Premium:
Welcome to The Drum Creative Works, in partnership with Workfront.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 9 October.
For project information, credits and more click on the project to expand to full screen for credits submit online via our online form.
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ANR BBDO: Beyond Retro 'The Organ Donor Price Tag'
Agency: ANR BBDO
Client: Beyond Retro
Date: September 2017
In ANR BBDO’s new campaign for Beyond Retro, the second-hand chain will not only bring new life to clothes but also to the people who wear them, by turning the price tags on the clothes into Organ Donor Cards. The purpose is to encourage more people to actively take a stand for organ donation.
Sweden has the highest will to donate organs within Europe. According to a survey on behalf of the EU Commission in 2009, almost 85% of the population in Sweden wish to donate their organs after their death, but sadly few have expressed their will to donate.
Starting 26 September, Beyond Retro's regular price tags in all their stores in Sweden will gradually be replaced by the new price tags, which also double as valid organ donation cards.
Credits:
Urban Wirdheim - Copywriter - ANR BBDO
Fabian Lakander - Art Director - ANR BBDO
Nayeli Kremb - Creative - ANR BBDO
Jenny Canborn - PR - ANR BBDO
Channa Rogsten - Account Manager/Planner - ANR BBDO
Giustina Guariglia - Account Manager - ANR BBDO
William Björnstjerna - Graphic Design - ANR BBDO
Jacob Nathanson - Graphic Design - ANR BBDO
Johan Hedinger - Photographer
Monifa Love - Stylist
Fabian Lakander - Art Director - ANR BBDO
Nayeli Kremb - Creative - ANR BBDO
Jenny Canborn - PR - ANR BBDO
Channa Rogsten - Account Manager/Planner - ANR BBDO
Giustina Guariglia - Account Manager - ANR BBDO
William Björnstjerna - Graphic Design - ANR BBDO
Jacob Nathanson - Graphic Design - ANR BBDO
Johan Hedinger - Photographer
Monifa Love - Stylist
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Beattie McGuinness Bungay (BMB): Campaign to End Loneliness 'The Loneliness Project'
Agency: Beattie McGuinness Bungay (BMB)
Client: Campaign to End Loneliness
Date: September 2017
A young man is challenged to endure a week on his own with no social contact whatsoever, in a new film made by BMB for Campaign to End Loneliness (CTEL). It’s the first campaign created by BMB, which won a competitive pitch for the CTEL account during the summer.
The idea of the campaign is to create empathy for people who are socially isolated, particularly the 1.2 million older members of our community who are chronically lonely, and to motivate people to commit to doing something about it. It has been created in response to research showing that half a million older people in the UK go up to a week without seeing or speaking to anyone at all – a sad statistic that could easily be reduced with just a little effort.
In the film, a young man called Joe records a video diary chronicling a week spent on his own in a flat, without any human or technological contact with the outside world. At the end of the experiment he is taken next door to meet a widower named Barry, and the two discuss their experiences of isolation.
The spot will run as a three-minute film, with a shorter cutdown for social media.
Credits:
Chief Creative Officer - Jules Chalkley
Creative Director - Matt Pam and Simon Hipwell
Art Director - Jenny Piggott
Copywriter - Harry Boothman
Business Director - Richard Wilcock
Account Manager - Graihagh Goode
Agency TV Producer - Catharine Griffiths
Agency Producer - Jade Evans
Photographer - Calum Head
Production In House - BMB
Content Distribution Manager - Lauren Kirby
Sound Design - Brendan Feeney, Wave Studios
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The Full Service: Coco De Mer 'Brand Film'
Agency: The Full Service
Client: Coco De Mer
Date: September 2017
Luxury lingerie brand Coco de Mer has launched its latest brand film in collaboration with creative agency The Full Service. Directed by Vicky Lawton, it takes viewers on a journey through surreal, sensual worlds, an evocative dreamlike state of dominant and submissive power plays.
Credits:
Production company: Rankin Photography LTD
Director: Vicky Lawton
Executive Producer: Beth Montague
Producer: Joshua Parsons
DOP: Ed Gibbs
Production Assistant: Adele Barach
Director: Vicky Lawton
Executive Producer: Beth Montague
Producer: Joshua Parsons
DOP: Ed Gibbs
Production Assistant: Adele Barach
Creative Agency: The Full Service
Creative Director: Vicky Lawton
Creative: Ursula Underhill
Creative: Julia Salotti
Creative Director: Vicky Lawton
Creative: Ursula Underhill
Creative: Julia Salotti
Post: Rushes
Colourist: Simona Cristea
Colourist: Simona Cristea
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BBH London: Audi 'Clowns'
Agency: BBH London
Client: Audi
Date: September 2017
‘Send in the clowns’ demands Audi in its latest spot from BBH London, which juxtaposes buffoonery of a circus troupe with the elegant technologies of the auto brand’s models.
Directed by Ringan Ledwidge, the ad follows a variety of harlequins as they navigate the roads with disastrous consequences to a reimagined version of Send in the Clowns by Stephen Sondheim.
As the colourful gang speeds down hills in reverse and cuts up traffic in a lipstick-related rear view mirror incident, Audi’s cars employ their various technologies – such as cross traffic assist and pre sense city warnings – to avoid an accident at the hands of, well, a bunch of clowns.
The spot closes with the Audi A8 saloon stylishly parallel parking in between two circus jalopies as the line reads: ‘Audi Technology. Clown Proof’.
Credits:
Benjamin Braun, Marketing Director, Audi UK
BBH Creative Team: Doug Fridlund (Copywriter), Mikael Alcock (Art Director) BBH Creative Director: Ian Heartfield (ECD)
BBH Strategist: Ed Kurland
BBH Strategy Director: Damien Le Castrec
BBH Strategist: Ed Kurland
BBH Strategy Director: Damien Le Castrec
BBH Business Lead: Polly McMorrow
BBH Account Manager: Zara Scriven
BBH Account Director: François-Xavier Hafner
BBH Account Manager: Zara Scriven
BBH Account Director: François-Xavier Hafner
BBH Producer: David Lynch
BBH Assistant Producer: Charlie Hurlock
BBH Assistant Producer: Charlie Hurlock
Production Company: Rattling Stick Director: Ringan Ledwidge Executive Producer: Katie Keith Producer: Tim Nunn
DoP: Adam Arkapaw
Post Production: The Mill
Editor/Editing House: Work Editorial - Rich Orrick Sound: String and Tins
Post Production: The Mill
Editor/Editing House: Work Editorial - Rich Orrick Sound: String and Tins
Music Credits
Head of Music & Music Supervisor: Ayla Owen
Music Supervisor: Julz Baldwin
Record Producer: David Kosten
Artist: Faultline featuring Lisa Hannigan
Song: ‘Send In The Clowns’ (written by Stephen Sondheim & published by Warner Chappell)
Head of Music & Music Supervisor: Ayla Owen
Music Supervisor: Julz Baldwin
Record Producer: David Kosten
Artist: Faultline featuring Lisa Hannigan
Song: ‘Send In The Clowns’ (written by Stephen Sondheim & published by Warner Chappell)
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Adam&Eve/DDB: FIFA '‘More Than A Game’'
Agency: Adam&Eve/DDB
Client: FIFA
Date: September 2017
To mark the worldwide launch of FIFA 18 on 29 September, adam&eveDDB and EA SPORTS have developed a new and innovative skill move that is unique to the game. ‘El Tornado’, starring Cristiano Ronaldo is set to permeate the culture of football, video games, and sport. The move is a seamless dragback, flick, and spinning volley (like a tornado) that has never been attempted in a real professional game - yet.
The commercial showcases how skills and ideas flow from EA SPORTS FIFA into both football and culture. Beginning with a player performing the ‘El Tornado’ move in FIFA 18 for the first time, they upload it for the review of the FIFA 18 community where it gathers traction from influencers around the world, spawning countless attempts and spin-offs as it ricochets through culture.
From in-the-game to on-the-pitch and across the globe, Antoine Griezmann, Dele Alli, and NBA superstar James Harden give us their take on the move after witnessing it first performed in-game and then on the pitch of the Santiago Bernabéu by FIFA 18 cover star Cristiano Ronaldo.
Credits:
Client: Electronic Arts (EA)
Brand/Product: EA SPORTS FIFA 18
Project name: MORE THAN A GAME
Client:
Anthony Doyle, Creative Producer
David Jackson, Global Brand Lead
Paul Marr, Global Campaign Director
Group Chief Creative Officer: Ben Priest
Chief Creative Officer: Richard Brim
Creative Directors: Tim Vance, Paul Knott
Creatives: Tim Vance, Paul Knott, Rasmus Smith-Bech, Jonas Roth
Agency producer: Sian Parker
Agency Assistant Producer: Christopher Battye
Planners: Martin Beverley, David Mortimer
CEO: Mat Goff
Managing Partner: Dylan Davenport
Account Director: James Derrick
Account Manager: Max Sullivan
Designer/Typographer: Alex Fairman
Media agency: Starcom Mediavest
Media planner: Robbie McCawley, Tony Medio
Production company: SMUGGLER
Executive Producer: Fergus Brown
Producer: Emma Butterworth
Director: Adam Berg
D.O.P: Erik Sohlstrom, Mattias Rudh, Simon Chaudoir
Editing Company: Trim
Editor: Paul Hardcastle / Dave Davis
Post Production: The Mill
Executive Producer Alex Fitzgerald
VFX Creative Director: Jonathan Wesley
2D Artist: Joe Tang, Dan Adams, Nina Mosand, Jeanette Eiternes
3D Artist: Jonathan Wood, Tom Hales, Maria Carriedo
Colourist: Dave Luddy Ludlam
LEAD AFTER EFFECTS: Jakub Skorupa
Music Supervisor: Raphaella Lima
Audio Post Production: Factory
Soundtrack name and composer: ‘Mean Demeanor (El Tornado Mix)’ by Run the Jewels
Additional content production: cain&abel
Executive producer: Brett Kelsey
Post producer: Leanne Tarvin
Senior motion graphics: Edward Christie
Assistant motion graphics: Joe Hollingworth
Content director: Robert Spary-Smith
Content DOP: Noemie Bottiau
Cristiano Ronaldo
Antoine Griezmann
Roberto Carlos
Dele Alli
Run the Jewels
James Harden
Hjerpseth
Castro1021
wroetoshaw
Indi Cowie
Freekickerz
Off-Foot
8bit-Football
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Adam&Eve/DDB: Bulldog Skincare 'Bank Robbery'
Agency: Adam&Eve/DDB
Client: Bulldog Skincare
Date: September 2017
Bulldog Skincare for Men is launching a new campaign character, the telepathic bulldog, in a TV ad titled ‘Bank Robbery’, created by Adam&Eve/DDB.
The brand’s new ambassador, the truth-saying telepathic bulldog truly understands men, helping them out in moments of dire need and offering a little skincare advice along the way.
Directed by Gary Freedman of Independent Films, ‘Bank Robbery’ sees the telepathic bulldog interrupt the male protagonist, Andy, as he prepares to rob a bank on a busy street, in broad daylight, in an old camper van. Clearly unsuited to the task, Andy has turned to desperate measures to finance the cost of a fast approaching wedding season (with one of them in Fiji).
‘Bank Robbery’ launches on TV and online on 29 September 2017. Media planned and bought by the7stars.
Credits:
Client: Bulldog Skincare
Brand: Bulldog
Project name: Bank Robbery
Client: Nick Parker, head of marketing
Group chief creative officer: Ben Priest
Chief creative officer: Richard Brim
Creative director/s: Mark Lewis and Matt Fitch
Copywriter: John-Trainor Tobin & Clarissa Dale
Art director: John-Trainor Tobin & Clarissa Dale
Agency producer: Jimena Seoane
Planner: Thomas Keane
Business director: Sam LeCoeur
Account director: Edward Hughes
Account manager: Ashley Lewis
Designer/typographer: King Henry studio
Media agency: the7stars
Media planner: Caroline Tucker
Production company: Independent
Executive producer: Jani Guest
Producer: Adam Saward
Director: Gary Freedman
D.O.P: David Ungaro
Editing company: The Playroom
Editor: Adam Spivey
Post production: MPC
Brand: Bulldog
Project name: Bank Robbery
Client: Nick Parker, head of marketing
Group chief creative officer: Ben Priest
Chief creative officer: Richard Brim
Creative director/s: Mark Lewis and Matt Fitch
Copywriter: John-Trainor Tobin & Clarissa Dale
Art director: John-Trainor Tobin & Clarissa Dale
Agency producer: Jimena Seoane
Planner: Thomas Keane
Business director: Sam LeCoeur
Account director: Edward Hughes
Account manager: Ashley Lewis
Designer/typographer: King Henry studio
Media agency: the7stars
Media planner: Caroline Tucker
Production company: Independent
Executive producer: Jani Guest
Producer: Adam Saward
Director: Gary Freedman
D.O.P: David Ungaro
Editing company: The Playroom
Editor: Adam Spivey
Post production: MPC
Post producer: Annabel Bennett
VFX supervisor: Alex Lovejoy
Colourist: Jean Clement Soret
Audio post production: Factory
Audio post producer: Becs Bell
Sound designer: Dan Beckwith
VFX supervisor: Alex Lovejoy
Colourist: Jean Clement Soret
Audio post production: Factory
Audio post producer: Becs Bell
Sound designer: Dan Beckwith
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St Luke's: Old Mout 'The Kiwi Wild Show with Michaela Strachan & Chris Packham'
Agency: St Luke's
Client: Old Mout
Date: September 2017
New Zealand’s national bird and treasured emblem, the kiwi, is under threat with its population declining by 99% over the past 80 years. There is the very real threat that the kiwi could shortly become extinct and the responsibility to save the kiwi bird therefore rests on today’s generation’s shoulders.
To raise awareness of the kiwi’s plight, native New Zealand cider Old Mout, has reunited conservation champions and presenters of BBC’s cult television programme The Really Wild Show, Chris Packham and Michaela Strachan, to launch a one-off, kiwi-dedicated programme, entitled The Kiwi Wild Show.
The wildlife adventure programme, filmed in New Zealand and London, aims to encourage today’s generation to help save the endangered creature before it’s too late.
As part of a kiwi-saving mission, Michaela set off down-under to trek through the wilderness to meet and film with a committed team of scientists, conservationists and rangers from Kiwis for kiwi, a charity in New Zealand that creates safe habitats for the birds to grow and thrive. Its vital work helps to improve the odds of the bird surviving in the wild, which currently stand at just one in 20.
Segments of the Kiwi Wild Show will feature Michaela as she follows ‘Operation Nest Egg’ – an egg rescue mission to deliver eggs to an incubation centre, where the eggs are protected until they hatch. The baby kiwi birds are then released into a crèche to grow stronger and once they reach adult size, they are released back into the wild. This program helps raise the chances of kiwi chicks surviving to adulthood to 7 in 10 - a considerable increase.
Credits:
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BJL: Swinton Insurance 'Nagging Doubt'
Agency: BJL
Client: Swinton Insurance
Date: September 2017
High street insurance broker Swinton Group is launching a new £3.7m multi-media campaign to relaunch its Swinton Insurance brand.
The campaign was developed with creative agency BJL and communicates the reassurance Swinton Insurance offers in choosing the right cover and plays on the doubts customers have when choosing a policy.
The team developed the strapline ‘turn Nagging Doubt into nothing-to-worry about’ as the central theme of the branding, which spans TV, press advertising, social media, direct mail, online display, PPC and in branch promotion.
The concept of the ‘Nagging Doubt’ is rooted in the insight that consumers are often buying their insurance in haste, without guidance, and often solely on price rather than cover that they are confident is right for them. Central to the creative is a character, a physical embodiment of the worries consumers feel about their insurance – which is also used to also showcase the ways Swinton can help give customers confidence through access to support, whenever and wherever they need it.
The specialist puppet which embodies ‘Nagging Doubt’ was created by Hollywood special effects creator, Robert Kurtzman and features across the campaign. The TV ad was directed by Julian Pugsley through Love Commercials.
Credits:
Anne Kirk - marketing director - Swinton Insurance
Richard Pearson - creative director - BJL
Richard Pearson - creative director - BJL
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Red Brick Road: Yorkshire Building Society 'Outgrown'
Agency: Red Brick Road
Client: Yorkshire Building Society
Date: September 2017
Yorkshire Building Society and creative agency Red Brick Road have launched a press campaign that takes a look at the reasons people are keen to move to a bigger or more suitable home. This is an extension of the ongoing ‘Outgrown’ home movers campaign, promoting Yorkshire Building Society’s home mover mortgages.
Red Brick Road wanted to get across the desperation that people feel when situations outside of their control make living in their home an annoyance, whether that’s the noisy neighbour partying all the time or a lack of space that means they have to sacrifice the things they love.
Using a copy-led route meant that Red Brick Road could help to build a picture to describe situations homeowners find themselves in and show how desperation drives them to consider absurd and irrational solutions to their problems.
The campaign will run for two months across major press publications in the UK.
Credits:
Nick Mortimer - Head of Marketing and Ecommerce – Yorkshire Building Society
Steven Glass - Senior Manager – Customer Communications – Yorkshire Building Society
Anna Higgins - Customer Acquisition Manager – Yorkshire Building Society
Victoria Hayward - Acquisition Manager – Yorkshire Building Society
Angela Hay - Campaign Manager – Yorkshire Building Society
Richard Megson and Matt Davis – Executive Creative Directors - Red Brick Road
Baz Williamson - Agency Art Director – Red Brick Road
Ben Markey - Agency Copywriter – Red Brick Road
Joe Pirrie - Business Director – Red Brick Road
Louis Collin - Senior Account Manager – Red Brick Road
Steven Glass - Senior Manager – Customer Communications – Yorkshire Building Society
Anna Higgins - Customer Acquisition Manager – Yorkshire Building Society
Victoria Hayward - Acquisition Manager – Yorkshire Building Society
Angela Hay - Campaign Manager – Yorkshire Building Society
Richard Megson and Matt Davis – Executive Creative Directors - Red Brick Road
Baz Williamson - Agency Art Director – Red Brick Road
Ben Markey - Agency Copywriter – Red Brick Road
Joe Pirrie - Business Director – Red Brick Road
Louis Collin - Senior Account Manager – Red Brick Road
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: Moonpig 'Brand Refresh'
Agency:
Client: Moonpig
Date: September 2017
Moonpig, the personalised cards and gifts etailer, has dropped its cartoon pig from its brand identity, as well as the ‘.com’ from its name.
The changes form part of Moonpig’s rebrand, its first comprehensive refresh since its launch in 2000.
Captained by in-house creative director James Turner, the new design is centred on the theme of ‘escape to life on the moon’, which reveals itself in ‘zero gravity’ typography featuring the bespoke font Moonpig Lift-off. It has been rolled out across the brand’s web, app, product packaging and marketing touchpoints.
While the grinning cartoon pig may have been sent to the abattoir, the etailer has paid homage to his tenure by selecting pink as the lead brand colour and creating a new digital icon inspired by his snout. It has also produced a live action mockumentary – or ‘Hogumentary’ – which features an interview with the former face of the brand.
Credits:
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Bray Leino: Ibuleve 'Animal Power'
Agency: Bray Leino
Client: Ibuleve
Date: September 2017
Bray Leino’s new TV campaign for Ibuleve is built on a promise – that pain relief gel can be as effective as pills. The campaign creative brings this message to life, portraying Ibuleve’s speed, power and effectiveness as an animated menagerie of animals.
The campaign will be supported by print and digital, while the 30-second TV spot will run across national UK TV networks into the winter, when falling temperatures can exacerbate aches and pains.
Credits:
Nicola Roberts, Executive Creative Director, Bray Leino
Scott Franklin, Art Director, Bray Leino
Pete James, Creative Head, Bray Leino
Scott Franklin, Art Director, Bray Leino
Pete James, Creative Head, Bray Leino
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Engine: South Western Railway 'Seize The Day Trip'
Agency: Engine
Client: South Western Railway
Date: September 2017
South Western Railway has launched a major new brand campaign created by Engine as it tells customers to 'seize the day trip'.
Engine’s fully integrated campaign runs for two months and is delivered across print, digital, out-of-home advertising, consumer PR, social media, TV and radio. The campaign is flighted in two phases. The first phase — launching the new brand identity, brand ambition, and objectives for the franchise over the next few years — kicked off on 4 September. The second phase, which went live on 22 September, encourages leisure travellers to ‘seize the day trip’ by taking a South Western Railway train to one of the hundreds of destinations along the network.
The work was produced by Engine agencies WCRS, Mischief, MHP, NuFu and Fuel and runs with the line 'The journey starts here'.
Credits:
Engine (WCRS, Mischief, MHP, NuFu, Fuel)
Billy Faithful - executive creative director
Joe Miller - creative director
John Osborne, Liam Biesty, Greg Jones - creatives
Paul Millar, Sally Miller - agency producers
Rob Carter, Rosa Stanley, Marianne Roberts, Victoria Mackenzie, Indiana Coles - account handling
Matt Willifer, Liz Baines, Adele Aitchison, Gemma Moroney - planning
Alex Talikowski, Patrick Gibson - agency designers
Dino Burbidge - director of technology
MEC Manchester - media agency
HLA - production company
Simon Ratigan - director
Arnel DeSerra - photographer
Tim Daukes - producer
Big Buoy - editor
750mph TV - sound design
Big Buoy - post production
Strings and Tins - radio sound
2k - exposure
Billy Faithful - executive creative director
Joe Miller - creative director
John Osborne, Liam Biesty, Greg Jones - creatives
Paul Millar, Sally Miller - agency producers
Rob Carter, Rosa Stanley, Marianne Roberts, Victoria Mackenzie, Indiana Coles - account handling
Matt Willifer, Liz Baines, Adele Aitchison, Gemma Moroney - planning
Alex Talikowski, Patrick Gibson - agency designers
Dino Burbidge - director of technology
MEC Manchester - media agency
HLA - production company
Simon Ratigan - director
Arnel DeSerra - photographer
Tim Daukes - producer
Big Buoy - editor
750mph TV - sound design
Big Buoy - post production
Strings and Tins - radio sound
2k - exposure
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Fold7: Audible 'Life is more interesting when you listen'
Agency: Fold7
Client: Audible
Date: September 2017
‘Life’s more interesting when you listen’ by Audible shares individuals’ stories and explores how their lives are enriched by simply listening. The activity is fronted by two 30-second TV spots featuring a vicar and a cabbie telling intriguing tales, in which eavesdropping and confided conversations blur real life with fiction.
On radio, Audible brings us the story of a woman whose evening is transformed as she overhears a break-up on her way home. Two additional spots feature Robert Webb and Matt Lucas talking about their Audible Exclusive audiobooks – How Not To Be A Boy and Little Me: My Life From A-Z, respectively.
Supporting activity using out of home and digital display will highlight opportunities to escape with Audible, such as while commuting, exercising or just before bed. The campaign encourages new customers to join Audible for a 30-day free trial, by communicating the joys of listening.
‘Life’s more interesting when you listen’ follows 2016’s ‘Feel every word’ campaign, also created by Fold7, which focused on the intimacy of one-on-one storytelling to stir emotions.
Credits:
Matthew Parker and Neil Caldicott - Client Lead - Audible
Ryan Newey - Chief Creative Officer - Fold7
Yelena Gaufman - Strategy Partner - Fold7
Marie Agudera - Strategy Director - Fold7
Simon Learman - Executive Creative Director - Fold7
Imogen Forte and Kat Middlemas - Creative team - Fold7
Lara Woods, Lorna Laville, Hannah Liu, Matilda Jones - Account team - Fold7
Greg Hemes - Agency Producer - Fold7
Max Weiland - Director - Somesuch
Editor - Trim
Post Production - Framestore
Audio Post Production - Wave
Media agency - Hearts & Science
Ryan Newey - Chief Creative Officer - Fold7
Yelena Gaufman - Strategy Partner - Fold7
Marie Agudera - Strategy Director - Fold7
Simon Learman - Executive Creative Director - Fold7
Imogen Forte and Kat Middlemas - Creative team - Fold7
Lara Woods, Lorna Laville, Hannah Liu, Matilda Jones - Account team - Fold7
Greg Hemes - Agency Producer - Fold7
Max Weiland - Director - Somesuch
Editor - Trim
Post Production - Framestore
Audio Post Production - Wave
Media agency - Hearts & Science
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Mother: Greenpeace '50% Off Offshore Wind'
Agency: Mother
Client: Greenpeace
Date: September 2017
Greenpeace has announced the next installment of a cross-industry coalition – the '50% off' offshore wind energy campaign – with creative by Mother.
This phase of the engagement programme focuses on the political community, those in Westminster who will be influencing and taking decisions around the UK’s future energy mix.
The campaign leads with the economics of the wind energy market - the price of electricity generated by offshore wind has reduced by more than 50% in the past five years. It was developed with a diverse range of partners and stakeholders in coalition; these include DONG Energy, GE, Scottish Power Renewables, Siemens Gamesa, SSE, Vattenfall, Marine Conservation Society and the WWF.
The simple message of '50% off' is used with a number of supporting statements in a range of outdoor executions. These include references to the broader economic benefits of the industry, such as stimulating regional economic growth and providing jobs.
Credits:
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101: Art Fund UK 'What is the perfect work of art?'
Agency: 101
Client: Art Fund UK
Date: September 2017
Art Fund UK has released a new irreverent film featuring a group of eight people attempting to pin down the definitive answer to ‘What is the perfect work of art?’
Created by MullenLowe’s new purchase 101, the quirky spot is set in Dulwich Picture Gallery and sees a stuffy curator present a focus group with a series of artistic choices, such as Barbara Hepworth or Hokusai, and Rodin or William Morris.
The film picks up pace as the eight begin to gain confidence in their choices, and the ‘perfect’ work of art is finally chosen – off camera.
Art Fund UK hopes the ‘ludicrous’ nature of the experiment will demonstrate that there is, in fact, no such thing as the perfect work of art, and that one piece cannot please everyone. The film ends with a promo for the National Art Pass, which can help anyone with an interest discover the works they love.
‘What is the perfect work of art?’, which was directed by Fred Rowson at Colonel Blimp, will be rolled out in cinemas.
Credits:
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Ragged Edge: Zego 'Brand Positioning'
Agency: Ragged Edge
Client: Zego
Date: September 2017
Ragged Edge has delivered a brand positioning for insurance company Zego, brought to life through a new logo, visual identity and tone of voice. The brand sets out to redefine how people think about insurance, providing flexible by-the-hour cover for the gig economy.
Ragged Edge brought the ‘Go freely’ brand idea to life through a scalable identity, designed to stand apart from the rest of the category. For the word mark, the agency removed any excess, leaving exactly what was needed – a reflection of the insurance product itself. It also features an on-off symbol subtly incorporated into the ‘G’.
The principle of the logo was applied to a dynamic visual language, with a vibrant colour palette that contrasts against the category’s corporate blues and oranges. Ragged Edge also gave guidance over how Zego should speak to their customers, helping them deliver their messages to diverse audiences.
Credits:
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Smith & Milton: We The Curious 'Reshaping Science'
Agency: Smith & Milton
Client: We The Curious
Date: September 2017
17 years after it’s inception, west country science centre At-Bristol paused to reflect on its purpose and future ambition. Smith & Milton was appointed to conduct a full brand review and competitor analysis, including brand workshops, staff and member surveys, board and trustee interviews and consultation with the general public.
The agency put the public's natural curiosity at the centre of its thinking. Working closely with the team from At-Bristol, this became the strategy for 'building a culture of curiosity'. The focus then turned this into a name and visual identity for the brand.
‘We The Curious’, part declaration, part call to action, is the new brand name. It embodies the desire in all of us to learn, discover and know more about our world. It is accompanied by a bold, colourful visual and verbal identity that challenges the public to engage with the organisation and look deeper.
Credits:
Rob Wade - Group Creative Director - Smith & Milton
Keshi Bouri - Creative Director - Smith & Milton
Martin Fresle - Senior Designer - Smith & Milton
Olivia Cox - Account Manager - Smith & Milton
Donna Speed - Commercial & Creative Director - We The Curious
Nicole Bullock - Marketing Manager - We The Curious
Keshi Bouri - Creative Director - Smith & Milton
Martin Fresle - Senior Designer - Smith & Milton
Olivia Cox - Account Manager - Smith & Milton
Donna Speed - Commercial & Creative Director - We The Curious
Nicole Bullock - Marketing Manager - We The Curious
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SomeOne: King’s Cross 'Rebranding King’s Cross, London'
Agency: SomeOne
Client: King’s Cross
Date: September 2017
SomeOne has been working with the teams at King’s Cross to develop a refreshed visual and verbal approach. It will roll out across all of the area's communications, from social media connections to a dedicated website that offers a full listing of the dozens of daily events available to the public at the region.
It has created a digital first newspaper and bespoke typeface from London's Colophon Foundry as part of the identity refresh.
The new brand work is all hosted on SomeOne’s custom CloudLine platform.The live cloud-hosted site carries analytics that enable those involved in the branding to see what is being used, where and when. Elements used in the communications can be swiftly and seamlessly adapted.
Credits:
ECD — Simon Manchipp
CD — Laura Hussey
DD — Karl Randall
AM — Olivia Rawlinson
CD — Laura Hussey
DD — Karl Randall
AM — Olivia Rawlinson
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St Luke's: Gett 'Gett Together UK Launch'
Agency: St Luke's
Client: Gett
Date: September 2017
St Luke’s is launching its first work for Gett since winning the account earlier this year. Gett Together explains the concept and benefits of the fixed route cab sharing service across multi channels including outdoor, screen, CRM and social.
All visual elements of the campaign will stem from St Luke’s 3D animation, which brings to life the concept of on demand, fixed route cab sharing and aims to provide clarity, consistency and quick delivery. Also included in the campaign is the design and launch of a dedicated Facebook page, a CRM strategy and a media partnership with Time Out, which will run two advertorials and a full page ad consecutively over three weeks.
Activity launches on 25 September.
Credits:
Creative agency: St Luke’s
Creative Partner: Al Young
Art director/copywriter: Joanne Boyle / Hannah Williamson
Senior Planner: Hannah Ray
Business Lead: Ed Palmer
Account Director: Laura Belcher
Account Manager: Millie Forrest
Media agency: Goodstuff
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WCRS: B&Q 'Interior Decor'
Agency: WCRS
Client: B&Q
Date: September 2017
B&Q’s latest fully integrated interior decor campaign sets out to remind customers that whatever their home improvement need or project challenge, B&Q always has a solution and a team of enthusiastic, problem-solving colleagues on hand to help.
The latest TV ad, created by WCRS, is fronted by B&Q colleagues who come to a customer’s rescue by improving their drab living room to reflect their individual style. A series of synchronised in-camera actions and acrobatics transform the living room, with everything from statement wallpaper flung up the walls and floorboards effortlessly sliding into place, to colleagues juggling B&Q’s bright array of soft-furnishings.
The campaign will run across TV, press, digital, radio, POS as well as PR and social.
Credits:
Client: B&Q
Agency: WCRS
Agency: WCRS
Ross Neil - Executive Creative Director - WCRS
Steve Hawthorne - Creative Director - WCRS
Katy Hopkins - Creative Director - WCRS
Jason Keet - Creatives - WCRS
James Hodson - Creatives - WCRS
Alex Honnor - Agency Producer - WCRS
Ben King - Account Handling - WCRS
Charlotte Roberts - Account Handling- WCRS
Katie Gould - Account Handling - WCRS
Elisa Edmonds - Planning - WCRS
Laura Sammarco - Planning - WCRS
Rory Foster - Planning - WCRS
Steve Hawthorne - Creative Director - WCRS
Katy Hopkins - Creative Director - WCRS
Jason Keet - Creatives - WCRS
James Hodson - Creatives - WCRS
Alex Honnor - Agency Producer - WCRS
Ben King - Account Handling - WCRS
Charlotte Roberts - Account Handling- WCRS
Katie Gould - Account Handling - WCRS
Elisa Edmonds - Planning - WCRS
Laura Sammarco - Planning - WCRS
Rory Foster - Planning - WCRS
Media Agency: MEC
Production Company: RSA Films
Director: Ben Scott
Producer: Paula Garr
Edit house: Final Cut
Editor: Struan Clay
Sound studio: Grand Central Sound Studios
Sound engineer: Aaron Taffal
Post-Production: The Mill
Post Production Producer: Rebecca Perry
Production Company: RSA Films
Director: Ben Scott
Producer: Paula Garr
Edit house: Final Cut
Editor: Struan Clay
Sound studio: Grand Central Sound Studios
Sound engineer: Aaron Taffal
Post-Production: The Mill
Post Production Producer: Rebecca Perry
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Buzzman: IKEA 'Make Room For Friends'
Agency: Buzzman
Client: IKEA
Date: September 2017
Ikea is continuing its exploration of French daily life, inviting consumers into the heart and soul of the home. By showing its ability to adapt to our needs thanks to its solutions, Ikea highlights a more and more modular living room, that bends to our desires and to our life.
The promise is illustrated through the story of a young man, who, after receiving a text, has to turn himself into a dancer in just a few days. The living room welcomes all of his friends dropping in, adjusting and modulating itself to the fast rhythm of the dancing steps and helping him to get ready for his rendez-vous.
The film will be broadcasted on TV and online from 25 September.
Credits:
President and Executive Creative Director : Georges Mohammed-Chérif
Vice – President : Thomas Granger
Associate Director : Julien Levilain
Creative Director : Jean-Christophe Royer
Copywriter : Souen Le Van
Artistic Director : Souen Le Van
Vice – President : Thomas Granger
Associate Director : Julien Levilain
Creative Director : Jean-Christophe Royer
Copywriter : Souen Le Van
Artistic Director : Souen Le Van
Head of Account : Bénédicte Muller
Account Director : Emilie Pellicer
Account Executive : Thomas Gracia
Strategic Planner : Clément Scherrer
Head of Social Media : Julien Scaglione
Head of PR & Communication : Amélie Juillet
PR & Communication Assistant : Kenza Bennani
Account Director : Emilie Pellicer
Account Executive : Thomas Gracia
Strategic Planner : Clément Scherrer
Head of Social Media : Julien Scaglione
Head of PR & Communication : Amélie Juillet
PR & Communication Assistant : Kenza Bennani
Head of TV Production : Vanessa Barbel
TV Production : Katya Violi
TV Production : Katya Violi
Production : Wanda
Sound Production : Schmooze
Director : James Rouse
Producer : Hélène Ségol
Post Producer : Vanessa Koscianski
Sound Track : Barefootin’
Author / Compositor : Robert Parker
Editor : Kassner Associated Publishers Limited
Sound Production : Schmooze
Director : James Rouse
Producer : Hélène Ségol
Post Producer : Vanessa Koscianski
Sound Track : Barefootin’
Author / Compositor : Robert Parker
Editor : Kassner Associated Publishers Limited
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Loco: Byron '10th Birthday Celebrations'
Agency: Loco
Client: Byron
Date: September 2017
Byron Hamburgers has relaunched a range of special burger and beer combinations to mark its 10th birthday. It approached Loco's creative team to come up with a concept and production approach to shoot four separate pieces for the brand's social media channels.
The Loco production team put together a team of food photographer/director Patrice De Villiers and food specialist DOP Peter Bathhurst to film a selection of burgers, craft beers and delightful pack shot scenes at Byron’s Kensington High Street location, its very first restaurant that opened back in 2007.
The agency captured the preparation and cooking process with macro shots of sizzling burgers, melting cheese and fresh salads, and final beauty pack shots within the Byron restaurant. The production team also sourced quirky soundtracks to highlight each of the burger video’s themes.
Credits:
Production/Post Production Company - Loco
Patrice De Villiers - Director
Danny Coster - Creative Director - Loco
Peter Bathurst - DOP
Saša McCartney - Production Manager -Loco
Kate Ross - Home Economist
Carrie Louise - Stylist
Nick Rees - Drinks Stylist
Robin Kay - Camera Assistant
Liam Hawe Sound/DIT/Offline - Loco
Emily Ledger - Production Assistant
Dave Waldman - Editor - Loco
Kenny Gibb - Colour Grade
Jon Davey - Colour Grade - Loco
Additional Sound design - SNK Studios
Patrice De Villiers - Director
Danny Coster - Creative Director - Loco
Peter Bathurst - DOP
Saša McCartney - Production Manager -Loco
Kate Ross - Home Economist
Carrie Louise - Stylist
Nick Rees - Drinks Stylist
Robin Kay - Camera Assistant
Liam Hawe Sound/DIT/Offline - Loco
Emily Ledger - Production Assistant
Dave Waldman - Editor - Loco
Kenny Gibb - Colour Grade
Jon Davey - Colour Grade - Loco
Additional Sound design - SNK Studios
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