Creative Works EMEA featuring VCCP, Ogilvy, Bruketa&Zinic&Grey and SomeOne

Creature has unveiled a new 60-second film for the British Red Cross – showcasing the Power of Kindness. This follows extensive work Creature has been undertaking with the British Red Cross to help articulate their core brand promise.

Being one of the most recognisable brands in the world, the incredible work the Red Cross does overseas is widely understood. However, their work in the UK is less well known, and it’s these small ways in which anyone can make a difference through the power of kindness, that the film aims to highlight.

The film was shot in Manchester using real volunteers from the British Red Cross to help depict the challenging, but rewarding and important work they do. The whole organisation was involved in creating the film, from offering behind the scenes tips on how to make the situations as authentic and realistic as possible, to supporting the production crew on the day.

The narrative of the film shows how small acts of kindness have an infectious and cumulative effect and this is dramatised by a pulse of kindness emanating from within British Red Cross volunteers. A thought-provoking voiceover from actor Jason Isaacs describes how easy it is for one act to inspire another.

Greenpeace is continuing its diatribe on consumer plastics, this time targeting supermarkets with the creation of a dystopian school trip to the aquarium.

The latest campaign from the environmental campaign includes three films following a group of young children as they visit the ‘Ocean of the Future’ aquarium.

Visibly excited to see creatures such as penguins, otters, octopuses and catfish, the kids are disappointed when they’re presented with floating plastic bags, bottles and packaging instead.

Ogilvy UK had turned Dingle Oceanworld Aquarium into an exhibition of supermarket plastics, demonstrating a ‘stark vision’ of the future oceans should humanity not take action to reduce the amount of unsustainable packaging produced.  The film aims to support Greenpeace’s petition calling on supermarkets in particular to reduce their plastic footprint.

This poster campaign, created to raise awareness of domestic abuse, riffs on common explanations and excuses – such as 'I fell down the stairs' or 'It was the door'– used by survivors to hide abuse.

The ads were made for the Portuguese Association for Victim Support (APAV), a domestic abuse charity.

To raise awareness about the truth behind these statements, FCB Lisbon created a series of ads showing surreal houses built out of stairs and doors, showing how a house would actually have to look like to make all these excuses true.

British craft beer brand TicketyBrew has unveiled a refreshed identity with design by multi-disciplinary studio Carter Wong. The studio was briefed to refine the brand’s structure and visual identity following the rapid expansion of the product range, which had led to a sprawling visual identity across more than 35 products.

To restore impact, Carter Wong refocused TicketyBrew’s messaging, stripping the brand back to a simplified identity with a more contemporary look and feel. The range was then segmented to provide structure, splitting the portfolio into a Core Range of 11 beers and a Limited Editions range of approximately 26 more unusual flavours.

Carter Wong retained the original colour palette for the Core Range but reduced the volume of written content on the wraparound label for a cleaner feel. Each flavour within the Core Range now has a number to help distinguish between the products, with a stamp design to celebrate where the beer is made and touches of bright colours to appeal to the latest trends. Across the Limited Editions range, a patterned background in vibrant tones creates standout to differentiate from the Core Range, with four patterns on rotation and colourways chosen based on the individual flavours.

FCB Inferno is continuing its work with Project Literacy, enlisting ad legend Mark Denton to help draw attention to the challenges associated with the issue of adult illiteracy.

The ‘Daunting World’ campaign for Project Literacy – a movement founded and convened by global education company Pearson to help advance global literacy – uses a series of images that bring to life some of the challenges faced by adults who struggle to read and write.

FCB Inferno partnered with Denton to create the images, a suite of eye-catching photographs taken by and art directed by Denton. They show everyday objects such as detergent bottles, greetings cards and board games, but on closer inspection of the image, the viewer will realize that the messages on each object explains the challenges these everyday objects can present for people who cannot read.

The stories behind the images are real, having been relayed to the Project Literacy team by the newly literate adults they have been working with as part of the campaign. One image of a medicine bottle, for example, directly reflects the story told by Wanda, a now-literate adult from Philadelphia, who movingly described the anxiety she felt each time she had to give her children medicine when they were sick because she could not read the instructions on the packaging.

The 71st Festival de Cannes has unveiled its official poster which features a woman and a man (Karina and Belmondo) engaged in a passionate kiss  taken from Jean-Luc Godard’s Pierrot le fou (1965).

The poster is shot by Georges Pierre who founded the Association des Photographes de Films and  is the work of graphic designer Flore Maquin.

Panasonic Grooming has unveiled football legend Rio Ferdinand as the new ambassador for its upcoming #PlayWithStyle campaign.

With a recent study revealing that four out of five men (81%)[1] said looking great before an important event helped to improve their confidence, the style-savvy former Manchester United and England star has been recruited to show men the importance of playing with style, both on and off the pitch.

A new campaign for smartphone brand OnePlus celebrates the company's open innovation culture by inviting its fans to help produce its latest ad. As OnePlus has grown, it has acquired a highly engaged community of fans and users, who guide product development through their feedback.

Above+Beyond's campaign for the smartphone maker takes this collaborative structure one step further by involving the fans in the brand’s advertising, with a film made by incorporating ideas from the OnePlus community.

Above+Beyond will create six versions of the #NeverSettleFilm, taking the best and most interesting suggestions and incorporating them into each new iteration. The final version will be shown at the launch of the upcoming OnePlus 6. All the films will take place in an ever-evolving set with the narrative captured in a single take each time. They will be produced in-house at Above+Beyond, and directed by independent director Carly Cussen.

Signal Productions has produced a new TV spot promoting Schwarzkopf's Live range of ultrabright hair dyes. The agency was briefed to build on the success of a 2017 TVC, with the aim of driving sales of hair colour products and NPDs using a mixture of talent from models to influencers.

The agency captured vertical video, TVC footage, point-of-sale and digital outdoor content in a studio complex, allowing the talent to move from one shoot to the next. The strategy allowed the creation of a vast amount of assets and content for the brand's push.

The campaign also saw a return to Signal's rear projection technique, which allowed it to shoot models and talent against multiple backdrops with a rapid turnaround for each setup.

To celebrate the highly anticipated Royal wedding on May 19, Plenish, the all organic British nut milk brand has given almonds, cashews, hazelnuts and coconuts a Royal makeover and transformed them into mini replica royals, depicting what Harry and Meghan’s big day might look like.
 
Plenish worked with the world’s only nut artist, Ohio-based Steve Casino, and has collaborated with him to recreate the royal nuptials.
 
Finding an artist that was capable of bringing Plenish’s vision to life was no mean feat but the uniquely talented Steve Casino helped to make their nuts idea a reality. The artist spent over 362 hours transforming shells into miniature figurines and scenes of the Royal Wedding.
 
Each of the four different nuts that make-up the range of Plenish Milks – almonds, coconuts, cashews and hazelnuts – were hand-painted, resulting in intricate life-like figurines of the Queen, Prince Charles, Kate, William, Harry and Meghan. Cashew nuts were used to create the Queen’s infamous royal corgis. The scenes of Westminster Abbey and the Royal Balcony incorporate coconuts and hazelnuts carefully crafted to depict realistic royal backdrops.