Premium:
Welcome to The Drum's US Creative Works.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, September 28.
To submit work for future publication, contact Minda Smiley.
MullenLowe: Chicco '#NeverStopGrowing'
Agency: MullenLowe
Client: Chicco
Date: September 2016
Global baby brand Chicco has launched a campaign targeted towards new mothers called '#NeverStopGrowing' that aims to reflect the "vital and universal truth that many moms feel overwhelmed and underachieving, even when they are achieving so much." In a short film created by MullenLowe, a woman named Jessica O'Dowd is shown going through a performance review at work just a few months after returning from maternity leave. During the review, she expresses concern that she can't find enough time in the day to finish everything she wants to and that her performance at work might change now that she has a child. Following her discussion with the HR representative, a video is played for her that shows feedback from her colleagues, friends and family where they tell her that she is working hard and excelling in all aspects of her life, reinforcing the brand's notion that moms everywhere are "doing a much better job than they give themselves credit for."
Credits:
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
Associate Creative Director: Allison Rude
Associate Creative Director: Brian Leech
Executive Director of Integrated Production: Liza Near
Director of Broadcast Production: Zeke Bowman
Senior Integrated Producer: Liz Shook
Assistant Producer: Sarah Brennan-¬Athas
Director of Business Affairs: Kim Burns
Managing Partner, Public Relations/Social Influence: Sheila Leyne
Group Account Director: Rebecca Ginsberg
Group Planning Director: Elizabeth Paul
Production Company: Tool of North America
Director: John X. Carey
Managing Director: Oliver Fuselier
Executive Producer: Robert Helphand
Producer: Leslie Owen
DP: Ed David
Editorial: WAX
Editor: Christopher Huth
Assistant Editor: Drew Balke
Assistant Editor: Ryan Harrington
Senior Producer: Evan Meeker
Managing Director: Toni Lipari
Color Correct: WAX
VFX: WAX
Audio Post: PLUSHnyc
Sound Design/Mixer: Rob Fielack
Original Music: Found Objects
Name of Track: "Bouncing Around", "New Discoveries"
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
Associate Creative Director: Allison Rude
Associate Creative Director: Brian Leech
Executive Director of Integrated Production: Liza Near
Director of Broadcast Production: Zeke Bowman
Senior Integrated Producer: Liz Shook
Assistant Producer: Sarah Brennan-¬Athas
Director of Business Affairs: Kim Burns
Managing Partner, Public Relations/Social Influence: Sheila Leyne
Group Account Director: Rebecca Ginsberg
Group Planning Director: Elizabeth Paul
Production Company: Tool of North America
Director: John X. Carey
Managing Director: Oliver Fuselier
Executive Producer: Robert Helphand
Producer: Leslie Owen
DP: Ed David
Editorial: WAX
Editor: Christopher Huth
Assistant Editor: Drew Balke
Assistant Editor: Ryan Harrington
Senior Producer: Evan Meeker
Managing Director: Toni Lipari
Color Correct: WAX
VFX: WAX
Audio Post: PLUSHnyc
Sound Design/Mixer: Rob Fielack
Original Music: Found Objects
Name of Track: "Bouncing Around", "New Discoveries"
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Giants & Gentlemen: Days Inn 'Bask in the Sun'
Agency: Giants & Gentlemen
Client: Days Inn
Date: September 2016
Toronto agency Giants & Gentlemen has created a campaign for Days Inn to launch the brand's new tagline, 'Bask in the Sun.' The humorous campaign, which puts the hotel's iconic sun logo center stage, is currently airing in the US & Canada and is expected to launch globally. In one spot, a couple on a safari trip are relieved when they spot a Days Inn sign from afar, but quickly become frightened when a lion tells them to try the hotel chain's raisin bread. In another, a farmer is enjoying the "sunlight" that is beaming from a nearby Days Inn sign, only to be interrupted by his son-in-law who asks for the farm's WiFi password.
Credits:
Creative Directors: Alanna Nathanson, Natalie Armata
Writer: Brandon Tralman-Baker
Art Director: Jordan Heidendahl
Producer: Rob Tunnicliff
Account Director: Lauren Zigelstein
Production Company: Steam Films
Director: Geordie Stephens
Director of Photography: Alex Martinez
Executive Producer: Jill Brennan
Line Producer: Lole Ramirez
Editorial Company: Saints
Executive Producer: Stephanie Hickman
Editors: Mark Paiva, Danica Pardo
Visual Effects: Alter Ego
Colourist: Wade Odlum
Music & Sound Design: Apollo Music
Writer: Brandon Tralman-Baker
Art Director: Jordan Heidendahl
Producer: Rob Tunnicliff
Account Director: Lauren Zigelstein
Production Company: Steam Films
Director: Geordie Stephens
Director of Photography: Alex Martinez
Executive Producer: Jill Brennan
Line Producer: Lole Ramirez
Editorial Company: Saints
Executive Producer: Stephanie Hickman
Editors: Mark Paiva, Danica Pardo
Visual Effects: Alter Ego
Colourist: Wade Odlum
Music & Sound Design: Apollo Music
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Hill Holliday: John Hancock 'Different World. Different Approach.'
Agency: Hill Holliday
Client: John Hancock
Date: September 2016
Financial services firm John Hancock has rolled out a campaign called 'Different World. Different Approach' that aims to show viewers how the company has evolved over time to meet the needs of today's consumers. In one spot, a young Hispanic woman walks through an office building lined with portraits of past CEOs, all of which show the faces of older, white men -- except for the last one, which is a painting of the young woman herself. In another spot, same-sex couples, couples with children from previous marriages and interracial couples are all shown celebrating their weddings. At the end, a voiceover states: “A different world requires a different approach. John Hancock. Investments, Retirement, Protection for a different world.” According to John Hancock, the campaign "highlights both how the rapidly changing world is impacting the lives and financial needs of consumers and the ways in which a transformed John Hancock can help address those needs."
Credits:
Chief Creative Officer Lance Jensen
Executive Creative Director
Group Creative Director: Kevin Daley, Rick McHugh
Copywriter "CEO": David Banta
Art Director "CEO": Kevin Daley
Copywriter "Wedding": Rick McHugh
Art Director "Wedding": Kevin Daley
Agency Executive Producer: Brian Gonsar
Agency Assistant Producer: Sam Moross
Account Director: Nancy Lehrer, Mike Burns
Account Supervisor: Meghan Cermack
Management Supervisor: Brittany French
Account Executive: Neil Carroll
Project Manager: Jillian Kenney
Planner: Baysie Wightman
Production Company Park Pictures
Executive Producer: Jackie Kelman Bisbee
Executive Producer / Producer: Caroline Kousidonis
Director: Lance Acord
Cinematographer: Lance Acord
Edit House: Exile
Editor: Matt Murphy
Assistant Editor: Maria Lee
Executive Producer: Sasha Hirschfeld
Head of Production: Melanie Gagliano
Post Producer: Evyn Bruce
Music House Wedding: South Music & Sound Design
Original Music: Artist/Title "Wedding"
Music Producer: Sean Simmons, Ann Haugen
Music Composer: Nate Morgan (50%), Jon Darling (25%), Dan Pritikin (25%)
Music House CEO: Walker
Original Music: Artist/Title "CEO"
Music Creative Director/Partner: Peter Gannon
Music Composer: Christopher Keyes
Senior Music Producer: Rachel Rauch
Assistant Music Producer: Julianne Wilson
Sound Engineer: Brian Heidebrecht @ Soundtrack Boston
Post Production: Brickyard VFX
Executive Post Producer: Kirsten Andersen
Post Producer: Ellen Schmitt
Lead VFX Artist: Mark L’Heureux
VFX Artist: Andy Diefenbach
Telecine Artist: Tim Masik @ Company 3 NY
Executive Creative Director
Group Creative Director: Kevin Daley, Rick McHugh
Copywriter "CEO": David Banta
Art Director "CEO": Kevin Daley
Copywriter "Wedding": Rick McHugh
Art Director "Wedding": Kevin Daley
Agency Executive Producer: Brian Gonsar
Agency Assistant Producer: Sam Moross
Account Director: Nancy Lehrer, Mike Burns
Account Supervisor: Meghan Cermack
Management Supervisor: Brittany French
Account Executive: Neil Carroll
Project Manager: Jillian Kenney
Planner: Baysie Wightman
Production Company Park Pictures
Executive Producer: Jackie Kelman Bisbee
Executive Producer / Producer: Caroline Kousidonis
Director: Lance Acord
Cinematographer: Lance Acord
Edit House: Exile
Editor: Matt Murphy
Assistant Editor: Maria Lee
Executive Producer: Sasha Hirschfeld
Head of Production: Melanie Gagliano
Post Producer: Evyn Bruce
Music House Wedding: South Music & Sound Design
Original Music: Artist/Title "Wedding"
Music Producer: Sean Simmons, Ann Haugen
Music Composer: Nate Morgan (50%), Jon Darling (25%), Dan Pritikin (25%)
Music House CEO: Walker
Original Music: Artist/Title "CEO"
Music Creative Director/Partner: Peter Gannon
Music Composer: Christopher Keyes
Senior Music Producer: Rachel Rauch
Assistant Music Producer: Julianne Wilson
Sound Engineer: Brian Heidebrecht @ Soundtrack Boston
Post Production: Brickyard VFX
Executive Post Producer: Kirsten Andersen
Post Producer: Ellen Schmitt
Lead VFX Artist: Mark L’Heureux
VFX Artist: Andy Diefenbach
Telecine Artist: Tim Masik @ Company 3 NY
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Van’s General Store: Cadillac 'Indomitable'
Agency: Van’s General Store
Client: Cadillac
Date: September 2016
Cadillac has unveiled a short film called ‘Indomitable’ that tells the story of Chuck Wepner, the former pro boxer who became famous in 1975 for going 15 rounds with Muhammad Ali and is now considered by many to be the “Real Rocky.” Created by NYC agency Van’s General Store (VGS), which was co-founded by actor Liev Schreiber and former Mother creative director Scott Carlson in 2012, the short documentary is part of Cadillac’s recently-launched ‘Dare Greatly’ campaign. The automaker unveiled ‘Dare Greatly’ last year during the Oscars in an effort to position the luxury brand as one that is for adventurers and risk-takers, with spots featuring Apple co-founder Steve Wozniak and fashion designer Jason Wu.
Credits:
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180LA: University of Phoenix 'A promise to mom'
Agency: 180LA
Client: University of Phoenix
Date: September 2016
University of Phoenix has rolled out a campaign featuring Arizona Cardinals wide receiver Larry Fitzgerald, who graduated from the school earlier this year with a Bachelor's in Communications.
Credits:
Chief Creative Officer: William Gelner
Executive Creative Directors: Eduardo Marques & Rafael Rizuto
Creative Director: Wilson Mateos
ACD, Copywriter: Alex Goulart
ACD, Art Director: Joao Madeiros
Head of Integrated Production: Natasha Wellesley
Producer: Michael Quinones
Group Brand Director: Suzy Sammons
Brand Director: Jillian Nalty
Brand Manager: Ashley Wade
Director of Business Affairs: Loretta Zolliecoffer
Senior Business Affairs Manager: Angel Cielo
Production: Tool of North America
Director: John X Carey
Managing Partner, Live Action: Oliver Fuselier
Executive Producer: Nancy Hacohen
Producer: Leslie Owen
Editorial: Whitehouse Post
Editor: Martin LeRoy
Assistant Editor: Nick O’Neill
Executive Producer: Joni Williamson
Producer: Jennifer Mersis
Post Production: Carbon VFX
Executive Producer: Matt McManus
Producer: Devon Irete
Lead Flame Artist: Pete Mayor
Flame Assistant: Jim Gomez
Telecine: The Mill
Colorist: Gregory Reese
Executive Producer: Thatcher Peterson
Producer: Diane Valera
Color Coordinator: Robert Cohen
Music: Original Music by Human
Composer: Craig DeLeon
Producer: Kamela Anderson
Executive Creative Directors: Eduardo Marques & Rafael Rizuto
Creative Director: Wilson Mateos
ACD, Copywriter: Alex Goulart
ACD, Art Director: Joao Madeiros
Head of Integrated Production: Natasha Wellesley
Producer: Michael Quinones
Group Brand Director: Suzy Sammons
Brand Director: Jillian Nalty
Brand Manager: Ashley Wade
Director of Business Affairs: Loretta Zolliecoffer
Senior Business Affairs Manager: Angel Cielo
Production: Tool of North America
Director: John X Carey
Managing Partner, Live Action: Oliver Fuselier
Executive Producer: Nancy Hacohen
Producer: Leslie Owen
Editorial: Whitehouse Post
Editor: Martin LeRoy
Assistant Editor: Nick O’Neill
Executive Producer: Joni Williamson
Producer: Jennifer Mersis
Post Production: Carbon VFX
Executive Producer: Matt McManus
Producer: Devon Irete
Lead Flame Artist: Pete Mayor
Flame Assistant: Jim Gomez
Telecine: The Mill
Colorist: Gregory Reese
Executive Producer: Thatcher Peterson
Producer: Diane Valera
Color Coordinator: Robert Cohen
Music: Original Music by Human
Composer: Craig DeLeon
Producer: Kamela Anderson
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The Martin Agency: Timberland 'Fernando' and 'Crash'
Agency: The Martin Agency
Client: Timberland
Date: September 2016
Credits:
Chief Creative Officer: Joe Alexander
Creative Director: Trent Patterson
Associate Creative Director: Alexander Zamiar
Associate Creative Director: Jonathan Richman
Executive Broadcast Producer: Christina Cairo
Executive Broadcast Producer: John McAdorey
Associate Broadcast Producer: Coleman Sweeney
Senior Production Business Manager: Kelly Clow
Business Affairs Coordinator: Kim Leonard
Planning Director: Kristin Axelson
Account Director: Michael Henry
Project Manager: Karen McEwen
Production Company: Tool
Director: Benji Weinstein
Managing Partner, Live Action: Oliver Fuselier
Executive Producer, Live Action: Lori Stonebraker
Production Service Company: Steam Films
Managing Partner/EP: Krista Marshall
Managing Partner/Head of Sales: Jennifer Sykes
Line Producer: Rob Jacklin
Production Company (Product): Spang TV
Executive Producer: Melanie Cox
Producer: Christina Garnett
Producer: Erin Surber
Director/Director of Photography: Jamie Prescott
Editorial: Beast
Editor: John Dingfield
Color: Company 3
Colorist: Tyler Roth
Online: Method Studios
Online Artist: Mark Anderson
Design: Method Design
Head of Production: Lauren Roth
Original Music for Fernando: Overcoast
Composers: Colin Beckett, Travis Tucker, Aaron Esposito
Producers: Travis Tucker, Colin Beckett
Audio Post Company: Rainmaker Studios
Sound Designer & Mix Engineer: Mike O’Connor
Executive Producer, Owner: Kristin O’Connor
General Manager/Scheduler: Clinton Spell II
Creative Director: Trent Patterson
Associate Creative Director: Alexander Zamiar
Associate Creative Director: Jonathan Richman
Executive Broadcast Producer: Christina Cairo
Executive Broadcast Producer: John McAdorey
Associate Broadcast Producer: Coleman Sweeney
Senior Production Business Manager: Kelly Clow
Business Affairs Coordinator: Kim Leonard
Planning Director: Kristin Axelson
Account Director: Michael Henry
Project Manager: Karen McEwen
Production Company: Tool
Director: Benji Weinstein
Managing Partner, Live Action: Oliver Fuselier
Executive Producer, Live Action: Lori Stonebraker
Production Service Company: Steam Films
Managing Partner/EP: Krista Marshall
Managing Partner/Head of Sales: Jennifer Sykes
Line Producer: Rob Jacklin
Production Company (Product): Spang TV
Executive Producer: Melanie Cox
Producer: Christina Garnett
Producer: Erin Surber
Director/Director of Photography: Jamie Prescott
Editorial: Beast
Editor: John Dingfield
Color: Company 3
Colorist: Tyler Roth
Online: Method Studios
Online Artist: Mark Anderson
Design: Method Design
Head of Production: Lauren Roth
Original Music for Fernando: Overcoast
Composers: Colin Beckett, Travis Tucker, Aaron Esposito
Producers: Travis Tucker, Colin Beckett
Audio Post Company: Rainmaker Studios
Sound Designer & Mix Engineer: Mike O’Connor
Executive Producer, Owner: Kristin O’Connor
General Manager/Scheduler: Clinton Spell II
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Preacher: Tommy John 'The Big Adjustment'
Agency: Preacher
Client: Tommy John
Date: September 2016
Credits:
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72andSunny: Ciroc 'Let's Get It'
Agency: 72andSunny
Client: Ciroc
Date: September 2016
Credits:
Executive Creative Director: Guillermo Vega
Creative Director: Adolfo Alcala
Creative Director: Brandon Pierce
Sr. Designer: Chena Stephens
Sr. Writer: Nick Panayotopoulos
Designer: Pedro Sampaio
Jr. Writer: Colin Frawley
Director of Strategy: Tim Jones
Strategy Director: Tom Callard
Junior Strategist: Neha Bhatia
Managing Director: James Townsend
Group Brand Director: Mabel Chin / Karla Stewart
Sr. Brand Manager: Ricardo Hieber
Brand Manager: Chelsea Kim
Director of Production: Lora Schulson
Senior Film Producer: Ryan Chong
Junior Film Producer: Emma Ogiens
Art Producer: Brigitte Bishop
Business Affairs Sr. Manager: Quentin Perry
Business Affairs Manager: Carla Curry
Business Affairs Coordinator: Emily Dalton
Partnership: Combs Wine & Spirits
President: Dia Simms
SVP: Andrea Sengara
Production: EPOCH
Managing Director/EP: Zachary Heinzerling
Executive Producer: Melissa Culligan
Producer: Mary Livingston
1st AD: Miles Johnstone
Director of Photography: Stuart Winecoff
Production Designer: Alexandra Schaller
Costume Designer: Jennifer Johnson
Key Grip: Charlie McGowan
Gaffer: Frank LaMaire
Editorial: WORK Editorial
Editor: Ben Jordan
Editor: Annie Perri
Sr. Assistant Editor: Trevor Myers
Sr. Assistant Editor: Zach Patten
Executive Producers: Erica Thompson
Producer: Sari Resnick
VFX: Blacksmith
Executive Creative Director:
Executive Producer: Charlotte Arnold
Senior VFX Producer: Megan Sweet
Production Coordinator:
Shoot Supervisor: Iwan Zwarts
CG Supervisor:
Animation Supervisor:
Compositing Supervisor: Daniel Morris
Nuke Supervisor:
Flame: Daniel Morris
3D Artist:
Color: Company 3 (Co3)
Senior Colorist: Tom Poole
Senior Color Producer: Clare Movshon
Sound Design/Mix: Heard City
Engineer: Phil Loeb
Executive Producer: Talia Rodgers/Sasha Awn/ Gloria Pitagorsky
Music Composition (Puff/ Brand Film):
Composer: Part A - WeAreTheodore / Paul-Étienne CÔTÉ
Composer: Part B - “Hustle” by Puff Daddy (licensed via BadBoy & Sony)
Creative Director: Adolfo Alcala
Creative Director: Brandon Pierce
Sr. Designer: Chena Stephens
Sr. Writer: Nick Panayotopoulos
Designer: Pedro Sampaio
Jr. Writer: Colin Frawley
Director of Strategy: Tim Jones
Strategy Director: Tom Callard
Junior Strategist: Neha Bhatia
Managing Director: James Townsend
Group Brand Director: Mabel Chin / Karla Stewart
Sr. Brand Manager: Ricardo Hieber
Brand Manager: Chelsea Kim
Director of Production: Lora Schulson
Senior Film Producer: Ryan Chong
Junior Film Producer: Emma Ogiens
Art Producer: Brigitte Bishop
Business Affairs Sr. Manager: Quentin Perry
Business Affairs Manager: Carla Curry
Business Affairs Coordinator: Emily Dalton
Partnership: Combs Wine & Spirits
President: Dia Simms
SVP: Andrea Sengara
Production: EPOCH
Managing Director/EP: Zachary Heinzerling
Executive Producer: Melissa Culligan
Producer: Mary Livingston
1st AD: Miles Johnstone
Director of Photography: Stuart Winecoff
Production Designer: Alexandra Schaller
Costume Designer: Jennifer Johnson
Key Grip: Charlie McGowan
Gaffer: Frank LaMaire
Editorial: WORK Editorial
Editor: Ben Jordan
Editor: Annie Perri
Sr. Assistant Editor: Trevor Myers
Sr. Assistant Editor: Zach Patten
Executive Producers: Erica Thompson
Producer: Sari Resnick
VFX: Blacksmith
Executive Creative Director:
Executive Producer: Charlotte Arnold
Senior VFX Producer: Megan Sweet
Production Coordinator:
Shoot Supervisor: Iwan Zwarts
CG Supervisor:
Animation Supervisor:
Compositing Supervisor: Daniel Morris
Nuke Supervisor:
Flame: Daniel Morris
3D Artist:
Color: Company 3 (Co3)
Senior Colorist: Tom Poole
Senior Color Producer: Clare Movshon
Sound Design/Mix: Heard City
Engineer: Phil Loeb
Executive Producer: Talia Rodgers/Sasha Awn/ Gloria Pitagorsky
Music Composition (Puff/ Brand Film):
Composer: Part A - WeAreTheodore / Paul-Étienne CÔTÉ
Composer: Part B - “Hustle” by Puff Daddy (licensed via BadBoy & Sony)
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Butler, Shine, Stern & Partners (BSSP) : Nature Made 'Herbal Wrap'
Agency: Butler, Shine, Stern & Partners (BSSP)
Client: Nature Made
Date: September 2016
Credits:
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Pop: Microsoft 'The Art of Words'
Agency: Pop
Client: Microsoft
Date: September 2016
Credits:
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