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Creative Works featuring Karmarama, WCRS, McCann Manchester, FCB Cape Town and more

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 28 August.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

BBC Creative: CBBC 'Find Your Tribe'

Agency: BBC Creative
Client: CBBC
Date: August 2017

'Find Your Tribe' is styled like a music video and sees five 'tribes' of kids - The Darers, The Giggleators, The Imagineers, The Quizzicals and The Trenders - tackle different dance routines, until eventually coming together at the end in a colourful amalgamation.

The brief was to make CBBC relevant to their older demographic of 10-12 year olds, so the ad features 40 children from various ethnicities, disabilities, ages and heights, as it tackles various dance styles and character types, with the aim of showing the diversity of the CBBC audience.

Credits:
 

Creatives: Sarah Fox and Jules Middleton
ECD: Aidan McClure
Creative Head: Mina Patel
Producer: Anne-Marie Small
Creative Producer, Photography: Chris Hill
Head of Marketing - Jamie Dodds
Marketing Manager - Helen Alder
Marketing Executive - Laura Sullivan

Tags: UK
 
 
 
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AMV BBDO: Mars 'DOLMIO - No Drama'

Agency: AMV BBDO
Client: Mars
Date: August 2017

Mars Food and its creative agency AMV BBDO have launched a new global campaign for DOLMIO starring a new family featuring award winning British actor, Dominic West, as the Dad.
 
The new ad, called “No drama™”, sees a melodramatic father and son so engrossed in their video game that they are reluctant to come to the table for dinner – until mum announces that it’s spaghetti bolognese on the menu. 
 

Credits:
 

Client name & job title: Clarence Mak – Global Chief Marketing & Customer Officer, Mars Food
                                           Armando Reyes – Global Battlefield Director, Italian
                                           Clare Dawson – Marketing Director, Mars Food UK
                                            Ian Nundy – UK Marketing Manager, Mars Food UK

Creative Agency:  AMV BBDO
Creative Director: Alex Grieve
                                 Adrian Rossi
Copywriter:            Diccon Driver
Art Director: Alan Wilson
Agency Planner:John McDonald
Agency Account Man:James Drummond
                                         Jonny White
                                          Georgie Dale
Agency Producer: Sophie Honour
                                  Frankie Burwell-Wright
Media Agency: Mediacom
Media Planner: Alison Harper-Quinn
                             Alexandra Frost
Production Company: Independent Films
Director: Gary Freedman
Production Co. Producer: Adam Saward
Post-production Company: The Mill
Audio Post-production: Grand Central Studios

Tags: UK
 
DOLMIO - No Drama
 
 
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Valenstein and Fatt (formerly known as Grey London) : Marks & Spencer 'Back To School'

Agency: Valenstein and Fatt (formerly known as Grey London)
Client: Marks & Spencer
Date: August 2017
M&S has translated its Spend It Well tagline into its Back to School 2017 ad. The spot features a young boy making his way to the secondary school gates, promising to his parents that "I've got this".
Credits:
 
 
 
Project name: M&S : Back To School
Client:
Ryan Becker, Global Head of Brand & Marketing Menswear | Kidswear, M&S
Candace Davie, Brand And Marketing Manager, M&S
Creative Director: Danielle Noel & Thom Whitaker
Copywriter: Alex Tizard
Art director: Jonathan Rands
Business Director: Lucy Kozak
Account Director: Sophie Mattacott-Cousins
Account Executive: Alice Lowden
Agency producer: Amy Cracknell
Assistant Producer: Georgia Tomi
Creative producer: Claire Ramasamy
Planner: Natasha Sales
Media agency: Mindshare
Production company: Riff Raff
Director: David Wilson
Producer: Cathy Wood
Editor: Tom Grove Carter
Soundtrack composer: Sam Robson at 750MPH
Tags: UK, Marks & Spencer
 
 
 
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Adidas Football: Manchester United '#HereToCreate '

Agency: Adidas Football
Client: Manchester United
Date: August 2017
In the Theatre of Dreams, only the creative shine. Manchester United are always ready to perform.
Credits:
 
 
 
Agency : The Corner
Tags: UK, Adidas, manchester united, Virtual Reality (VR)
 
 
 
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Hasan & Partners: Plan International Finland 'Maternity Wear For A 12-Year-Old'

Agency: Hasan & Partners
Client: Plan International Finland
Date: August 2017
The Finnish arm of humanitarian group Plan International has commissioned a line of maternity wear for 12-year-olds in order to raise awareness of the issues faced by child mothers.
Scandinavian creative agency Hasan & Partners devised the campaign to promote Plan International’s range of maternity wear designed specifically for girls under 18, a fashion line that ‘the world should not need’.
Six maternity dresses were designed for the creative by Finnish designer Paola Suhonen. The collection, which is entitled ‘Hamptons’, features fringing, bright colours and soft blues, as well as prints of kittens. Suhonen’s collection was unveiled today (14 August) in Esplanadi, a fashionable street in Helsinki, while the campaign will reach an international audience through two online films, social media and a PR programme.
In the films and campaign photos shot by Meeri Koutaniemi, the clothes are modelled by a Zambian girl named Fridah. She is 12 and her baby is due in September. 
Credits:
 
 
 
Photographer – Meeri Koutaniemi
Director/designer – Paola Suhonen 
DOP – Leandro Righini
Producer – Marc Stevenson
Tags: Finland, Ad of the Day, Finland, Plan International
 
 
 
 
 
 
 
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Leo Burnett Chicago: Always '#LikeAGirl – Keep Going'

Agency: Leo Burnett Chicago
Client: Always
Date: August 2017
Sanitary brand Always has revived its critically acclaimed #LikeAGirl platform with a new advert that addresses the ‘paralysing’ fear of failure experienced by girls going through puberty.
The Procter & Gamble brand’s latest film features a diverse range of teenagers around the globe who are facing fears such as rehearsing for a play, revising for exams and playing in a football match.
A young girl who is facing her own fear of speaking in front of the class tells the viewer: “We’ll fail at many things, we’ll fail at many more, and that’s a good thing. Because failures aren’t set-backs. Failures are fuel to keep going, to keep growing, to keep making progress for ourselves and for all of us.
“So let’s keep failing, because we only truly fail when we don’t even try.”
The spot was directed by Lucy Luscombe
Credits:
 
Tags: World, LikeAGirl, always, Procter & Gamble
 
 
 
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Studio Dangin: Rosewood Hotels & Resorts 'A Sense of Place'

Agency: Studio Dangin
Client: Rosewood Hotels & Resorts
Date: August 2017
Rosewood Hotels & Resorts has launched a new global advertising campaign developed in partnership with Studio Dangin.  The new campaign reimagines Rosewood’s A Sense of Place philosophy while positioning the luxury hotel group as an innovator of global style with a growing presence in Europe and Asia.
The campaign is comprised of photography and five short films that feature 'The Rosewood Regulars' at Rosewood’s newest property in Paris, Hôtel de Crillon.  Shot by Pascal Dangin, chief executive and chief creative officer at Studio Dangin, each photo and film depicts a striking story unfolding at the hotel, and is anchored by an adjective, evocative not only of the hotel but also of the brand.
Olivier Rousteing, the creative director of Balmainm and his friends are featured as 'The Rosewood Regulars', who are an eclectic and sophisticated group of musicians, fashionistas, families and culture mavens who represent the brand’s most trusted clientele and today’s modern traveler.
Credits:
 
Tags: Europe
 
 
 
 
 
 
 
 
 
 
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FCB Cape Town, Egg Films: Western Cape Government 'The Knock On Effect – #SafelyHome'

Agency: FCB Cape Town, Egg Films
Client: Western Cape Government
Date: August 2017
Safely Home, the Western Cape Government’s Department of Transport & Public Works’ road safety campaign, has released a new hard-hitting TV commercial created by FCB Cape Town and Egg Films. The dramatic commercial, titled ‘The Knock-On Effect’, illustrates how you can avoid the devastating knock-on effect of a crash when you knock just 5kph off your speed.
In the commercial, a man is driving a car at 65kph in a 60kph zone. A pedestrian steps out into the road and the driver does not have time to stop. The viewer then sees the knock-on effect of the collision, as the pedestrian’s family, and the family of the driver, are symbolically flung through the air as if being hit by a car, even though they were nowhere near the scene of the accident.
 
But, when the driver knocks just 5kph off his speed, he has more time to react and he avoids the knock-on effect. The commercial ends with the title: 'It won’t kill you to slow down.'.
 
Credits:
 
Tags: South Africa
 
 
 
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Mother: KFC 'Southern Legends Tour'

Agency: Mother
Client: KFC
Date: August 2017
Mother has developed a new campaign for KFC, bringing a new range of four limited edition burgers – the Southern Legends – to the UK.
The campaign centres on the sounds of the American South, with each of the four burgers playing theme to a specially-curated showcase of the best up-and-coming talent flown in from the USA for the Southern Legends Tour. The tour gigs will take place in KFC locations across the UK, with the audience made up of KFC fans who have been invited to apply for tickets through KFC social channels.
The Southern Legends tour will then be either streamed via Facebook live, or the content packaged up and deployed across the KFC social footprint. To widen the Southern Legends’ reach, there will be a series of TVCs to highlight the different burger featured in store during that fortnight. This creative feel will also being applied across in-restaurant, online and outdoor media.
Credits:
 
 
 
Creative agency: Mother
TV Production company: Friend
Director of TVC: Man vs Machine
Events company: Mother
Tags: Europe, music, Experiential Marketing
 
 
KFC Southern Legends Tour
 
 
 
 
 
 
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Adam&Eve/DDB: McCain 'We Are Family'

Agency: Adam&Eve/DDB
Client: McCain
Date: August 2017
McCain has unveiled a new campaign that positions family life in a non-traditional light. Created by Adam&Eve/DDB, the ad celebrates the family in all its forms by featuring gay dad, a working mum and hands-on grandma. The Royle Family’s Ricky Tomlinson provides the voiceover.
The creative was developed from the insight that half of British people don't think popular culture reflects the reality of modern families. Research also showed that  84% of consumers were unable to recall seeing anything in popular culture that featured a family like their own in over the last six months.
Credits:
 
Tags: UK, McCain
 
 
 
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McCann Manchester: TotallyMoney 'Live with Clive'

Agency: McCann Manchester
Client: TotallyMoney
Date: August 2017
TotallyMoney has launched a Live Credit Score and Credit Report service that provides customers with up-to-the-minute information about their credit status each time they log in. The service is being promoted with a national TV advertising campaign, which transports Clive Tyldesley into the home of TotallyMoney customer Dan, where he provides a live commentary “for the viewers at home” as Dan check’s his live credit score. 
The commercial was directed by Theo Delaney and produced by Rose Bulow for McCann Manchester, who were awarded the contract following a competitive pitch process. Delaney drew a natural, realistic performance from Matthew Melbourne as Dan and Katie Burgess who plays his partner Julie. The action captures the surrealist humour of seeing Tyldesley, as himself, deliver his distinctive, high-octane live match commentary in a calm, domestic setting.
Credits:
 
 
 
Ben Reeves - Head of Display - TotallyMoney
Joe Gardiner - Head of Brand & Communications - TotallyMoney
Carly Scott - Account Director - McCann Manchester
Richard Aldiss - Managing Director - McCann Manchester
Rose Bulow - Producer - McCann Manchester
Theo Delaney - Director - n/a
Ben Kaberry and Conrad Robson - Creative team - McCann Manchester
Jamie Haigherty - Director of Photography - McCann Manchester
Tags: World, advertising
 
TotallyMoney | Free Live Credit Score & Report
 
 
 
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Southpaw: Honda Civic Type R Concept 'Are You Type R?'

Agency: Southpaw
Client: Honda Civic Type R Concept
Date: August 2017
Honda Motor Europe has launched an emotionally charged campaign to promote the launch of the new Civic Type R. The 'Are You Type R?' campaign, which comprises online content/VOD, press and OOH, and was created by the Hakuhodo-owned Southpaw, which won the account in April following a competitive pitch.
It positions the Civic Type R not just as a performance car but as an attitude, and is designed to prompt reappraisal of both the Civic range and the Honda brand through the notion that ‘with risk, comes reward’.
A campaign of two phases, the first aims to establish a link between a Type R attitude and the car’s performance with pieces of film, print and digital content that challenges the audience with the question – 'If you never try, you’ll never know – are you Type R?'
The second phase is influencer-driven, with a pre-event and event film that features four influencers from each of Honda’s key European markets including the UK, Italy, France and Germany. Trained and challenged by World Touring Car champion, Tiago Monteiro, the influencers compete in a racing challenge called 'Reach The Racing Line' at the Lausitzring in Dresden to find out who is the most ‘Type R’. The main event film will be teased out on social media as well as on the influencers' own channels. It is the first time Honda has run a pan-European influencer campaign.
Credits:
 
 
 
Creative Director - Glenn Smith
Senior Planner - Nicole Kirkland
Art Director - Kamran Akram
Copywriter - Danny Lathem-Symes
Creative Team - Samantha Jenkins and James Springall
Business Director - Rob Goodall
Account Director - Jo Cornford/Claire Lambell
Agency Producer - It Drew Itself
Photographer - Joe Windsor Williams/ Terry Paul
Director/ Production Co - It Drew Itself
Producer - It Drew Itself
Editor - Alex Webster/Liam Hayes/Ben Kemp (Southpaw)
Post Production - Alex Webster/Liam Hayes/Ben Kemp (Southpaw)
Sound Design
Composer – Robert Primrose
Typographer - Kamran Akram
Tags: Europe
 
Honda Type R event/influencer challenge:
 
Honda Type R launch film:
 
 
 
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Leo Burnett London: McDonald's 'Chicken Legend – Kayak'

Agency: Leo Burnett London
Client: McDonald's
Date: August 2017
McDonald’s UK has launched a campaign for its Chicken Legend range that positions the quality chicken burger as a reward we all need and deserve sometimes.
Created by Leo Burnett London, the spot shows a one-man kayaker about to begin a white-water rapids course. Just as he is about to begin the race he adjusts his glove and accidentally drops his paddle. This causes him to inadvertently spin round so he starts the course backwards.
However, despite this, he still manages to successfully navigate the gates backwards and finishes the race, thereby turning his misfortune into a triumph. He later rewards this legendary performance with a Chicken Legend in a McDonald’s restaurant.
The film will run on TV, cinema and VOD and is supported by OOH, press, social and digital display activity. It runs for seven weeks with media buying through OMD UK.
Credits:
 
 
 
Creative Director
Pete Heyes
Art Director
Cassandra Jamcotchian
Copywriter
Hayley Power
Graphic Designer
Account Director
(Board Account Director) David Byrne
(AD) Jessica Lyons
(AM) Charlotte Jackman
(AE) Gracie Smith
Client
Head of Marketing Food & Beverages – Steven Howells
Marketing Manager – Marco Ruggeri
Brand Manager – Jodie White
Campaign Assistant – Alex Wing
Agency Producer
Javre Dow
Photographer
Director/ Production Co
Andy McLeod (Rattling Stick)
Producer
Stuart Bentham
Editor
Eve Ashwell @ The Assembly Rooms
Post Production
MPC
Sound Design
Parv @ Wave
Typographer
DoP
Stuart Graham
Tags: UK
 
 
McDonald's Chicken Legend 'Kayak'
 
 
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Karmarama: Plusnet 'Pump Up Your Mobile'

Agency: Karmarama
Client: Plusnet
Date: August 2017
Plusnet is promoting its SIMO Mobile offering with its first integrated, large-scale mobile campaign from Karmarama.
The work promotes the value of the brand’s new mobile plans, visually demonstrated through a hi-tech mobile pumping machine in the TV executions. Plusnet Joe humorously shows how customers could pump up their mobiles with more data, minutes and texts for less.  
The machine has been central to the Plusnet Mobile launch creative across press, radio, online display and eCRM and will now be seen on TV for the first time. The campaign will be running on YouTube Pre-Rolls, Bumpers, and DRTV.
Credits:
 
 
 
Chris Cotterill - Head Of Marketing - Plusnet
Nik Studzinski - Chief Creative Officer - Karmarama
Dickie Connell - Executive Creative Director - Karmarama
Adam Kean - Executive Creative Director - Karmarama
Dave Westland - Creative Director - Karmarama
Paul Crump - Creative - Karmarama
Vicki Murfitt - Creative - Karmarama
Will Butterworth - Planner - Karmarama
Jenny O'Connell - Agency Producer - Karmarama
Alex Guyan - Business Lead - Karmarama
Adam Davies - Account Manager - Karmarama
Damien O'Donnell - Director - Kream
Gwilym Gwillim - Producer - Kream
Thom Green - Production Manager - Kream
Simon Walsh - Director of Photography - Kream
Simon Davis - Production Designer - Kream
Jai Lusser - 1st AD - Kream
Phil Currie - Offline Editor - Stitch Editing
Martin Waller - VFX Supervisor - Envy Advertising
Martin Waller - VFX Artist - Envy Advertising
Phil Archer - VFX Producer - Envy Advertising
Danny Wood - Colourist - Envy Advertising
Seb Caldwell - CG Artist - Envy Advertising
George Humphries - CG Artist - Envy Advertising
Arge - Sound Design - Envy Advertising
Tags: UK, advertising
 
Pump Up Your Mobile DRTV
 
 
 
 
 
 
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Duval Guillaume: Reborn to be Alive 'Season Finale'

Agency: Duval Guillaume
Client: Reborn to be Alive
Date: August 2017
Belgian non-profit Reborn to be Alive has launched a new campaign to encourage organ donation among Game of Thrones fans, releasing powerful imagery of a transplant candidate who may not live to see the season finale.
The ad has been published on the back cover of the Belgian Newspaper De Standaard, as well as being released on line to target fans of Game of Thrones. The photo depicts Wim, who is awaiting a new set of lungs, sitting in his wheelchair and holding a sword – a common theme in the fantasy series.
The copy reads ‘I can’t wait for the season finale’, however if Wim does not receive an organ donation on time, he may not survive until the end.
Along with its creative agency Duval Guillaume, Reborn to be Alive hopes the ad will carry the message that ‘the more organ donors, the more chances he has’, and thus encourage Belgians to register as donors. 
Credits:
 
 
 
Creative team : Arnaud Bailly, Karel De Mulder
Creative Directors : Dries De Wilde, Koenraad Lefever 
Producer : Victoir Kaiser
Account Manager : Caroline Ropsy
Photography : The Pickles
Typography : Christophe Vantricht 
Tags: Belgium, Ad of the Day
 
 
 
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Droga5 London: Kwiff 'It’s perfectly normal. Until it’s kwiffed'

Agency: Droga5 London
Client: Kwiff
Date: August 2017
Kwiff, the mobile-only sports betting app that 'kwiffs' or boosts odds, is releasing a fully integrated campaign that describes this unique feeling. The 'It’s perfectly normal. Until it’s kwiffed” campaign, created by Droga5 London, comprises three films that celebrate the feeling of winning before you’ve actually won. 
One execution features a class of man-children being told by their teacher that not only do they not have homework that evening, they can finish the day bursting giant bubble wrap. Another, features a man who is so proud of catching a falling glass from a cupboard before it hits the floor that he carries it around with him to his grave. At the end of each a voiceover explains that this is the meaning of kwiff.
The ads will run as part of a fully integrated, cross channel campaign devised and delivered by Droga5 London. From the UI-design of the app itself to a season long exclusive deal with BT Sport featuring before every televised Premier League, Champions League, FA Cup and La Liga game this season. It’s supported through an online and mobile digital display campaign.
Credits:
 
 
 
Creative Director
David Kolbusz, Rick Dodds, Steve Howell
Creative
Ed Redgrave, Dave Wigglesworth, Matt Butler, Ethan Bennett
Account Director
Jonny Price
Agency Producer
Goldie Robbens
Director/ Production Co
Jeff Low, Biscuit Filmworks
Producer
Toby Courlander
Executive Producer
Rupert Reynolds-MacLean
Editor
Saam Hodivala, Work Editorial
Post Production
The Mill
Sound Design
Grand Central Sound Studios
Typographer
Chris Chapman, Head of Design Droga5 London
DoP
Ben Todd
Tags: UK, droga5
 
Caught Glass
 
Bubblewrap
 
Father and Son
 
 
 
 
 
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E.ON: WCRS 'Green Man'

Agency: E.ON
Client: WCRS
Date: July 2017
Independent Films' director Philippe Andre’s brand new commercial for E.on sees the little green traffic man pop out of his traditional residence, where we’d typically place him alongside his red and yellow family members. He twirls down the traffic light pole and jumps onto the streets to endeavour on his city adventure.
With his jazzy, confident little gait we see his charming curiosity as he walks alongside commuters, interacts with a dog who is taller than him, hitches a ride on a skateboard and – assessing his proportions – intelligently climbs over the petrol cable to continue on with his adventure.
He happily strolls along looking around, taking in the big wide world in to the soundtrack of “It’s a Wonderful Night” by Fatboy Slim.
This film invites us to look at the world through the perspective of a the green man. The piece demonstrates Philippe Andre’s ability to bring charm and character through his collaboration with The Mill in post-production.
Credits:
 
 
 
Creative Directors & Creatives: Jason Keet & James Hodson
Agency Producer: Sally Lipsius
Prod Co: Independent Films
Director: Philippe Andre
Producer: Verity White
Executive Producer: Jani Guest
DoP: Stuart Graham
Editing Company: Final Cut
Editor: Adam Rudd
Post Production House: The Mill
VFX: Greg Spencer/Jorge Montiel
Colourist: Mick Vincent
Tags: UK, Tv/Film Production, advertising
 
GREEN MAN
 
 
 
 
 
 
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Taylor Herring: Kwik Fit 'A Guide To Modern Motoring Etiquette'

Agency: Taylor Herring
Client: Kwik Fit
Date: August 2017
Kwik Fit polled 2,000 British adult motorists to find out their top driving pet peeves, then asked some little friends and ride-on toy cars to help re-enact them in their guide to modern motoring etiquette.
Credits:
 
Tags: UK, public relations
 
Kwik Fit presents A Guide to Modern Motoring Etiquette
 
 
 
 
 
 
 
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