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Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 21 August.
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Wieden + Kennedy London: Nike 'Mo Farah – Smile'
Agency: Wieden + Kennedy London
Client: Nike
Date: August 2017
Sportswear giant Nike has paid tribute to the golden career of British distance runner Mo Farah after tasking Wieden+Kennedy to produce a short video celebrating the sacrifice and mindset required to go the pace on the running track, capped by an ‘unbeatable smile’.
Best known for his Mobot celebratory hand gesture after sweeping all before him on the track Nike delves behind the scenes to document the sweat and sacrifice born of the grueling training regimen necessary to get Farah over the line.
Set against a backdrop of Farah’s London upbringing the film illustrates the grit and determination which belie Farah’s smiley demeanour with spoken word artist George the Poet offering an accompanying audio tribute.
Credits:
Creative Director – Anders Stake, Adam Fish
Creatives – Tom Hall and Kate Baker
Executive Creative Directors – Tony Davidson, Iain Tait & Kim Papworth
Group Account Director – Ryan Fisher
Account Director – Sophy Woltman
Account Manager – Sophie Lake
Head of Planning – Paul Colman
Planner – Paula Bloodworth
TV Producer – Anna Neilson
TV Production Assistant – Iona Patterson
Creatives – Tom Hall and Kate Baker
Executive Creative Directors – Tony Davidson, Iain Tait & Kim Papworth
Group Account Director – Ryan Fisher
Account Director – Sophy Woltman
Account Manager – Sophie Lake
Head of Planning – Paul Colman
Planner – Paula Bloodworth
TV Producer – Anna Neilson
TV Production Assistant – Iona Patterson
TV PRODUCTION
Production Company – Rogue Films
Director – Mark Zibert
Executive Producer – Charlie Crompton / Orlando Wood
Line Producer – Sophie Hernandez Weldon
Director of Photography – Ross Giardina
Editorial Company – Final Cut
Editor – Dan Sherwen / Nikki Porter / Leila Gaabi
Production Company – Rogue Films
Director – Mark Zibert
Executive Producer – Charlie Crompton / Orlando Wood
Line Producer – Sophie Hernandez Weldon
Director of Photography – Ross Giardina
Editorial Company – Final Cut
Editor – Dan Sherwen / Nikki Porter / Leila Gaabi
VFX Company – Time Based Arts
VFX Supervisor – Jo Gutteridge / Tom Johnson
Sound Studio – Factory Studios
Sound Designer – Jack Hallett // Anthony Moore
Producer – Becky Bell
Music Company – Pitch & Sync
Executive Producer – Simon Robinson
Print Production – Art Buyer
Maisie Willoughby
Sound Studio – Factory Studios
Sound Designer – Jack Hallett // Anthony Moore
Producer – Becky Bell
Music Company – Pitch & Sync
Executive Producer – Simon Robinson
Print Production – Art Buyer
Maisie Willoughby
Photographer – Jamie Morgan
Production Company – Rosie Serlin Associates
Creatives – Tom Hall, Tom Bender & Kate Baker (Art Direction)
Freddy Taylor, Philippa Beaumont, Andrew Bevan (Copy)
Design – Ryan Teixeira,Tobias Bschorr
Artwork – David Brodie, Indy Basra
Retouching – Stanley's
Production Company – Rosie Serlin Associates
Creatives – Tom Hall, Tom Bender & Kate Baker (Art Direction)
Freddy Taylor, Philippa Beaumont, Andrew Bevan (Copy)
Design – Ryan Teixeira,Tobias Bschorr
Artwork – David Brodie, Indy Basra
Retouching – Stanley's
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La Red GmbH, Berlin: Jägermeister 'Whipped Cream'
Agency: La Red GmbH, Berlin
Client: Jägermeister
Date: July 2017
Jagermeister returns to comedy with this grocery spot via La Red, Berlin.
Credits:
Advertised brand: Jägermeister
Advert title: Whipped Cream
Advert title: Whipped Cream
Advertising Agency: La Red GmbH, Berlin, Germany
Executive Creative Director: Jan Hellberg
Executive Creative Director: Jan Hellberg
Production Company: It’s Us, Berlin.
Director: Greg Bray
Executive Producer: Gwen Teichmann
Producer: Patrick Zeller
Cinematographer: Christian Datum
Editor: Johannes Schaefer
Music & Sound: Richard Blaha
Director: Greg Bray
Executive Producer: Gwen Teichmann
Producer: Patrick Zeller
Cinematographer: Christian Datum
Editor: Johannes Schaefer
Music & Sound: Richard Blaha
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Mayor of London : Quentin Blake '#LondonIsOpen Illustration'
Agency: Mayor of London
Client: Quentin Blake
Date: August 2017
From Friday, commuters on the Tube will be greeted with a new image from world-renowned illustrator Sir Quentin Blake, spreading the message that London is open for summer.
The unique illustration will be exhibited at over 240 London Underground stations and encapsulates Sir Quentin Blake’s view of the vibrancy and open spirit of London, encouraging children and families to enjoy all the capital has to offer over summer.
It forms part of the Mayor’s ‘London is Open for Summer’ campaign, which Sadiq Khan has launched to reassure visitors to the city that the capital remains open to all with a diverse range of events, sights and shows for everyone to enjoy.
Credits:
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BBDO Düsseldorf: Daimler AG, smart MBD 'Already Turned'
Agency: BBDO Düsseldorf
Client: Daimler AG, smart MBD
Date: July 2017
The Smart fortwo has one of the smallest turning circles available. It makes you feel as if you already turned the moment you see a reason to turn.
The campaign visualizes this unique benefit in a humorous, disruptive and simple way.
Credits:
CCO: Ton Hollander, Wolfgang Schneider
Creative Managing Director: Kristoffer Heilemann
ECD: Ton Hollander
Creative Director: Jacobo Concejo
Art Director: Martino Monti
Copywriter: Schakir Islamow
Illustration: Jesús Fernández
Director Print Production: Bernhard Burg
Account Director: Marc Hines, Steffen Günther
Art Buying: Eva à Wengen
Creative Managing Director: Kristoffer Heilemann
ECD: Ton Hollander
Creative Director: Jacobo Concejo
Art Director: Martino Monti
Copywriter: Schakir Islamow
Illustration: Jesús Fernández
Director Print Production: Bernhard Burg
Account Director: Marc Hines, Steffen Günther
Art Buying: Eva à Wengen
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M&C Saatchi: Royal Mail 'Royal Mail, Online You'
Agency: M&C Saatchi
Client: Royal Mail
Date: August 2017
The new campaign from Royal Mail highlights the dangers of ID Fraud, outlining the risks including oversharing on social media.
‘Online You’, shines a light on the dangers of behaviours commonplace online that would be deemed unacceptable while in an offline world.
Credits:
Client: Royal Mail
Director of Marketing: Ben Rhodes - Royal Mail
Head of Consumer Marketing: Heidi Kieran - Royal Mail
Director of Marketing: Ben Rhodes - Royal Mail
Head of Consumer Marketing: Heidi Kieran - Royal Mail
Creative Agency: M&C Saatchi
Chief Creative Officer: Justin Tindall - M&C Saatchi
Creative Directors: Dan McCormack and Luke Boggins - M&C Saatchi
Creative Team | Online You: Robert Graves-Morris and Dipesh Mistry - M&C Saatchi
Strategy: Gaby Bell and Jasper Hunter - M&C Saatchi
Account Team: Gemma Dodds and Lucy Partington - M&C Saatchi
Producers: Gareth Williams and Casey Machen - M&C Saatchi
Chief Creative Officer: Justin Tindall - M&C Saatchi
Creative Directors: Dan McCormack and Luke Boggins - M&C Saatchi
Creative Team | Online You: Robert Graves-Morris and Dipesh Mistry - M&C Saatchi
Strategy: Gaby Bell and Jasper Hunter - M&C Saatchi
Account Team: Gemma Dodds and Lucy Partington - M&C Saatchi
Producers: Gareth Williams and Casey Machen - M&C Saatchi
Media Agency: Arena
Head of Communications Planning: Abi Ward - Arena
Business Director: Hannah Tucker - Arena
Head of Communications Planning: Abi Ward - Arena
Business Director: Hannah Tucker - Arena
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The Brooklyn Brothers : Mini 'A Room With a View'
Agency: The Brooklyn Brothers
Client: Mini
Date: August 2017
The Brooklyn Brothers have created some exciting new work for client Mini, who has partnered with VisitEngland and Visit Wales to launch ‘A Room with a View’.
'A Room with a View' allows you to stay in a rooftop tent and wake up on the doorstep of some of the most iconic spots of natural beauty in the UK with the Mini Countryman. Locations include Durdle Door on the Jurassic Coast in Dorset; Cheddar Gorge in Somerset and Snowdonia in Wales.
Credits:
Creative agency: The Brooklyn Brothers
Director: Luke Jacobs
Photographer: Finn Beales
Director: Luke Jacobs
Photographer: Finn Beales
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Droga5 London: Secret Escapes 'I Shouldn't Even Be Here'
Agency: Droga5 London
Client: Secret Escapes
Date: August 2017
Droga5 London has created a new campaign for Secret Escapes, the members-only flash-sale site for four and five-star hotels and holidays, to reinforce its 'Luxury Travel for Less' positioning.
The campaign marks Droga5 London's first work for the brand since winning the account earlier this year. It comprises three separate films set in beautiful holiday locations, where two strangers sitting next to each other discuss how lucky they are to be there.
Starting with the line, “I shouldn't even be here,” people regale their tales of overcoming adversity, from fighting to the death with a wolf, getting rescued after being captured by pirates and being wrongfully imprisoned.
The campaign launches in the UK and Germany, running on TV and online.
Credits:
CCO, David Kolbusz
ECD, Steve Howell
Copywriter, Ed Redgrave
Art Director, Dave Wigglesworth
Group Account Director, Lucy Murrary
Account Manager, Callum Raines
Strategist, Farah Dib
Producer, Peter Montgomery
Production Assistant ,Hannah Gant
Director, Tim Godsall, Somesuch
Executive Producer, Lou Hake
Producer, Louise Gagen
Production Manager, Marketa Husecka
DOP, Darko Suvak
Editor, Bill Smedley, Work Post
Producer, Winnie O’Neil
Louise Robinson, Edit Assistant
Sound, String and Tings
Sound Engineer, Mike Bamford
Post Production, ETC
Producer, Jon Purton
Flame, Giles Cheetham
Colourist Lewis, Crossfield
2D, Tane Welham
2D, Taran Spear
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Above+Beyond: Betway 'Lair'
Agency: Above+Beyond
Client: Betway
Date: August 2017
Betway, the global online betting company, is launching two new episodes under its “For the Love of the Game” platform, taking inspiration from the golden age of cinema.
Created by Above+Beyond, the campaign breaks on 6 August in the UK and Germany, and will roll out across TV, online, digital, out-of-home and press.
Two new storylines have been created, ‘Temple’ and ‘Lair’, each dramatizing the ‘For the Love of the Game’ campaign thought, that when the game’s on everything else is a mere distraction. Both episodes were produced using Above+Beyond’s Modular approach, where multiple storyline variants are tightly plotted and shot to create a flexible, rapidly deployable toolkit that can be combined to create a large number of distinct narratives and different communication needs throughout a campaign's lifecycle. The technique also allows the brand to work at the cutting edge of real time advertising and collaborate with broadcasters to display real time betting odds.
Credits:
Creative: Above+Beyond
Director/ Production Co: Hanna Maria Heidrich, Believe Media
DoP: Tim Maurice-Jones
Executive Producer: James Covill, Believe Media
Editor: Mischa Meyer
Post Production: Russ Shaw, Nice Biscuits
Sound Design: James Lyme, Scramble Soho
Music Publisher: Scuta Salamanca, Soviet Science
Music Supervisor - Scuta Salamanca, Soviet Science.
Music Composition - Soviet Science
Set Designer: Marketa Korinkova
Photographer: Marco Mori, Horton Stephens
Media planning/buying: Starcom Mediavest
Director/ Production Co: Hanna Maria Heidrich, Believe Media
DoP: Tim Maurice-Jones
Executive Producer: James Covill, Believe Media
Editor: Mischa Meyer
Post Production: Russ Shaw, Nice Biscuits
Sound Design: James Lyme, Scramble Soho
Music Publisher: Scuta Salamanca, Soviet Science
Music Supervisor - Scuta Salamanca, Soviet Science.
Music Composition - Soviet Science
Set Designer: Marketa Korinkova
Photographer: Marco Mori, Horton Stephens
Media planning/buying: Starcom Mediavest
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Wieden+Kennedy: Babbel 'Missing Out'
Agency: Wieden+Kennedy
Client: Babbel
Date: August 2017
This ad, created by Wieden+Kennedy, was commissioned as part of language-learning app Babbel’s ‘Be A Better Brit Abroad’ campaign, encouraging British travellers to break down linguistic and cultural barriers before going abroad so as not to miss out on the opportunities that foreign travel holds.
The ad shows tourists in Barcelona being offered unique and valuable opportunities, but because they do not speak Spanish the offers are turned down.
Credits:
Hollie Walker - Creative Director - Wieden+Kennedy
Richard Biggs - Creative - Wieden+Kennedy
Jolyon White - Creative - Wieden+Kennedy
Iain Tait - Executive Creative Director - Wieden+Kennedy
Tony Davidson - Executive Creative Director - Wieden+Kennedy
Paulo Salomao - Group Account Director - Wieden+Kennedy
Sophy Woltman - Account Director - Wieden+Kennedy
Sam Hunton - Account Manager - Wieden+Kennedy
Andy Wright - Head of Planning - Wieden+Kennedy
Jo Charlesworth - TV Producer - Wieden+Kennedy
Tom Gorst - Director - Full Fat Films
Fred Bonham Carter - Line Producer - Full Fat Films
Simon Plunkett - Director of Photography - Full Fat Films
Phillipa Edwards - Editor - Full Fat Films
Ollie Clark - Music - Full Fat Films
Jessica Vile - Colourist - Framestore
Sound company - Strings & Tins
Richard Biggs - Creative - Wieden+Kennedy
Jolyon White - Creative - Wieden+Kennedy
Iain Tait - Executive Creative Director - Wieden+Kennedy
Tony Davidson - Executive Creative Director - Wieden+Kennedy
Paulo Salomao - Group Account Director - Wieden+Kennedy
Sophy Woltman - Account Director - Wieden+Kennedy
Sam Hunton - Account Manager - Wieden+Kennedy
Andy Wright - Head of Planning - Wieden+Kennedy
Jo Charlesworth - TV Producer - Wieden+Kennedy
Tom Gorst - Director - Full Fat Films
Fred Bonham Carter - Line Producer - Full Fat Films
Simon Plunkett - Director of Photography - Full Fat Films
Phillipa Edwards - Editor - Full Fat Films
Ollie Clark - Music - Full Fat Films
Jessica Vile - Colourist - Framestore
Sound company - Strings & Tins
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OLIVER: The Guardian 'Learn about the world of…The Media Planner'
Agency: OLIVER
Client: The Guardian
Date: August 2017
The Guardian is changing tack in its drive to win the business of media buyers, collaborating with Oliver Group to produce the tongue-in-cheek publication ‘Learn about the world of…The Media Planner’.
The guide is reminiscent of the Ladybird Books For Grown Ups series, which includes childlike advice on subjects such as ‘The Hangover’ and ‘The Mid-Life Crisis’. The Guardian’s version, however, has been devised as part of its ongoing Platform for Action B2B campaign, which aims to ‘to cut through the noise and explain the value and effectiveness of the Guardian’s platforms and audiences’.
The Media Planner’s story, which will be sent to real-life media planners across London, follows the adventures of Claire, David, Toby and Julian. The first two planners partner with the Guardian and, unsurprisingly, their campaign reaches the top levels of engagement.
Toby and Julian, however, go down a wild variety of different routes. Their story ends in bad publicity for their client, accusations of demonstrable racism and the latter being sent a bag of teeth in the post.
The moral of the story – the book tells us – is “the Guardian is where it’s going on”.
Credits:
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Wham!, London Alley: Miller Genuine Draft 'Smooth Is'
Agency: Wham!, London Alley
Client: Miller Genuine Draft
Date: August 2017
London Alley’s Courtney Phillips has collaborated with Wham! agency to explore what smoothness means in Miller World.
Following the success of his work for Superdry, Phillips decided to add a more considered cinematic approach to compliment the brand's premium feel.
Credits:
Courtney Phillips - Director - London Alley
Mikey Levelle - Producer - London Alley
Jess Bell - Executive Producer - London Alley
Ben Todd - DOP
Jaime Jarvis - Costume Designer
Jack Sedgwick - Sound Design - Wave
Coffee & TV - Online Post Production
The Mill - Telecine
Chris Gane - Agency Producer - Wham!
OB Management - Rep
Mikey Levelle - Producer - London Alley
Jess Bell - Executive Producer - London Alley
Ben Todd - DOP
Jaime Jarvis - Costume Designer
Jack Sedgwick - Sound Design - Wave
Coffee & TV - Online Post Production
The Mill - Telecine
Chris Gane - Agency Producer - Wham!
OB Management - Rep
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Johannes Leonardo: Adidas Originals 'Original Is Never Finished (Chapter 3)'
Agency: Johannes Leonardo
Client: Adidas Originals
Date: August 2017
Adidas Originals has enlisted ‘a new cast of creative visionaries’ for the third ad of its Original Is Never Finished campaign, which colourfully riffs on the work of Botticelli and da Vinci to a haunting remix of Frank Sinatra’s My Way.
Kendall Jenner – debatable in her role as a ‘creative visionary’ but an Adidas ambassador nonetheless – is joined by Playboi Carti, 21 Savage, Young Thug and James Harden. The cast was selected as the new generation to promote the notion of originality, and appear in a range of mind-bending scenes.
Carti, for instance, sits on an Egyptian throne while basketball player Harden floats in a circular ice bath. These ‘cultural connectors’ represent modern reproductions the Old Masters’ artworks – particularly da Vinci’s Vitruvian Man – as the song reaches a chorus-sung climax.
Credits:
CLIENT
ADIDAS ORIGINALS
General Manager
Arthur Hoeld
Global VP of Brand Communications
Alegra O'Hare
Global Director of Communications & Brand Marketing
Jenny Pham
Senior Manager Communications
Edi Borrelli
Senior Director, Global Brand Marketing Operations & Creative Shoot Production
John van Tuyll
Shoot and Production Manager
Justin Townsend
AGENCY
JOHANNES LEONARDO
Chief Creative Officer
Jan Jacobs
Chief Creative Officer
Leo Premutico
Creative Director, Partner
Ferdinando Verderi
Creative Director
Wesley Phelan
Creative Director
Matthew Edwards
Copywriter
Jeph Burton
Art Director
Hunter Hampton
Head of Integrated Production
Dana May
Executive Producer
Maria Perez
Senior Producer (Film)
Tina Diep
Producer (Print)
Adam Gong
Associate Producer (Film)
Alexandra Olivo
Group Account Director
Sam McCallum
Account Director
Dominique Dalton
Account Supervisor
Gulru Soylu
Account Supervisor
Kat Pryor
Account Executive
Adriana Mariella
Head of Strategy
Mark Aronson
Strategist
Miné Cakmak
Director of Business Affairs
Marta Stajek
Senior Business Affairs Manager
Ann Marie Turbitt
BRAND FILMS - PRODUCTION & POST PRODUCTION
FILM PRODUCTION COMPANY
RSA FILMS
Director
Terence Neale
Director of Photography
Alexis Zabe
Stylist
Richard De Jager
Stylist
Gabby De Gersigny
Executive Producer
Jules Daly
Executive Producer
Paul Kawasaki
Producer
Julie Sawyer
Producer
Rozanne Rocha-Gray
PRODUCTION COMPANY CAPE TOWN
EGG FILMS
Executive Producer
Colin Howard
Producer
Rozanne Rocha-Gray
EDITORIAL
EXILE
Editor
Robert Lopuski
Editor
Christopher Fetsch
Executive Producer
Sasha Hirschfeld
Senior Producer
Vietan Nguyen
Senior Producer
Evyn Bruce
VISUAL EFFECTS
BLACKSMITH
VFX Supervisor / 2D Lead Artist
Iwan Zwarts
VFX Supervisor
Adrian Hurley
2D Artist
Jacob Slutsky
2D Artist
Caio Sorrentino
2D Artist
Jay Lee
3D Lead Artist
Tom Bussell
3D Artist
Tuna Unalan
3D Artist
Michael Dunkley
Rotoscoping
Trace VFX
Tracking
QL Beans
Executive Producer
Charlotte Arnold
Producer
Megan Sweet
Producer
Alexa Mauro
COLOR
COMPANY 3
Colorist
Tom Poole
Producer
Alexandra Lubrano
ILLUSTRATIONS / ARTWORK
NOT TO SCALE
MUSIC - LICENSED TRACK
MY WAY
Writer
Claude Francois
Writer
Jacques Revaux
Writer
Gilles Thibaut
Writer
Paul Anka
Publisher
BMG
Publisher
Songs
Master
Frank Sinatra
Universal Music Enterprise
MUSIC SUPERVISION
adidas Global Music Manager
Daniel Cross
MUSIC - REMIX
HUMAN
Creative Lead / Music Director
Morgan Visconti
Creative Lead / Sound Design
Michael Jurasits
Executive Producer
James Dean Wells
Composer / Arranger
James Leibow
Composer / Arranger
Morgan Visconti
Composer / Arranger
Gareth Williams
SOUND DESIGN & SOUND MIX
SONIC UNION
Sound Engineer / Sound Design
Steve Rosen
Executive Producer
Justine Cortale
Producer
Patrick Sullivan
Assistant Sound Engineer
Ben Conlon
Assistant Sound Engineer
Erik Schmall
PHOTOGRAPHY CONTENT - PRODUCTION & POST PRODUCTION
PHOTOGRAPHY
Photgrapher
Oliver Hadlee Pearch
Photgrapher's Agent
Jackie Chachoua
Production
CLM
Production
RSA
Post-Production/Retouching
D-Factory
SOCIAL and PR Credits
D-Factory
SOCIAL AGENCY
THE 88
Chief Creative Officer
Harry Bee
Brand Director
Sean Benz
Head of Production
Adam Copeland
Senior Producer
TJ Docena
Senior Account Manager
Tyler Murphy
SOCIAL & PR - PRODUCTION & POST PRODUCTION
FILM PRODUCTION COMPANY
RSA FILMS
Director
Terence Neale
Executive Producer
Jules Daly
Executive Producer
Paul Kawasaki
Producer
Julie Sawyer
Producer
Rozanne Rocha-Gray
Director of Photography
Alexis Zabe
SOCIAL & PR PHOTOGRAPHY
Photographer
Atiba Jefferson
SOCIAL & PR VIDEOGRAPHY
DP
Eric Longden
3D SCANS
SCANABLE
EDITORIAL
EXILE
Editor
Christopher Fetsch
Executive Producer
Sasha Hirschfeld
Senior Producer
Vietan Nguyen
Senior Producer
Evyn Bruce
SOCIAL EDITORIAL & COLOR
Social Editor & Color
Stephen Mlinarcik
Social Mixing & Sound Design
Yessian / Vinyl Mix
SOCIAL & PR RETOUCH
DIPPIN' SAUCE
Dippin Sauce
Kenan Ali Atmaca
SOCIAL SOUND MIXING & DESIGN
VINYLMIX
VinylMix Senior Producer
Emily Smith
VinylMix Sound Engineer & Designer
Weston Fonger
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Big Al's Creative Emporium: Ladbrokes 'Kammy Strikes Again in ‘Unbelievable’'
Agency: Big Al's Creative Emporium
Client: Ladbrokes
Date: August 2017
Big Al’s Creative Emporium kicks off the Premier League season with two new ‘unbelievable’ TV ads for Ladbrokes, featuring the nation’s favourite football pundit, Chris Kamara.
Created and produced by Big Al’s, the campaign marks its first work for Ladbrokes since winning the £40m account earlier this summer.
In ‘Penalty’ and ‘Salmon’, Kammy lends his iconic commentary and infectious energy to various startling sporting moments, dishing out his instantly recognisable catch phrase - ‘unbelievable!’ - in the process. The comedic ads, which are supported by digital OOH creative work, were created to promote a suite of offers and promotions in support of a wider New Season campaign for Ladbrokes.
Credits:
Creative Agency – Big Al’s Creative Emporium
Creative - Kevin Balwin
ECD - Tom Burnay
Producer - Ali Fraser
Production Company - Hotspur&Argyle
Director - Theo Delaney
Post-Production - Framestore
Sound - Guilt Free Post
Creative - Kevin Balwin
ECD - Tom Burnay
Producer - Ali Fraser
Production Company - Hotspur&Argyle
Director - Theo Delaney
Post-Production - Framestore
Sound - Guilt Free Post
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DUKE: Imperial War Museums 'Peace '
Agency: DUKE
Client: Imperial War Museums
Date: August 2017
Imperial War Museums (IWM) has introduced an outdoor, digital advertising campaign and live installation, to support the People Power: Fighting for Peace exhibition at IWM London. Created by creative agency Duke, the campaign aims to promote the final weeks of the exhibition and highlights IWM’s ongoing role in exploring different perspectives on conflict as a social history museum.
Duke was tasked with promoting IWM to a younger audience, to challenge perceptions, raise awareness of the history behind People Power, and reinforce IWM’s role as a social history museum which explores different perspectives on conflict.
The campaign will run throughout the remainder of the exhibition. IWM London has also temporarily placed flowers on the two 15-inch naval guns positioned in front of the museum to allude to the exhibition, highlighting IWM’s ongoing mission to explore war and conflict from multiple perspectives – including the peace movement and its important role in British history.
Credits:
Brief Challenge outdated perceptions of IWM
Agency DUKE
Agency contact Kate Tweed
Agency contact job title Business Director
Client name Claire Tomley / Steve Gambardella
Client job title Marketing Manager / Head of Marketing
Copywriter Jo Tanner
Art director Mark Howard
Planner/CSU Director Steve Stokes
Designer*
Photographer**
Photographer's agency**
Media agency AKA
Media planner
Production company***
Director
Audio Post Production
Post Production
Exposure (media channels) DOOH, OOH, digital display
Agency DUKE
Agency contact Kate Tweed
Agency contact job title Business Director
Client name Claire Tomley / Steve Gambardella
Client job title Marketing Manager / Head of Marketing
Copywriter Jo Tanner
Art director Mark Howard
Planner/CSU Director Steve Stokes
Designer*
Photographer**
Photographer's agency**
Media agency AKA
Media planner
Production company***
Director
Audio Post Production
Post Production
Exposure (media channels) DOOH, OOH, digital display
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Silver Worldwide: Dell EMC 'Dennis'
Agency: Silver Worldwide
Client: Dell EMC
Date: July 2017
B2B marketing agency Silver has created ‘Dennis’, an EMEA-wide integrated campaign to drive awareness of Dell EMC’s new 14G (14th generation) PowerEdge Server range. This is Dell EMC’s first campaign for the PowerEdge server since the merger between Dell and EMC last year - which created the world’s largest privately controlled technology company.
Silver created a character called ‘Dennis’, an IT manager and unsung hero, largely ignored by his colleagues who transforms into a super-slick popular character who garners widespread adulation after installing the new 14G PowerEdge Server. The character plays across all touch-points of the campaign including video, physical (direct mail), digital and social.
Credits:
Silver - Creative agency
Graham Dodridge - Creative Director, Silver
Matt Hurley - Studio Director, Silver
Jeremy Bliss - Account Director, Silver
Silver - Production agency
Merrick Cardew - Director, Silver
Curt Postill - Head of Motion, Silver
Lisa Ferrari & Rosie Phillpot - Editors, Silver
George Terry - UX/UI Designer, Silver
Levi Cole - Programming, Silver
Graham Dodridge - Creative Director, Silver
Matt Hurley - Studio Director, Silver
Jeremy Bliss - Account Director, Silver
Silver - Production agency
Merrick Cardew - Director, Silver
Curt Postill - Head of Motion, Silver
Lisa Ferrari & Rosie Phillpot - Editors, Silver
George Terry - UX/UI Designer, Silver
Levi Cole - Programming, Silver
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Digital Natives: VistiBritain 'Romance of Rail'
Agency: Digital Natives
Client: VistiBritain
Date: August 2017
Tourism body VisitBritain is luring visitors from the US with a new series of adverts capturing the romance of rail.
Digital Natives embarked with VisitBritain on a 10-day shoot across England, Scotland and Wales – from scaling the Ben Nevis ski range to champagne cruising on the Windermere and donning bonnets in Jane Austen’s Bath.
The videos are being used across trade, website and social.
Credits:
Oliver Elmes – Creative Director – Digital Natives
Rupert Elmes – Producer – Digital Natives
Craig Bilham – Content Creative – Digital Natives
Rupert Elmes – Producer – Digital Natives
Craig Bilham – Content Creative – Digital Natives
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M&C Saatchi Milan: SKY 'The First ‘Real’ Game of Thrones Marathon'
Agency: M&C Saatchi Milan
Client: SKY
Date: August 2017
For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show.
A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world.
An epic adventure, beginning in Rome, continued despite heat and pain, across Italy’s countryside and villages. Through true passion and grit they conquered the course and crossed the finish line, Sforzesco Castle, for a spectacular last stage that involved hundreds of other Game of Thrones fans.
After the marathoners arrived at Sforzesco Castle, their bravery and determination was awarded in the best possible way for a Game of Thrones fan. There, thousands of Italian fans stayed up until the early hours of the morning to watch the premiere of Game of Thrones season seven, broadcast exclusively on Sky Atlantic simultaneously with the USA.
Credits:
Agency: M&C Saatchi Milan
Executive Creative Director & Partner: Vincenzo Gasbarro, Luca Scotto di Carlo
Creative Director: Daniele Dionisi, Paolo Perrone
Copywriter: Federica Scalona
Art Director: Lorenzo Guagni
Designer: Fabio Furnari, Luca Capretti
Account: Roberta Aiello, Martina Colombo
Head of Planning: Massimo Capucci
Social Media Manager: Serena Giovinazzo
Digital Producer: Chiara Lops
Producer: Federico Fornasari, Francesco Di Trani, Guja Quaranta
Cdp: Utopia
Director: Vincenzo Gasbarro
DP: Lukasz Pruchnik
Client: Sky Italia
Brand Director: Jane Villeneuve
Cinema & Entertainment Communication: Manager Cristina Cipriani
Advertising Specialist Cinema & Entertainment: Daniela Sirtori, Federica Elena Ratti di Desio Levi
Executive Producer: Annalisa Orsi
Producer: Federica Magnabosco
Head of Digital Sales: Marco Storti
Head of Social Media: Livia Falcioni
Executive Creative Director & Partner: Vincenzo Gasbarro, Luca Scotto di Carlo
Creative Director: Daniele Dionisi, Paolo Perrone
Copywriter: Federica Scalona
Art Director: Lorenzo Guagni
Designer: Fabio Furnari, Luca Capretti
Account: Roberta Aiello, Martina Colombo
Head of Planning: Massimo Capucci
Social Media Manager: Serena Giovinazzo
Digital Producer: Chiara Lops
Producer: Federico Fornasari, Francesco Di Trani, Guja Quaranta
Cdp: Utopia
Director: Vincenzo Gasbarro
DP: Lukasz Pruchnik
Client: Sky Italia
Brand Director: Jane Villeneuve
Cinema & Entertainment Communication: Manager Cristina Cipriani
Advertising Specialist Cinema & Entertainment: Daniela Sirtori, Federica Elena Ratti di Desio Levi
Executive Producer: Annalisa Orsi
Producer: Federica Magnabosco
Head of Digital Sales: Marco Storti
Head of Social Media: Livia Falcioni
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