Premium:
The winner of this week's creative work of the week in Asia Pacific is Speights, a New Zealand beer brand, which produced a two minute film called 'The Dance', which shows men learning to dance.
In the film, which was created by DDB New Zealand, two colleagues teach each other how to dance. Their other colleagues then provide feedback on the men’s style and dance moves.
The film culminates in one of the men picking up the courage to ask a woman for a dance.
DDB NZ: Lion - Speights 'The Dance'
Agency: DDB NZ
Client: Lion - Speights
Date: April 2018
New Zealand beer brand Speights has broken with beer ad tradition and taken to the dancefloor with a heartwarming new campaign.
The two-minute film, called The Dance’, follows two workmates, as one teaches the other to dance. The ad also features other workmates, who provide critique on the men’s style and dance moves.
The campaign was created by DDB NZ and directed by Steve Ayson. It will run across film, online, digital and OOH.
Credits:
Client credits: Lion
National Marketing Director: Craig Baldie
Category Marketing & Sponsorship Director – Beer: Ben Wheeler
Marketing Manager Mainstream Beer: Jane Dempsey
Brand Manager Mainstream Beer: Geoff Kidd
Assistant Brand Manager Mainstream Beer: Gen Brown
Agency credits: DDB NZ
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Director: Rory McKechnie
Art Director: Zac Lancaster
Senior Account Director: Jennifer Travers
Account Manager: Michael Doolan
Executive Planning Director: Lucinda Sherborne
Executive Producer: Judy Thompson
Senior Agency Producer: Samantha Royal
Production Company: The Sweet Shop
Executive Producer: Fiona King
Producer: Larisa Tiffin
Director: Steve Ayson
DOP: Lachlan Milne
Offline Editor: Simon Price
Grade: Trish Cahill
Post Production Company: Perceptual Engineering
Soundtrack/composer/Music: Jonathan Mihaljevich, Franklin Road
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