The winner of this week's creative work of the week in Asia Pacific is the Australian Red Cross Blood Service (ARCBS), which launched a campaign to encourage partners of pregnant women in Australia to show their support by donating blood.
Titled ‘She Gives Birth, You Give Blood’ and created by Cummins & Partners, the campaign wants to generate awareness of the need for regular blood donors, by shining a light on the one in five women who will need a blood transfusion during their pregnancy.
The campaign video features pregnant women and their partners going through the process of donating blood, where partners receive support, before the roles are reversed during childbirth.
The Service hopes this campaign will encourage partners to play a bigger role during pregnancy by by donation blood each trimester as a way to show support for pregnant women.
