The Hong Kong Tourism Board (HKTB) has partnered with National Geographic to promote its annual Great Outdoors campaign.
The campaign 'One Place, Two Perspectives' features 13 landscapes in the city and aims to highlight Hong Kong’s lesser known green side. It further encourages people to explore the city by going on nature trails.
French photographer Matthieu Paley, Hongkonger Tugo Cheng and Trail runner Wyan Chow Pui-yan will lead the outdoor campaign.The campaign will include a guidebook, Your Guide to Hiking & Cycling in Hong Kong, photo gallery and collaborative content with insights from National Geographic photographers and trail experts.
Anthony Lau, executive director of the HKTB said: “In this fresh attempt to showcase Hong Kong’s natural beauty through stunning photography and inspiring stories by some of the world’s top photographers, we hope to encourage visitors to discover another side of cosmopolitan Hong Kong during the hiking season from November to March.”
Con Apostolopoulos, senior vice president, National Geographic Partners, Asia Pacific & the Middle East said: “As a community of bold explorers with an insatiable curiosity, there’s nothing we like more than showing people new perspectives on the world around them.
“Partnering with HKTB is a fantastic opportunity to transform the way people think about Hong Kong; showing off its contrasting urban and rural beauty in a new light through the lens of talented photographers and explorers.”
