Jewellery brand Malabar Gold & Diamonds has rolled out an integrated campaign to introduce its 'Allure' range. The ad directed by Vivek Kakkad of Curious Films features Bollywood sisters Kareena Kapoor Khan and Karishma Kapoor for the first time.
The campaign will run across TV and digital media under the supervision of Havas Media Group, which is also handling the integrated media duties of Malabar Group.
MP Ahammed, chairman, Malabar Group of Companies, said: “Intricately carved and passionately designed, the Allure collection is an ideal possession for the quintessential diamond connoisseur. We are targeting evolved customer profiles, typically ladies across age groups, who know their diamond and appreciate finer subtleties in design.”
Nima Namchu, chief creative officer, Havas India said – “When you have a great product, the campaign often writes itself. As it did in the case of this irresistible collection. In the crowded space of jewellery advertising, we expect this one to stand out. Both for an insight that will resonate with every diamond lover and the charming performances of the sisters."
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