HSBC passes a connected rugby ball round Hong Kong businesses for Sevens

HSBC is highlighting the small businesses of Hong Kong in its 2019 campaign for Hong Kong Sevens by flying a connected ball around town.

HSBC has partnered with ad agency Grey Hong Kong and Insight Robotics to create a connected rugby ball that will fly to businesses in Hong Kong and allow them to pitch themselves into a camera on the ball.

Rex Sham, the founder of Insight Robotics, said: “There are cameras mounted on the sides of the official game ball and the ball was passed around Hong Kong. I’m happy to be part of such a fun project which also shows how supportive HSBC is of innovative businesses and startups.”

A video collating the stories has been created and will be shown on TV and social media, while activity will also be focused around the stadium before and after the tournament. Shorter videos depicting soundbites from the pitches will be shared across social media.

The Hong Kong Rugby Sevens is a major annual tournament in the rugby calendar and HSBC has been a long-time sponsor of the event.

: 'Pass the Sevens'

Agency:

Client:

Date: April 2019

Hong Kong Sevens, is one of Hong Kong’s largest and most popular sporting events of the year and features the game of Rugby. This year, Grey Hong Kong created a campaign for co-sponsor HSBC, to leverage on this sporting event and to shine the spotlight on some of HSBC’s business customers.

 

GREY partnered with one of HSBC’s local innotech customers, Insight Robotics, and created a state-of-the-art rugby ball. The ball then travelled throughout Hong Kong and into the hands of different local businesses. They were given the opportunity to pitch or introduce their business to the camera.

Credits:
 

 

 

 

Michael Knox, Chief Creative Officer

Graham Drew, Executive Creative Director

Christopher Lee, Group Creative Director

JeffreyMC Wong, Associate Creative Director

Jeffrey Wong, WingHo Lam, Art Director

Yvonne Cheng, Starry Lam, Copywriter

Winky To, Business Partner

Matt Wong, Associate Account Director

Eva Look, Account Executive

Tags: Hong Kong, rugby

 

 

 

 

Loading...