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Welcome to The Drum's US Creative Works in partnership with Workfront.
This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’
For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, August 23.
Greatest Common Factory: SafeAuto 'Farnhaan'
Agency: Greatest Common Factory
Client: SafeAuto
Date: August 2017
A fake Alexis wannabe is featured in a new campaign for insurance company SafeAuto to spoof the imperfections in popular AI devices and users’ instincts to accept the answers regardless.
Dozens of new TV, digital and social media ads by SafeAuto agency Greatest Common Factory, introduce Fârnhäan, a lightbulb atop a wooden box that confidently gives wrong answers in a faux German accent, to drive home the fact that things don’t always make sense in a world of AI and fake news, but by contrast, getting a car insurance quote can be simple, easy and rewarding.
In all spots, an announcer interrupts, saying “that doesn’t sound right,” and invites viewers to check out SafeAuto, closing with, “at least someone’s making sense.” A range of storylines will play out on social media – based on how Fârnhäan might interact and comment on each platform.
Greatest Common Factory gave Fârnhäan a backstory including a fictional scientist, Dr. Greta von Blünk, who’s the subject of a teaser campaign introducing the device.
Credits:
Title: Fârnhäan
Copywriter: Zach Rener, Tyler Crelia
Art Director/Director/ECD: John Trahar
Producer: Joel Pettit
Executive Producer: Karen Jacobs
Editor: Tyler Crelia
Designer: Richard Sanchez
Social Media: Zach Rener, Chad Beck
VO: Zach Rener
Line Producer: Sue Crain
Production Designer: Eric Archer
DP: Corey Walter
Photographer: Bill Sallans
Post and Finish: Nick Smith, Finland Finish
Sound and Mix: Dave Bewley, Pony Sound
Business Affairs: Melisa Smith
Music: Singing Serpents, Asche & Spencer
Client: Charlie Kordes
Copywriter: Zach Rener, Tyler Crelia
Art Director/Director/ECD: John Trahar
Producer: Joel Pettit
Executive Producer: Karen Jacobs
Editor: Tyler Crelia
Designer: Richard Sanchez
Social Media: Zach Rener, Chad Beck
VO: Zach Rener
Line Producer: Sue Crain
Production Designer: Eric Archer
DP: Corey Walter
Photographer: Bill Sallans
Post and Finish: Nick Smith, Finland Finish
Sound and Mix: Dave Bewley, Pony Sound
Business Affairs: Melisa Smith
Music: Singing Serpents, Asche & Spencer
Client: Charlie Kordes
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Battery: Skyrocket 'No Hat Hair'
Agency: Battery
Client: Skyrocket
Date: August 2017
No Hat Hair shows an inventive use of the Skyrocket brand’s soon-to-launch drone that gives a (literally) cool new way to get through the sweltering summer.
Battery shows the hero shaded as he walks down the street, controller in hand as bystanders and passers-by battle the sun’s rays. The lens eventually pans up to show his perpetual shade is being caused by a perfectly controlled drone, and ends with the tag 'Stay cool. Stay Fly'.
Credits:
Client: Skyrocket
CEO & Co-Founder: Nelo Lucich
CMO & Co-Founder: John Ardell
Creative Director & Co-Founder: Jon Proudfit
Social Media, Public Relations, and Corporate Communications Manager: Jessica Nassi
CEO & Co-Founder: Nelo Lucich
CMO & Co-Founder: John Ardell
Creative Director & Co-Founder: Jon Proudfit
Social Media, Public Relations, and Corporate Communications Manager: Jessica Nassi
Agency: Battery
CEO/Co-Founder: Anson Sowby
CCO/Co-Founder: Philip Khosid
VP Creative Director: Scott Brown
Creative Director: Joseph Shands
Brand Director: Maximilian Kislevtiz
Brand Supervisor: Zach Hill
Executive Producer: Sam Baerwald
Executive Producer: Kristine Ling
Producer: Mackenzie Busch
CEO/Co-Founder: Anson Sowby
CCO/Co-Founder: Philip Khosid
VP Creative Director: Scott Brown
Creative Director: Joseph Shands
Brand Director: Maximilian Kislevtiz
Brand Supervisor: Zach Hill
Executive Producer: Sam Baerwald
Executive Producer: Kristine Ling
Producer: Mackenzie Busch
Production Company: Hey Baby Films
Director: Josh Soskin
Director of Photography: Rachel Morrison
Executive Producer: Johnny Parker
Associate Producer: Emi Lofgren
Line Producer: Dennis Beier
Director: Josh Soskin
Director of Photography: Rachel Morrison
Executive Producer: Johnny Parker
Associate Producer: Emi Lofgren
Line Producer: Dennis Beier
Editorial/VFX: NO.6 Editorial & No.7 VFX
Managing Partner: Carr Schilling
Editor: Scott Butzer
Producer: Michelle Dorsch
Flame Artist: Verdi Sevenhuysen
Managing Partner: Carr Schilling
Editor: Scott Butzer
Producer: Michelle Dorsch
Flame Artist: Verdi Sevenhuysen
Color: The Mill
Colorists: Adam Scott
Executive Producer: Thatcher Peterson
Producer: Diane Velara
Colorists: Adam Scott
Executive Producer: Thatcher Peterson
Producer: Diane Velara
Music Supervisor: Me Knowing The Truth
Michael Gross
Michael Gross
Audio: Formosa
Mix Engineer: John Bolen
Executive Producer: Lauren Cascio
Mix Engineer: John Bolen
Executive Producer: Lauren Cascio
Business Affiars: Waving Cat
Jeff Estow
Jeff Estow
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BBH NY : Southern New Hampshire University 'Online degree national television campaign'
Agency: BBH NY
Client: Southern New Hampshire University
Date: July 2017
Southern New Hampshire University (SNHU), a private, nonprofit institution, has selected BBH NY as its agency partner to create a new marketing and brand campaign to highlight the university’s transformative approach to higher education. As part of the campaign, three new television spots, produced by BBH NY, are airing nationwide.
The new spots include, Forward, a spot that asks the question, “What would happen if everyone had equal access to education?” The other two spots - Break the Cycle and Dreams - demonstrate how access to education can change people’s lives and the lives of their families.
Credits:
Agency
BBH Creative Chairman: John Patroulis
BBH Chief Creative Officer: Gerard Caputo
BBH Creative Director: Hemant Anant Jain
BBH Creative Team: Taylor Marsh, Diego Fonseca, Alanna Watson, Alex Thompson
BBH Head of Production: Kate Morrison
BBH Executive Content Producer: Abbie Noon
BBH Senior Content Producer: Christina Carter
BBH Content Producer: Corinne Porter
BBH Head of Business Affairs: Breck Henson
BBH Global Chief Strategy Officer and Chairman: Sarah Watson
BBH Global Chief Growth Officer: Michael Densmore
BBH Business Director: Alex Monger
BBH Account Director: Michelle Kordahi
BBH Account Manager: Shana Honig
BBH Account Planner: Dylan Fauss
BBH Communications Planner: Zack Green
BBH Chief Creative Officer: Gerard Caputo
BBH Creative Director: Hemant Anant Jain
BBH Creative Team: Taylor Marsh, Diego Fonseca, Alanna Watson, Alex Thompson
BBH Head of Production: Kate Morrison
BBH Executive Content Producer: Abbie Noon
BBH Senior Content Producer: Christina Carter
BBH Content Producer: Corinne Porter
BBH Head of Business Affairs: Breck Henson
BBH Global Chief Strategy Officer and Chairman: Sarah Watson
BBH Global Chief Growth Officer: Michael Densmore
BBH Business Director: Alex Monger
BBH Account Director: Michelle Kordahi
BBH Account Manager: Shana Honig
BBH Account Planner: Dylan Fauss
BBH Communications Planner: Zack Green
Film Credits
Production Company: Stink
Director: Eliot Rausch
DP: Ben Loeb
Executive Producer: Jeff Baron
Producer: Mark Walejko
Production Company: Stink
Director: Eliot Rausch
DP: Ben Loeb
Executive Producer: Jeff Baron
Producer: Mark Walejko
Post Production
Editing House: Cut and Run
Executive Producer: Lauren Hertzberg
Producer: Eytan Gutman
Editor: Gary Knight
Editor Assistant: James Donahuue
Editing House: Cut and Run
Executive Producer: Lauren Hertzberg
Producer: Eytan Gutman
Editor: Gary Knight
Editor Assistant: James Donahuue
Sound Mixing: Sound Lounge
Engineer: Tom Jucarone
Engineer: Tom Jucarone
Music Company: Future Perfect
Composer: John Connelly
Music Producer: Maxwell Gosling
Composer: John Connelly
Music Producer: Maxwell Gosling
Music Tracks:
Forward:
Future Perfect
Composer: John Connolly
"Memories"
Forward:
Future Perfect
Composer: John Connolly
"Memories"
Dreams:
Amy Stroup
"Till we get there"
Amy Stroup
"Till we get there"
Break the Cycle:
Twin Bandit
"For You"
Twin Bandit
"For You"
VFX House: MPC NY
Managing Director : Camila De Biaggi
Producer: Paulina Salazar
Colorist: Mark Gethin
Managing Director : Camila De Biaggi
Producer: Paulina Salazar
Colorist: Mark Gethin
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Translation: NFL 'The Handoff'
Agency: Translation
Client: NFL
Date: August 2017
The NFL has launched a new youth-focused campaign called “The Handoff.” The campaign, created by Translation, debuted a 60-second spot, 'Handoff Across America,' on national television during the NFL Hall of Fame Game on August 3.
Along with 90- and 30-second spots and a series of :15s, the campaign includes videos and Instagram Stories created by kids and NFL players as they hand off to each other and share their experiences on- and off-the-field. The scenes feature professional athletes, celebrities and teenagers alike on various “fields” - a bona fide gridiron, a summer pool and a front yard, among others - highlighting a different side of the game.
NFL stars participating in the Handoff Across America include Landon Collins, Stefon Diggs, Devonta Freeman, Travis Kelce, and Marquette King, along with NBA star Nick Young and chart-topping rapper Kyle. The spot also features Mac Miller’s song, Knock Knock. This diverse group of talent and youth blurs the lines between traditional football tropes and other ways kids enjoy spending their time, underscoring the idea that “there is no offseason.”
Credits:
Client: National Football League
Advertising Agency: Translation
Chief Executive Officer: Steve Stouts
President: Patrick Lafferty
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Group Creative Director: Lance Ferguson & Eric Steele
Copywriter: Colin Frawley
Art Director: Dylan Simel
Jr. Art Director: Bo Han
Brand Strategy Director: Geoff McHenry
Jr. Strategist: Rex Nwerem
Sr. Social Strategist: Renee Miller
Context Strategist: Jazo Moises
Director of Broadcast Production: Miriam Franklin
Executive Producer: Carole McCarty
Associate Producer: Maxine Reyer
Business Affairs Manager: Thalia Tsouros & Grant Thompson
Group Account Director: Jimmy Euwer
Account Director: Austin Scherer
Account Supervisor: Brandon Ghio
Account Executive: Jordan Meiselas
Senior Project Manager: Matt DeSimone
Chief Executive Officer: Steve Stouts
President: Patrick Lafferty
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Group Creative Director: Lance Ferguson & Eric Steele
Copywriter: Colin Frawley
Art Director: Dylan Simel
Jr. Art Director: Bo Han
Brand Strategy Director: Geoff McHenry
Jr. Strategist: Rex Nwerem
Sr. Social Strategist: Renee Miller
Context Strategist: Jazo Moises
Director of Broadcast Production: Miriam Franklin
Executive Producer: Carole McCarty
Associate Producer: Maxine Reyer
Business Affairs Manager: Thalia Tsouros & Grant Thompson
Group Account Director: Jimmy Euwer
Account Director: Austin Scherer
Account Supervisor: Brandon Ghio
Account Executive: Jordan Meiselas
Senior Project Manager: Matt DeSimone
Production Company: Bullitt
Director: Tim K.
Director of Production: Tim Hudson
Asst. Director: Bardy Sloan
EP: Luke Ricci
Producer: Jon Dawes
Director: Tim K.
Director of Production: Tim Hudson
Asst. Director: Bardy Sloan
EP: Luke Ricci
Producer: Jon Dawes
Editorial Company: Cut + Run
Editor: Joel Miller
Assistant Editor: Shannon Strong / Katie Pehowski
Executive Producer: Lauren Hertzberg
Producer: Eytan Gutman
Editor: Joel Miller
Assistant Editor: Shannon Strong / Katie Pehowski
Executive Producer: Lauren Hertzberg
Producer: Eytan Gutman
Color Correct: Company 3
Colorist: Jamie O’Bradovich
Colorist: Jamie O’Bradovich
Conform/Online Facility: Jogger
Online Editor: Joseph Grosso
Online Editor: Joseph Grosso
Audio Post: Heard City
Mixers: Eric Warzecha and Jeremy Siegel
Mixers: Eric Warzecha and Jeremy Siegel
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J. Walter Thompson Atlanta: Pennzoil 'Exorcising the Demon'
Agency: J. Walter Thompson Atlanta
Client: Pennzoil
Date: August 2017
Pennzoil is taking on the fastest production car ever made, the brand new 2018 Dodge Challenger SRT Demon, in its latest product demonstration meets cinematic car film, “Exorcising the Demon.”
Shot on the streets of Pittsburgh, the next evolution of Pennzoil Films continues following an elusive driver carrying out a mission of tracking and locating the Demon before returning it to its rightful owner.
The driving and driving conditions are 100% real, helping display the power and excellence of Pennzoil Synthetic performance.
Credits:
J. Walter Thompson Atlanta - Creative Agency
Vann Graves - Chief Creative Officer - J. Walter Thompson Atlanta
Jeremy Jones - Executive Creative Director - J. Walter Thompson Atlanta
Lucas Heck - Associate Creative Director/ Art Director - J. Walter Thompson Atlanta
Erin McGivney - Account Director - J. Walter Thompson Atlanta
Breanna Caldwell - Account Supervisor - J. Walter Thompson Atlanta
Rhett Kearsley - Producer - J. Walter Thompson Atlanta
Vann Graves - Chief Creative Officer - J. Walter Thompson Atlanta
Jeremy Jones - Executive Creative Director - J. Walter Thompson Atlanta
Lucas Heck - Associate Creative Director/ Art Director - J. Walter Thompson Atlanta
Erin McGivney - Account Director - J. Walter Thompson Atlanta
Breanna Caldwell - Account Supervisor - J. Walter Thompson Atlanta
Rhett Kearsley - Producer - J. Walter Thompson Atlanta
Lemonade Films - Production Company
Ozan Biron - Director - Lemonade Films
Trevor Cawood - Producer - Lemonade Films
Ted Herman - Executive Producer - Lemonade Films
Philip Fyfe - Production Supervisor - Lemonade Films
Macgregor - DP - Lemonade Films
Ozan Biron - Director - Lemonade Films
Trevor Cawood - Producer - Lemonade Films
Ted Herman - Executive Producer - Lemonade Films
Philip Fyfe - Production Supervisor - Lemonade Films
Macgregor - DP - Lemonade Films
Cycle Media - Editorial
Matthew Griffiths - Editor - Cycle Media
Peter DeBay - Compositor - Cycle Media
Matthew Griffiths - Editor - Cycle Media
Peter DeBay - Compositor - Cycle Media
The Embassy - Visual Effects
David Casey - VFX Supervisor - The Embassy
Michael Blackbourn - CG Supervisor - The Embassy
Winston Helgason - Executive Producer - The Embassy
Danielle Kinsey - VFX Producer - The Embassy
Annie-Claude Lapierre - VFX Production Manager - The Embassy
Paul Copeland - Asset Supervisor - The Embassy
David Casey - VFX Supervisor - The Embassy
Michael Blackbourn - CG Supervisor - The Embassy
Winston Helgason - Executive Producer - The Embassy
Danielle Kinsey - VFX Producer - The Embassy
Annie-Claude Lapierre - VFX Production Manager - The Embassy
Paul Copeland - Asset Supervisor - The Embassy
CVD - Additional Visual Effects
Chris van Dyck - Visual Effects - CVD
Ben Case - Visual Effects - CVD
Ricardo Quintero - Visual Effects - CVD
Michelle Kee - Visual Effects - CVD
Lauren Aspden - Visual Effects - CVD
Chris van Dyck - Visual Effects - CVD
Ben Case - Visual Effects - CVD
Ricardo Quintero - Visual Effects - CVD
Michelle Kee - Visual Effects - CVD
Lauren Aspden - Visual Effects - CVD
Source Sound Inc. LA - Sound Design
Charles Deenen - Supervising Sound Designer & Mixer - Source Sound Inc. LA
Csaba Wagner - Sound Designer - Source Sound Inc. LA
Braden Parkes - Sound Editing - Source Sound Inc. LA
John Fasal - Sound Recordist - Source Sound Inc. LA
Travis Pratert - Sound Recordist - Source Sound Inc. LA
Charles Deenen - Supervising Sound Designer & Mixer - Source Sound Inc. LA
Csaba Wagner - Sound Designer - Source Sound Inc. LA
Braden Parkes - Sound Editing - Source Sound Inc. LA
John Fasal - Sound Recordist - Source Sound Inc. LA
Travis Pratert - Sound Recordist - Source Sound Inc. LA
Generdyn Music - Original Music
Joshua Crispin - Composer - Generdyn Music
Joshua Crispin - Composer - Generdyn Music
Company 3 - Color
Dave Hussey - Colorist - Company 3
Dave Hussey - Colorist - Company 3
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CP+B: Johnnie Walker 'Keep Walking - Railroad'
Agency: CP+B
Client: Johnnie Walker
Date: August 2017
CP+B Brazil’s new campaign for Johnnie Walker adapts the brand’s 'Keep Walking' platform for a younger generation, introducing the new platform in a 60-second TV spot, and carrying it through everything the brand does in Brazil.
No longer confined to the formula of success from previous generations – college, job, start a family – millennials now have countless opportunities, but also anxiety about which opportunity to pursue. The new brand platform, “The next step is inside you" is meant to inspire consumers to listen to their instincts and gather the courage to follow their own truth.
No longer confined to the formula of success from previous generations – college, job, start a family – millennials now have countless opportunities, but also anxiety about which opportunity to pursue. The new brand platform, “The next step is inside you" is meant to inspire consumers to listen to their instincts and gather the courage to follow their own truth.
The spot – filmed in Atacama, Chile – shows solitary young adults, each one individually trapped inside a railway car and following a straight path. The spot then features a woman – the first female main character in a campaign for the brand – demonstrating how uncomfortable she is with her current situation. She ends the spot with a confident walk, under the inspiration: “The next step is inside you.”
Credits:
Title: Trilho (Railroad)
Agency: CP+B Brazil
Client: Diageo
Product: Johnnie Walker
CCO: André Kassu and Marcos Medeiros
Creative Direction: Marcelo Rizério
Creative Team: Luiz Paccillo, Mihail Aleksandrov, Nicholas Bergantin and Pedro Galdi
RTVC Team: Renata Sayão and Fabíola Camilo
Planning Team: Caio Del Manto and Gabriela Sanchez
Account Team: Luciana Ceccato, Luiza Neves and Nanci Paiva
Media Team: Tiago Santos, Renata Andrade, Camila Gazzano, Vinicius Moraes and Luiz Kuzuke
Projects: Denise Kotsubo and Luciane Nuvolara
Production Company: Iconoclast
Direction: Ian Ruschel
Assistant Director: Gustavo Gusmão
Executive Producer: Karina Amabile and Francesco Civita
Production Coordinator: Gregory Bogossian and Nathalie Gautier
Finishing Coordinator: Tutu Mesquita
Account Service for Finishing: Claudia Rocha
Director of Photography: Pierre de Kerchove
Art Director: Guilherme Marini
Assembly: Fernanda Krumel
Finisher: André Carvalho
Post-Production: Prodigo Films / Nash / Invisible Works
Audio Studio: Satélite Áudio
Production Company’s Service: Fernanda Costa and Tatiane Dias Ferreira
Conductor: Equipe Satélite
Production: Equipe Satélite
Clients: Álvaro Garcia, Elisson Dias, Bruno Scaranello and Mariana Rodrigues
Agency: CP+B Brazil
Client: Diageo
Product: Johnnie Walker
CCO: André Kassu and Marcos Medeiros
Creative Direction: Marcelo Rizério
Creative Team: Luiz Paccillo, Mihail Aleksandrov, Nicholas Bergantin and Pedro Galdi
RTVC Team: Renata Sayão and Fabíola Camilo
Planning Team: Caio Del Manto and Gabriela Sanchez
Account Team: Luciana Ceccato, Luiza Neves and Nanci Paiva
Media Team: Tiago Santos, Renata Andrade, Camila Gazzano, Vinicius Moraes and Luiz Kuzuke
Projects: Denise Kotsubo and Luciane Nuvolara
Production Company: Iconoclast
Direction: Ian Ruschel
Assistant Director: Gustavo Gusmão
Executive Producer: Karina Amabile and Francesco Civita
Production Coordinator: Gregory Bogossian and Nathalie Gautier
Finishing Coordinator: Tutu Mesquita
Account Service for Finishing: Claudia Rocha
Director of Photography: Pierre de Kerchove
Art Director: Guilherme Marini
Assembly: Fernanda Krumel
Finisher: André Carvalho
Post-Production: Prodigo Films / Nash / Invisible Works
Audio Studio: Satélite Áudio
Production Company’s Service: Fernanda Costa and Tatiane Dias Ferreira
Conductor: Equipe Satélite
Production: Equipe Satélite
Clients: Álvaro Garcia, Elisson Dias, Bruno Scaranello and Mariana Rodrigues
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Grow: Oxygen Network 'The Pursuit'
Agency: Grow
Client: Oxygen Network
Date: August 2017
Norfolk, Virginia-based digital agency, Grow has launched a new social campaign in support of Oxygen Network's rebranding to a true crime network. 'The Pursuit' is a social crime thriller that plays out entirely on Facebook and is one of the first branded uses of Facebook Live 360°. The first-person criminal investigation has viewers stepping into a Live 360° walkthrough of the crime scene, allowing fans to examine and uncover evidence and clues.
Photo and video evidence is posted to Oxygen’s Facebook page and will ultimately lead to the killer, as the experience culminates on August 18 in a live interrogation where viewers can ask questions and hear suspects respond in real-time. Grow was given a brief to create a social activation for the re-brand, and in turn created this interactive experience that unravels entirely on Facebook.
Credits:
Agency: Grow
Client: Oxygen Network
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: Bud Light 'Quality'
Agency:
Client: Bud Light
Date: August 2017
In a new creative campaign, Bud Light is going back to its roots to showcase what goes into brewing America’s favorite light lager – from its four essential ingredients,
brewing process, and its commitment to quality and taste. The program highlights Bud Light’s 35-year brewing heritage and dedication to brewing.
brewing process, and its commitment to quality and taste. The program highlights Bud Light’s 35-year brewing heritage and dedication to brewing.
To display Bud Light’s commitment to quality, the brand is launching two new TV spots this summer, titled “Bottle” and “Complex.” These spots, and other creative content, focus on the quality and simplicity Bud Light delivers with its four essential ingredients. The new creative takes consumers to the heart of the brewing process, showing how Bud Light takes the time to make sure every beer goes down smooth and crisp, so it can be shared and enjoyed among friends.
Credits:
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Commonwealth//McCann: Chevrolet 'Camaro Fifty'
Agency: Commonwealth//McCann
Client: Chevrolet
Date: August 2017
Chevrolet prepared a surprise in style for the fans of Camaro, which celebrates its 50th anniversary with the Camaro Fifty. The brand prepared an activation, which counted with two radical jumps, to celebrate the half-century anniversary of the legendary vehicle.
In the first one, is the car that “blows out” the candle of a giant cake, after jumping at high speed.
In the second test, the Camaro jumps from a moving truck to another moving truck. During this, the 461hp V8 engine roar and the incredible acceleration of zero to 100km/h in 4.2 seconds are highlighted; essential requirements to participate in such a test. The acrobatics originated two films, created by Commonwealth//McCann Brazil and production of Volcano Hotmind.
In the first one, is the car that “blows out” the candle of a giant cake, after jumping at high speed.
In the second test, the Camaro jumps from a moving truck to another moving truck. During this, the 461hp V8 engine roar and the incredible acceleration of zero to 100km/h in 4.2 seconds are highlighted; essential requirements to participate in such a test. The acrobatics originated two films, created by Commonwealth//McCann Brazil and production of Volcano Hotmind.
Credits:
Agency: Commonwealth//McCann
Client: Chevrolet
Product: Camaro 50th
Name of the campaign: Celebration
CCO: Washington Olivetto
Regional Business Lead: Martin Ortells
Creative Directors: Eric Sulzer e Fernando Penteado
Creatives: Flavio Tamashiro, Auguto Meira, Luiz Gimenes & Juan Perafan
Account director: Karol Alberti
Client service: Mariana Baldin, Mariana Zavanella, Laysa Andrietta, Roberta Magalhães, Ana Telles & Vinicius Barra.
Project Manager: Livia Dowding, Isabella Garcia, Gabriela Meira, Grazielle Paim, Nicole Canesin & Gabriela Perrenoud.
Planning: Ricardo Armbrust, Rafael Lavor, Caroline Haddad, Matheus Lacerda & Mariana Soares
Media: Ricardo Armbrust, Camila Moraes, Diogo Dias, Matheus Diegues, Camila Forti, Natalia Santos, Lucas Tatani & Daniel Couto
RTV: Rossana Noceloni, Thais Bonizzi, Luanda Silva & Flávia Lima
Art Buyer: Kathryn Collins
Social Media team: Paula Serio, Paula Horwatitsch & Vitor Zillo
Production house: Volcano Hotmind
Director: Giancarlo Barone
Executive Production: Enzo Barone
Director of photography: JR Junior
Art director: Ana Henriques
Client service: Daniel Chasin
Production Director: Giba Pereira
Fitter: Guilherme Peres
Sound Production: Lucha Libre Audio
Creatives: Paulo Corcione & Equipe Lucha
Production: Paulo Corcione & Equipe Lucha
Locution: Paulo Vasillescu
Client service: Thais Urenha
Client approval: Hermann Mahnke, Federico Wassermann, Daniella Martins, Barbara Wieland, Larissa Menescal & Danilo Feno
Client: Chevrolet
Product: Camaro 50th
Name of the campaign: Celebration
CCO: Washington Olivetto
Regional Business Lead: Martin Ortells
Creative Directors: Eric Sulzer e Fernando Penteado
Creatives: Flavio Tamashiro, Auguto Meira, Luiz Gimenes & Juan Perafan
Account director: Karol Alberti
Client service: Mariana Baldin, Mariana Zavanella, Laysa Andrietta, Roberta Magalhães, Ana Telles & Vinicius Barra.
Project Manager: Livia Dowding, Isabella Garcia, Gabriela Meira, Grazielle Paim, Nicole Canesin & Gabriela Perrenoud.
Planning: Ricardo Armbrust, Rafael Lavor, Caroline Haddad, Matheus Lacerda & Mariana Soares
Media: Ricardo Armbrust, Camila Moraes, Diogo Dias, Matheus Diegues, Camila Forti, Natalia Santos, Lucas Tatani & Daniel Couto
RTV: Rossana Noceloni, Thais Bonizzi, Luanda Silva & Flávia Lima
Art Buyer: Kathryn Collins
Social Media team: Paula Serio, Paula Horwatitsch & Vitor Zillo
Production house: Volcano Hotmind
Director: Giancarlo Barone
Executive Production: Enzo Barone
Director of photography: JR Junior
Art director: Ana Henriques
Client service: Daniel Chasin
Production Director: Giba Pereira
Fitter: Guilherme Peres
Sound Production: Lucha Libre Audio
Creatives: Paulo Corcione & Equipe Lucha
Production: Paulo Corcione & Equipe Lucha
Locution: Paulo Vasillescu
Client service: Thais Urenha
Client approval: Hermann Mahnke, Federico Wassermann, Daniella Martins, Barbara Wieland, Larissa Menescal & Danilo Feno
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Pereira & O’Dell: Timberland 'Made to Flex'
Agency: Pereira & O’Dell
Client: Timberland
Date: August 2017
Pereira & O’Dell New York continues its promotion for Timberland’s SensorFlex comfort system that delivers underfoot support, independent suspension and greater flexibility. The 'MadeToFlex' campaign introduces Timberland's Killington. Dubbed the "sneakerboot", the Killington collection resembles a mashup of a traditional rugged Timberland boot with the easy-to-wear properties of a sneaker.
The centerpiece of the campaign is a two-minute film shot by director Andy Margetson and features superstars of dance: Loic Mabanza, Jacob Pinto, Storyboard P, Dassy Lee and Marie & Keone, who mutate, trick and break to an original composition by Alphabet Tree.
Credits:
Pereira & O’Dell / New York:
Dave Arnold, Executive Creative Director
Juan Leguizamon, Creative Director
Jake Dubs, Creative Director
Gary Lee, Art Director
Maya Renz, Art Director
Tennille Teague, Head of Content Production, NY
Peter Ostella, Producer
Rhea Phipps, Associate Producer
Cory Berger, Managing Director
Steve Scutellaro, Group Account Director
Andy Chang, Account Executive
Production Company: White Label, NY
Director: Andrew Margetson
DOP: Tristan Sheridan
Producer: Ellen Jacobson-Clark
Editorial: Final Cut NY
Editor: Michael Dart Wadsworth
Executive Producer: Sarah Roebuck
Head of Production/Producer: Jen Sienkwicz
Producer: Lena Lobel
Assistant Editor: Sophie Solomon-O’Connell
Postproduction Company: Significant Others
Creative Director/VFX Artist: Dirk Greene
VFX Artist: Eric Gelgand
VFX Producer: Kyra Hendricks
VFX Producer: Alek Rost
Music: Alphabet Tree
Composer: Yuri Rybak
Audio Company: Significant Others
Sound Engineer: T. Terressa Tate
Audio Producer: Kyra Hendricks
Color Company: Color Collective
Colorist: Mike Howell
Executive Color Producer: Claudia Guevara
Dave Arnold, Executive Creative Director
Juan Leguizamon, Creative Director
Jake Dubs, Creative Director
Gary Lee, Art Director
Maya Renz, Art Director
Tennille Teague, Head of Content Production, NY
Peter Ostella, Producer
Rhea Phipps, Associate Producer
Cory Berger, Managing Director
Steve Scutellaro, Group Account Director
Andy Chang, Account Executive
Production Company: White Label, NY
Director: Andrew Margetson
DOP: Tristan Sheridan
Producer: Ellen Jacobson-Clark
Editorial: Final Cut NY
Editor: Michael Dart Wadsworth
Executive Producer: Sarah Roebuck
Head of Production/Producer: Jen Sienkwicz
Producer: Lena Lobel
Assistant Editor: Sophie Solomon-O’Connell
Postproduction Company: Significant Others
Creative Director/VFX Artist: Dirk Greene
VFX Artist: Eric Gelgand
VFX Producer: Kyra Hendricks
VFX Producer: Alek Rost
Music: Alphabet Tree
Composer: Yuri Rybak
Audio Company: Significant Others
Sound Engineer: T. Terressa Tate
Audio Producer: Kyra Hendricks
Color Company: Color Collective
Colorist: Mike Howell
Executive Color Producer: Claudia Guevara
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180LA: University of Phoenix 'A Degree Doesn't Just Change You'
Agency: 180LA
Client: University of Phoenix
Date: August 2017
'A Degree Doesn’t Just Change You' is the latest integrated brand campaign by 180LA for University of Phoenix that shows the positive impact on not only those who earn a degree, but also on their family, friends and their communities.
The 60-second TV spot – 'To My Great Granddaughter'– tells a relatable tale of a woman who immigrates to the United States, overcomes obstacles and earns an MBA, opening the door for future generations to succeed. The TV spot was directed by Peter Thwaites and produced by The Corner Shop, who also created the first TV spot 180LA created for University of Phoenix, “More than Brains.” The spot was edited by Exile’s Connor O'Neill.
A motivational part of the campaign also includes true-to-life alumni stories that reflect the broader program which launch later in the month.
Credits:
Campaign: ‘A Degree Doesn’t Just Change You’
Spot: To My Great-Granddaughter
Agency: 180LA
Client: University of Phoenix
Spot: To My Great-Granddaughter
Agency: 180LA
Client: University of Phoenix
Client: University of Phoenix
Chief Marketing Officer: Joan Blackwood
Executive Creative Director, Marketing: Jeff Preston
VP, Brand Marketing: Monica Gaston
Sr. Director, Brand Marketing: Tony Robson
Chief Marketing Officer: Joan Blackwood
Executive Creative Director, Marketing: Jeff Preston
VP, Brand Marketing: Monica Gaston
Sr. Director, Brand Marketing: Tony Robson
Agency: 180LA
Chief Creative Officer: William Gelner
Executive Creative Directors: Eduardo Marques & Rafael Rizuto
Creative Director: Wilson Mateos
Senior Copywriter: Josh Hacohen
Senior Art Director: Karine Grigorian
Head of Integrated Production: Natasha Wellesley
Senior Producer: Dominque Anzano
Group Brand Director: Sandy Song
Brand Director: Jillian Nalty
Associate Brand Director: Alexandra Pickett
Account Coordinator: Nicole Dezzutti
Strategy Director: Kaleen Ogden
Director of Business Affairs: Loretta Zolliecoffer
Chief Creative Officer: William Gelner
Executive Creative Directors: Eduardo Marques & Rafael Rizuto
Creative Director: Wilson Mateos
Senior Copywriter: Josh Hacohen
Senior Art Director: Karine Grigorian
Head of Integrated Production: Natasha Wellesley
Senior Producer: Dominque Anzano
Group Brand Director: Sandy Song
Brand Director: Jillian Nalty
Associate Brand Director: Alexandra Pickett
Account Coordinator: Nicole Dezzutti
Strategy Director: Kaleen Ogden
Director of Business Affairs: Loretta Zolliecoffer
Production
Production Co: The Corner Shop
Director: Peter Thwaites
Head of Production: Anna Hashmi
Producer: Jay Shapiro
Production Co: The Corner Shop
Director: Peter Thwaites
Head of Production: Anna Hashmi
Producer: Jay Shapiro
Editorial: Exile
Editor: Conor O’Neill
Assistant Editor: Rex Lowry
Senior Producer: Michael Miller
Executive Producer: CL Weaver
Head of Production: Jennifer Locke
Editor: Conor O’Neill
Assistant Editor: Rex Lowry
Senior Producer: Michael Miller
Executive Producer: CL Weaver
Head of Production: Jennifer Locke
Telecine: The Mill
Colorist: Adam Scott
Producer: Liza Kerlin
Executive Producer: Thatcher Peterson
Colorist: Adam Scott
Producer: Liza Kerlin
Executive Producer: Thatcher Peterson
VFX/Finishing: The Mill
Flame Artist: Steve Cokonis
Producer: Marcus Speaker
Executive Producer: Enca Kaul
Flame Artist: Steve Cokonis
Producer: Marcus Speaker
Executive Producer: Enca Kaul
Recording Studio: Lime Studios
Mixer: Loren Silber
Executive Producer: Susie Boyajan
Mixer: Loren Silber
Executive Producer: Susie Boyajan
Music Production: We Are Walker
Executive Producer: Sara Matarazzo
Music Composers: Jeremy Yang
Executive Producer: Sara Matarazzo
Music Composers: Jeremy Yang
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Deutsch New York: DraftKings 'Dr. Aftkings and Play'
Agency: Deutsch New York
Client: DraftKings
Date: August 2017
The NFL season is huge for fantasy football, and fantasy sports company DraftKings is gearing up with a double dose of creative executions to entice gridiron fans, including a doctor who diagnoses “earnings dysfunction.”
‘Play’ and ‘Dr. Aftkings’ mark the first marketing initiative under Don Lane, senior vice president of brand and creative, who joined DraftKings after 21 years at Arnold Worldwide. Created by Deutsch’s NY office, the campaigns launched August 14 during ESPN’s Fantasy Football Marathon.
‘Play’ features a more inspirational tone and invitational call to action, while ‘Dr. Aftkings’ takes a lighthearted approach to educate fans about the various benefits of DraftKings one-week fantasy football.
Credits:
DraftKings “Play” Campaign
Deutsch Office: New York
Chief Creative Officer, North America – Pete Favat
Chief Creative Officer, NY – Dan Kelleher
Director of Integrated Production – Joe Calabrese
Director of Print and Art Production – Sarah Manna
Executive Print Producer – Jeanette Luis
Print Producer – Melissa Betancur
Associate Producer – Marieme Sall
Executive Creative Director – Pete Johnson
Creative Director, Art – Marques Gartrell
Creative Director, Copy – Heather English
Art Director – Krishnan Karunanidhi
Director of Integrated Business Affairs – Maria Taris
Group Director, Integrated Business Affairs – Stacy Schwartz
Head of Digital Strategy & Invention – Rachel Mercer
Sr. Strategist – Sidney Henne
Sr. Strategist, Digital – Rachel Gruber
Director of Project Management – Clara Kim
Account Director – Andrew Arnot
Account Supervisor – Emily Doll
Account Executive – Mina Mukherjee
Client, Client Contact:
SVP, Brand & Creative – Don Lane
VP, Brand & Sports Marketing – Michael Shonkoff
Creative Director – Scott Salsbury
Director of Design – Thibault Kim
Senior Marketing Acquisition Associate – Ethan Shibutani
Strategic Partnerships – Gregory Sbardella
Marketing Specialist – Rob Hanson
Senior Manager – Josh Levin-Scherz
Production Company:
Gentleman Scholar
Directors – William Campbell & Will Johnson
Creative Directors – William Campbell, Will Johnson, Chace Hartman
Executive Producer – Christina Roldan
Head of Prodution: Rachel Kaminek
Line Producer – Robert Morales
Director of Photography – Claudio Miranda
Production Designer: Peter Kirkegaard
Coaching Consultant: Harvey Stables
Art Director – Trish Janovic
CG Supervisor – Adam Burke
Producer – Gregory Behrens
Designers – Chris Finn, Macauley Johnson, Cam Floyd, Hana No, Hana Eunjin Sean, Andy Lyon, Leah Evans, Vin Kim, Christina Liang, Juna Kwon, Juan Carlos Cuadra
2D Animators – Jaewoo Park, Juan Monasterio
Compositors – Joseph Brigati, Ari Reisner, Victor Torres, Kristjan Zaklynsky
Flame Artists – Kieran Walsh, Jamie Scott
Storyboards – Iain Slack
Deutsch Office: New York
Chief Creative Officer, North America – Pete Favat
Chief Creative Officer, NY – Dan Kelleher
Director of Integrated Production – Joe Calabrese
Director of Print and Art Production – Sarah Manna
Executive Print Producer – Jeanette Luis
Print Producer – Melissa Betancur
Associate Producer – Marieme Sall
Executive Creative Director – Pete Johnson
Creative Director, Art – Marques Gartrell
Creative Director, Copy – Heather English
Art Director – Krishnan Karunanidhi
Director of Integrated Business Affairs – Maria Taris
Group Director, Integrated Business Affairs – Stacy Schwartz
Head of Digital Strategy & Invention – Rachel Mercer
Sr. Strategist – Sidney Henne
Sr. Strategist, Digital – Rachel Gruber
Director of Project Management – Clara Kim
Account Director – Andrew Arnot
Account Supervisor – Emily Doll
Account Executive – Mina Mukherjee
Client, Client Contact:
SVP, Brand & Creative – Don Lane
VP, Brand & Sports Marketing – Michael Shonkoff
Creative Director – Scott Salsbury
Director of Design – Thibault Kim
Senior Marketing Acquisition Associate – Ethan Shibutani
Strategic Partnerships – Gregory Sbardella
Marketing Specialist – Rob Hanson
Senior Manager – Josh Levin-Scherz
Production Company:
Gentleman Scholar
Directors – William Campbell & Will Johnson
Creative Directors – William Campbell, Will Johnson, Chace Hartman
Executive Producer – Christina Roldan
Head of Prodution: Rachel Kaminek
Line Producer – Robert Morales
Director of Photography – Claudio Miranda
Production Designer: Peter Kirkegaard
Coaching Consultant: Harvey Stables
Art Director – Trish Janovic
CG Supervisor – Adam Burke
Producer – Gregory Behrens
Designers – Chris Finn, Macauley Johnson, Cam Floyd, Hana No, Hana Eunjin Sean, Andy Lyon, Leah Evans, Vin Kim, Christina Liang, Juna Kwon, Juan Carlos Cuadra
2D Animators – Jaewoo Park, Juan Monasterio
Compositors – Joseph Brigati, Ari Reisner, Victor Torres, Kristjan Zaklynsky
Flame Artists – Kieran Walsh, Jamie Scott
Storyboards – Iain Slack
Riad Represents
Photographer – Thierry des Fontaines
Line Producer – Adele Thomas
Digital Tech – Alexander Quel
First Assistant – Wayne Hoecherl
Second Assistant – Mackenzie Walker
Editorial:
Whitehouse Post
Executive Producer – Caitlin Grady
Editor – James Dierx
Assistant Editor – Sam Omenn
Steelhead
Executive Producer – Jeff Morgan
Senior Motion Designer/Editor – Juan Guzman
Editor – Matt Mullen
Motion Designer – Yui Uchida
Post Producer – Samantha Addy
Telecine:
Carbon VFX
Senior Producer – Paul O’Beirne
Colorist – Milan Boncich
Music/Licensed Music Tracks:
Original Music and Sound Design by Human World Wide
“Week to Week”
Composer(s) – Matthew O’Malley & Thomas Keery
“Leagues”
Composer(s) – Jon Collins & Thomas Keery
“Perfect Lineup”
Composer(s) – Michael MacAllister & Thomas Keery
“Winning”
Composer(s): Andrew Bloch & Thomas Keery
Audio Post:
Post Human
Executive Producer – James Wells
Senior/Post Producer – Craig Caniglia
Creative Lead/Sound Design – Mike Jurasits
Post Engineer – Albert Leusink
Assistant Post Engineer – Robert Suchecki
Deutsch Creative Credits
DraftKings “Dr. Aftkings” Campaign
Deutsch Office: New York
Chief Creative Officer, North America – Pete Favat
Chief Creative Officer, New York – Dan Kelleher
Executive Creative Director – Pete Johnson
Art Director – Krish Karunanidhi
Copywriter – Justin Lee, Jim LeMaitre, Jonathan Mackler
Director of Integrated Production – Joe Calabrese
Executive Producer – Shane Smith
Director of Integrated Business Affairs – Maria Taris
Group Director, Integrated Business Affairs – Stacy Schwartz
Head of Digital Strategy & Invention – Rachel Mercer
Sr. Strategist – Sidney Henne
Sr. Strategist, Digital – Rachel Gruber
Project Manager – Sean Gilleylen
Account Director – Andrew Arnot
Account Supervisor – Emily Doll
Account Executive – Mina Mukherjee
Client, Client Contact:
SVP, Brand & Creative – Don Lane
VP, Brand & Sports Marketing – Michael Shonkoff
Creative Director – Scott Salsbury
Director of Design – Thibault Kim
Senior Marketing Acquisition Associate – Ethan Shibutani
Strategic Partnerships – Gregory Sbardella
Marketing Specialist – Rob Hanson
Senior Manager – Josh Levin-Scherz
Production Company: Hungry Man
Director – Wayne McClammy
Executive Producer – Mino Jarjoura
Line Producer – Dave Bernstein
Director of Photography – Bryan Newman
Editorial: Cutting Room
Editor – Chuck Willis
Managing Partner – Susan Willis
Executive Producer – Anna Petitti
Telecine: Company 3
Senior Colorist – Tim Masick
Visual Effects: Light of Day
Creative Director/Partner – Colin Stackpole
Flame Artist – Pete DeAndrea
Music/Licensed Music Tracks: Extreme Music
Track – XCD070_01 SUPERBAD
Audio Post: Duotone
Executive Producer – Greg Tiefenbrun
Audio Engineer – Andy Green
End Tag Animation/Graphics Company: Light of Day
Creative Director/Partner – Colin Stackpole
Flame Artist – Pete DeAndrea
Photographer – Thierry des Fontaines
Line Producer – Adele Thomas
Digital Tech – Alexander Quel
First Assistant – Wayne Hoecherl
Second Assistant – Mackenzie Walker
Editorial:
Whitehouse Post
Executive Producer – Caitlin Grady
Editor – James Dierx
Assistant Editor – Sam Omenn
Steelhead
Executive Producer – Jeff Morgan
Senior Motion Designer/Editor – Juan Guzman
Editor – Matt Mullen
Motion Designer – Yui Uchida
Post Producer – Samantha Addy
Telecine:
Carbon VFX
Senior Producer – Paul O’Beirne
Colorist – Milan Boncich
Music/Licensed Music Tracks:
Original Music and Sound Design by Human World Wide
“Week to Week”
Composer(s) – Matthew O’Malley & Thomas Keery
“Leagues”
Composer(s) – Jon Collins & Thomas Keery
“Perfect Lineup”
Composer(s) – Michael MacAllister & Thomas Keery
“Winning”
Composer(s): Andrew Bloch & Thomas Keery
Audio Post:
Post Human
Executive Producer – James Wells
Senior/Post Producer – Craig Caniglia
Creative Lead/Sound Design – Mike Jurasits
Post Engineer – Albert Leusink
Assistant Post Engineer – Robert Suchecki
Deutsch Creative Credits
DraftKings “Dr. Aftkings” Campaign
Deutsch Office: New York
Chief Creative Officer, North America – Pete Favat
Chief Creative Officer, New York – Dan Kelleher
Executive Creative Director – Pete Johnson
Art Director – Krish Karunanidhi
Copywriter – Justin Lee, Jim LeMaitre, Jonathan Mackler
Director of Integrated Production – Joe Calabrese
Executive Producer – Shane Smith
Director of Integrated Business Affairs – Maria Taris
Group Director, Integrated Business Affairs – Stacy Schwartz
Head of Digital Strategy & Invention – Rachel Mercer
Sr. Strategist – Sidney Henne
Sr. Strategist, Digital – Rachel Gruber
Project Manager – Sean Gilleylen
Account Director – Andrew Arnot
Account Supervisor – Emily Doll
Account Executive – Mina Mukherjee
Client, Client Contact:
SVP, Brand & Creative – Don Lane
VP, Brand & Sports Marketing – Michael Shonkoff
Creative Director – Scott Salsbury
Director of Design – Thibault Kim
Senior Marketing Acquisition Associate – Ethan Shibutani
Strategic Partnerships – Gregory Sbardella
Marketing Specialist – Rob Hanson
Senior Manager – Josh Levin-Scherz
Production Company: Hungry Man
Director – Wayne McClammy
Executive Producer – Mino Jarjoura
Line Producer – Dave Bernstein
Director of Photography – Bryan Newman
Editorial: Cutting Room
Editor – Chuck Willis
Managing Partner – Susan Willis
Executive Producer – Anna Petitti
Telecine: Company 3
Senior Colorist – Tim Masick
Visual Effects: Light of Day
Creative Director/Partner – Colin Stackpole
Flame Artist – Pete DeAndrea
Music/Licensed Music Tracks: Extreme Music
Track – XCD070_01 SUPERBAD
Audio Post: Duotone
Executive Producer – Greg Tiefenbrun
Audio Engineer – Andy Green
End Tag Animation/Graphics Company: Light of Day
Creative Director/Partner – Colin Stackpole
Flame Artist – Pete DeAndrea
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Safari Sundays: Amagansett Sea Salt 'Safari Sundays rebrands Amagansett Sea Salt. '
Agency: Safari Sundays
Client: Amagansett Sea Salt
Date: August 2017
Safari Sundays has rebranded Amagansett Sea Salt, including brand story, messaging, logo design, packaging design, and new product formulation.
Amagansett Sea Salt is hand-harvested and sun-dried in small batches and Safari Sundays abandoned more familiar codes of craft for a modern, fresh design language that could tell the story with maximum distinction.
The brand’s core color palette was intensified to express the purpose and potential in each of the flavors and the tone of voice was simplified to reflect the dedicated focus of its founder, using only four words to tell the entire story.
Credits:
Chief Strategy Officer: Georgia Levison
Creative Director: Adam Walko
Senior Designer: Priscila Grassi
Senior Account Manager: Kate Dell’Aquila
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