Creative Works APAC: featuring MullenLowe Profero, Catalyst, BBDO Clemenger, The Monkeys & more

BBDO and Proximity Pakistan has created a unique experience for Pepsi, bringing digital pinball cricket to the streets.

The love for cricket run deeps in Pakistan, with many of the professional players starting their journey playing on the streets. In a short period, the youth have stopped playing outside and spend their time online instead, with high speed internet and mobile technology offering a more convenient form of entertainment.

It was time to make cricket relevant again. Using advanced 3D Projections and CGI, BBDO and Proximity Pakistan converted a street into a pinball game, with ex-Pakistani cricket captain Shoaib Malik on site to add an extra element to the game. The “ScorePads” were activated using motion sensors and would light up upon touch, essentially turning the surrounding areas into a space full of colour and light.

The video received over 2 million views and nearly 40 million impressions in its first 3 days, and shared on Facebook over 17,000 times. 

It can be viewed on Facebook here

303 MullenLowe and MullenLowe Profero have produced an Australian-­developed global launch campaign for the new Nespresso Creatista machine range, following a
competitive pitch.

The campaign, which launches on television this week, leverages the
Creatista’s ability to automatically produce café-­quality frothy milk, asking ‘Why
make coffee when you can create art?’

The core campaign positioning alludes to the Creatista’s users being able to
harness milk froth to create their own café-­style ‘latte art’. In collaboration,
MullenLowe Profero and 303 MullenLowe developed the campaign identity,
television, outdoor, print and digital assets,

Conceptualised and executed by Grey group Bangalore, this TVC from Britannia sees a father-son duo caught in the most important question of the hour: Who gets to eat the cake? Who deserves it more?

In teh Tv ad, the father narrates a fantastical tale where he is recounting an incident when the child was much younger. He claims that when the boy’s Britannia Cake pack was stolen by a monkey, he undertook great risks to bring it back to the child. The child turns out to not be as gullible as presumed.

Hair styling brand, ghd, recently launched its limited edition Copper Luxe range for the Christmas season. ghd Hong Kong appointed integrated marketing agency, Catalyst, to bring the latest collection to life, online and offline.

To compliment the brand’s social media strategy and rally city-wide buzz, giant ghd gift boxes designed to showcase the glitz and glamour of Copper Luxe were being deployed across strategic high foot traffic locations around Hong Kong.

Each present measured over 2-metres tall and was wrapped in hundreds of layers of Copper Luxe gift packaging. Inspired by ghd’s campaign tagline “Be as bad as you like, but be good to your hair”, customers are invited to “let rip” for the chance to win prizes that give girls a “good hair day, every day”. 

Myer has launched the next chapter of their popular campaign, Where Christmas Comes For Christmas. After previewing the return of the characters via an online teaser last week, Myer is now airing a 90” launch film across TV and social channels.

The campaign has been created with Aardman – the Academy Award-winning animation studio of ‘Wallace & Gromit’ and ‘Shaun the Sheep’ fame – and this year sees Angel, Elf, Mouse and Reindeer finding themselves caught up in a Christmas catastrophe.

Clemenger BBDO Melbourne Creative Director Stephen de Wolf said, “This year we wanted to bring our characters into the real world, so we decided to play off a worry that all children have which is, ‘How does Santa find us?’”.

To accompany the launch film, Myer is also releasing a free interactive Christmas storybook titled ‘The Story of Santa’s Star’. This long-form story features a host of games and puzzles for kids to solve and is available to download in the App Store and on Google Play. 

Inspiring Australians to rediscover the fun and happiness in everyday life at home, IKEA Australia has released its first retail spot under the new brand platform, ‘The Best Day is the Everyday’ to help drive customers into stores this summer.

Directed by Rabbit’s Lachlan Dickie, the campaign will broadcast across TV and online and will be supported by IKEA owned channels.