As part of a new campaign, yogurt brand Onken has rolled out a bespoke website that instantly creates shareable content to engage its customers.
The digital campaign, conceptualised by Karmarama, allows everyone to personalise their yogurts and win prizes.
Brian Williams, executive creative director at Karmarama, explained: “Flying knives, a catchy theme tune and a team of gloved hands, all working in symphony to create your personalised yogurt. Give it a go. Even if you don’t win it will answer all your yogurt questions and probably raise a bunch of new ones.”
Julie Plant, managing director at Emmi UK, said: “We hope this campaign will make Onken even more loved by our UK shoppers. It is playful and really brings out the characteristics that make Onken famous – creamy, bold flavoured, delicious yogurt.
As well as giving away 1,500 unique pots of yogurt, Onken will be one of the first yogurt brands to take the ‘bespoke experience’ to a new level using personalised on demand and digital platforms. We hope Onken consumers love the campaign and we look forward to seeing their bold and fruity flavour combinations throughout September!”
Until the end of September, the campaign will run across print, social media, instore media, on-pack advertising, through celebrity influencers online and in a series of video on demand (VOD) content teasers.
Karmarama: 'Onken YouGurt'
