E-commerce platform Snapdeal has partnered with charity Save The Children to raise awareness about the problem of child trafficking in India on the International Day Against Trafficking in Persons.
The campaign, titled #KidsNotForSale and conceptualised by WATConsult, features a teaser campaign portraying an ‘Amazing Kids Sale’ on Snapdeal that highlights stories of children who are sold for prostitution, kidnapped at birth, made to work in unhealthy conditions, drugged for organ trafficking, or forced to become combatants.
The campaign further aims to urge the government to consider recommendations for not just prevention, but also rehabilitation and monitoring and coordination mechanisms that will strengthen India’s first Trafficking of Persons (Prevention, Protection and Rehabilitation) Bill, 2018.
Pragya Vats, head of campaigns, Save the Children, said: “Children are the most ‘easy’ target, trafficked and pushed to most harmful forms of labour and abuse, often forced into prostitution, physical labour or domestic work.
"Young and vulnerable, children are losing their childhood forever to one of the most inhuman practices that remains one of the dark realities – human trafficking. We must break the apathy, build a public momentum to ‘#KidsNot4Sale an innovative initiative, in collaboration with WATConsult that aims to inspire public action”.
A Snapdeal spokesperson, said: “The trafficking of children is a serious and unconscionable issue. This year we have decided to leverage our kids’ sale store to not just urge the government to enforce strict actions to protect our children but also help Save The Children identify and rescue children, and possibly catch predators through donations from our users.”
Rajiv Dingra, founder and CEO, WATConsult said: “This is a fight and a step against odds, an initiative to combat the dark web of trafficking. It was important to spread awareness about such a crucial situation through an innovative route that made one and all feel their role in ending this menace. We are glad to join hands with Save The Children and Snapdeal to help save our kids.”
WATConsult: Snapdeal '#KidsNotForSale'
