Premium:
Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 3 October.
For project information, credits and more hover over the 'i' icon or expand to full screen.
To submit work for future publication contact Gillian West.
For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
DDB Berlin: Sony 'More Brilliance, More Beauty'
Agency: DDB Berlin
Client: Sony
Date: September 2016
Credits:
DDB Berlin:
Managing Director Creative: Myles Lord
Executive Creative Director: Gabriel Mattar
Creative Director: Alice Bottaro
Art Director: Jacopo Biorcio, Alan Dindo
Copywriter: Chiara Chessa
Client Service Director: David Barton
Account Director: Jemima Jordan
Producer: Jens Mecking, Marcus Wetschewald
Director: Andre Stringer
Production Company: Tempomedia
Postproduction: nhb studios Berlin
Producer Print: Kamila Koelling
Photographer: Fabian Oefner
Managing Director Creative: Myles Lord
Executive Creative Director: Gabriel Mattar
Creative Director: Alice Bottaro
Art Director: Jacopo Biorcio, Alan Dindo
Copywriter: Chiara Chessa
Client Service Director: David Barton
Account Director: Jemima Jordan
Producer: Jens Mecking, Marcus Wetschewald
Director: Andre Stringer
Production Company: Tempomedia
Postproduction: nhb studios Berlin
Producer Print: Kamila Koelling
Photographer: Fabian Oefner
Sony Europe:
Pan European Consumer Marketing Head: Mikio Nakazawa
Head of Brand and Product Communication: Shuhei Sugihara
Brand & Product Communication Manager(s), Television: Moira Larkin, Alessandra
D’Avino
Art Direction: Richard Small
Pan European Consumer Marketing Head: Mikio Nakazawa
Head of Brand and Product Communication: Shuhei Sugihara
Brand & Product Communication Manager(s), Television: Moira Larkin, Alessandra
D’Avino
Art Direction: Richard Small
Loading...
Plan International UK: Plan International UK 'Mamie’s Dream'
Agency: Plan International UK
Client: Plan International UK
Date: September 2016
Global children’s charity, Plan International UK, has launched a powerful new virtual reality film, bringing to life the challenges girls are facing every single day – just because they’re girls.
Directed by award-winning film maker, Mary Matheson, through the UK’s leading 360-video production specialist, Surround Vision, the film – Mamie’s Dream – deals with issues that affect girls across the world, such as FGM, teenage pregnancy, discrimination and being denied an education. Launched as part of Plan International UK’s ‘Because I am a Girl’ campaign – the world’s biggest campaign for girls’ rights – Mamie’s Dream transports viewers to rural Sierra Leone to walk alongside 22-year-old Mamie.
Here, they gain an insight into the obstacles she has had to overcome, such as being shunned for rejecting FGM, to claim her right to become financially independent and realise her dreams. The campaign capitalises on the immersive nature of VR as a way of giving the viewer a better chance to step into the protagonist’s world and so cementing a more empathetic connection between the viewer and the cause.
Credits:
Loading...
Isobel: Savills Residential 'House Unfaithful'
Agency: Isobel
Client: Savills Residential
Date: September 2016
Estate agent Savills has launched a new integrated campaign, which will include TV advertising for the first time. Conceived and executed by creative agency isobel, the move is part of the brand’s efforts to drive awareness and engagement with a wider audience and establish the estate agency as the go-to for a highly professional yet very personal experience when selling, buying or renting a home
Kicking off with two TV adverts – ‘House Unfaithful’ and ‘Mancave’ – the campaign uses a light touch of humour to explore and celebrate our relationships with our homes, whatever our life stage.
Shot by award-winning comedy director Ric Cantor, the two 30” spots, bought by Arena Media, will run for a period of eight weeks.
In addition to the TV spots, aimed at driving awareness of Savills, isobel has created numerous print and digital elements. All the assets have been designed to showcase the various elements of expertise that make Savills first choice for anyone looking to move or let their home, including in-depth market knowledge, UK wide coverage, an international network, and exceptional negotiating skills.
Credits:
Creative Director: Rob Fletcher
Additional Credits: Account Partner: Paul Houlding
Planning Partner: Steve Hastings
Business Director: Bridget Fitzpatrick
Account Manager: Katherine Jones
Account Executive: Juliet Cornick
Producer: Denise Robinson
Production Company: Hungryman
Director: Ric Cantor
Producer: Ben Roberts
Post House: Jam Films
Audio: Jim Griffin at Jungle
Additional Credits: Account Partner: Paul Houlding
Planning Partner: Steve Hastings
Business Director: Bridget Fitzpatrick
Account Manager: Katherine Jones
Account Executive: Juliet Cornick
Producer: Denise Robinson
Production Company: Hungryman
Director: Ric Cantor
Producer: Ben Roberts
Post House: Jam Films
Audio: Jim Griffin at Jungle
Editor: Jinx Godfrey at Marshall Street Editors
Media agency – buying: Arena Media
Savills Residential: Head of Consumer Marketing: Alison Dean
Director, Marketing: Charlotte Wright
Savills Residential: Head of Consumer Marketing: Alison Dean
Director, Marketing: Charlotte Wright
Loading...
Now: New York Bakery Company 'Speak Cheesy'
Agency: Now
Client: New York Bakery Company
Date: September 2016
The New York Bakery company is launching a new Cheese Bagel, with a multi-media campaign created by Now. The campaign idea is to create a new language playing off the word cheesy - #SpeakCheesy. The media includes press, content, OOH, social media, and display.
One of the pre-roll executions is a phone conversation between two characters called ‘Borisy’ and ‘Trumpsy’ speaking to each other across the Pond in the cheesy language; performed by impressionists John Culshaw and Lewis Macleod. The campaign was created by Now Creative Director Harv Bains, Writer Juliet Kent and Art Director Clinton Harding.
Credits:
Executive Creative Director: Remco Graham
Creative Director: Harv Bains
Creative Team: Clint Harding and Juliet Kent
Head of Film & Content: Jeremy Muthana
Account Director: Jack Howker
Account Manager: Katy Stanage
Planner: Michael McCourt
Animation: Jelly London
Production Company: Jelly London
New York Bakery Company: Marketing Director: Tim Barkey
Creative Director: Harv Bains
Creative Team: Clint Harding and Juliet Kent
Head of Film & Content: Jeremy Muthana
Account Director: Jack Howker
Account Manager: Katy Stanage
Planner: Michael McCourt
Animation: Jelly London
Production Company: Jelly London
New York Bakery Company: Marketing Director: Tim Barkey
Loading...
George & Dragon: Scope 'HIDE'
Agency: George & Dragon
Client: Scope
Date: September 2016
The disability charity Scope appointed advertising agency George & Dragon to lead the creative development for the next phase of its ‘End the Awkward’ campaign in March. George & Dragon was tasked with evolving, branding and activating the campaign, which aims to transform attitudes towards disability.
George & Dragon took the original concept, based on the insight that two-thirds of the British public feel awkward around disabled people, and created a new look and feel for the campaign.
Scope research also shows that 18 – 34 year olds (Millennials) are most likely to feel awkward about disability – one fifth have actually avoided talking to a disabled person because they didn’t know how to communicate with them.
We used humour to address the issue of awkwardness and created a mnemonic – H.I.D.E – to help open up a dialogue in order to get the public talking to, and not avoiding, disabled people out of fear of doing or saying the wrong thing.
The tongue in cheek prime-time advert on Channel 4 will feature the voice of much-loved actor Simon Callow and offer advice on how to End the Awkward in the form of a mnemonic - H.I.D.E:
H…Say ‘Hi’; Introduce yourself ; Don’t panic; End the Awkward.
Credits:
Creative Director: Ravi Beeharry, Andy Mancuso
Creatives: Andy Manusco, Harriet Wiltshire, Zach Speight
TV Producer: Gemma Hall
Production Company: Outsider
Director: Jim Gilchrist
Producer: Simon Elborne
DOP: Daniel Landin
Edit: Cut & Run
Editor: Ben Campbell
Post Production: Absolute Post
Sound: Wave
Creatives: Andy Manusco, Harriet Wiltshire, Zach Speight
TV Producer: Gemma Hall
Production Company: Outsider
Director: Jim Gilchrist
Producer: Simon Elborne
DOP: Daniel Landin
Edit: Cut & Run
Editor: Ben Campbell
Post Production: Absolute Post
Sound: Wave
Loading...
Wieden + Kennedy London: Lurpack 'Game On, Cooks'
Agency: Wieden + Kennedy London
Client: Lurpack
Date: September 2016
Lurpak has unveiled a new TV ad as part of a multi-million pound marketing campaign. The campaign aims to challenge consumer cooking habits and drive butter usage as research by Lurpak shows UK consumers are spending more time consuming food media than cooking.
The bold new campaign – created by Wieden+Kennedy – will tackle this ‘cooking paradox’ by rousing audiences to turn their screens off and ovens on, demonstrating in true Lurpak fashion that consuming food culture is a poor substitute for the visceral experience of cooking.
Directed by Daniel Wolfe and continuing the ‘Good Food Deserves Lurpak’ narrative, the ad opens on a sculpture of TV screens, laptops, phones and cookbooks capturing food culture in all its forms created by Fraser Muggeridge. Viewers are drawn in by the omnipresent sound of Rutger Hauer reminding them “nothing compares to the thrill of a hot kitchen.” As the pile of food entertainment is suddenly blown up, Hauer boldly proclaims “You’re not a cook until you cook”.
Viewers are then transported from watching, reading and hash-tagging food culture to being immersed in the energy and rhythmic chaos of a hot kitchen. Otherworldly food shots have been replaced with more down-to-earth portrayals styled by Katie Giovanni. Lurpak’s slick approach has evolved into a grittier, emotive take that brings realism, excitement and sweat back to the kitchen. The ad concludes: 'Strap on your aprons and reach for the Lurpak'.
Credits:
Creative Director: Hollie Walker
Creative Director: Freddie Powell
Copywriter/Art Director: Becca Pottinger
Copywriter/Art Director: Sam McCluskey
Additional Credits: Agency Executive Producer: Tony Davidson
Agency Executive Producer: Iain Tait
Group Account Director: Rachel Parker
Account Director: Hannah Gourevitch
Agency Planner: Indiana Matine
TV Producer: Genevieve Sheppard
TV Production Assistant: Tom Dean
Creative Producer: Mark D'Abreo
Head of Design: Karen Jane
Designer: Alex Sullivan
Designer: Ryan Teixeira
Designer: Phil Rosieur
Production Company: Somesuch
Director: Daniel Wolfe
Executive Producer: Tim Nash
Line Producer: Samantha Chitty
Director of Photography: Tom Townend
Editorial Company: Trim
Editor: Tom Lindsay
Loading...
FCB Inferno: Barnardos 'Believe in Me'
Agency: FCB Inferno
Client: Barnardos
Date: September 2016
FCB Inferno has created a new brand platform for the UK’s largest children’s charity, Barnardo’s. ‘Believe in me’ launches with an integrated campaign focusing on the incredible things that can happen when you believe in children. It will be launched across media on 23rd September, spearheaded by a 60” TVC to coincide with Barnardo’s launching a new 10 year corporate strategy. Directed by Sara Dunlop, and produced by The Mill, the film features five children whose lives have been transformed.
Their narrative turns from victim to hero: ‘I am not his little secret’, ‘I am not the toys I never had’, ‘I am not my broken ribs’, ‘I am strong’, ‘I am free’, ‘I am proud’, ‘I am unstoppable’… An evocative cover of Tears for Fear’s ‘Everybody Wants to Rule the World’ by Lorde builds as their performances gain in confidence.
Their five performances are dramatic reconstructions of true events, each representing a key focus of Barnardo’s care. Individual stories will be found online, along with a deep-dive into the real case studies behind the campaign and the work Barnardo’s do across the UK. 60” and 40” TVCs edit will run into November, as well as VOD and the 60” in cinema.
A print campaign will run across national press and specific BME media. Media has been managed by John Ayling Associates, Dam Digital built the online hub (www.believeinme.org.uk) and Stand is tasked with consumer PR. The ‘Believe in me’ platform will also be distributed and used across the organisation by its 8,000 employees and in the 600 stores.
Credits:
Chief Creative Officer: Owen Lee
Art Director: Jack Walker
Copywriter: Ali Dickinson
Business Director: Jonny Ray
Account Manager: Hestor Manning Marsh
Planning Director: Chris Baker
Producer: Charlotte McConnell
Additional Credits:
Director: Sara Dunlop
Production Company: Rattling Stick
Producer: Ellie Fry
Editor Amanda James
Post-Production Producer: Jack Williams
Post-Production: The Mill
Audio Post-Production String and Tins
Track: Lorde ‘Everybody Wants to rule the world’
Loading...
This Way Up: Typhoo - Heath & Heather 'Brand Refresh'
Agency: This Way Up
Client: Typhoo - Heath & Heather
Date: September 2016
Heath & Heather is the original English herbal tea brand. First established in 1920 by two pioneers of herbal medicine, the brand needed to redefine it’s role and appeal to a new generation of tea drinkers.
The founders initially sold packets of seeds for growing fresh herbs at home, giving everyone the opportunity to enjoy the health benefits of herbal infusions. They focused on native English varieties that could be found in heath's and hedgerows, and championed the benefits of herbal medicine in their books and lectures.
All the teas are reassuringly pure and simple, inspired by nature, and made from 100% natural, organic produce. Their vision provided the inspiration for the rebrand, which uses a seed tag as the brand panel surrounded by an abundance of herbal goodness to celebrate the expertise in selecting and blending each variety. Whilst each pack is beautifully crafted for Health & Happiness, together they make a beautiful hedgerow. more
Credits:
Designer: Hayley Bishop
Loading...
The Red Brick Road: Yorkshire Building Society 'Outgrown your home'
Agency: The Red Brick Road
Client: Yorkshire Building Society
Date: September 2016
Yorkshire Building Society is launching its first new TV campaign in three years promoting its range of mortgages for home movers.
The new multi-channel centres around a TV spot, and is supported by national press, digital display, social media, direct mail, and website as well as activity at all of the 219 branches throughout the UK.
Building on the brand’s more than 150-year history of helping Britons build the future they aspire to by making their home ownership dreams a reality, the new ad by Red Brick Road dramatises the experience homeowners feel when their life becomes too large for their home.
The ad opens with a mother returning home on what appears to be a typical day. But we soon see that she and her family have literally outgrown their living space. As the ad progresses, each room becomes smaller and smaller with the family resolutely going about their daily lives. Until finally they can’t fit into the space without contorting themselves into uncomfortable, sometimes excruciating positions.
Credits:
Creative Directors: Richard Megson and Matt Davis, Red Brick Road
Agency Art Director: Baz Williamson
Agency Copywriter: Ben Markey
Additional Credits: Head of Strategy: Ben Mitchell
Business Director: Bill Ehninger
Senior Account Manager: Terri Turner
Account Manager: Louis Collin
Head of Integrated Production: Charles Crisp
Producer: Rick CarterProduction Company: Rattling Stick
Director: Pete Riski
DOP: Jean Noel Mustonen
Production Designer / Art Director: Morgan Kennedy
Producer: Tim Nunn
Editors: The Assembly Rooms
Editor: Eve Ashwell
Colourist/Grading: Henri Pulla
Post Production: Coffee & TV
Flame Operator: Steve Waugh
Sound Studio: Wave
Sound Design: Parv Thind
Music Composition: Marko Nyberg
Agency Art Director: Baz Williamson
Agency Copywriter: Ben Markey
Additional Credits: Head of Strategy: Ben Mitchell
Business Director: Bill Ehninger
Senior Account Manager: Terri Turner
Account Manager: Louis Collin
Head of Integrated Production: Charles Crisp
Producer: Rick CarterProduction Company: Rattling Stick
Director: Pete Riski
DOP: Jean Noel Mustonen
Production Designer / Art Director: Morgan Kennedy
Producer: Tim Nunn
Editors: The Assembly Rooms
Editor: Eve Ashwell
Colourist/Grading: Henri Pulla
Post Production: Coffee & TV
Flame Operator: Steve Waugh
Sound Studio: Wave
Sound Design: Parv Thind
Music Composition: Marko Nyberg
Loading...
La Chose: SKODA 'KM Converter'
Agency: La Chose
Client: SKODA
Date: September 2016
When it comes time to buy a new car you have all kinds of questions – how roomy is it? How comfortable? How does it handle? A visit to the lot and a quick test drive rarely answers them.
To answer this need, agency La Chose came up with a clever solution for car maker Škoda’s potential customers. One that encourages and rewards them for physical activity, reminds them of Škoda’s origins, and allows them to get a real feel for the auto company’s range of models. For a two week period interested buyers have the opportunity to earn a day-long test drive, giving them a real feel for the brand’s cars.
Credits:
President and Creative Director: Pascal Grégoire
Copywriter: Antoine Defaye
Art Director: Joris Tripier Mondancin
Additional Credits:Head of TV Production: Nicolas Buisset
Account Management: Jean-Baptiste Lucas, Eric Guillod, Pierre-Jean Besson
Director of PR/Communication: Barka Zérouali
Production Company: Das Ding
Director: Cédric Dubourg
Producer: Nicolas Buisset
Director of Production: Yoann Morin
Production Assistant: Alice Giraudo
Director of Photography: Emmanuel Bernard
Sound Production: Das Ding
Sound Design: Thibaut Quinchon Musique : M83 - Do it. Try It
Skoda France: Marketing Director: Paul Barrocas
Communications Director: Aurélie Willi
Communications Manager: Céline Hahn
Loading...
Mr B & Friends: UKCloud 'Rebrand'
Agency: Mr B & Friends
Client: UKCloud
Date: September 2016
Brand, creative and digital agency Mr B & Friends has revealed the new brand identity for UKCloud just as the cloud services company tops the Tech Track 100 league table.
UKCloud crowned the leaderboard of this year’s Sunday Times Hiscox Tech Track 100 league table, which ranks Britain’s best 100 private tech companies with the fastest-growing sales over the last three years.
The company, which specialises in providing assured cloud services exclusively for the UK Public Sector including organisations such the Home Office, HMRC, MoD and the NHS, has soared into first place ahead of companies such as Roc Technologies, Feefo and Skyscanner.
The agency created a new articulation of the brand centred around the positioning of ‘Pure Commitment’. This illustrates the transparent and focused way in which UKCloud goes about its business. Operating a true pay-as-you-go model, the service provider enables total flexibility to its customers and bases its business on a consumption model rather than contracted arrangement. This provides outstanding value and disrupts the normal pattern in the sector. As such the identity is designed to reflect flexibility, simplicity and enduring value.
Credits:
Creative Director: Steve Richardson
Design Director: Sheena Mistry
Designer: Nathan Crosby
Brand strategist: Simon Barbato
Account Management: Nicola Jarvie/ Andy Kaye
Design Director: Sheena Mistry
Designer: Nathan Crosby
Brand strategist: Simon Barbato
Account Management: Nicola Jarvie/ Andy Kaye
Loading...
Location:
Secondary categories:
Main Image:
Article Type:
Sponsored Content:
Non Sponsored Content
Choose Featured Video:
Random Featured Video
Badge Color:
Article Layout:
Section:
Brand