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Creative Works: Featuring Adam&EveDDB, M&C Saatchi Sport & Entertainment, Atomic London and more

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Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 26 September.

For project information, credits and more hover over the 'i' icon or expand to full screen. 

To submit work for future publication contact Gillian West.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
 

Adam&EveDDB: Virgin Atlantic 'The Ultimate Review from the Ultimate Reviewer'

Agency: Adam&EveDDB
Client: Virgin Atlantic
Date: September 2016
Virgin Atlantic has collaborated with TripAdvisor on a new online advertising campaign launching on the TripAdvisor website today, entitled ‘The Ultimate Review from The Ultimate Reviewer’ by adam&eveDDB. Using 360 degree immersive film with spatial sound, the online campaign brings to life TripAdvisor reviews from some of the UK’s most prolific reviewers.
 
 
 
 
 
 
 
 
 
 
Set in San Francisco and Miami, ‘The Ultimate Review from The Ultimate Reviewer’ takes its audience on a tour of three of each city’s hotspots, set to a narration of TripAdvisor reviewers’ recommendations. 

Shot using a third person point-of-view, the tour goes from jet skiing along Miami beach to passing under the Golden Gate Bridge in San Francisco.
The campaign is the winner of the 2016 TripAdvisor Creative Challenge, which invited brands to showcase their creativity and talent through the interactive medium of online advertising display. Combining Virgin Atlantic’s brand attitude of 'Life doesn’t come to you, so go to it' with TripAdvisor’s unrivalled traveller insight, ‘The Ultimate Review from The Ultimate Reviewer’ is part of a drive in the airline’s digital and social activity aimed at those with an adventurous and impulsive spirit, following the successful ‘One Day’ campaign launched in May 2016. 


Credits:
 
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Creative Director/s: Simon Lloyd
Digital Creative: Hash Milhan
Additional Credits: 
Agency Producer: Agne Acute
Interactive Lead: Karen Boswell
Planner: Martin Beverly
Business Director: Sam Lecoeur
Account Manager: Katie Vine
Media agency: PHD
Media planner: Martin O’Brien
Production company: REWIND: VR & Suite Spot
Editor and Post Production: REWIND: VR
Published: September 2016
Tags: Europe, virgin atlantic
 
 
 
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M&C Saatchi Sport & Entertainment: Cancer United 'CU Fitter'

Agency: M&C Saatchi Sport & Entertainment
Client: Cancer United
Date: September 2016
M&C Saatchi Sport & Entertainment is proud to announce its partnership with Cancer United - a registered charity providing support for those fighting and recovering from cancer across the Coastal West Sussex region. Central to their ethos is the belief that physical activity should be part of any cancer recovery journey and they have created ‘CU Fitter’ - the UK’s first instructor training programme and gym dedicated to providing fitness classes for cancer patients and survivors.
The multi-award winning team embraced the opportunity to work with CU Fitter when they were contacted by former employee, Jo Bayles. Jo has recently recovered from breast cancer and, having attended CU Fitter during the course of her treatment, is now a core member of the CU Fitter team and on the road to becoming a fully qualified trainer herself.
M&C Saatchi Sport & Entertainment will be working with the charity on a pro-bono basis and contributing their expertise in sports and fitness marketing to help build CU Fitter into a national brand united behind the mission of ‘fighting cancer with fitness’.
The agency is currently in the process of rolling out a fully integrated strategic plan for the charity, including branding, marketing, PR and experiential support.
M&C Saatchi Sport & Entertainment are rallying the UK to get behind the charity, starting with a fundraising trail run – OutRunCancer - on Sunday 25 September in Sussex. Offering both a 5k or 10k option and welcoming runners of all abilities to conquer the course however they choose - participants can OutRunCancer, OutJogCancer or OutWalkCancer.
Credits:
 
Tags: UK, M&C Saatchi Sport & Entertainment
 
 
 
 
 
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AMV BBDO: Camelot 'Nicer Problems To Have'

Agency: AMV BBDO
Client: Camelot
Date: September 2016
As the world’s most successful multinational lottery, EuroMillions plays a vital role in helping National Lottery operator Camelot to deliver, on average, more than £36 million every week to Good Causes throughout the UK.
To help it continue this amazing contribution, Camelot challenged AMV to develop and deliver a campaign which would let people step into the world of the EuroMillionaires, encouraging players to imagine how a win on the blockbuster game could be totally life-changing.
The campaign is rooted in the insight that absolutely everyone has everyday niggles and that those niggles still exist even if you’re a multi-millionaire. It is the little everyday problems – such as getting lost on a family outing, a bad Wi-Fi signal or losing your keys somewhere in the house – that even the wealthiest people still experience. The only difference is that, if you get lost because you’re flying to your private island or lose your keys because you own a 25-bedroom mansion, these problems seem like much nicer problems to have.
Throughout the campaign, the first burst of which runs until the end of October , consumers will see a range of everyday problems set in the opulent world of multi-millionaires, helping them realise that the life of a multi-millionaire is a lot closer to their own lives than they thought.
Credits:
 
 
 
 
 
 
 
 
Creative Directors: Alex Grieve & Adrian Rossi
Creatives: Mike Crowe & Rob Messeter
Additional Credits:
Agency Planner: Craig Mawdsley, Matt Jones
Agency Account Man: Sarah Douglas, Kate Lloyd, Bobbie Gannon, Nadia Singh
TV Producer: Paul Goodwin
Media Agency: Vizeum
Media Planner: James Cross
Production Company: Outsider
Director: James Rouse
Production Co. Producer: Benji Howell
Post-production Company: Framestore
Audio Post-production: 750 MPH (Sam Ashwell)
Editors: Work (Bill Smedley)
 
Tags: UK, EuroMillions
 
 
 
 
 
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BBR Saatchi & Saatchi: Super-Pharm 'Toiletico Fantastico'

Agency: BBR Saatchi & Saatchi
Client: Super-Pharm
Date: September 2016
Our newest commercial for Israel's largest drugstore retailer pulls a page from one of life's most thrilling and magical experiences: the circus.
Using the many talents of the Inbal Pinto and Avshalom Pollak Dance Company – which have become synonymous with the brand - Super-Pharm creates a unique, playful and wonder filled experience to invite consumers to its upcoming holiday season sales event.
The outcome is as dreamlike as walking into one of our stores…well almost.

 

Credits:
 
 
 
 
 
 
 
 
Chief Creative Officer: Jonathan Lang
Executive Creative Director: Idan Levy
Copywriter: Yair Zisser
Art Directors: Michal Gonen, Tani Zipper
Additional Credits: VPGroup Account Head: Ben Muskal
Account Supervisor: Noa Sharf
Account Executive: Ronny Chaikin
Chief Strategy Officer: Shai Nissenboim
Strategic Planning Supervisor: Roni Arisson
Creative Coordinator: Eva Hasson
Head Of Production & Content: Dorit Gvili
Producer: Gali Starkman
Social & Digital Director: Idan Kligerman
Digital Copy: Liron Cohen
Traffic Director: Ronit Doanis
Traffic: Avia Ben Ishay
Director: Ram Baruch
Production House: Shoshi & Udi Productions
Post Production: Post Office
Special thanks to: Oren Amiran and Oded Nadir
Tags: Israel, bbr saatchi & saatchi
 
 
 
 
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Joint: Amazon 'Out for Delivery'

Agency: Joint
Client: Amazon
Date: September 2016
 
Credits:
 
 
 
 
 
 
 
Directors: Leila Damien De Blinkk
​Creative Directors: Damon Collins, Algy Sharman
Creative: Albert Pukies
Additional Credits: Production Company: Wanda London
Producer: Jane Lloyd
Executive Producers: Abi Hodson, Anna Ryabtsun
Director of Photography: Sebastian Wintero
1st AD: Luis Casacuberta
Editor: James Rose / Cut & Run
Stylist: Camilla Pole
Stylist Assistant: Ella Gaskell
Agency Producer: Claudio Gorini
Colour: Jean - Clément Soret / MPC
Service Production Company: TwentyFour Seven
Sound: Neil Johnson / Factory

Tags: UK, Amazon
 
 
 
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krow communications: Kinder Surprise
 'Parents'

Agency: krow communications
Client: Kinder Surprise

Date: September 2016
Kinder Surprise is heading back to TV screens with a delightful new ad that celebrates the power of children’s imaginations and how this simple yet iconic treat that children love can help create memorable and magical moments for grown-ups too.
In the 30-second ‘Parents’ ad we are welcomed into different families’ homes where we observe children enjoying a moment of play with their Kinder Surprise toy.


The power of their imagination creates moments of surprise and delight for other family members who get woven into their imaginary worlds; like Grandad’s bald head being transformed into the surface of the moon and Dad becoming a noble Knight battling dragons in the paddling pool.


Credits:
 
 
 
 
 
 
 
Creative Director: Tim Robertson

Creative: Georg Thesmann
​
Additional Credits: 
Head of TV: Emma Rookledge
Broadcast Producer: Sushi Tester
Business Director: Camilla Moran
Account Manager: Victoria Turner
Account Executive: Jenny Walker
Planning Director: Vanessa Graham
Planner: Poppy Tuke
Prod Co: Nice Shirt Films
Director: Liz Murphy
Producer: Richard Martin
Editors: The Whitehouse Post
Editor Mark Burnett
Audio: Jungle Studios
Engineer: Jim Griffin
Post Production: Raised By Wolves
TK Op: Vic Parker
Online editor: Jon Hollis
Music: Pete Jones Music
Tags: UK, Kinder Chocolate
 
 
 
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W Comms: The Berry Company 'A Berry Good Day'

Agency: W Comms
Client: The Berry Company
Date: September 2016
Brits know what kind of day they are in for by 8.12am, according to a study by The Berry Company, as it reveals today that we have ‘one of those days’ once a week.
The research, commissioned by The Berry Company as part of its ‘Make It a Berry Good Day’ campaign to launch its new recipe, low sugar juices, reveals that almost a third of us say the cause of a potential black mood is our partner, while a quarter name our boss as the culprit.
But the good news is that Brits can find a way to turn their day from a dog’s dinner into a winner and pull themselves out of their morning tailspin. Forty one per cent find that taking a few minutes to relax and regroup helps to lift their spirits, 36 per cent put on their favourite tunes, and a quarter turn to a healthy meal.
To spread its message and ensure as many people as possible have a ‘berry good day’, The Berry Company has taken to the streets to test the theory of whether it’s possible to turn someone’s day around in those crucial early morning minutes.
Credits:
 
 
 
 
 
 
Production company: Gas and Electric 

Producer: Matt Klemera 

 
Tags: Europe
 
 
 
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AMV BBDO, HLA, ITN Productions, Manning Gottlieb OMD: Virgin Holidays 'Seize the Holiday'

Agency: AMV BBDO, HLA, ITN Productions, Manning Gottlieb OMD
Client: Virgin Holidays
Date: September 2016
 Virgin Holidays is boldly going where no brand has gone before – by attempting to shoot the world’s first live-streamed global advertisement from 18 different locations all around the world.
 
 
 
 
The ambitious undertaking will see more than 90 production crew film simultaneous scenes as varied as surfing in Hawaii, riding the Pacific Coast highway in San Francisco and snorkelling in Barbados – all whilst it is edited live into a 60-second video at ITN Productions’ Master Control Room in central London.
The live advert is the launch moment for the biggest brand refresh in Virgin Holidays 31-year history. A new marketing platform – ‘Seize The Holiday’ - is set to replace the wildly popular Unleash Your Mojo proposition that has been running since 2013.
The new campaign is designed to show a UK audience that people just like them are experiencing their ideal holidays, at this very moment – with a strong call to action for them to Seize The Holiday.
The advert will launch during The X Factor as part of ITV’s Proud to Present initiative and be introduced by a bespoke creative voiceover. In addition to extensive television scheduling the new campaign will also run across VOD, OOH, Press, Radio, Digital, Mobile, YouTube, Facebook, Instagram and Twitter.
Credits:
 
 
 
 
 
AMV BBDO Creatives: Ant Nelson, Mike Sutherland

HLA Director: Simon Rattigan
Additional Credits: 
Virgin Holidays:
Managing Director: Mark Anderson
Vice-president of Customer and Marketing: Claire Cronin
Head of Brand, Customer Marketing and Reputation: Jay Kossifos

AMV BBDO:
 Production: Anita Sasdy, Frankie Burwell-Wright

Account Management: Richard Arscott, Alex Bird, Alicia Lowndes, Ned Paterson, Vanessa Wise

Strategy: Lilian Sor, Matt Jones

Project Management: Sabrina Coreeba

ITN Productions: 
Head of Commercials: Adam Barnett

Exec Producer: Jemma Cassey
​
Production Managers: Nancy Eite-Cooper, Emma Copeland

Technical Director: Steve Gore-Smith

Gallery Director: Jon Bennett

Account Management: Katrina Bozicevich, Tainah de Pauli, Becca Peachey, Mark Linnett
​
Strategy: Zehra Chatoo 
Investment: Sam Ashlin, Jaimee Croot, Jon Smale

HLA: 
Director: Simon Rattigan

Exec Producer: Mike Wells

Production Manager: Daniel Carter

 
Tags: UK, Virgin Holidays
 
 
 
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Atomic London: Cancer Research UK ' Gifts in Wills Are Saving Lives'

Agency: Atomic London
Client: Cancer Research UK
Date: September 2016
Cancer Research UK is handing prime-time TV space to cancer survivors and their families, giving them the opportunity to give their thanks to those who have remembered the charity in their Will.
In a number of poignant, emotional adverts launching today and created by Atomic London, real people affected by cancer will talk about their gratitude to those who have left a legacy gift, which funds over a third of Cancer Research UK’s work.
The unscripted adverts will run as five 30s and one 60s spot – airing during prime-time shows such as Coronation Street and the X Factor on ITV, as well as Channel 4’s coverage of the Paralympics. The TV buy also includes Sky Media, Channel 5, ITV and Channel 4’s on-demand digital platforms. Further activity will run in print, online and on social media. Media buying has been handled by MediaCom.
The integrated campaign aims to encourage people to leave a gift to Cancer Research UK in their Will.  Gifts in Wills fund over a third of the charity’s pioneering work into the prevention, diagnosis and treatment of cancer and last year this income totalled £178m.


Credits:
 
 
 
Creative Director: Guy Bradbury
Copywriter: Gary Turner
Art Director: Jamie Marshall
Additional Credits: Planning Director: Richard Hill
Planner: Will Humphrey
Business Director: Kate Mackinnon
Senior Account Manager: Jess Feltham
Agency Producer: Rob Steiner
Media Company: MediaCom
Production Company: Another Film Company
Director: Lucy Blakstad
Editor: Darren Baldwin
Post prod Producer: Rachel Mussett
Post-production: Unit TV
Audio post-production: Final Cut
Tags: UK, Cancer Research UK
 
 
 
 
 
 
 
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Leo Burnett: McDonald’s 'Chicken McNuggets'

Agency: Leo Burnett
Client: McDonald’s
Date: September 2016
 
Credits:
 
 
 

Creative Directors: Matt Lee, Pete Heyes
Art Directors / Copywriters: Darren Keff, Philip Meyler
Additional Credits: Board Account Director: Simon Hewitt
Senior Account Manager: Emily Reed
Account Manager: Vicki Sinclair
Agency Producer: Sarah Ioannou
Photographer: Malou Burger
Producer: Hazel Corstens
Typographer: Stathi Kougianos

Tags: Europe, McDonald's Happy Meal
 
 
 
 
 
 
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