Creative Works EMEA featuring CP+B, Publicis Conseil, Proximity UK and more

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As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.

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Show me entity :: 21085

Buzzman: Little Big Change 'Diapers With Something To Say'

Agency: Buzzman

Client: Little Big Change

Date: June 2018

The latest ad from French baby brand Little Big Change embodies the spirit of liberté, égalité, fraternité with babies demanding – via the medium of their nappies – “no shit other than ours” in their diapers.

Accompanied by a rousing percussive beat, the ad from Buzzman features an assortment of babies dressed in nappies graffitied with writing. The infants crawl around each other in an empty dance hall, consequently spelling out how Little Big Change’s products are chlorine-, perfume- and toxin-free, as well as affordable.

The film ends with a revolutionary cry: “In our nappies, no shit other than ours”.

The French campaign is led by the 80-second video and supported on social media.

Credits:

General Director Joel Santos
Marketing Director Tim Vandenbulke
Communication Director Gaelle Vilatte
Digital Marketing Director Eamina Radjdi

Buzzman

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Julien Doucet & Lilian Moine
Artistic Director Julien Doucet
Copywriter Lilian Moine
Artistic Director Assistants Margaux Hontang & Thibault Picot
Copywriter Assistant Rayene Ait Tahar
Account Director Isaure Goetz
Account Manager Nathalie Duchatelet
Head of Strategic Planning Clément Scherrer
Strategic Planning Fanny Camus-Tournier
Head of Social Media Julien Scaglione
Social Media Manager Marie Le Scao
Head of Communication & PR Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistants Suzanne Langlais & Victoire Fouquet-Lapar
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Production Géraldine Bourguignat
Photographer Jérémy Bouchet

Production Caviar
Sound Production Schmooze
Director Thomas Ralph
Producer Celine Roudaud
Post Production Firm Studio

Tags: France

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Show me entity :: 21024

Show me entity :: 21021

Proximity London: UK Black Pride 'Keep The Noise Up'

Agency: Proximity London

Client: UK Black Pride

Date: June 2018

To celebrate this year’s UK Black Pride, which takes place this July at Vauxhall Pleasure Gardens, UK Black Pride and Proximity London have come together to create a nationwide campaign titled ‘Keep the Noise Up’. The integrated campaign aims to raise awareness of the annual festival — Europe’s largest celebration for African, Asian, Latin American, Middle Eastern and Caribbean-heritage LGBT+ people, and their friends and allies.

In addition to acting as a call to action, it will serve as a reminder to the plight still felt by many within the community and to encourage people to ‘Keep the noise up’ as they continue the fight for equality.

Created by Proximity London, the campaign will include a hero 60-second film, which will be supported by OOH and social media. The film was directed by up-and-coming talent Nadira Amrani, a rising star whose work was recently shown at the V&A and in ID.

The film features a range of prominent individuals from across the community, including UK Black Pride’s co-founder and executive director, Phyll Opoku-Gyimah, and West End star Layton Williams, who have come together to recite empowering quotes from prominent historical icons. The quotes are performed against a backdrop of striking imagery, depicting powerful portraits celebrating queer people of colour. Each quote, or part of a quote, is recited by a different activist and ultimately forms one united voice.

Credits:

Client: UK Black Pride
Client Lead: Aaron Carty

Creative Agency: Proximity London
Strategy Lead: Paul Dazeley
Strategic support: Chloe McMahon
Creative: Neil Williamson and Alex Buchanan-Dunlop
Executive Creative Director: John Treacy
Design: Elsie Hoskin, Agnes Wanat
Agency Production: Kate Duncan, Angela Zabala, Aidan Moran
Project management: Charlotte Powell, Faye Hetherington, Alice Kenyon
Social insights and data: Sara Parrish

Director: Nadira Amrani
Producer: Georgia Rose
DOP: Jack Wilkinson
Editor: Ed Hanbury @ Trim Editing
Colourist: Kai Van De Beers @ MPC
Sound Mix & Design: Iain Grant
Art Director: Laura Little
1st AD: Andrea Armada
Steadicam Op: Jake Whitehouse
1st AC: Toby Goodger
2nd AC: Harry Goodger
DIT: Chloe Thorne
Gaffer: Romane Forster
Spark: Tomasz Wojciechowski
Sound Recordist: Stephen Lee
Hair and Make Up: Gaby Winwood
Art Asst: Megan Nixon
Runner: Archie Holloway

Thanks to:
One Stop Films
Prolight
Dark Arts Coffee
The Truman Brewery
Hackney Film Council

Tags: London, digital

Show me entity :: 21031

JWT London: National Centre for Domestic Violence 'The Not-So-Beautiful Game'

Agency: JWT London

Client: National Centre for Domestic Violence

Date: June 2018

J Walter Thompson London has created a powerful poster campaign highlighting the link between football matches and incidences of domestic violence.

The reactive campaign for the National Centre for Domestic Violence features images of national flags imprinted onto women’s faces in blood. The England poster, for instance, features blood running from a woman’s nose, forming the St George’s flag across her face. Other executions in the works will riff off the flags of Japan and Switzerland.

The work comes from insight that reports of domestic violence increase 26% when England plays and 38% when England loses.

The imagery will be used across digital, print and out-of-home, with Ocean Outdoor supporting on the latter. The campaign will run throughout all England, Switzerland and Japan match days until the end of the World Cup.

Credits:

ECD: Lucas Peon

Creative Director: Jo Wallace

Creative Team: Jo Taylor, Maya Halilovic

Account Team: Sally Emerton, Fiona McGinley

Agency Producer: Joseph Bassary

Photographer: Neil Raja

Media Agency: Ocean Outdoor

Tags: UK

Animals: Pimento 'Totally Weird'

Agency: Animals

Client: Pimento

Date: June 2018

In order to celebrate the weirdness of Pimento's flavour, a surprising combination of ginger, tonic and chili pepper, the brand turned to Paris agency Animals to create 'Totally Weird', a 2D/3D animated film.

The 100-second long spot portrays a series of events which illustrate the intensity and bizarreness of the brand’s unique ginger flavour.

Each scene in the vibrant and light-heated animation is as unexpected as the next, an apt representation of how ‘Totally Weird’ the drink really is.

Credits:

Agency: Animals
Creative Directors : Manoelle van der Vaeren
Copywriter: Manoëlle Van der Vaeren
AD : Pierre Cauret
Producer: Florence Larroque
Production: Redge.TV
Illustrator: Régis Saillard
Sound Producer : SMOOZE
Brand: Eric DALSACE - Pimento

Tags: Europe

Totally Weird

Show me entity :: 20991

The Playbook: 888sport 'Rapper to Reporter'

Agency: The Playbook

Client: 888sport

Date: June 2018

Online bookmaker 888sport has launched 'Rapper to Reporter' a World Cup tie-in and partnership with grime icon and social sensation Big Narstie.

The unique collaboration sees the musician ‘Take ‘Em On’, as 888sport’s alternative football campaign seeks to challenge the traditional pundits set to be clogging the airwaves in Russia this summer.

This particular episode sees Narstie brush up his reporting skills with Lynsey Hipgrave and Mark Langley on hand to provide some invaluable expertise.

Credits:

Tags: UK

BIG NARSTIE GOES UNDER THE MEDIA SPOTLIGHT WITH LYNSEY HIPGRAVE AND ENGLAND LEGENDS

Show me entity :: 21019

Show me entity :: 21006

: Staysure 'Worth Doing Right'

Agency:

Client: Staysure

Date: June 2018

Insurer Staysure has launched its brand positioning with a TV advertising campaign as part of the multimillion pound brand evolution. The new tagline, 'Worth Doing Right', pays homage to the age-old saying that if something is worth doing, it’s worth doing right and illustrates Staysure’s bespoke approach to every customer receiving a personal service and tailored cover for its pre-existing medical conditions.

The new TV ad campaign stars Scottish actor Robert Cavanah and was shot in the heart the tailoring world, Rome. You’ll see the actor having a beautiful bespoke suit made for him, capturing the artistry and skill that goes into creating a one-of-a-kind design. With real tailors cast for authentic depiction, the new advert echoes Staysure’s own distinctly ‘tailor made’ customer proposition of ensuring every customer getting a policy suitable for their own individual needs.

The TV advert will be shown on a national scale as part of £12m marketing campaign, which will also include a brand new radio campaign later on in the year.

Credits:

Tags: UK, insurance, travel insurance, advertising, campaign

Worth Doing Right

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Cowan London: Akashi-Tai Sake Brewery 'Brand identity'

Agency: Cowan London

Client: Akashi-Tai Sake Brewery

Date: June 2018

Akashi-Tai, a range of five artisan sakes, has launched its new identity and packaging design. The challenge was to design for two diverse markets with different cultures, codes and customers, ensuring the brand remained credible in Japan, while engaging new audiences in emerging Western markets. The current design looked neither premium, nor artisan, but was ‘the one with the fish’.

Cowan initially worked with the brand team at Akashi Sake Brewery to help them define the proposition, brand essence and brand story, to prepare for launch in the US and Germany. Cowan immersed itself in Japanese culture, to fully understand sake, the significance and importance of Japanese symbolism and iconography, and to gain an understanding of Japanese design codes and nuances, all of which proved to be very different to what we are used to in the West.

A sea bream, or tai, a symbol full of meaning in Japanese culture, has always been Akashi-Tai’s brand symbol, as it embodies the attributes the brewery aspires to: strength, resilience and curiosity. Creating a new execution of the sea bream, one that would be distinctive to Akashi-Tai and reflect the brand story, was fundamental to the new design. To create the tail, Cowan London worked with French artist and illustrator Aurore de la Morinerie, who had studied calligraphic technique which influenced her artistic style. She was chosen for her rapid and precise execution, which fully conveyed the character and energy of the tai.

Credits:

Tags: World, design, Branding, packaging design

Here Design: Luxardo 'Gin design'

Agency: Here Design

Client: Luxardo

Date: June 2018

Here Design has designed a pair of premium gins for Luxardo, the family-owned liqueur company founded in historic Dalmatia, now based in Torreglia, Italy. The London Dry is crafted using a recipe that goes back to the famous Ginepro di Dalmazia, produced by the family since the beginning of the 1900s and made using nine botanicals including licorice and bitter orange.

The new Luxardo Sour Cherry Gin is made using an infusion of Luxardo Marasca cherry juice combined with the London Dry distillate, creating a typical gin with strong juniper and spicy notes and a lingering cherry aftertaste. Here Design researched the time-honoured Luxardo brand with their distinctively designed historical bottles, and distilled their background story through a decorative, narrative and ornamented design that celebrates the world of Italian nineteenth-century life, whilst also appealing to contemporary gin drinkers.

Demonstrably designed as if taken directly from that splendid era, Here Design used a toothy matt paper stock and heavily embossed text for the labels, incorporating just the right amount of gold foil for extra lustre. A hand-applied tax strip over the top of the cork gives the bottle a special personal touch. The final result for both bottles is an artisanal, textured, modern classic feel that both reflects the richness of the backstory and successfully represents the delicious high-quality liquids inside.

Credits:

Design - Here Design

Tags: World, design, Brand, premium, Bottle, drink, spirit, Gin, packaging