Quantcast
Channel: The Drum - Creative Works
Viewing all articles
Browse latest Browse all 1069

Smile Asia introduces special cutleries to promote understanding of children with cleft lip

$
0
0
Premium: 

Smile Asia has created a special set of cutleries to show users how difficult it is for children with cleft lip and palate to have their meals.

The non-profit organisation, which specialises in bringing treatment and care to children with cleft lip, cleft palate and other facial deformities across Asia, is keen to help over 100,000 children in Asia who are born with these conditions every year.

The cutleries, which are named ‘The Cleft Collection’ and created by McCann Health Singapore, was introduced at four-course dinner prepared by executive chef Massimo Pasquarelli at the Ritz Carlton hotel, where guests experienced how difficult it was to dine with the cutleries.

“The Cleft Collection allows you and I to experience the struggles children with cleft lip and palate face at every meal.” said Vincent Yeow, chairman and founder of Smile Asia.

“We hope that with this initiative, we will be able to get more people to support the cause of helping children across Asia living with these conditions.”

Show me entity :: 20222

 

Location:

Article Type:

Sponsored Content: 
Non Sponsored Content
Hide Content Hub Block: 
Show Content Hub Related Companies Block

Badge Color:

Article Layout:

Section: 
Brand

Primary Category:


Viewing all articles
Browse latest Browse all 1069

Trending Articles