Creative Works EMEA featuring Snap London, WCRS, JWT Folk and more

This new campaign for Under Armour, created by Nomads, aims to establish the brand in the Middle East among hardcore athletes.

The film was shot in Tripoli, Lebanon, in a stunning area designed by architect Oscar Niemeyer.

The epic look of the film was created together with director Nalle Björn Sjoblad and DoP Passi Pauni.

Epson has commissioned ‘This Is My Truth’, a series of short films that will look through the eyes of some of the world’s top photographers in order to discover how they capture and communicate the truth through their powerful images. The campaign was created by Epson’s European in-house PR team.

The series also includes a short film that focuses on renowned Spanish photographer Isabel Muñoz. Known for her in-depth studies of the human form, Muñoz’s black and white platinum prints have become iconic around the world. In the candid interview, Muñoz shares the creative inspirations and unique stories behind some of her most celebrated works. Taking us behind the scenes at her studio, the photographer reveals the techniques and materials she employs to create her striking works.

Working to a tight schedule, Citizen Films Creative Director, Rollo Hollins, and cinematographer, Shaun Harley Lee, captured all of the footage in a single day at Muñoz’ studio in Madrid. Rollo made the creative decision to shoot the ‘This Is My Truth’ campaign on a mixture of 8mm and 16mm. Explaining the idea behind this approach, Hollins says: “Over and above the obvious link with the photographic process, I wanted to draw the viewer into the subjects’ worlds beyond the expected, and to surprise them with another texture. For me, film feels permanent and lasting - whilst being heavily linked to memory - which hopefully all adds to a sense of truth.”

Performance Lab is a new range of high-performing supplements that want to be seen as a legitimate choice for those looking for more than what the heavily saturated category currently offers. Strategic branding agency, Robot Food, was appointed to lead creative on the brand’s confident identity and packaging design.

Robot Food started by getting to grips with the mindset of the consumer. Described as a ‘lifestyle brand for performers’, Performance Lab’s scientifically driven formulas to ‘enhance human performance in new dynamic ways’ target everyone from the boardroom to the playing field. Unlike other supplement brands, which felt apologetic in their design, Robot Food wanted to celebrate the confidence of the target consumer. The team came up with the strapline ‘Upgrade Yourself’ and took cues from the high-end cosmetics category to influence a premium look and feel that any high-flyer would feel proud to have on their desk or bathroom shelf.

Subtle substrate choices support a clean aesthetic, with small tactile details such as the logo embossing and vibrant holographic foil working hard to set off the simplicity of design. The end result is an identity and pack design that emanates the quality of the products inside, blending scientific precision with understated modernity.

Robot Food has also designed Performance Lab’s website.

Jaguar has launched 'Show Your Edge', a content series that features British tennis’ three biggest stars as they approach next week’s Wimbledon Championships.

The series consists of three short films detailing the journeys of Kyle Edmund, Johanna Konta and Andy Murray, offering insight on what they believe gives them their edge to succeed.

The campaign showcases Jaguar’s new Show Your Edge brand platform and further reinforces the British car makers association with the sport as it enters its fourth year as Official Vehicle Partner of the Wimbledon Championships.

This weekend, public service provider Dublin Bus wanted to add an extra level of ‘proud’ to its continued support for Pride Festival Dublin. Working with creative agency Rothco it decided to fill its buses with the proudest people – dads.

Following research, Rothco and director Jamie Delaney unveiled the fact that many Dublin dads wanted to support Pride but didn’t feel it was their place to be at the festival. For the last ten years, Dublin Bus has supported the Pride Festival Dublin by providing an open top tour bus, so this year it used its tour buses to give dads a platform to support pride and show off how proud they really are.

The campaign is part of Dublin Bus’ championship of diversity and inclusivity. It carries people from all walks of life and seeks equality for both customers and employees – of whom a large number represent the LGBTQ+ community in Dublin.

Youth co-creation agency Latimer and the sexual health charity, Family Planning Association (FPA), have launched a series of straight talking short films entitled ‘Furry Tales’ – five 60-second animations, plus teasers for Snapchat aimed principally at 16-35-year-olds - that will help to debunk myths relating to sexual and reproductive health.

Latimer was commissioned to develop the series of animations for its ongoing sexual health campaign ‘Sexwise’. The agency was selected for its collaborative approach to every step of the creative process and unrivalled access to emerging young creative talent; in this case, five exceptional animators, from the target audience. Alongside recruiting these five animators, Latimer also sourced a panel of 10 people - also from the target audience - who were consulted on the messaging, style and approach of the animations, throughout the development and production process, ensuring the content would resonate with the wider target audience.

Each animation features two animals discussing a particular sexual health issue - from pufferfish on condoms, to elephants on emergency contraception, and koalas on chlamydia. The discussions highlight and bust commonplace myths around sexual health, by providing direct and reassuring sexual health advice to the target audience. The playful content will go live via Sexwise’s social channels and website, with the films distributed to health professionals who can share them with their patients.

A new campaign for Pame Stihima, the largest betting organization in Greece, reassures gamblers that: 'Only if you go missing you’ll miss this World Cup.’

The campaign features two friends who are shipwrecked on a fishing trip, but can only think of the World Cup they miss as a consequence.

The campaign is an ongoing storyline that follows the timeline of the actual World Cup, with new episodes released every few days to consider the story of the unfortunate friends.

Íslandsbanki’s Reykjavík City Marathon is an annual charity event, where people can sign up to run between three and 42km in support of a charity of their own choosing. The fundraising itself is based on a simple pledge system, where others can pledge to donate an amount of their choice in support of their favorite runners or causes.

Twenty famous Icelandic actors teamed up and wanted to donate their time and raise money for a good cause through the Reykjavík City Marathon. The spot shows them running in the sort of situations actors often find themselves in - alien invasions, explosions, elopements and bank heists. The film encourages marathon runners to think about exercise as a form of adventure, rather than an ordeal.

This campaign promoting Cambridge University Press' range of English language materials for native speakers of other languages uses smart illustration and visual metaphor to cut through.

The posters use visual metaphor to draw upon the lexical economy of English slang and business terminology, pointing out that speakers can go further in their careers if they also speak decent English.

The campaign was produced by TBWA\España.

Which, the consumer rights champion, is focusing on some of its most important campaign victories from the past 60 years, in new branding advertisements created by Grey London. The ‘Making Change Happen’ campaign is running across a series of print and social media ads. The agency was briefed to demonstrate the impact Which has had on our lives since it was founded, and to rally support for current campaigns. This is the first time the organisation has put significant advertising spend specifically to raise public awareness about their role as a campaigner.

Various executions highlight how historically Which successfully campaigned for the introduction of seatbelts in cars and for lead paint to be banned in children’s toys. There is also an execution highlighting a new Which campaign urging consumers to share their train pain and reveal the true, human cost of delayed trains. This evidence will be used by Which to put pressure on the government to force improvements and hold rail companies to account.

The ads are part of a wider campaign which launched earlier this year, with the first execution calling for action on dangerous appliances that could cause house fires. The copy-rich ads highlight the philosophy that has guided Which since 1957: ‘Keep Questioning’, with regard to products and any issues that affect consumers.