Flipkart aims to unite Indians during the 2019 Indian general elections

Flipkart has launched a campaign in India in an attempt to change the way Indians look at the ongoing Indian elections.

The 2019 Indian general election is currently being held in seven phases from 11 April to 19 May 2019. The counting of votes will be conducted on 23 May, with the results announced on the same day.

Named ‘Equals’ Day’, the ad aims to change the way Indians show their inked finger during election season when the country is divided into ‘us’ vs. ‘them’. It is also a time when passionate conversations turn into heated exchanges and differences rear their head like never before.

The campaign was created by Dentsu Webchutney, which drew inspiration from Article 326, Universal Adult Franchise (UAF) in the Indian constitution, which states that each adult has the right to one vote irrespective of an adult’s caste, colour, religion or gender.

The brand hopes the campaign shows Indian that this makes them equal with each other on the day of the election.

“Flipkart has always championed the charter of ‘Naye India ke saath’ by upholding progressive values, and we believe Equals’ Day truly brings India together to ink a symbol in the quest for equality,” said Apuarv Sethi, the director of brand marketing at Flipkart.

“This is a truly secular narrative that we are proud to weave in the fabric of the country. Through the course of the elections, we will see Flipkart bring this festival alive in different ways.”