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As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
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Space City Productions: Paradise Wildlife Park 'Something Big'
Agency: Space City Productions
Client: Paradise Wildlife Park
Date: June 2018
Charged with showcasing Hertfordshire-based zoo and charity, Paradise Wildlife Park's first ever TV advert, Space City focused on a direct response creative. Focusing on a safari adventure at the core of the messaging, the advert utilised a combination of voice-over and live-action to take would-be visitors on a journey to the park.
The ad shows a family of four enjoying the park, including its new animatronic dinosaur attraction.
Credits:
Stephanie Davis - producer - Space City
Alice Durkin - assistant producer - Space City
Greg Simmons - director - Space City
Laszlo Forras - editor - Space City
Alice Durkin - assistant producer - Space City
Greg Simmons - director - Space City
Laszlo Forras - editor - Space City
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Maximum Effort Productions: Aviation gin 'Ryan Reynolds’ Twin Returns'
Agency: Maximum Effort Productions
Client: Aviation gin
Date: June 2018
With his second stint as Deadpool currently in cinemas, Ryan Reynolds is using his comic chops and his media draw to promote Aviation Gin.
Reynolds bought up the spirits brand in X and has created a Q&A session with his supposed twin 'Gordon' to ride on the coattails of Deadpool 2.
Credits:
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McCann London: The Peter Tatchell Foundation 'Screen the blood, not the sexuality'
Agency: McCann London
Client: The Peter Tatchell Foundation
Date: June 2018
LGBT+ activist Peter Tatchell is urging governments and blood services worldwide to allow gay men to donate blood as part of the 'Screen the blood, not the sexuality' campaign.
The campaign created by McCann London features a satirical video where a security guard positioned infront of the Blood Donation Center is trying to screen men trying to enter the Center with his 'Gaydr', a pseudo “gay detector” device.The spoof Gaydr scan informed them that they were actually gay and not allowed to donate blood.
As part of both McCann London’s and The Peter Tatchell Foundation’s effort to curb the discriminatory blood donor restrictions on sexually active gay and bisexual men , a series of Gaydr devices will be sent to influencers and key figures.
Credits:
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Ogilvy UK: Boots 'Summer Like You've Seven'
Agency: Ogilvy UK
Client: Boots
Date: June 2018
Boots’ campaign for summer follows the journey of a brilliantly cast seven-year-old girl wondering in the sights, smells and excitement of the summer holidays.
‘Summer like you’re Seven’ is the latest campaign from the retailer’s retained agency Ogilvy UK. Set to the Jungle Book’s ‘Bare Necessities’ the hero film follows seven-year-old Livvie from the time she leaves school until she falls asleep at the dinner table on holiday, focusing on Boots products such as insect spray, plasters, face masks and even leg wax strips in between.
The creative was developed from the insight that children experience summer with an enthusiasm and curiosity that is lost somewhat in adults, and that reminiscing about our childhood view of summer can lift our mood.
Credits:
Agency:
ECD – Sam Cartmell
Creatives – Andy Forrest & Nicola Wood
Managing Partner – Ben Skelsey
Account Director – Michele Lardner
Agency Producer – Lisa Mason
Agency Production Assistant - Emma Griffin
Client:
Marketing Director – Helen Normoyle
Senior Marketing Manager – George Shuttlewood
Marketing Manager – Louise Heaton
Production Company:
Director – Keith McCarthy @ Stink
Production Co Producer - Peter Knowles
Production Manager - Georgia Eyres
Edit:
Editor - Tim Hardy @ Stitch
Edit assistant - Chris Wilson @ Stitch
Producer - Angela Hart @ Stitch
Post:
Grade - George K @ MPC
Colour Producer - Tamara Mennell @ MPC
Online - Gramercy Park Studios
Online Post Producer - Claire Lifford
Sound:
Sound Designer - Sam Robson @ 750MPH
Sound Producer - Deborah Whitfield @ 750MPH
Music:
Clearance - Dan Neale @ Native Music
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Dark Horses: Just Eat '#PutItOnAPlate'
Agency: Dark Horses
Client: Just Eat
Date: June 2018
Just Eat has unveiled its World Cup campaign urging football fans to order their favourite takeaways and get a chance to win some limited edition, commemorative football plates.
The online film titled #PutItOnAPlate features football legend John Barnes having his face repeatedly licked. Another film featuring Gianfranco Zola will be unveiled soon as well.
As part of the campaign, whoever orders a takeaway through the Just Eat app between 14th June and 15th July will be in with a chance to be chosen at random to receive an official 2018 Football Plate. Four designs will be released for fans to collect.
Credits:
Client – Just Eat
UK Marketing Director – Ben Carter
UK Head of Marketing Communications – Victoria Gold
Marketing Communications Manager – Fiona Bateman
Social Media Marketing Manager – Rachel Kneen
Consumer PR Manager – Mindy Bhachu
Creative Agency - Dark Horses
Creative Director - Steve Munachen
Creative – Mat Joiner
Creative – Rory McCaskill
Managing Director - Simon Dent
Account Director - Dan Cunningham
Agency Producer – Lizzie Mabbott
Production Company – Mindseye
Director – Ben Green
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Recipe: Birds Eye 'Solidaritea 2018'
Agency: Recipe
Client: Birds Eye
Date: June 2018
Birds Eye is building on its #Solidaritea campaign, championing parenting and putting an end to ‘parent shaming’. The new campaign showing solidarity with parents is breaking in the run up to Father’s Day on June 17th.
The campaign is the next installment in an initiative developed with Recipe. It reflects Birds Eye’s commitment to supporting all hard-working and fun-loving parents, as the brand that’s always there whenever needed.
In 2017 Birds Eye launched #Solidaritea in support of a group of mummy bloggers who had been condemned by the Daily Mail as ‘slummy mummies’. It was a rallying cry for all to stand in support of British parents by celebrating their (sometimes) thankless parenting moments.
One year on, Birds Eye is celebrating the role of dads - their desire to work just as hard and be just as involved in parenting as mums, 365 days of the year – with an online film, ‘More than just a day’, created by Recipe.
The aim is to challenge traditional and antiquated roles of ‘dadding’ by featuring a broad cross-section of dad roles from same-sex parents, single dads, hands-on dads, stay-at-home dads to women and grandparents that fulfil the role of dads too. It is also passionate and celebratory, showing the good bits, the bad bits, the funny bits, the challenging bits and - above all else – the cherished moments of parenting.
‘More than just a day’ features a group of daddy bloggers delivering a poem on a school stage, highlighting the issues that are important to them. It also addresses Birds Eye’s role – one of support, not judgement, ending with the sign off: “We’re here. #solidaritea”.
The poem tackles meaningful parenting subjects – some are serious, some less serious, but delivered with compassion and attitude. Lines from “It’s 365, tough, glorious, cherished days”, “It’s the best thing I ever did”, to “I’m a punching bag day” encapsulate the dynamic joys and challenges of being a modern dad.
All of the ‘dads’ featured are parents/grandparents – LadBaby, The Life of Riley, The Dad Network, Daddy & Dad and Ben Telford (husband of Clemmie Telford; one of last year’s #Solidaritea mummy bloggers). The script was co-developed, based on many of their personal experiences.
The campaign is the next installment in an initiative developed with Recipe. It reflects Birds Eye’s commitment to supporting all hard-working and fun-loving parents, as the brand that’s always there whenever needed.
In 2017 Birds Eye launched #Solidaritea in support of a group of mummy bloggers who had been condemned by the Daily Mail as ‘slummy mummies’. It was a rallying cry for all to stand in support of British parents by celebrating their (sometimes) thankless parenting moments.
One year on, Birds Eye is celebrating the role of dads - their desire to work just as hard and be just as involved in parenting as mums, 365 days of the year – with an online film, ‘More than just a day’, created by Recipe.
The aim is to challenge traditional and antiquated roles of ‘dadding’ by featuring a broad cross-section of dad roles from same-sex parents, single dads, hands-on dads, stay-at-home dads to women and grandparents that fulfil the role of dads too. It is also passionate and celebratory, showing the good bits, the bad bits, the funny bits, the challenging bits and - above all else – the cherished moments of parenting.
‘More than just a day’ features a group of daddy bloggers delivering a poem on a school stage, highlighting the issues that are important to them. It also addresses Birds Eye’s role – one of support, not judgement, ending with the sign off: “We’re here. #solidaritea”.
The poem tackles meaningful parenting subjects – some are serious, some less serious, but delivered with compassion and attitude. Lines from “It’s 365, tough, glorious, cherished days”, “It’s the best thing I ever did”, to “I’m a punching bag day” encapsulate the dynamic joys and challenges of being a modern dad.
All of the ‘dads’ featured are parents/grandparents – LadBaby, The Life of Riley, The Dad Network, Daddy & Dad and Ben Telford (husband of Clemmie Telford; one of last year’s #Solidaritea mummy bloggers). The script was co-developed, based on many of their personal experiences.
Credits:
Agency: Recipe
CD/Founder: Dan Jacobs
Director: Michael O’Kelly
Editor: Mitchell Young
Producer: Lisa Dawson
Graphics: Alanna Kos
Content Manager: Richard Green
Account Director: Misha Mantel
Planner: Sanj Deb
CD/Founder: Dan Jacobs
Director: Michael O’Kelly
Editor: Mitchell Young
Producer: Lisa Dawson
Graphics: Alanna Kos
Content Manager: Richard Green
Account Director: Misha Mantel
Planner: Sanj Deb
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The Brooklyn Brothers, Islenska: Inspired by Iceland 'Team Iceland'
Agency: The Brooklyn Brothers, Islenska
Client: Inspired by Iceland
Date: June 2018
As part of Inspired By Iceland’s ongoing Team Iceland campaign, an initiative designed to recruit fans to Iceland’s cause for the upcoming World Cup, The Brooklyn Brothers, with joint Icelandic agency Íslenska have launched a short film with Icelandic comedian Steindi Jr.
The cheeky Icelander is fast growing a global fan base since his first appearance for Inspired By Iceland in their The Hardest Karaoke Song in the World last year. Today’s clip shows him playing a friendly prank on some Argentines since the talismanic side will be against Iceland for the country’s first ever World Cup match. Afram Island!
The Brooklyn Brothers role developed the creative concept along with handling all global PR media relations, social media strategy and activation.
Credits:
The Brooklyn Brothers & Íslenska: Global creative and strategic agencies
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72andSunny Amsterdam: Johnnie Walker 'Keep Walking'
Agency: 72andSunny Amsterdam
Client: Johnnie Walker
Date: June 2018
Diageo has launched a new marketing campaign for Johnnie Walker whisky, which likens the drink to a social glue helping to bring people together.
Devised in partnership with 72&Sunny Amsterdam, Keep Walking focuses on the marriage between great whiskies and social occasions, mixed in with dramatic landscape photography from the Highland, Island, Speyside and Lowland regions of Scotland.
These are personalised through the depiction of a number of everyday moments drawn from around the world in which people are shown enjoying whisky in the company of others.
Credits:
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