched a new campaign to drive beef sales during Australia’s winter season.

"The Greatest Meat on Earth" campaign features a Monty Python-style song, which aims to explain the greatness of beef and includes appearances from well-known Australian’s including cricket commentator Bill Lawry, Home & Away actress Kate Ritchie and Olympic gold medallist Liesel Jones. 

The campaign includes online, TV, radio, retail out-of-home, social media and digital activity. 

It's part of an annual winter-time push for beef, which aims to increase consumer consideration of the meat. 

Lexus Australia has collaborated with James Patterson, the best-selling author of Kiss The Girls and Along Came A Spider, to create a campaign for its new LC 500 model.

The automotive brand enlisted Patterson to use his descriptive prose to craft and read a review of the new vehicle, which serves as a soundtrack to the new ad. 

Lexus said the vehicle signals a new chapter for the brand as it evolves beyond a luxury automotive manufacturer to "a global luxury lifestyle brand.”

McDonald’s has paid homage to what it believes makes Singaporean – by creating a spectacular burger inspired by local cuisine and connect with Singaporeans through Clear Channel Singapore’s platform.

In a deal to spread the joyous message, McDonald’s took over 150 Clear Channel Singapore’s DOOH screens on 13th July to promote their newly launched Nasi Lemak Burger. This is the first time ever that a single brand has bought out close to all the digital screens in a single day and it is estimated to generate about 234,123 views throughout the entire activation. The campaign has been running on 2 different SOVs to reach out to ideal target audiences at different time of the day, showcasing the flexibility of the Play 2.0+ Network.
 

TLC India is launching India’s first-ever female stand up comedy show. Conceptualized by The Glitch, the ad features actress Richa Chaddha, stand-up comedians Kaneez Surka, Rohan Joshi and Varun Thakur.

Breaking the most common stereotype that, women can’t be inherently funny, the video sends out a tongue-in-cheek message about backward mindsets and leads to the launch of India’s first-ever female comedy challenge.

With the central message at the core and many laughs in store, India’s first female comedy challenge is all set to create waves. A teaser film has been broadcast to promote the film on Facebook.

In India, people love to portray themselves as gurus. Naturally, as a result, they have a plethora of tips to usher on one seeking advice. Though tips come easy and aplenty, the bombardment is bound to leave one baffled. After all, not all tips are right. Regrettably, there isn’t any tip to filter these tips. So, how does one make a decision to achieve his/her goal? The solution lies in the product we created. TIP (Target Investment Plan) lends a hand in accomplishing investment targets. To communicate the same to our TG, we designed a campaign that clicks with all and sundry. We roped in Mallika Dua – a contemporary comedian with mass appeal, using humour as a tool to break the clutter in the category. Using wordplay, we turned the tables in our favour. We created a digital film featuring Mallika Dua, who very wittingly exploits the futility of unsolicited tips and draws attention to #TheOnlyTIP an individual needs.