Premium:
Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 2 October.
For project information, credits and more click on the project to expand to full screen for credits submit online via our online form.
For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
AMV BBDO: Guinness 'The Compton Cowboys'
Agency: AMV BBDO
Client: Guinness
Date: September 2017
Diageo’s Guinness continues to cause waves with its Made of More campaign, now telling the story of an eccentric group of men who raise and ride horses in Compton, LA.
The 90 second ad debuted on UK TV Monday 18 September and told the tale of a group of men who turned their back on the area’s much publicised gang violence to raise horses.
Due to an outdated legislative decree, there are around 50 small ranches in the built-up area, where the horses are reared, having been saved from the slaughterhouse.
Credits:
Creative Agency: AMV BBDO
Executive Creative Directors: Alex Grieve and Adrian Rossi
Creative Directors: Steve Jones, Martin Loraine
Copywriter: Martin Loraine
Art Director: Steve Jones
Social Creatives: Julia Merino, Scarlett Montanero
Agency Planner: David Edwards, Lisa Stoney
Agency Account Man: Michael Pring, Tessa Brisbane, Sam Ayre, Luke Hickey
Agency Producer: Anita Sasdy, Frankie Burwell-Wright
Social and Digital Producer: Jamie Webber
Media Agency: Carat
Media Planner: Dina Rogozhina
Production Company: Smuggler
Director: Henry Alex Rubin
Director of Photography: Grieg Fraser
Content Director: Harrison Schaaf
Stills Photographer: Stefan Kocev
Production Co. Executive Producer: Chris Barrett/Fergus Brown
Production Co. Producer: Molly Pope
Editor: Kyle Valenta @ Cartel
Post-production Company: The Mill
Audio Post-production: 750
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FCB Inferno: UNICEF 'A Child is a Child'
Agency: FCB Inferno
Client: UNICEF
Date: September 2017
M.D. Sharon Higgins
Producer: Desiree Bors
Creative Director: Greg Mullen
Creative Director: Alistair Mills
Account Director: Emily Whiteway
Account Director: Alice Poole
Production Company: Rankin Photography Ltd
Director: Rankin
Executive Producer :Nicola Kenney
Producer: Joshua Parsons
Production Coordinator: Ugne Ciesiunaite
Producer: Desiree Bors
Creative Director: Greg Mullen
Creative Director: Alistair Mills
Account Director: Emily Whiteway
Account Director: Alice Poole
Production Company: Rankin Photography Ltd
Director: Rankin
Executive Producer :Nicola Kenney
Producer: Joshua Parsons
Production Coordinator: Ugne Ciesiunaite
Credits:
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The Progress Film Company: OVO ENERGY 'Power of Nature'
Agency: The Progress Film Company
Client: OVO ENERGY
Date: September 2017
The Progress Film Company joined with creatives Alistair Dixon and Adam Vessey to create this spot for OVO Energy.
Shot across the Peak District, the campaign, directed by Ben Lankester, matched the epic velocity of wind turbines and the green power that OVO generate with the force produced by a bike on the road, promoting the energy supplier's sponsorship of the Tour of Britain.
Versions of the spot appeared on ITV during September as part of OVO's sponsorship of the Tour.
Credits:
Director – Ben Lankester
Director of Photography – James Rhodes
Production Company - The Progress Film Company
Producer - Lynette Slight
Agency Art Director – Alistair Dixon
Agency Producer – Adam Vessey
Editor – Joseph Rodrigues Marsh
1st AD – Steve Wingrove
Focus Puller – Vlassis Skoulis
Movi Tech – James Davis
Tracking Vehicle – Sean Webb
Drone Unit – Upper Cut Productions
Sound Designer - Anna Bertmark
Colourist – Joseph Bicknell
Grading Company – CHEAT
Director of Photography – James Rhodes
Production Company - The Progress Film Company
Producer - Lynette Slight
Agency Art Director – Alistair Dixon
Agency Producer – Adam Vessey
Editor – Joseph Rodrigues Marsh
1st AD – Steve Wingrove
Focus Puller – Vlassis Skoulis
Movi Tech – James Davis
Tracking Vehicle – Sean Webb
Drone Unit – Upper Cut Productions
Sound Designer - Anna Bertmark
Colourist – Joseph Bicknell
Grading Company – CHEAT
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Getty Images : Temperley London '360 Look at London Fashion Week'
Agency: Getty Images
Client: Temperley London
Date: September 2017
An access-all-areas 360 experience into Alice Temperley's studio to see how she takes her vision for Temperley London from the fitting room to the London Fashion Week runway.
Credits:
Ming Yeung - camera/editor
Paria Kamyab - second camera
Steve Hargrave - interviewing producer
Lucy Lund - producer
Paria Kamyab - second camera
Steve Hargrave - interviewing producer
Lucy Lund - producer
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LOLA MullenLowe: Brooke Bond Tea 'Tea Cups'
Agency: LOLA MullenLowe
Client: Brooke Bond Tea
Date: September 2017
Brooke Bond Tea launches an online film campaign for World Peace Day to support Unilever´s working partnership with Peace One Day. The TV spot is set in a dreamlike realm that shows how in today’s divided world people often put themselves and others into groups based on their belief systems and then find they have more in common than not.
Credits:
Ben Curtis: global brand director - Brooke Bond, Unilever
Chacho Puebla - chief creative officer - LOLA MullenLowe
Pancho Cassis - executive creative director - LOLA MullenLowe
Tomás Ostiglia - global creative director - LOLA MullenLowe
Fabio Brigido - head of art - LOLA MullenLowe
André Toledo - copywriter - LOLA MullenLowe
Diego Limberti - art director - LOLA MullenLowe
Tom Elliston - global business director - LOLA MullenLowe
Jessica Otero - account manager - LOLA MullenLowe
Florencia Caputo - producer - LOLA MullenLowe
Diego Balthazar - producer - LOLA MullenLowe
David Vergés - director - Agosto Productions
Chacho Puebla - chief creative officer - LOLA MullenLowe
Pancho Cassis - executive creative director - LOLA MullenLowe
Tomás Ostiglia - global creative director - LOLA MullenLowe
Fabio Brigido - head of art - LOLA MullenLowe
André Toledo - copywriter - LOLA MullenLowe
Diego Limberti - art director - LOLA MullenLowe
Tom Elliston - global business director - LOLA MullenLowe
Jessica Otero - account manager - LOLA MullenLowe
Florencia Caputo - producer - LOLA MullenLowe
Diego Balthazar - producer - LOLA MullenLowe
David Vergés - director - Agosto Productions
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Spark44: Jaguar Land Rover 'Anything But Dull'
Agency: Spark44
Client: Jaguar Land Rover
Date: September 2017
The new global campaign by Jaguar Land Rover showcases the enhanced driving experience of a Jaguar F-TYPE R coupe, which transforms everyday dull and boring journeys. Taking it one step further, Jaguar offered four residents living in towns named Dull and Boring a unique test drive of the least dull and boring sports car on the market.
The campaign, devised by Spark44, comprising a series of five docu-style shorts, was filmed on location as the residents of real towns of Dull, Perthshire, Scotland (population 200) and Boring, Oregon, USA (population 8,000) were woken by the roar of the F-TYPE R coupe’s active exhaust.
Two local girls Rebecca Deboys and Laura McHardy from the town of Dull, bring new meaning to popping out to the shops. While best friends Marty Beaudet and Adam Davis from the town of Boring are happy to bring a bit of excitement to their quiet neighbourhood. There was a friendly tussle when it came time to switch drivers, and both pairs needed consoling when the Jaguar was returned.
Credits:
Werner Krainz, chief creative officer, Spark44
Matt Statham, creative director, Spark44
Chris McDonald, creative director, Spark44
Paul Yull, creative, Spark44
Adrian Birkinshaw, creative, Spark44
Nicola Spence, producer, Spark44
Hannah Sawford, senior account director, Spark44
Josh Appignanesi, director, Indy8
Sophie Murphy, producer, Indy8
Martin MacDonald, editor, Indy8
Jon Dobson, post production, Wash
Rory Hunter, sound producer, Fonic
Chris Swaine, sound designer, Fonic
Nick Southwell, final mix, Spark44
Matt Statham, creative director, Spark44
Chris McDonald, creative director, Spark44
Paul Yull, creative, Spark44
Adrian Birkinshaw, creative, Spark44
Nicola Spence, producer, Spark44
Hannah Sawford, senior account director, Spark44
Josh Appignanesi, director, Indy8
Sophie Murphy, producer, Indy8
Martin MacDonald, editor, Indy8
Jon Dobson, post production, Wash
Rory Hunter, sound producer, Fonic
Chris Swaine, sound designer, Fonic
Nick Southwell, final mix, Spark44
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BBC Creative: BBC Radio 1 'Radio 1’s Live Lounge Month'
Agency: BBC Creative
Client: BBC Radio 1
Date: September 2017
To mark Radio 1’s Live Lounge Month and 50 years of Radio 1, BBC Creative worked with Foo Fighters’ team to produce a film that focuses on the moment of inspiration that drove frontman Dave Grohl to become the star he is today. The film, which includes rare archive and home footage of this year’s Glastonbury headliners, takes us back in time to the first occasion Grohl heard the song that changed everything for him.
Working closely with Radio 1, who kicked off their Live Lounge Month with a Foo Fighters performance from LA on Friday 1st September, BBC Creative trawled through hundreds of hours of BBC archive footage and worked with the artist’s teams to unearth a more personal archive from their own collection.
The film will be available on Radio 1’s YouTube channel with Miley Cyrus and Stormzy films.
Credits:
Executive Creative Director: Aidan McClure
Producer: Ivana Bohuslavova
Art Director: Xander Hart
Copywriter: Edward Usher
Head of Creative: Jamie Starbuck
Planner: Mike Lean
Radio 1 Marketing: Daniel Walsh
Directors: Tubby Brother
Producer: Ivana Bohuslavova
Art Director: Xander Hart
Copywriter: Edward Usher
Head of Creative: Jamie Starbuck
Planner: Mike Lean
Radio 1 Marketing: Daniel Walsh
Directors: Tubby Brother
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Pablo London: Craghoppers 'The Trouserless Nightmare'
Agency: Pablo London
Client: Craghoppers
Date: September 2017
Craghoppers clothing brand has some of the most protective outdoor trousers on the market, people just don’t know what they’re missing out on ... or do they?
The new Craghoppers Trouserless Nightmare campaign that has just gone live features film, print and digital executions that target a new, younger audience, and breaks through the outdoor clothing category’s usual summit celebration approach.
This is the first film created under the partnership between Craghoppers and Pablo, who joined forces last year. Shot in the beautiful landscape and forests of Brazil, it reflects Craghoppers ambition to be the clothing of choice for world travel.
Credits:
Tim Snape - Executive Creative Director - Pablo London
Cesar Herszkowicz and Lorenzo Marri - Creative Director - Pablo London
Cesar Herszkowicz and Lorenzo Marri - Creative - Pablo London
Micha Levy - Planner - Pablo London
Kirstin Ross-MacLeod - Head of Account Management - Pablo London
Will Godwin - Senior Account Manager - Pablo London
Alex Nicholson - Head of Production - Pablo London
Production Company - Stink Films
Ingrid Raszl - Managing Director - Stink Films
Paula Macedo and Rogerio Maestro - Head of Production - Stink Films
Guilherme Passos and Carolina Junqueira - Executive Producers - Stink Films
Daniel Lombardi - Producer - Stink Films
Danilo Abraham - Editor - Stink Films
Douglas Bernardt - Director
Marina Hecker - Assistant Director
Post Production - Warriors
Color Grading - Bleach
Sound - Satélite Audio
Mauricio Padilha - Director Of Photography
Gleeson Paulino - Still Photographer
Binho Lemes - Art Direction - Stink Films
Cesar Herszkowicz and Lorenzo Marri - Creative Director - Pablo London
Cesar Herszkowicz and Lorenzo Marri - Creative - Pablo London
Micha Levy - Planner - Pablo London
Kirstin Ross-MacLeod - Head of Account Management - Pablo London
Will Godwin - Senior Account Manager - Pablo London
Alex Nicholson - Head of Production - Pablo London
Production Company - Stink Films
Ingrid Raszl - Managing Director - Stink Films
Paula Macedo and Rogerio Maestro - Head of Production - Stink Films
Guilherme Passos and Carolina Junqueira - Executive Producers - Stink Films
Daniel Lombardi - Producer - Stink Films
Danilo Abraham - Editor - Stink Films
Douglas Bernardt - Director
Marina Hecker - Assistant Director
Post Production - Warriors
Color Grading - Bleach
Sound - Satélite Audio
Mauricio Padilha - Director Of Photography
Gleeson Paulino - Still Photographer
Binho Lemes - Art Direction - Stink Films
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Ogilvy & Mather Amsterdam: FORD 'Unconditional Love'
Agency: Ogilvy & Mather Amsterdam
Client: FORD
Date: September 2017
Ford has a special service for Fords of 5 years and over: Ford Motorcraft. Maintenance at the dealership at the same price as your local garage. Nevertheless, it seems that owners of older Fords find the threshold fairly high at the dealer. The campaign shows that this is actually unnecessary. Truly any Ford is welcome. No matter what your Ford has been up to, or how long it has been gone. It’s always welcome home.
Credits:
Client: San van der Meer, Kelly van Mechelen, Thom Weijman, Oscar de Groot, Marc Bertelsbeck (Ford Europe)
ECD: Peter van Rij, Martijn van Marle
Concept: Marco de Jong, Jurriaan Noij
Art: Marco de Jong
Copy: Jurriaan Noij
Account : Tom IJzer, Christine van der Schilden, Sanne Groot
Planning: Johan Karper, Ilonka van Bennekom
Agency producers: Mariska Fransen, Swantje Hoppe
Production: PinkRabbit
Director: Ismael ten Heuvel
DOP: Noël Schoolderman
Producers: Mireille Lampe, Monique van Beckhoven
Offline editors: Govert Janse, Martin Heijgelaar, Joshua Fenton
Sound & Music: Audentity
Post: Captcha
Photography: Stijn Hoekstra
Digitall: Paul Duijser
Stunt Driver: Lutz Schleisner
ECD: Peter van Rij, Martijn van Marle
Concept: Marco de Jong, Jurriaan Noij
Art: Marco de Jong
Copy: Jurriaan Noij
Account : Tom IJzer, Christine van der Schilden, Sanne Groot
Planning: Johan Karper, Ilonka van Bennekom
Agency producers: Mariska Fransen, Swantje Hoppe
Production: PinkRabbit
Director: Ismael ten Heuvel
DOP: Noël Schoolderman
Producers: Mireille Lampe, Monique van Beckhoven
Offline editors: Govert Janse, Martin Heijgelaar, Joshua Fenton
Sound & Music: Audentity
Post: Captcha
Photography: Stijn Hoekstra
Digitall: Paul Duijser
Stunt Driver: Lutz Schleisner
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Volontaire: H&M Foundation 'Foundation 500'
Agency: Volontaire
Client: H&M Foundation
Date: June 2017
500 outstanding business leaders growing their companies in the harshest of startup environments. No, we ́re not talking about Silicon Valley. With Foundation 500 – a list of successful female business leaders from emerging markets – the non-profit H&M Foundation and humanitarian agency CARE want to challenge stereotypes and re-define what a business leader looks like. Why? It can help reduce poverty and achieve the UN Sustainable Development Goals on Women’s Empowerment and Gender Equality.
Credits:
Klaus Hahn – project manager & CFO – Volontaire
Rasmus Nilsson – creative director – Volontaire
Samuel Skwarski – PR/creative – Volontaire
Johan Gustafsson – art director – Volontaire
Elisabet Fischer – copywriter – Volontaire
Fanny Svensson Enbacken – copywriter – Volontaire
Kalle Åkestam – copywriter – Volontaire
Sanna Tidbeck – producer – Volontaire
Malin Gäfvert – designer – Volontaire
Joakim Runesson – planner – Volontaire
Philip Cristofor – digital planner – Volontaire
Malin Fezehai – photographer – Freelance
Diana Amini – CEO – H&M Foundation
Malin Björne – PR- & communications manager – H&M Foundation
Pär Höglund – art director – H&M Foundation
Karolina Fabó – social media – H&M Foundation
Maria Bystedt – program manager – H&M Foundation
Rasmus Nilsson – creative director – Volontaire
Samuel Skwarski – PR/creative – Volontaire
Johan Gustafsson – art director – Volontaire
Elisabet Fischer – copywriter – Volontaire
Fanny Svensson Enbacken – copywriter – Volontaire
Kalle Åkestam – copywriter – Volontaire
Sanna Tidbeck – producer – Volontaire
Malin Gäfvert – designer – Volontaire
Joakim Runesson – planner – Volontaire
Philip Cristofor – digital planner – Volontaire
Malin Fezehai – photographer – Freelance
Diana Amini – CEO – H&M Foundation
Malin Björne – PR- & communications manager – H&M Foundation
Pär Höglund – art director – H&M Foundation
Karolina Fabó – social media – H&M Foundation
Maria Bystedt – program manager – H&M Foundation
State Interactive – web developer – State Interactive
Photo Retouch – retouch – Bildinstitutet
Photo Retouch – retouch – Bildinstitutet
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McGarrah Jessee: Shiner 'Cut+Run's Andy Green Edits The New Shiner Bock Campaign Via Agency McGarrah Jessee '
Agency: McGarrah Jessee
Client: Shiner
Date: September 2017
Cut+Run's Andy Green edits the new Shiner Bock campaign via agency McGarrah Jessee. Directed by Pat Sherman of M ss ng P eces, the spots bring us to Shiner Country, where dedication to delivering great beer is a historic mission. From hippies with hearses to time behind bars, beer delivery is serious business.
Credits:
Client: Shiner
Agency: McGarrah Jessee
Agency producer: Marlena Villery
CD/AD: Michael Anderson
CD/Writer: Kevin Dunleavy
AD: Andrew Knight
Writer: Patrick Girts
Agency producer: Marlena Villery
CD/AD: Michael Anderson
CD/Writer: Kevin Dunleavy
AD: Andrew Knight
Writer: Patrick Girts
Production co: M ss ng P eces
Director: Pat Sherman
Director: Pat Sherman
Editorial company: Cut+Run
EP: Bebe Baldwin
Editor: Andy Green
Assistant: Nick Kondylas
EP: Bebe Baldwin
Editor: Andy Green
Assistant: Nick Kondylas
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iris: Barclaycard 'Barclaycard Start Today'
Agency: iris
Client: Barclaycard
Date: September 2017
Barclaycard wanted to show the important role they play in the millions of transactions their customers make everyday.
Based on the insight that we all have something that we’ve wanted to try ‘one day’, but there are always reasons to put it off, we saw that often a first purchase is the catalyst you need to get going.
So we launched a nation wide integrated campaign encouraging people who have always wanted to try something new, to ‘Start Today’ with Barclaycard. We positioned the brand as here to help you get the thing that you need to start, so that one day, can be today.
Launching with a 60 second TVC, an online video will run in parallel, while a supporting social campaign and customer comms such as email, print and website all bolster the message.
The campaign went live on 21.9.17, results coming soon...
Credits:
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iris: Adidas 'The Tango League'
Agency: iris
Client: Adidas
Date: September 2017
We were briefed to build and nurture a community of advocates in Adidas’ key global markets, whilst also building credibility amongst football influencers of the future.
So we created ‘The Tango League’, an international, global football tournament that was won through a combination of football prowess and social clout - with the added incentive of an adidas boot deal.
We kicked off by sharing a star studded CTA film across Adidas’ social channels. Signups flooded in, and Tango League tournaments were hosted around the global using our global toolkit assets. A global leaderboard tallied up the points of players, gained through winning games, creativity on the pitch, and social presence. Players were flown to the global finale in London and given opportunities to create and share content, turning every touch point into an opportunity for our finalists to build their personal brands and their relationship with Adidas. A fully integrated global grass roots campaign - The Tango League has created a new generation of Adidas sponsored players, that are already driving sign ups for next year’s tournament, and beyond!
RESULTS
- Activated in 39 cities worldwide
- 40K sign ups
- 400K views of the video
- Activated in 39 cities worldwide
- 40K sign ups
- 400K views of the video
Credits:
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OppermanWeiss: Tullamore D.E.W. 'Beauty of Blend '
Agency: OppermanWeiss
Client: Tullamore D.E.W.
Date: September 2017
On September 19th, Tullamore D.E.W. – the world’s second largest Irish whiskey – premiered a new global advertising platform, “Beauty of Blend,” which will be its most extensive international communications campaign to date. Debuting in the U.S. at New York’s Lower East Side Tenement Museum, the “Beauty of Blend” campaign includes television and digital advertising, an ongoing social media campaign, micro-site, events and influencer programming.
Tullamore D.E.W.’s “Beauty of Blend” campaign references the unique triple blend of pot still, malt and grain whiskeys that make up Tullamore D.E.W. Original. Triple distilled and triple blended for sweetness and strength, Tullamore D.E.W. was the first and remains one of the few Irish whiskeys to pioneer this blend of three, which results in a smoother Irish whiskey with an added complexity.
Following Tullamore D.E.W.’s award winning 2013 short film, “The Parting Glass,” the “Beauty of Blend” campaign launches with a new film entitled “Danny Boy," which implicitly celebrates cultural diversity in a way that is aspirational, authentically Irish and distinctly sociable.
Credits:
Jeff Weiss - partner, executive creative director - OppermanWeiss
Paul Opperman - partner, executive creative director - OppermanWeiss
Julian Shiff - managing director - OppermanWeiss
Mark Johnston - executive producer - OppermanWeiss
Jamie Daigle - account director - OppermanWeiss
Matthew Poveromo - account manager - OppermanWeiss
Paul Opperman - partner, executive creative director - OppermanWeiss
Julian Shiff - managing director - OppermanWeiss
Mark Johnston - executive producer - OppermanWeiss
Jamie Daigle - account director - OppermanWeiss
Matthew Poveromo - account manager - OppermanWeiss
Laurence Dunmore - director - Superprime
Roger Zorovich - head of production - Superprime
Michele Abbott - line producer - Superprime
Emma O'Beirne - service production EP Sweet Media Ireland - Superprime
Alex Melman - director of photography - Superprime
Roger Zorovich - head of production - Superprime
Michele Abbott - line producer - Superprime
Emma O'Beirne - service production EP Sweet Media Ireland - Superprime
Alex Melman - director of photography - Superprime
Andre Betz - editor - Bug Editorial
Jessica Mann - producer - Bug Editorial
Jessica Mann - producer - Bug Editorial
Sound Company - Heard City
Cory Melious - sound engineer
Cory Melious - sound engineer
Post Production Company - Blacksmith
colorist - CO3 Stefan Sonnenfeld
Music Supervision, Direction - Duotone Audio Group
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Saatchi & Saatchi London: EE 'Kevin Bacon makes bath time better'
Agency: Saatchi & Saatchi London
Client: EE
Date: September 2017
EE has supported the launch of iPhone 8 and iPhone 8 Plus with a multi-million pound, multi-channel brand campaign that highlights the benefits of its new 4GEE Max plan and the UK’s best network with 4G in more places.
This time around, Kevin Bacon returns to join EE customer ‘Bob’ in the bath, upgrading his experience to tell him all about the benefits of the EE Max plan in conjunction with the launch of iPhone 8 and iPhone 8 Plus.
The ad creative is designed to highlight how EE customers continue to enjoy a better class of service and more benefits than on any other network, and that the new 4GEE Max plan is the best way to get the most out of the next generation iPhone.
Credits:
Advertising agency: Saatchi & Saatchi London
Executive creative directors: Rob Potts, Andy Jex
Creative director: Adam Chiappe
Creative team: Harriet Ronn, Barney Spiro
Planner: Ronnie Crosbie
Account handler: Naomi Beaumont, Katie Young
Producer: Richard Firminger
Production assistant: Georgia Middleton
Media buying agency: Maxus
Production company: Hungry Man Productions
Director: Hank Perlman
Editor: Adam Spivey
Producer: Josh Goldstein
Post-production company: The Mill
Audio post-production company: Factory
City/country: Uk
Exposure: Nationwide
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