Creative works APAC featuring Moove Media, Geometry Global, Go-Jek, Red Bull & more

Red Bull has teamed with Japanese musicians to create a video love letter to Tokyo’s iconic Shibuya district.

The film, ‘Love Letter to Shibuya’ promotes the Shibuya Red Bull Festival, a two-day festival which is part of the brand’s month long Red Bull Music Academy.  

The film features four local artists: Zeebra, Chanmina, Leader, and AISHA who share their perspectives and stories of the iconic district, which is known for its fashion, arts and music.

Indian brand Fortune Oils unveiled its latest campaign with actor Akshay Kumar in an engaging emotional film where it aims to emphasize on 'Ghar ka khana, ghar ka khana hota hai’ (nothing comes close to home-cooked food) and that it is not just a positioning, but also an emotion. 

TVC films begins with Akshay spending time with army jawans (soldiers) at a camp – drawing on his association and support for the Indian Army.
 
On interacting with the jawans, Akshay realises that one of the things they miss is home-cooked food.  Overwhelmed by soldiers’ sacrifice, Akshay expresses his wish to cook for them. His pre Bollywood avatar that is Rajiv Bhatia comes alive as he was a cook before.. Akshay then proceeds to cook a delicious, just-like-home meal, including the army men’s favourites.

Monash University has created a five-part documentary series to explore pressing issues such as AI neuroethics, populism, terrorism, AI and sustainability.

The series, A Different Lens, interrogates some of the world’s most pressing issues through the eyes of Monash experts and thought leaders. The aim is to showcase the expertise and experience at the University in a bid to engage with future staff, postgraduates and industry leaders.

The first episode, An Automated World, examines the impact of robots and artificial intelligence from disciplines as varied as business, philosophy, I.T., and the arts. 

Moove Media unveiled OOH campaign with its first holographic display to mark the launch of Skechers Singapore’s new footwear collection, Skechers DLT-A at Dhoby Ghaut Station on the North East Line (NEL) in Singapore.

The holographic display which is a three-dimensional (3D) shoe is donned by brand ambassador South Korean hip-hop rapper, Zico, in the television commercial. 

The Skechers’ campaign also features two wallscapes, measuring 9.8m by 4.2m and 1.6m by 13.6m at NEL’s Dhoby Ghaut station. Murals are also on display at Clarke Quay, Sengkang, Serangoon and HarbourFront stations on the NEL.
The campaign ends 14 November 2017.

XXXX Gold is using beacon technology within special ‘Goldie’ hats that measure how much time friends spend together, rewarding the most committed friendships with prizes related to the Ashes.

The idea of the campaign is to bring people together to support the Australian cricket team by literally incentivising and tracking them to do so using wearable tech.

The beer brand has launched an above the line campaign, with TV and digital ads promoting the competition over October and November.

After buying a special pack of XXXX Gold, customers can then download the app and order a ‘Goldie’. Once they have the hat, they can pair it with the app and start adding mates together to track the time they’ve spent together. Winners are offered tickets to the event, as well as prizes, such as TVs.

 Puma along with DDB Mudra has rolled out its latest campaign 'Suede Gully'  where it highlights the street culture of India. The music video captures together three street art forms - graffiti, rap and dance and showcases those creative through 8 rappers, 7 street artists and 36 hip-hop dancers from Mumbai, Delhi, Shillong and Madurai. 

The street anthem is composed by Sneha Khanwalkar and directed by Sasha Rainbow and features four different languages as well – Hindi, Tamil, Punjabi and Khasi. The video alternates between the artists who are transforming the streets and culminates into a single rap. 

Go-Jek has leveraged traffic to roll out an out of home campaign in the form of billboards to engage commuters who decided to take four wheel transport instead of a two-wheel Go-Jek.

The story on the billboard reads -

 
Hey you, yes you. Let's imagine something. Imagine if you can come early to work this morning. Open the doors to the office without feeling embarrassed by your peers that you have come in late. You can get a cup of coffee or tea in the pantry and your mood is just great the entire day. Your peers at work would seem to be fun to work with, you are more productive and you can go home on time. 
 
Still with me right? Ok, let's continue. If you can come home on time, you can eat dinner with your wife and kids at home. You can hear their stories of what they have been up to that day. Oh, the little one also has developed the ability to sing Satu-satu Aku sayang Ibu ("I love my mom first and foremost"). That's alright I'll become the second, you thought to yourself. You know this feeling, a moment that you can't explain in words. Then not long after that you would sleep peacefully with a smile on your face, so would your wife. She would whisper to you that she is happy that you came home on time today. The next day, you would wake up more energized. Like you have gotten extra energy from who knows where. Unbelievable but true. Imagine you can be like this everyday. Let's get back to reality. You still haven't passed the Kuningan intersection (with this traffic)  right ? Go-Jek -in aja (just Go-Jek it).