Creative Works EMEA featuring Publicis Conseil, Stendahls, CLM BBDO and more

Jaguar is launching a range of luxurious pet products for dog owners. These beautiful and stylish products give a dog an inflated sense of importance. The tongue-in-cheek 60 second film was directed by Peter Carstairs through Partizan.

In the spot, a Weimaraner dog, called Max, is relaxing on the sofa listening to classical music. He is waiting for his owner to finish cooking a medium rare steak with garnish, the only thing the dog will now eat. We hear the owners confused narrative throughout as he looks on despondently at his pampered pooch, wondering what’s happened to him.

The dog sits at the dinner table and the owner puts a napkin on him. The dog looks at the owner expectantly, waiting for the steak to be cut up. It’s then we see the reason for the dog’s delusional behaviour. The Jaguar F-PACE has been kitted out with the Jaguar Pet Products, including a cooling mist shower spray, pet access ramp and quilted load-space liner.

The realisation finally dawns on the owner that perhaps it’s something he’s done. The film concludes with the super: Jaguar Pet Products. They can go to a dog’s head.

Greenpeace has again entrusted 84.Paris for its end-of-the-year communication. For the first time, the NGO and its agency are addressing air pollution through a film by directed by Anna Mantzaris, who recently worked alongside Wes Anderson on his first long-form animation 'The Isle of Dogs'.

This year recounts a modern, emotional Christmas story with a surprise twist. This seemingly heart-warming story about a little girl and her bear reveals an unexpected message that will make you want to watch it again: we must mobilize against the dangers of air pollution. 

'The Handmade Gift' tells the story of a little girl who, learning about the grave effects of air pollution, worries for her teddy bear’s health.  Determined to protect him, she makes him a Christmas gift – a hand-made face mask, surprising, and worrying, her family. The film ends with the message that no mask, no scarf can be an effective protection, and that, in France, 75% of young children breathe air that’s harmful to their health.

Produced by Passion Animation Studios in London, and directed by the Swedish Anna Mantzaris, graduate of the Royal College of Art, 'The Handmade Gift' uses stop motion animation to convey the story. The film’s production required over 80 hours of shooting on 3 sets simultaneously, using handmade puppets and props.

The film will be available online and will air on a large screen at a Parisian Christmas market near the Jardin des Tuileries.

The Greatest Dancer is a brand new entertainment show for Saturday nights on BBC One where some of our best amateur and professional dancers - representing every genre and influence - battle it out to become the nation’s greatest.

The launch film made by BBC Creative tells the story of a lone dancer’s relentless journey to success - fighting off every single contestant and surpassing himself to be crowned the greatest of them all.

Olly Harnett, creative director for BBC Creative, said:  “We’ve given The Greatest Dancer a fresh, cool, edgy identity  – it looks like nothing else out there. We wanted this show to connect with a typically younger demographic and we’ve literally held a mirror up to our audience."

Every year, as the holidays approach, we hear the same Christmas songs played over and over again. But instead of spreading joy, experts and media warn that this can actually increase stress. To help counter the negative effects of repetitive seasonal music, Bowers & Wilkins introduces ’Sound SPA’ – a song scientifically proven to reduce stress.
 
’Sound SPA’ is the first song for the holidays that is uniquely designed to help people relax. Produced by world famous music producer and sound expert Marcus Bergqvist and composer Joel Danell in collaboration with stress scientist and  internationally renowned professor Töres Theorell. 
 
The song is available both as an edited version and a longer “session” – fifteen minutes being the recommended time needed for people to truly unwind.

The ugly sweater trend around Christmastime has become a full-blown tradition. A Finnish newspaper is now turning the seasonal garment into something more than a kitschy fashion statement.

Helsingin Sanomat, the largest newspaper in the Nordics, has launched a series of ugly Christmas sweaters depicting the year’s ugliest news topics.

While the designs on the limited-edition sweaters are garish enough, the ugliness in the #uglytruthsweaters is due mostly to the subject matters presented. The series of and depicts some of the past year’s ugliest news topics: climate change, plastic in our oceans, war, sexual harassment and technological manipulation. Introduced under the tagline “The truth may be ugly, but it never goes out of style”, the collection reminds people that there is no matter that journalism should turn a blind eye to.

The sweaters will accompany a set of articles published in Helsingin Sanomat that look at each subject in detail. They will also be sent to a number of people who have contributed to resolving each matter, including Nobel Peace Prize winner Martti Ahtisaari and #MeToo movement founder Tarana Burke.

To promote their national alcoholic beverage, Hartwall's Original Long Drink (a mix of gin and grapefruit soda) wanted to do something that put the brand on everyone’s radar. However, as it turns out, there are strict rules prohibiting OOH and social media advertising for alcoholic brands. Hartwall got around it by co-opting and rebranding Finland's characteristically sunless grey skies and cold weather, turning the entire country into probably the biggest OOH ad. They call the campaign - 'The Greyest Day of Year'.

They worked with meteorologists to identify Finland’s greyest day of the year (November 17) and launched it as a holiday with a very grey celebration at Alla Sea Pool next to the presidential palace in Helsinki and all over Finland in local events and people’s homes. Hartwall's Original Long Drink was served and there were concerts and local celebs in attendance. They also partnered with Billebeino clothing brand to create a grey line of clothing in celebration of the day. The campaign created a big buzz in social media as Finns were sharing their grey celebrations. Also other companies and even Hartwall’s competitors made The Greyest Day of the Year offers. Earned media visibility of the day was vast.

According to a survey conducted after the campaign, nearly every fifth Finn was influenced by the effort, recognizing that November 17 as the greyest day of the year. Association between Hartwall Original Long Drink and the grey color also strengthened: more than every fifth (23 %) Finn associates a grey color to Hartwall Original Long Drink. A third of Finns recall seeing the campaign and a third of those already stated they will celebrate “The Greyest Day of The Year” in 2019 as well.