Creative Works EMEA featuring Karmarama, Publicis Italy, PB Creative, Mother and more

Premium:

Welcome to The Drum Creative Works, in partnership with Workfront.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.

We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 16 October.

For project information, credits and more click on the project to expand to full screen for credits submit online via our online form.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Karmarama: Confused.com '#sheepwhisperer'

Agency: Karmarama

Client: Confused.com

Date: October 2017

Confused.com's latest spot is the fifth in the series featuring Corden. It opens on a traffic jam caused by sheep in the road, as Corden and his friend (who features in every ad) pull up in the classic Mercedes car. Corden says “Oh sheep!”, the first of many sheep-related puns to come out of the campaign, before stepping out of the car and attempting to shepherd the flock by reasoning with them, and making barking noises. Frustrated, he throws his hands into the air and proclaims “Come on, what do I have to do?”, at which point the flock splits perfectly down the middle - like the parting of the waves.

“I’m the sheep whisperer,” he says, as the cars drive through.

There’s also a 10-second teaser ad which has been running on TV throughout the week, in which Corden faces off against Maria the sheep, who incidentally has her own Twitter account.

Credits:

Tags: UK

WCRS: Warburton's 'Pride and Breadjudice'

Agency: WCRS

Client: Warburton's

Date: October 2017

Warburtons - the UK’s largest bakery brand1 - is bringing romance and nostalgia to the bakery aisle with its newest ad campaign, Pride & Breadjudice, which features Peter Kay in the starring role.

Premiering this Saturday evening on ITV in a special one-off slot, the 180-second advert features all the key ingredients of a good period drama and forms part of the brand’s newest integrated campaign which seeds consumers with a taste of Warburtons’ family heritage.

Continuing the theme of Warburtons’ previous ad campaigns, the creative begins with Peter Kay pitching his concept for a steamy television period drama to Jonathan Warburton in his office. Caught up in a mix of enthusiasm and emotion, Peter describes an epic tale of passion, flour, and a woman stood on a hill, unveiling the love story between Thomas and Ellen Warburton and providing a tongue-in-cheek glimpse into how the bakery business first began 141 years ago.

Credits:

Credits:

Executive Creative Director – Billy Faithfull

Creative Directors – Andy Lee and Jonny Porthouse

Creative Team – Gina Ramsden and Freya Harrison

Account Handling – Emma Marsland, Louise Hayward, Charlotte Roberts, Lauren Nuttall, Louis Lunts, Millie Greenwood

Strategy – Matt Willifer, Olivia Stubbings, Dea-Marie Watson, Angharad Thomas

Agency TV Producer – Helen Powlette

Integrated Project Manager – Ross Frame

Designers – Craig Townsend, Lee Burns, Patrick Gibson, Mark Allred, Tomek Drozdowski, Abbi Chard

Illustrator – Tobias Hall

Illustrator’s Agent - Debut Art

Photographer – Vincent Dixon

Photographer’s Agent - Peter Bailey

Retouching – Feel Good Creative Retouching

Artworking – Trailer Park

Production company – Another

Director – Declan Lowney

Producer – Simon Monhemius

DOP – Ray Coats

Editing – Stitch Editing

Editor – Leo King

Post Production – FreeFolk/Jason Watts

Grade/Colourist: Paul Harrison

Post SFX: Steve Murgatroyd

Sound Studio: Grand Central

Sound Engineer: Ben Leeves/Tom Pugh

Media Agency – Mindshare

PR Agency – freuds

Tags: UK

Publicis Italy: Diesel 'Chair Executive Officer'

Agency: Publicis Italy

Client: Diesel

Date: October 2017

Choosing a CEO is serious stuff. It involves skills, responsibilities and above all knowledge.

Therefore, Renzo Rosso sends a message to the people of the Internet: "Our CEO has left, leaving an empty space in our hearts, but most importantly an empty chair."

As always, Diesel enjoys challenging the ordinary and the conformity that is flooding social networks, because again this time it’s not the usual job application that you find on LinkedIn, the position is actually of a chair executive officer. This time neither an MBA degree nor financial skills will serve the purpose, "first of all, you have to be good at sitting," says Diesel’s founder.

Starting from 5 October, the wannabe chair executive officers will only have four days to showcase their indisputable ability to sit in a way that is absolutely different from others through a GIF or a video to be uploaded on the brand’s Facebook page.

Credits:

Tags: Europe, Diesel

TBWA\UNITED : Hermitage Amsterdam 'The Dutch Masters Return'

Agency: TBWA\UNITED

Client: Hermitage Amsterdam

Date: October 2017

For the first time in hundreds of years, the Dutch Masters from the Hermitage St. Petersburg return to their home country – The Netherlands. In this campaign, rather than showcasing the greatest works of the exhibition on the streets and online, the full picture of these masters is never completely revealed. The viewer is shown only a glimpse of the works, as paintings of such heritage deserve to be seen in all their glory. This concept – you’ll only really see them at the Hermitage – is translated to an outdoor and online campaign including social films featuring well-known Dutch talents.

In the exhibition ‘Dutch Masters from the Hermitage – Treasures of the Tsars’, 63 works by 50 different painters will be flown over from the Hermitage St. Petersburg and temporarily exhibited in the Hermitage Amsterdam.

For this rare homecoming, a select group of national talents were asked to come and give their reaction to seeing the paintings, in real-life, for the first time. In the campaign films, artist Guus Meeuwis, designer Piet Hein Eek, and Olympic gold medalists Ilse Paulis and Maaike Head discuss what they see when looking upon the long-awaited masterpieces, however the camera doesn’t give us a glimpse of what they are looking at. These reaction films invite viewers to go and find out for themselves. Similarly, the print and digital elements of this campaign raise curiosity with enticing copy that partially reveals the genius of these Dutch Masters. The message is clear: you can only really see these Dutch Masters at the Hermitage.

The exhibition opens to the public on 7 October. The Hermitage Amsterdam invites all to come and enjoy the paintings that haven’t touched Dutch soil in centuries.

Credits:

Client: Hermitage Amsterdam
Agency: Tbwa\United
Art director: Davide Mancini, Paula Fernandes
Senior copywriter: René van der Hoofd
Executive creative director: Ben Hartman
Account manager: Melissa da Silva, Patricia van Elven
Agency producer: Daisy van Waveren
Director: Blue ter Burg (Vidiboko)
Producer: Tieka Masfar
Director of photography: Wouter Koomen
Music: Heliosphere, Jonathan Graham Barrett
Edit: Wouter Koomen
Sound: Eelco Jorissen
Online: Danny Verduyn Lunel

Tags: Netherlands, campaign, artwork, Netherlands, online

Dutch Masters from the Hermitage_Guus Meeuwis ENG SUBTITLED

Dutch Masters from the Hermitage_Piet Hein Eek ENG SUBTITLED

Dutch Masters from the Hermitage_Maaike Head Ilse Paulis ENG SUBTITLED

Mother: Not on the High Street 'The home of thoughtful gifts'

Agency: Mother

Client: Not on the High Street

Date: October 2017

Not on the High Street is sharing with the world a number of moments we can all recognise from our own lives – cringeworthy moments that are all too real, but with the perfectly thought out gift from Not on the High Street, perhaps those situations won't turn out so badly.

Launching online and on TV (broadcast and catch-up) this week, the ads follow five different scenarios, concluding in the end line 'the home of thoughtful gifts'.

This is the start of the run-up to Christmas, and there will be three more episodes joining the series between now and then.

Credits:

Creative: Mother
Production: Mother Studios
Director: Larry Seftel
Assistant director: Charlie Inman

Tags: UK, retail, not on the highstreet, Christmas, TV, TV campaign

The most patient, lovely dads

The most kind, forgiving mums

Very Agency: Volkswagen 'Generationer'

Agency: Very Agency

Client: Volkswagen

Date: October 2017

Volkswagen continues to rebuild its brand of the emissions scandal by telling the human stories birthed and propagated by its vehicles, its latest work, coming out of Denmark is as hard-hitting as you may have come to expect.

The six-minute video called Generationer from Very Agency showcases the high-highs and the many lows exhibited in a tense father-son road trip – at the wheel of a battered old Beetle.

Credits:

Client: Volkswagen

Agency: Very Agency

Tags: Europe

krow communications: Pets at Home 'What's in the recipe?'

Agency: krow communications

Client: Pets at Home

Date: October 2017

Pets at Home has signed up celebrity farmer Jimmy Doherty to front its new advertising campaign, which encourages dog owners to read the labels of their pet’s food in order to make an informed decision.

‘What’s in the recipe?’ sees the TV presenter recreating a cookery style show in a countryside kitchen to demonstrate the types of ingredients contained in some dogs’ chicken dinners. Jimmy mixes a range of ingredients - taken from an economy dry dog food recipe example - including cereals, meat and animal derivatives and derivatives of vegetable origin before finally adding four per cent chicken and an endline, ‘Always check the ingredients’.

An investigation by Pets at Home revealed a number of differences between the ingredients in leading dry dog food products, whilst further research found that a quarter of pet owners have never read the ingredients label on their dog’s dry food.

Jimmy appears in-store with the key message of ‘What’s in the recipe?’ to communicate an understanding of ingredients being the first step to choosing the right food for your dog.

Pets at Home has also launched an online recipe calculator with the help of Havas Helia, allowing customers to compare the ingredients and feeding costs per day of their current food against a number of other dry dog food brands.

The campaign will be supported across a number of channels in conjunction with a team of agencies: Carat Manchester, Creative Race, Havas Helia and Havas PR UK.

Credits:

Creative director, Tim Robertson
Art director, Ed Shore
Copywriter, Tristan Marshall
Planning director, Matt Watts
Senior account director, Emma Christmas
Account manager, Jo McClatchey
Agency producer, Sushi Tester
Editor, Scot Crane at The Quarry
Post production, Absolute Post
Director of photography, Simon Weekes
Sound engineer, Jim Griffin at Jungle
Media planning and buying, Carat
In-store point of sale, Creative Race
Online recipe calculator, Havas Helia

Tags: UK, pets at home, TV advertising, campaign, marketing

What's in the recipe?

Aesop Agency: Idahoan 'Because Ingredients Matter'

Agency: Aesop Agency

Client: Idahoan

Date: October 2017

Aesop Agency has created a UK launch campaign for Idahoan – an American instant potato brand.

The national TV spot opens with sweeping panoramic shots of Idaho with a ‘typical’ American voice over. The ad then transitions to a shot of a favourite British dish made with Idahoan Perfect Mash complete with a regional UK voice over.

The three TV variants: Lucy from Leeds with her bangers and mash, Sarah from Cardiff and her Cottage Pie and Sam from Brighton who’s whipped up a cheeky date night cod and Garlic mash dish - all ending with the strapline, 'Because ingredients matter'.

Following two years of new product development and new packaging, also developed specifically for the UK launch by Aesop, Idahoan has already caught the attention of the big four supermarkets who have bought in to the brand.

The TV campaign is supported by six-sheet outdoor activity, in-store promotions, in-store displays and sampling.

Credits:

Ryan Ellis - director retail marketing - Idahoan
Jamie Putnam - copy writer - Aesop
Simon Diss - art director - Aesop
Kristy Leslie - account director - Aesop
Ella Dolding - account manager - Aesop
Total Media - media agency
Rock Hound - production company
Mark Emberton - director

Tags: UK, advertising, TV campaign, food, UK

Idahoan Ingredients Matter, Roasted Garlic

Idahoan Ingredients Matter, Classic

Idahoan Ingredients Matter, Buttery

PB Creative: Lynx 'Anthony Joshua collaboration '

Agency: PB Creative

Client: Lynx

Date: October 2017

PB Creative has designed the packaging for a new limited-edition Lynx range to celebrate its collaboration with world heavyweight boxing champion Anthony Joshua.

PB worked with Lynx, Anthony Joshua and his management team to develop an identity that is unmistakably Lynx, communicates the new brand message of inclusivity, and points to the way Anthony Joshua represents ‘modern masculinity’. The new design also makes a feature of Anthony’s underscored signature, which complements the red keyline brand mark that is already on the pack.

Lynx and Anthony Joshua have grown together, having collaborated since 2015, well before the boxer’s world-champ days.

The new design features across the You range, which includes a body wash and body spray, and a gift pack that contains both items and which forms part of Lynx’s Christmas gifting range.

Credits:

Ben Lambert, co-director, branding design agency PB Creative

Tags: UK, design, Branding, Anthony Joshua, lynx, masculinity

POL: Audi Norway 'Electric Story'

Agency: POL

Client: Audi Norway

Date: October 2017

Audi Norway has commissioned renowned Swedish artist Anne-Li Karlsson to interpret the German automobile manufacturer’s vision of the future of urban mobility. Based on the creative concept from Norwegian advertising agency POL, Electric Story shows how electric ink can bring energy to a city made entirely of paper.

The work was commissioned as part of a campaign for the new fully electric Audi e-tron, where artist Anne-Li Karlsson takes the audience on a journey through the streets of her envisioned urban future. The 3D model brings the vision to life through electrically charged ink that fuels the landscape as the model e-tron travels the future city’s streets.

With a reputation for creative innovation, Audi’s ambition to drive technological progress doesn’t end when the cars leave the production line. The brand is eager to communicate with its audience in an equally innovative way that generates interest-based and consumer-led engagement. This same ambition was the starting point for the multi award-winning concept Audi Enter Sandbox.

Norway, the first country in the world where customers could pre-reserve the Audi e-tron, is paving the way for the global roll out.

Credits:

Brand/Client: Audi
Marketing manager: Tommy Bækkevold Jensen
Public relations manager: Øyvind Rognlien Skovli
Digital content manager: Dan Ruben Johansen

Advertising agency: POL
Account director: Kjetil Botten Skogly
Account manager: Emma Karlsson
Copywriter: Petter Bryde
Art director: Thorbjørn Ruud
Graphic designer: Ole Jakob Bøe Skattum

Production company: DVA
Director: Christoffer von Reis
Executive producer: Anna Adamson
Creative director: Bo Gustafsson

Tags: Norway, advertising, audi, campaign

Audi - Electric Story

Wieden+Kennedy London: Sainsbury's 'What's For Dinner?'

Agency: Wieden+Kennedy London

Client: Sainsbury's

Date: September 2017

Before the stove is warmed and the glasses are filled, the conversation around what to eat will have been stewing for hours. It seems that we love thinking about and anticipating our dinner almost as much as we love eating it.

It’s 6pm in a busy station, commuters are on their way home from work, beaten down by a long day. Tired. Hangry.

As the clock ticks on, thoughts turn to the evening meal, mobiles are taken out, loved ones texted, meals planned and good news about favourite recipes being cooked received.

Credits:

Anders Stake - creative director - Wieden+Kennedy London
Sophie Bodoh - creative director - Wieden+Kennedy London
Scott Dungate - creative director - Wieden+Kennedy London
Joris Philippart - creative - Wieden+Kennedy London
Tomas Coleman - creative - Wieden+Kennedy London
Clarence Bradley - creative - Wieden+Kennedy London
Tony Davidson - executive creative director - Wieden+Kennedy London
Iain Tait - Executive creative director - Wieden+Kennedy London
Aaron Cole - group account director - Wieden+Kennedy London
William Smith - account director - Wieden+Kennedy London
Charlotte Gunn - account manager - Wieden+Kennedy London
Tom Lloyd - head of planning - Wieden+Kennedy London
Nick Exford - planner - Wieden+Kennedy London
Jon Harris - interactive producer - Wieden+Kennedy London
Samara Zagnoiev - TV producer - Wieden+Kennedy London
Iona Patterson - TV production assistant - Wieden+Kennedy London
Karen Jane - head of design - Wieden+Kennedy London
Kate Whitely - designer - Wieden+Kennedy London
Laurence Mencé - motion design - Wieden+Kennedy London
Iconoclast - Production Company
Mees Peijnenburg - director - Iconoclast
Carine Harris - executive producer - Iconoclast
Hera King - line producer - Iconoclast
Rina Yang - director of photography - Iconoclast
Trim - editorial company
Fouad Gaber - editor - Trim
Time Based Arts - VFX Company
Nightclub Swing - music
Veigar Margeirsson - composer/recording - ASCAP
Deep East Music - publisher
John Connon - music supervisor - Mr Pape
Vaudeville Sound - sound design
Tom Joyce - sound engineer

Tags: UK, sainsburys, Wieden+Kennedy, advertising

What's For Dinner?

St Luke's: Jo Cox Commission 'Loneliness'

Agency: St Luke's

Client: Jo Cox Commission

Date: October 2017

St Luke’s is proud to unveil its first work for the Jo Cox Commission on Loneliness. The 60-second film aims to show the effects of loneliness, its detrimental mental and physical effects, and shows how simple actions can make a huge difference.

The moving film follows the day of a ventriloquist puppet alone in his house – immobile and lifeless without the human contact that would normally animate him. Despite being surrounded by clear signs of life – photographs of colleagues, a ‘Best Dad’ mug, and a lived in house – our hero is rendered powerless by the effects of being lonely.

The shots are wide and still, broken up only by the faintest of movements – clock hands, steam rising from a cup, flickering TV lights all conveying the bleak reality of loneliness. Our hero is motionless throughout, but in the final shot we hear a knock at the door, and he is brought back to life with the human contact that we all need.

Jo Cox established the commission just months before she was murdered in June 2016. Following her death, colleagues came together to honour her legacy and do something cross-party on loneliness as part of the Jo Cox Commission.

The commission, in her memory, works with 13 organisations including Age UK, The Co-op, and Action for Children to develop ideas for change that can start to tackle the problem of loneliness. As Jo Cox said: “Young or old, loneliness doesn’t discriminate”. Over the course of the year, the commission has shone a spotlight on the many affected groups, including men, older people, refugees, disabled people, children and parents, and carers, and will put together a manifesto of the findings and recommendations.

The commission is using the film to encourage people to visit people affected by loneliness with the #happytochat call to action.

Neil Henderson, chief executive officer of St Luke’s commented: “The death of Jo Cox moved us all, so it is fitting that we build on her work with a film we hope will move people to check in on someone who’s feeling lonely.”

Credits:

Creative agency: St Luke’s

Art director/copywriter: Mick Brigdale

Agency producer: Chloe London

Account management: Tom Carver

Production company: Annex Films

Director: Oscar Cariss

Producer: Fred Robinson

Director of photography: Ed Wild

Post-production: Nineteentwenty

Sound design: Grand Central

Tags: UK, charity, Online/Digital, Jo Cox

Jo Cox Loneliness

Champions (UK) plc: Nkd Waxing 'Leicester's Best Bits'

Agency: Champions (UK) plc

Client: Nkd Waxing

Date: October 2017

Red Leicester cheese, Melton Mowbray pork pies, Leicester Tigers, a Premiership-winning football club, Walkers Crisps, the Space Centre and Richard III - Leicestershire is home to some of the UK’s most recognisable brands, traditions, products and teams.

Now, premiere beauty chain Nkd Waxing has stripped the region down to its bare essentials ahead of a new branch opening in Leicester city centre.

To promote its launch, Nkd has produced a selection of cheeky yet tasteful images that show Leicester’s best bits in a whole new light.

Credits:

Francesca Bonfiglio - public relations manager - Champions (UK) plc
Claire Marlow - public relations account manager - Champions (UK) plc
Chelsea King - senior public relations executive - Champions (UK) plc
Ewen Lewis - senior designer - Champions (UK) plc

Tags: UK, Branding, design, pr, campaign, marketing

Havas London: Optrex 'Screen Eyes'

Agency: Havas London

Client: Optrex

Date: October 2017

While technology, lifestyle and habits have evolved dramatically over the past 15 years, our bodies have not kept pace – and modern life is taking its toll on our eyes. Screen Eyes is that uncomfortable, dry feeling in your eyes that occurs from looking at screens for a long period of time.

To raise awareness of this very modern problem – and to promote its flagship ActiMist 2in1 Dry + Irritated Eye Spray – eye care brand Optrex has launched a new TV, press, digital and point-of-sale campaign, devised by creative agency Havas London.

The campaign revolves around a surreal yet eerily familiar TV spot from Black Mirror director Owen Harris, depicting a world where people have developed eyes the shape of screens. The metaphor, coupled with scenes of everyday people going about their everyday lives, connects an increasingly common ailment – dry eyes – with the technology we have become so attached to.

Credits:

Client: Yvette Younes (category manager PO1 ENA), Marta Sanso (senior brand manager PO1 ENA), Alessandra Pelella (brand manager PO1 ENA)
Executive creative director: Ben Mooge
Creative director: Elliot Harris
Copywriter: Jade Andrews
Art director: Masha Shukkore
Account team: Ainhoa Wadsworth (business director), Anne Puech (senior account director), Sarah Jacob (account manager)
Agency producer: Charlotte Lawrence
Assistant producer: Anya Williams & Mary Musasa
Creative producer/project manager: Maggie Roberts
Strategists: Tilly Swan (strategy director), Chantelle Begley (head of strategy for RB)
Media agency: Zenith Media
Production company: Outsider
Producer: Joseph Taussig
Director: Owen Harris
Director of photography: Sy Turnball
Editor: Amanda James
Editors: Final Cut
Post-production: Owen Saward
Post-production producer: Belinda Grew
Soundtrack composer: Dave Cooper
Audio post-production: Scramble
Music: A-mnemonic

Tags: UK, Optrex, Screen Eyes, Havas, advertising, Havas London

Screen Eyes

Studiomade: Peazie 'UK presence'

Agency: Studiomade

Client: Peazie

Date: October 2017

Peazie creates interactive digital experiences that engage audiences and capture opt-in data for global brands such as Westfield, L’Oreal, Volkswagen, Cadbury and Clarks.

Grown from a startup, the Australian Peazie team was keen to retain the sense of fun and energy within the new brand helping them to stand out from their more corporate competitors. The result was a bright colour palette and playful approach.

Studiomade approached the issue of how to visually display data by using geometric shapes to represent the unique mechanics behind the campaigns that Peazie run. A suite of icons have been created to represent the list of varied services that the company offer all with a playful aspect.

The logo was moved on from the original script to a stenciled approach, helping to tie together the brand elements whilst maintaining the company’s point of difference. The move was also fuelled by a need for greater flexibility and a logo that is successful across all sizes and applications.

Credits:

Phil Reid - founding director, Studiomade
Penn Glendinning - creative director, Studiomade
Jono Goldsack - developer, Studiomade

Paul Miller - UK chief executive officer, Peazie
Rhian Cowburn - UK sales director, Peazie
Thomas Mahon - chief executive officer, Peazie

Tags: UK, design, web design, Graphic Design, logo design, responsive design, website design, web development, development, Web design and development, website development, Brand development

The Market Creative: Sharps 'Wake-up Beautifully Organised'

Agency: The Market Creative

Client: Sharps

Date: October 2017

The Market Creative has developed a new TV campaign for Sharps bespoke fitted wardrobes that captures the emotional benefits of feeling beautifully organised.

It tells the story of a couple waking up to share a knowing glance, before racing each other to get ready. Beautifully organised, they make light work of it, getting ready in a fast time to an up-tempo music track, Take the World (Let’s Go) by The Phantoms.

There are two edits of the campaign. One heroes a couple in their mid 30s in a slick minimalist urban-styled bedroom featuring the Pure range in white gloss, while the other edit shows an older couple in a modern heritage-style bedroom that showcases the Henley range in a stone finish.

Credits:

Dorina D'Ambrosio- creative director - The Market Creative
Hannah Cork - art director
Simon Neal - director - The Gate Films
Serena Fylan - producer - The Gate Films

Tags: UK, TV campaign, Sharps, the market creative, advertising

Wake-up Beautifully Organised

Recipe: Laundrapp ''You do the living, we do the laundry.''

Agency: Recipe

Client: Laundrapp

Date: September 2017

To remind people about the ‘joy of living’ by outsourcing laundry and dry cleaning in just a few taps, Laundrapp has launched an integrated ad campaign entitled ‘You do the living, we do the laundry.’

The new campaign is the brainchild of creative agency Recipe, which filmed the TV commercial entirely in stop-motion. The final 30-second product compromised of 1,250 individual stills. The nationwide integrated campaign has been launched on traditional media, specifically TV and radio.

As the majority of Laundrapp’s customers are based in the capital, the campaign is also supported by adverts on the London Underground.

Credits:

Tags: UK, advertising, Online/Digital, marketing, london underground

You do the living, we do the laundry

Fold7: NABS ''Who cares?''

Agency: Fold7

Client: NABS

Date: October 2017

Nabs has unveiled a new ambassador's recruitment campaign that highlights industry issues on topics such as stress and resilience. The headline for the campaign 'Who Cares?' challenges those who care about their colleagues to step up and become Nabs Ambassadors, to champion industry issues around work and to represent their community.

Diana Tickell, Nabs' chief executive office, said: "Our 'Who Cares?' campaign aimed at recruiting the next generation of Nabs ambassadors aim to bring to light important issues facing our industry and to provoke a response from those who want to address issues around workplace wellbeing.

"We want to find the people in our industry who share our ambitions of creating a happier, healthier more productive workforce - and who want to play an active role in improving work life for them, their colleagues and the industry at large."

Credits:

Luke Morris, Louise Thompson, Nabs
Fold7, creative agency
Simon Learman, executive creative director, Fold7
David O'Brien, creative, Fold7
Chris Bennet, creative, Fold7
Imogen Forte, photographer, Fold7
Lara Woods, group account director, Fold7
Jamie Herman, account manager, Fold7

Tags: UK, design, advertising

Ogilvy & Mather London: Pizza Hut Delivery 'From Our Hut To Yours'

Agency: Ogilvy & Mather London

Client: Pizza Hut Delivery

Date: October 2017

Pizza Hut Delivery’s latest TVC features some big names in the world of nostalgic kid’s TV: Rainbow’s Zippy, Bungle and George, all of whom join a family in the process of ordering their customary home delivery.

As the pan pipe theme tune plays softly in the background, Bungle the bear is enraged at the thought of the family ordering “the usual”, branding the dad of the family “a traitor to the little boy who loved Rainbow” for suggesting they order thus.

Once George’s descriptions vivid have convinced the gang to order a cheesy slab of carbohydrate from Pizza Hut Delivery, Zippy grabs the iPad and draws the patriarch’s attention to the brand’s buy one, get one free deal.

The spot was created by Ogilvy & Mather London and forms part of Pizza Hut Delivery’s latest integrated brand campaign, ‘From Our Hut To Yours’. The initiative sees the delivery service refocus on the ease in which consumers can order takeaway pizza, via both a new website design and an app.

Credits:

Tags: UK, pizza hut

Quiet Storm: Moonpig 'Share a Moment. Share a Moonpig'

Agency: Quiet Storm

Client: Moonpig

Date: September 2017

Moonpig, the personalised greeting cards, flowers and gift service, is launching a TV, radio and digital campaign to remind people that it offers personalised gifts and cards to help them celebrate any occasion.

The campaign lands five days after Moonpig refreshed its brand across all its touch-points. It is based on the idea of 'Share A Moment, share a Moonpig' and was created by Quiet Storm. It is the agency’s first work since winning the account in a competitive pitch this year and breaks on 1 October.

Directed by Trevor Robinson, Quiet Storm’s executive creative director, it features a loving (and lovable) couple, Sophie and Tom, and shows how Moonpig is the perfect place to find a gift befitting Tom’s birthday. Viewers are shown some of the more memorable moments of the pair’s relationship throughout the years and the perfect gift to remember them by.

This first installment of the campaign runs on national television for four weeks in a 30-second version as well as 10-second and 20-second cut-downs.

Credits:

Client: James Turner, creative director Moonpig
Executive creative director: Trevor Robinson
Art director: Seb Jamous
Copywriter: Harry Iddon
Planner: Laurence Russ
Account lead: Tanya Faulkner
Agency producer: Daniel Healy
Director/ production co: Trevor Robinson/Quiet Storm
Producer: Daniel Healy
Editor: David Owen
Post production: David Owen
Sound design: Angell Sound
Declaration of performance: Alessandra Scherillo & Charlie Goodger
Media planning/buying: MediaCom

Tags: UK, moonpig, Quiet Storm, campaign, TV

Moonpig Everyday #MoonpigMoment

BBR Saatchi & Saatchi: Latet 'Skip a Meal'

Agency: BBR Saatchi & Saatchi

Client: Latet

Date: September 2017

It's September and the High Jewish Holiday season is here. Rosh Hashanah, Yom Kippur and Sukkoth will all be taking place in the space of just two weeks. The holidays are the ultimate 'get-together-time' and the ultimate cause for uniting around a table filled with goodies.

But unfortunately many Israeli families do not have the means to celebrate. They simply can't afford the food and are forced to skip a meal. That was the exact message Latet, an Israeli organisation that distributes food packages to the needy, wanted to communicate to the public. So it decided to capitalise on a unifying behaviour that characterises all internet users: ad skipping.

Israelis searching for recipes who chose to skip the mouthwatering decoy pre-roll ads were served up with the following message: 'You skipped a meal out of choice but thousands of people in Israel skip it because they have no choice. Make someone's holiday. Donate a meal'.

Credits:

CEO: Yossi Lubaton
CCO: Idan Regev
Creative: Idan Levi, Eddie Gartsman, Carmel Gilan
Production: Dorit Gvili, Bosmat Ben David
Account supervisor: Aviv Ben Zikri
Account manager: Matan Dadush
Strategy: Moran Nurok
Creative coordinator: Eva Hasson

Tags: Israel, Latet, Pre roll ads, skip, decoy, meal

Skip a meal

: Gett 'Fit and Proper'

Agency:

Client: Gett

Date: September 2017

UK's black cab app, Gett in its latest advertising campaign takes a dig through campaign posters which adorn the phrase 'Uber fast, now that's fit and proper' to capture the market as an Uber alternate. The campaign will appear across stations and bus shelters throughout central London.

Credits:

Brand - Gett

Tags: UK, Uber, Gett, Outdoor Advertising, ad campaigns

One Green Bean: Virgin Holidays 'What if we treated straight couples like we treat gay couples on holiday?'

Agency: One Green Bean

Client: Virgin Holidays

Date: October 2017

Virgin Holidays is publicising its plan to become ‘one of the friendliest LGBT companies in travel’ with the release of a new film, which imagines a world in which a straight couple on honeymoon are faced with the discrimination LGBTQ+ partners regularly endure while on holiday.

Created by One Green Bean and released in partnership with media brand Attn, the spot follows our protagonists as they go about the usual tropes of holidaying in sunnier climes: helping one and other apply sun cream, lounging in a Jacuzzi and hiring bikes.

Their holiday is marred, however, by the attitudes of the resort staff and fellow guests around them. They’re either referred to by strangers as somewhat of a novelty (“You must the fun, straight couple at the resort!”) or are downright discriminated against – being asked not to kiss at a restaurant and being laughed at by the bellboy.

Credits:

Tags: UK, Ad of the Day

Grabarz & Partner, Hamburg: Burger King 'never trust a clown'

Agency: Grabarz & Partner, Hamburg

Client: Burger King

Date: October 2017

The remake of Stephen King’s “It” is currently breaking cinema records in Germany. No other horror movie has ever had a better start in German theaters.

While BURGER KING® Russia already filed a complaint against the movie last week, we took it even further at the movie preview in Germany on September 27th and turned “It” into the longest advertisement BURGER KING® ever had. And the moral is: never trust a clown.

Credits:

Client: BURGER KING Deutschland GmbH

Marketing BURGER KING®: Iwo Zakowski

Production: Rabbicorn Films GmbH

Creative: Grabarz & Partner Werbeagentur GmbH

Digital: setup GmbH

PR: Emanate GmbH

Media: Vizeum Deutschland GmbH

Tags: Europe

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Peter Kay signs up to Warburtons

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