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Cre-aaaagh-tive Works: Halloween 2017 featuring Leith, Zulu Alpha Kilo, Lola MullenLowe & more

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This year's Halloween hadn't thrown up vast swathes of creepy creative, yet the work produced for 31 October 2017 from the likes of Sainsbury's, Harley-Davidson and Tennent's has proven it's possible to create spooky advertising without resorting to cliches. 

Renault and Publicis Conseil have subverted the genre with a duo of What We Do In The Shadows style social films, while Fanta has embraced the power of 360 video and VR to give viewers an actual fright. Special mention goes to Giffgaff, which has upped the ante yet again for the season it deems more important than Christmas.

Catch up on the Halloween films below and make sure to vote for your favourites in Creative Works.

MediaCom: Fanta '13th Floor'

Agency: MediaCom
Client: Fanta
Date: October 2017
Fanta has gone all in for Halloween this year, embarking on what it says is its biggest ever marketing campaign created for the spooky season.
Coca-Cola’s biggest ever investment in Halloween culminates in a host of activity all centred around a ghoulish virtual reality experience set in a crashing elevator.
The experiential work can be attended both in Westfield Stratford in London and at Thorpe Park Furthermore, this can also be experienced on YouTube in 360 video.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
VR: Mediacom
PR: Brands2Life
Tags: World
 
 
 
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Saatchi & Saatchi: Asda 'Fright Night'

Agency: Saatchi & Saatchi
Client: Asda
Date: October 2017
Asda has started its trick or treating early with the launch of a 1980's themed Halloween commercial, as it seeks to get customers in the mood for a good old scare.
Devised by Saatchi & Saatchi London, the piece kicks-off with an ethereal bolt of green lightning energising a suburban Halloween party, with multiple generations from the kids to the grandparents shaking off their inhibitions to boogie like it’s 1987.
Inspired by a typical music promo the fast-paced promo showcases the possessed family alongside a number of Asda-wares, such as costumes, cakes and pumpkins, positioning the supermarket as the go-to retailer for Halloween supplies.
The commercial runs with the strapline ‘Home for all things haunted,’ and benefits from a tie-up with Shazam, enabling viewers to scan the ad in order to be whisked to a custom Halloween website on their smartphone.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GROUP CREATIVE DIRECTOR: Sara Rose
CREATIVE DIRECTORS: Franki Goodwin & Will John
PLANNER: Paul Hackett
COO: Danny Josephs
ACCOUNT HANDLERS: Andrew Chisholm, Tom Fraser & Alex Ashby
PRODUCERS: Marie Hughes, Rebecca Lee
MEDIA BUYING AGENCY: Blue 449
MEDIA PLANNERS: Chris Priest, Rachel Cullerton, Felicity Bowen
PRODUCTION COMPANY: Sonny
DIRECTOR: Jack Cole
EDITOR: James Norris @ Whitehouse Post
PRODUCER: Vanessa Hetherington
POST-PRODUCTION COMPANY: Cherry Cherry
AUDIO POST-PRODUCTION COMPANY: Owen Griffiths — Jungle Studios
Tags: UK
 
 
 
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Publicis Conseil: Renault 'Easy Life Halloween'

Agency: Publicis Conseil
Client: Renault
Date: October 2017
Keen to capitalize on the social noise and the chance to excite audiences during Halloween, Renault has launched a different type of narrative that still aims to deliver the brand message: Renault makes daily life easier for its customers - even if they happen to be zombies and vampires.
The two humorous films feature classic Halloween characters, a zombie and a vampire family, who each experience a little hiccup in their daily life, much like humans. Each film shows how Renault’s innovation features help the characters out of their tricky situation, making their daily life that little bit easier to manage.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Global Content and Media Director: Carine Gailliez
Brand Advertising Manager: Giovanni Costa
Project Manager: Sara Rosenberg
Publicis Conseil (Le Loft):
Executive Creative Director: Marcelo VERGARA
Creative Directors: Mathieu DEGRYSE, Yves-Eric DEBOEY
Creatives: Emilie CHATELET, Rémy HORNECK, Sylvain CHAILLOU
Typographer: Anthony Maztrone THIEBAUX
Accounts: Patrick LARA, Neil TAMZALI, Melanie HUGHES, Chrystelle TOUMA
Strategy: Neil TAMZALI
Producer: Nathalie BOUSQUET
Production (La PAC)
Director: Thomas LEISTEN SCHNEIDER
Director of Photography: Steeven PETTITEVILLE
SFX: Editors
Editor: Benjamin BRUEL
Producers: Charlène RICHARDEAU, Eric LIPCHITZ
Post-producer: Jane JAMAUX
Executive Producers: Jérôme DENIS, Jean-Gabriel SAINT-PAUL
Sound Studio: Tranquille Le Chat 
Tags: Europe
 
 
 
 
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Pinterest: 'Haunted House'

Agency: Pinterest
Client:
Date: October 2017
The Pinterest Haunted House is an interactive, photo-real experience made with 3D graphics. You can explore the house from any mobile device or computer, but it’s especially fun on mobile: just wave your device around, and location sensors will help you navigate. 
Trends are sprinkled throughout the house, along with Pinners’ favorite Halloween ideas. When you find something intriguing, tap the object to trigger spooky surprises. Click the black cat on the front porch, and you’ll get feline eye makeup tutorials. A pitcher on the kitchen counter takes you to a recipe for black lemonade (up 134% on Pinterest this year). And that specimen cup on the table? It’s actually a jello shot recipe (up 500% YoY). 
Wander into the Pinfrights Parlour to check out more trends. You’ll find things like galaxy jack-o-lanterns, an intergalactic spin on our favorite decorative gourds. Scrappy will love the packing tape ghosts, up 60% on Pinterest this year. And don’t worry: your four-pawed friends won’t be left in the dark. Searches for pet costumes are up 67% YoY. 
Credits:
 
Tags: United States
 
 
 
 
 
 
 
 
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Wire Media: Tennent's Lager 'The Night Bus'

Agency: Wire Media
Client: Tennent's Lager
Date: October 2017
Tennent’s Lager is serving Halloween revellers this year with its own terrifying take on another Scottish institution – the Night Bus. Following from last year’s Spooky Taxi, a hearse that transported revellers on their nights out, Tennent’s Night Bus will be on hand to ferry petrified punters around streets that have been spookified for one fright night only: Blood Bath Street, Yuckiehall Street, Arghoul Street, Water-Boo Street and Saint Vampire Street. The spooky service will run from 8-10pm on Saturday 28 October as part of the lager brand’s ongoing campaign to serve Scotland.
Those who manage to catch the bus will be treated to bewitching stand-up comedy from Glasgow’s own Raymond Mearns (Limmy’s Show, BBC Radio Scotland) as well as a whole host of eerie extras including apparitions scarily similar to characters everyone will have met on the way home from a night out.
The latest hilarious video from Tennent’s previews service before it goes live on Saturday. Halloween revellers with a sharp eye might recognise some of the characters from the video popping up in partner bars on Saturday night. Should they identify the motley crew and buy them a pint of Tennent’s Lager, pubgoers will be rewarded with a treat ranging from wireless headphones, an iPad or high-street vouchers – no trick required!
Credits:
 
 
 
 
 
 
 
 
 
 
Wire
Tags: UK
 
 
 
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Taylor Herring : Beano.com 'Trump or Treat?'

Agency: Taylor Herring
Client: Beano.com
Date: October 2017
Donald Trump has been named the number one scariest celebrity face and earns a place in the top 10 Halloween outfits choices for kids alongside Voldemort and Frankenstein’s monster. The study was commissioned by the classic comic and digital platform Beano.com to celebrate how big Halloween has become.
Beano reader Jonathan McCarthy aged six, took to the streets of central London today styled as ‘Scary Donald’ trundling a cartoon-style comedy bomb to test reactions to his outfit ahead of Halloween night.
Credits:
 
Tags: UK, pr, video, print, Online/Digital, editorial, Media Relations, halloween, Donald Trump
 
 
 
 
 
 
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Wieden + Kennedy London: Sainsbury’s 'Mwahahahaha!'

Agency: Wieden + Kennedy London
Client: Sainsbury’s
Date: October 2017
W+K LONDON
Creative Director
Anders Stake, Sophie Bodoh, Scott Dungate
Creatives
Joris Philippart, Tomas Coleman, Clarence Bradley
Executive Creative Directors
Tony Davidson + Iain Tait
Group Account Director
Aaron Cole
Account Director
Francesca Purvis
Account Manager
Lauren Ivory; Laura Simmons
Head of Planning
Tom Lloyd
Planner
Nick Exford
Interactive Producer
Jon Harris
TV Producer
Samara Zagnoiev
TV Production Assistant
Iona Patterson
TV PRODUCTION
Production Company
Riff Raff
Director
Casey + Ewan
Executive Producer
Matthew Fone
Line Producer
Gwilym Gwillim
Director of Photography
Mattais Nyburg
Editorial Company
Trim
Editor
Gus Herdman
VFX Company
Time Based Arts
VFX Supervisor
Mike Aveling
Music Supervision
Mr Pape
Track
Lord Rockingham Meets the Monster
Artist
Lord Rockingham's XI
Writer
Mac-Leod Robertson (PRS)
Publisher
Peer Music
Master Owner
Universal Music
Audio & Sound Design
Vaudeville Sound
Sound Engineers
Tom Joyce + Luke Hatfield
Credits:
 
 
 
 
 
 
 
Sainsbury's black and white Halloween ad transforms three kids into their spooky alter egos with superpowers to the beats of Lord Rockingham Meets the Monster.
Tags: UK
 
 
 
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