Creative Works EMEA featuring TBWA\Dublin, Y&R, Sid Lee Paris and more

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As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.

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TBWA\Dublin: Bank of Ireland 'Snuggley'

Agency: TBWA\Dublin

Client: Bank of Ireland

Date: June 2018

For most people, their first home won’t be their last. TBWA\Dublin’s new home campaign for Bank of Ireland understands that change is inevitable. But whether people are moving in or moving on, the brand’s latest film reassures them they’re not alone.

‘Snuggley’ is a TVC that follows a young boy as he experiences new surroundings throughout his childhood. It shows the journey of a family through the eyes of a child and his ever present cuddly toy rabbit, ‘Snuggley’. His ‘Snuggley’ becomes the one constant as he moves home, welcomes new siblings, gets a dog, and makes and leaves friends. Through this comforting sentiment, Bank of Ireland says it’ll stay by their customers’ side, ‘Wherever you go’.

Shot in Dublin over four days, the TVC is directed by Independent’s Gary Freedman. The film features the track, Follow You, Follow Me by Genesis, which has been rerecorded by up-and-coming Cork singer, Maria Byrne.

TBWA\Dublin developed the campaign to promote a range of benefits for customers looking to buy a new home. The campaign will run across TV, OOH, radio, cinema, VOD, digital, native content, social, owned media and one on one. It will be supported by a PR campaign and a series of nationwide events.

Credits:

Client: Bank of Ireland
Director of Customer, Analytics, Insights and Marketing: Brían Corish
Head of Marketing: James Munnelly
Consumer and Segment Marketing Manager: Ruth Brady

Creative Agency: TBWA\Dublin

Executive Creative Director: John Kane
Creative Director: John Kilkenny
Chief Strategy Officer: Mark Nolan
Head of Broadcast: Onagh Carolan
Managing Director: Fergal Behan
Account Director: Eibhín Mc Loughlin
Senior Account Manager: Rebecca Schatz
Account Executive: Alex Lloyd

Production Company: Independent

Director: Gary Freedman
Producer: Chris McBride
Service Production Company: Sweet Media
Service Company Producer: Emma O’Beirne
Editor: Adam Spivey, The Playroom

Grade: Jean Clement, MPC London
Online post production: Screen Scene
Online post production producer: Sinead Bagnall
Sound: Mutiny
Music: 'Follow Me, Follow You' written by Genesis, Performed by Maria Byrne

Tags: Ireland

Snuggley - Wherever You Go

Leo Burnett London: Betfair 'Best Odds'

Agency: Leo Burnett London

Client: Betfair

Date: June 2018

Bookmaker Betfair has launched a TV ad for the Betfair Exchange, as the first part of a new campaign created by Leo Burnett London. The strategy, informed by research by PeopleLab, comprises a suite of through-the-line strands designed to re-introduce consumers to the Betfair brand and what it stands for. The first ad to air was to build awareness of its revolutionary alternative betting platform: the Betfair Exchange.

The latest addition to the Betfair campaign is a 30-second ‘Best Odds’ commercial, where a savvy young sports fan identifies Betfair as offering ‘the best odds on the World Cup’. The TV ad will run on ITV and Sky Sports in the UK. The Exchange and Best Odds films deviate from the category norm and are unified by the campaign strap line, relating to the cognitive process of Betfair’s core sports bettor: ‘Betfair: where gut instinct meets smarts’.

This concept of combining gut instinct and smarts to inform decisions runs across every customer platform, which also includes press, radio, social, display, CRM, OOH and in-app.

Credits:

Chief Creative Officer/
Creative Director - Chaka Sobhani
Creatives - Gareth Butters, Liane Dowling, Ben Newman
Board Account Director - Liam Hopkins
Account Director - Jay Perry
Account Manager - Matthew Smith
Account Executive - Alice Slade
Planning Director - Ben Felton
Senior Planner - Niall Moore
Agency Producer - Michelle Hickey, Abbie McClean, Kate Omulloy, Alex Taylor
Director/ Production Co. - Jason Smith / Pulse Films
Producer - Neil Andrews
Post Production - Prodigious / MPC
Sound Design - Wave
VO Recording - SNK

Tags: UK, leo burnett london, betfair, Best Odds, betting

Betfair 'Best Odds'

DesignStudio: UEFA 'Champions League brand identity'

Agency: DesignStudio

Client: UEFA

Date: June 2018

The UEFA Champions League has unveiled its new brand for the 2018/19 season. The new season has a vibrant new look, based on a concept called 'Highlighting moments that make the ultimate stage'.

The connected stars from the 'starball' in the league’s logo are the centrepiece of this new brand identity. The concept captures the iconic moments of extraordinary feats of skill and ability that make UEFA Champions League match nights ones to watch.

According to the league, the branding has been designed to be more flexible, while building on established elements such as the anthem, the stadium and the trophy. The blue colour palette, which is derived from UEFA Champions League match nights, has been enriched with new accent colours – magenta and cyan – to support the fresher look.

The identity was developed in collaboration with UEFA's marketing partner, Team Marketing AG, and the London-based creative agency DesignStudio.

The refined brand identity was created to support digital, mobile and social media platforms. The new assets, according to UEFA, allow for an easier, scalable brand integration on smaller surfaces and mobile devices. The level of detail on the 'ultimate stage' stadium and 'starball' visuals has been enhanced to cater for a richer ultra-high-definition television experience.

Credits:

Agency: DesignStudio

Client: UEFA Champions League

Tags: Europe

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Grey London: PROCESSIONS 'Processions'

Agency: Grey London

Client: PROCESSIONS

Date: June 2018

Grey London has launched a series of posters to promote the national art project Processions, which marks 100 years since women got the vote. Tens of thousands of women and girls will walk in London, Edinburgh, Cardiff and Belfast to celebrate this historic moment and consider what it means to be a woman today.

The project is produced by Artichoke, the not-for-profit organisation behind other public art works including ‘The Sultan’s Elephant’ and ‘Lumiere.’ It’s been commissioned by 14-18 Now, the UK’s art programme for the First World War, which toured the poppies (Blood Swept Lands and Seas of Red) to the Tower of London and around the UK.

Each participant will be given a green, purple or white scarf (the colours that represent the Suffragette movement) to create a huge striped procession through the streets. At the heart of these rivers of colour will be specially created banners echoing those carried by suffrage campaigners. Grey London has been supporting Artichoke over the last year, designing the visual identity for Processions. The work will be seen throughout the event which is aiming to be the UK’s largest ever mass participation artworks.

The posters, on display across the UK on sites donated to Artichoke by Primesight, Clear Channel and JCDecaux, feature this branding which optimises the Suffragette colours in a modern way.

Grey’s design work will be seen all this week in London, Edinburgh, Cardiff and Belfast, as well as online.

Credits:

CCO: Caroline Pay
CD: Rachel Robinson
Creative Georgia Horrocks & Matthew KennedyDesigner manager: Ryan Shellard
Designer: Sophie Heath
Head of Design: Yassa KhanHead of Creative Ops: Shaun Musgrove
Senior Creative Producer; Claire Ramasamy

Tags: UK, Grey london, PROCESSIONS OOH, Suffragette Event, Women Vote

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Advantage Y&R: Lifeline Childline 'Boxers Against Violence'

Agency: Advantage Y&R

Client: Lifeline Childline

Date: May 2018

Gender-based violence in Namibia is endemic and is usually kept behind closed doors. To bring the issue into the open, Y&R partnered with LifeLine/ChildLine and Namibia’s boxing community to promote a fake boxing matchup between a man and a woman.

We hired two actors and placed their images on official posters for an upcoming boxing tournament. On fight night, the actors were brought into the ring as if to fight, whereupon the announcer interrupted proceedings, reading a statement denouncing gender-based violence and directing people to the LifeLine/ChildLine Namibia helpline.

Credits:

Agency: Advantage Y&R, Namibia
Client: Lifeline Childline Namibia
Managing Director: Truda Meaden
Account Director: Carolina Medeiros
Creative Director: Toufic Beyhum
Copywriter: Carl Gough
Art Director: Ezer Mbambus
Designer: kakangwa Ipinge
Agency Producer: Michael McNab
DOP: Tom Baker
Camera 1: Tom Baker
Camera 2: Inna Goroh
Sound: Wojtek Majewski
Editor: Tom Baker
Grading: Jack Newman
Sound Mixer: Timo Saila
Still photographer: Shawn Van Eeden

Tags: Nigeria, Live Brand Experience, public relations, activation, Gender stereotypes, violence

Boxers Against Violence

Quiet Storm: Vimto 'I See Vimto in You'

Agency: Quiet Storm

Client: Vimto

Date: June 2018

Quirky vignettes celebrating unconventional individuals expressing their ‘Vimto Spirit’ feature in a new campaign by Quiet Storm for the refreshingly different soft drinks brand. The new strategy is based on the insight that Vimto’s target audience feel under pressure to be something they’re not, when all they really want is to be recognised and accepted for the individuals they are.

The campaign plays on the individuality of the teenage demographic by subverting expectations. It offers the audience an opportunity to engage with Vimto – and participate in the campaign – across a number of different media, with each medium working in a different but complementary way.

It breaks on 4 June with executions including TV, cinema, digital, experiential, social, print and VOD. A teaser element appeared in early May on Vimto’s social channels and in local press in Manchester, inviting fans to audition to feature in the campaign.

The television ad instructs viewers to close their eyes in order to enjoy it. Viewers who break the rules and ignore the instruction are rewarded with a series of vignettes celebrating unconventional individuals expressing their inner Vimto Spirit, including some of the winners from the Manchester auditions.

Credits:

Creative Agency - Quiet Storm
Creative Directors - Trevor Robinson & Matthew Mifsud
Creative Team - Quiet Storm Creative
Planning - Jon Howard
Account Director - Jenna Hayward/Jonathan Dale
Agency Producer - Dan Healy/Alex Aziz
Director/Production Co - Trevor Robinson/Quiet Storm
Producer - Dan Healy/Alex Aziz

Tags: UK, Quiet Storm, vimto, I See Vimto In You