India's Tata Steel rolls out a digital campaign #DoorsOfIndia to promote their brand Pravesh

Indian multinational steel-making company Tata Steel is embarking on a journey to uncover the stories of India’s doors in a campaign for its Pravesh Doors brand.

The campaign, called ‘Every Door Has A Story’, will feature six travel bloggers who will travel across different regions of India to unearth stories and facts about India’s most prominent doors.

The bloggers will share the content on a dedicated campaign website which will be amplified across Facebook, Twitter, Instagram and YouTube. The digital campaign is also being supported by print, OOH, and below-the-line activations.

The #DoorsOfIndia campaign was conceptualized by J. Walter Thompson Kolkata in collaboration with its network partner Hungama Digital Services (HDS).

Peeyush Gupta, vice president-steel (marketing & sales) at Tata Steel said; "The campaign will help us to tell the world the importance of doors in a home. The Doors of India campaign will help us to reach out to the people and open doors to more business in this category which has huge potential." 

Tarun Rai, CEO, J Walter Thompson South Asia said; “The Doors of India campaign is an example of taking a strong concept and amplifying it across media – from on-ground to online. From activation and traditional media through to digital."

"I am very happy that two of the Thompson group companies’ J Walter Thompson and Hungama Digital Services are collaborating on this project to implement a challenging but exciting, 30,000 Kms Pravesh Doors journey through India.”