Welcome to The Drum's APAC Creative Works.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 3 October.
For project information, credits and more hover over the 'i' icon or expand to full screen.
To submit work for future publication, contact Shawn Lim. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
: Godrej Appliances '#SuitUpToAllergy'
Godrej Appliance's has rolled out a digital campaign to introduce their Godrej Eon front load washing machine. The ad features a kid who is made to wear a Hazmat suit (hazardous materials suit) by his mom to protect him from germs.
After suffering for an entire day, his mother tells him to take off the suit and wash it in the washing machine which will wash away the bacteria from his clothes.
Agency – WATConsult
Milind Gonsalves, Sr. Creative Strategist
Sarthak Ghose, Sr. Creative Strategist
Anubhav Ambastha, Creative strategist
Manu Bhadane, AVP video strategy
Yash Danak, Director
Arunesh Kumar, Chief AD
Abhishek Mishra, AD
Titu Jena, DOP
Richa Verma, Production Manager
Pravya, Costumes
Reeta Rathod, Make up
Sushant Panda, Art Director
CS Team: Deepti Nair, Lead Account Manager
Ritwick Maindargi, Account Manager
Maulik Kalamthekar, Account Lead
Colenso BBDO: Pedigree 'Pedigree SelfieSTIX'
Pedigree has launched a campaign to promote its new SelfieSTIX product which helps dog owners to create perfect selfies with their pets.
Pedigree New Zealand has created a product that attaches the brand’s DentaStix dog chew products to any mobile phone to help capture their pet’s attention and focus for the perfect photo.
An integrated campaign featuring photogenic dogs, showcasing their best duckface and blue steel looks will run across digital, social, print and in-store media across Australia and New Zealand, ahead of a global rollout.
Agency: Colenso BBDO
Client: Mars NZ
Production Company: FINCH
Sound Design: Franklin Rd
Media Agency: MEC
BBDO Singapore: AIA Worldwide '"What's Your Why?"'
AIA Singapore released its first campaign featuring its global ambassador David Beckham inspiring people to live a healthy life for their loved ones. The film opens with David Beckham waking up early, running around Bangkok streets, eating healthy food and questioning people why he should be doing all of that.
The film titled 'What's Your Why?' is conceptualised by BBDO Singapore and directed by Academy Award-winner, Wally Pfister. The still photos of the film are shot by NYC-based photographer, Joey Lawrence.
Leo Burnett: ''Vote Yes: For every Bachelor and Bachelorette''
Ahead of the result on Australia's same sex marriage, 'The Bachelor' finale aired a real wedding footage contributed by members of the LBGTI community appealing Australians to vote yes.
The film titled 'Vote Yes: For every Bachelor and Bachelorette' is conceptualised by Leo Burnett Melbourne along with AIRBAG, ARC Edit, Manimal and Nylon to create the film with media placement donated by Wrigley’s extra.
Client: The Equality Campaign
Campaign Director: Tim Gartrell
Campaign Director: Helen Ross-Browne
Advertising and Brand Director: Kirk Marcolina
Digital Campaigner: Steph Lee
Media donated by: Wrigley Australia
Marketing Director: Alison Levins
Marketing Manager: Alexandra Hume
Agency: Leo Burnett Melbourne
Chief Creative Officer: Jason Williams
National CEO: Melinda Geertz
Creatives: Katarina Matic, Andrew Woodhead & Sarah McGregor
Account Director: Rhys Thomas
Senior Producer: Eliza Malone
PR: Katy Denis
Production Company: AIRBAG
Director: Adrian Bosich
Head of Production: Martin Box
Post Producer: Nick Venn
Production Assistant: Megan Glass
Edit Company: Arc Edit
Editor: James Ashbolt
Editorial Producer: Olivia Carolan
Editorial Assistants: Damien Magee and Lucas Baynes
Grade/Online Company: Manimal
Grade/Online: Ryan Brett
Grade/Online Producer: Chelsea Nieper
Sound: Nylon
Music: Sarah Blasko/ Crowded House
Media: Mediacom
JWT: HSBC '“Choose What You Love” '
HSBC rolled out a data-driven interactive campaign called “Choose What You Love” to help consumers select a personalized credit card.
The integrated campaign conceptualised by JWT Singapore in collaboration with Dru Chen, an aspiring young singer-songwriter, has been designed to explore engaging ways for users to find out more about the bank’s offerings.
HSBC reached out to Dru Chen who wrote and co-produced a unique song for the campaign with Leonard Soosay, one of Singapore’s leading music producers.
VANDAL & Flint: Continental Tyres 'Continental Tyres'
Vandal partnered with production company Flint to produce a new 60" Continental Tyres commercial for the Chinese market.
Commissioned by Pico Plus Shanghai and directed by Flint’s Andreas Smetana, the concept uses a combination of live action and comic book style animation. The animation style, inspired by the work of Michel Vaillant, brings to life how a driver's imagination on his daily commute turns into an energetic race to the chequered flag.
Says Vandal Creative Director, Emile Rademeyer: “Our artists excel at challenges. Combining handcrafted comic book illustration and animation with live action resulted in a unique look that our client was extremely happy with.”
Vandal's in-house Sound Designer Nigel Crowley adds: "I wanted to create a soundtrack that contrasted the mundane real world sounds of footsteps, dog barks and car doors with fantastical sounds of jet engines, rockets and whooshes to compliment the comic-book treatment."
FLINT:
Director : Andreas Smetana
Producer : Tim Berriman
VANDAL:
VFX Producer : Steve Dunn
Creative Director : Emile Rademeyer
Sound Designer : Nigel Crowley
Editor: Sam Bright
Colourist: Tom Meares
Design : Fiona Lu, Melissa Mai, Ling Siu, Julie Ly
Animation : Robert Dinnerville, Jeremy Mansford
PICO PLUS SHANGHAI:
Creative Director : Michael Kaltenhouser
Account Management : Mirabelle NG, Scott MIAO
LOLA MullenLowe: Brooke Bond Tea 'Tea Cups'
Brooke Bond Tea launches an online film campaign for World Peace Day to support Unilever´s working partnership with Peace One Day. The TV spot is set in a dreamlike realm that shows how in today’s divided world people often put themselves and others into groups based on their belief systems and then find they have more in common than not.
Ben Curtis: global brand director - Brooke Bond, Unilever
Chacho Puebla - chief creative officer - LOLA MullenLowe
Pancho Cassis - executive creative director - LOLA MullenLowe
Tomás Ostiglia - global creative director - LOLA MullenLowe
Fabio Brigido - head of art - LOLA MullenLowe
André Toledo - copywriter - LOLA MullenLowe
Diego Limberti - art director - LOLA MullenLowe
Tom Elliston - global business director - LOLA MullenLowe
Jessica Otero - account manager - LOLA MullenLowe
Florencia Caputo - producer - LOLA MullenLowe
Diego Balthazar - producer - LOLA MullenLowe
David Vergés - director - Agosto Productions
Arcade: Shiseido 'All things beautiful come from nature'
In June 2017, Shiseido introduced a new and completely distinctive product range aimed at millennials. Inspired by Japanese washoku philiophy, WASO products are made up of natural ingredients such as carrot, loquat leaf, tofu, white jelly mushroom and honey. Shiseido parterned with Arcade to develop creative communication collateral to support Asia Pacific region with the launch.
Arcade developed assets to bring to life the unique product and ingredient story of WASO across digital platform and point-of-sale.
The 30 second digital film opens with the question ‘Where does beautiful skin come from?’ and stars five naturally made-up young millennials from different Asian diversity ethnicities shot against a range of natural backgrounds. The new WASO product ingredients are featured every 5 seconds. The overall effect is powerful visual storytelling that captures the diverse and confident faces of young Asian Millennials juxtaposed against the beauty of nature.
Arcade Team
Mark Taylor – Group CCO
Hoon Pin Kek – Creative Director
Michael Low – Head of Studio
Li Jun Pek – Copywriter
Kayla Chia – Art Director
Sunny Chuang – Art Director
Shaun Lee – Director of Operations
Evelyn Djuhari – Senior Digital Project Manager
Chin-Han Yu – Account Director
Melissa Teo – Senior Account Executive
Michelle O’Brien – Senior Planner
Gwen Lee – Junior Planner
Production Partners
Geoff Ang – Director & Photographer
Roy Zhang – Director & Photographer
David Chan – Producer
SongZu – Audio Production
Alice VFX – Post-Production Studio
Wishing Well – Re-touching Studio
Emotive: Optus 'Cuba Gooding Jr’s Guide to New iPhone Excitement at Optus'
Cuba Gooding Jr has teamed with Australian telecommunications company Optus to create a 'Guide to New iPhone Excitement'.
The ad sees Gooding showcase the range of emotions people feel about the new devices including running into stores, begging staff and suavely moonwalking in order to get his hands on the latest iPhone.
The campaign aims to drum up excitement for the devices as well as highlight the brand’s product offers.
JWT Kolkata: '‘Kanya Rupeno, Daughters of Clay''
India's jewellery brand PC Chandra Jewellers highlights gender bias in the Indian society and aims to give recognition to female clay sculptors through their latest documentary.
The documentary titled 'Kanya Rupeno,Daughters of Clay’ is conceptualised by JWT Kolkata and showcases the struggles and journey of three women sculptors namely China Pal, Kakoli Pal and Mala Pal. The women sculpts idols of Goddess Durga who is worshipped by Hindus across India.
During Hindu festival Durga Puja (Worship of Durga) which is set to begin from tomorrow (26 September) huge idols of Goddess Durga are sculpted and placed in decorated stage decorations and are visited by many.
Presented by PC Chandra Jewellers, conceptualised by JWT Kolkata and directed by Abhishek Sinha