Welcome to The Drum's APAC Creative Works.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 21 November.
For project information, credits and more hover over the 'i' icon or expand to full screen.
To submit work for future publication, contact Shawn Lim or upload via our online form. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
McCann Worldgroup: Cathay Pacific 'Well Travelled Lai See'
Cathay Pacific has found a use for its retired uniforms, turning them into ‘Well Travelled Lai See’, the red enveloped given out at Chinese New Year.
According to Cathay Pacific, 320 million Lai See packets are given out each year in Hong Kong alone and under 2% of them are reused. By both recycling the uniforms that were destined for landfill and creating well-designed reusable Lai See, Cathay Pacific hopes to encourage a more sustainable way of giving.
The Lai See will be sold but the airline brand will give any profits made to a local Hong Kong charity.
Created alongside McCann Worldgroup Hong Kong, the design of the red envelope was created by eco designer Angus Tsui. As an additional nod to doing good, they were then manufactured by Redress and St James Upcycling Centre, a charity focused on helping the disabled community of Hong Kong.
Cathay Pacific:
Grace Cheung, Head of Public Engagement - Corporate Affairs Department
Prian Chan, Assistant Environmental Manager - Corporate Affairs Department
Priscilla Chok, Social Media Manager - Corporate Affairs Department
McCann WorldGroup Hong Kong - Cathay Pacific Central Team:
Brandon Cheung, Managing Director
Strategic Planning
Prashant Galani, Strategist
Tracy Lui, Strategist
Account Management
Julia Broughton, Group Account Director
Adina Surdu, Account Director
Julian Egli, Account Manager
Channel Planning
Annie Ng, Associate Channel Planning Director
Teresa Mok, Channel Planner
Creative
Martin Lever, Executive Creative Director
Rick Kwan, Creative Director
Guilherme Pecego, Creative Director
Dan Jacques, Associate Creative Director
Agnes Lee, Associate Creative Director
Fanny Lau, Associate Creative Director
Daniel Cheong, Senior Art Director
Wai Wong, Art Director
O Mok, Art Director
Aneeza Arshad, Junior Art Director
Juvenia Poon, Head of Chinese Copy
Jules O'Brien, English Copywriter
Yvonne Cheng, Chinese Copywriter
Debby Yung, English Copywriter
Jennifer Chua, Motion Graphics Designer
Production
Wing Tam, Producer
Host/Havas: Palau Legacy Project 'Palau Pledge'
The Palau Legacy Project has launched a campaign to build awareness of the environmental effect of mass tourism on the island, creating a pledge that visitors need to sign within the visa stamp in their passports.
The stamp, which outlines a promise to help Palau protect its environment, acts as an agreement on entering the small country.
According to The Palau Legacy project, a group of volunteers that work alongside the government, the country is the thirteenth smallest nation in the world but it attracts almost eight times its population in tourists each year.
The hope behind the campaign is to preserve the vital incoming economic value of tourism but also create a better understanding of small changes that tourists can do that help preserve the environment too.
A digital version of the pledge has been set up online and acts as a source for all environmental and visitor information. It also hosts a video, which will also be shown as a compulsory in-flight video, which introduces the concept through a story about a giant that learns about the damage he can do to a fragile ecosystem.
Palau Legacy Project
First Lady of Palau, Debbie Remengesau – Chairperson
Laura Clarke – Co-founder
Nicolle Fagan – Co-founder
Jennifer Koskelin Gibbons – Co-founder
Nanae Singeo – Co-founder
Vaughn Allen – Stategist
Host/Havas
Seamus Higgins – Executive Creative Director
Stu Turner – Executive Creative Director
Paul Bootlis – Creative Director
Gustavo Vampre – Creative Director
Josh Bryer – Digital Creative Director
Gustavo Vampre & Stu Alexander – Senior Art Directors
Paul Bootlis & Daniel Fryer – Senior Copy Writers
Darren Cole – Head of Design
Nic Adamovich – Senior Designer
Dylan Reid – Digital Designer
Michael Macgregor – Designer
Serlina Wong - Designer
Pip Snelling – Senior Finished Artist/Designer
Alex Ball – Client Business Director
Maggie de Goede – Account Manager
Mark McKissock - Social Director
Shea Warnes – Senior Digital Strategist
Beau Simmons – TV & Video Editor
Ros Payne – Senior Broadcast Producer
Thea Clausen – Senior Print Producer
Andrew Sambell – Senior Digital Producer
Megan Evans – Digital Producer
Adam Shutler – UX & Design Director
Rhys Hobbs – UX
Inflight Film Production
Production Company – Yukfoo
ROYGBIV (Evan Viera and Tommy Wooh) – Director
Alan Dickson – Producer and Creative Director
Amy Neave – Animation Producer
Andy Commis – DOP
Chris Lansell – Flying Dragon, Drone Footage
Concept Film
Production Company – The Pool Collective
Danny Eastwood – Director and Photographer
Oliver Quirk – Camera Operator
Photography
Production Company – The Pool Collective
Cameron Gray – Executive Producer
Sean Izzard – Photographer
Sarah England – Camera Assist
Enric Sala – National Geographic
Music/Sound
Sound Studio – Song Zu
Abigail Sie – Sound Designer
Jed Kurzel – Composer
Red Agency
Adam Freedman – Head of Consumer
Katie Lettice – Senior Account Manager
Jackie Holt – Senior Account Manager
Andrea Philips – Senior Account Executive
Caroline Jeffery – Senior Account Executive
Sarah Dillon – Account Executive
Madeline Mullins – Account Executive
R/GA: MUJI 'Tokyo Pen Pixel'
Muji has created a neon pop-installation mural of the Tokyo skyline using 37,968 multicoloured Muji pens and projection mapping.
The installation, which is on display in Muji’s Forum des Halles store in Paris, serves as a “unique Christmas gift” for Tokyo’s sister city Paris and celebrates the similarities between the two cities major landmarks, the Tokyo Tower and the Eiffel Tower.
The installation has been created in collaboration with the Tokyo Metropolitan Government in a bid to promote the city as a travel destination.
