Creative Works: featuring Tide, Gore-Tex, Nissan and more

BBH New York has continued to build on its recent work for Samsung with a new expression of its platform, “Serious tech, playfully told” for the launch of the new Samsung Galaxy Tab S6 (Samsung’s most powerful tablet). Again, injecting spontaneity and a sense of humor into the brand’s communications.

In the lead film  “Everything, Everywhere” viewers experience the energetic and kinetic day of a young woman through her own eyes. They follow her from morning to night as she gracefully flows from one thing to the next with her super portable and duper productive Samsung Galaxy Tab S6. 

The latest creative from TBWA Chiat Day and Nissan entitled 'Mondays,' was directed by the award-wining Wayne McClammy. The spot launches the 2020 Nissan Murano by painting a charming, relatable portrait of a modern-day boss. She is approachable, admired by her teams… and inundated with never-ending ‘one last thing’ requests as she leaves the office. Fortunately, Murano’s suite of features provides her with today’s ultimate luxury: control over her own schedule and the ability to have a life outside of work.

Nissan’s recent communications have called attention to the challenges and realities of our modern world, from the omnipresence of and dangerous distractions inherent in our mobile-phone-obsessed 'World of Distraction' for Rogue, to the challenges of trying to make ends meet for a young couple in Versa’s 'Good Morning, Goodnight' and now with the demands on a powerful, yet modern leader in  'Mondays.'

23 inspiring figures of the past have united in a powerful new speech, to rally all generations to come together as Gen Less, to counter climate change. 

 
Albert Einstein. Amelia Earhart. Anne Frank. Carl Sagan. Dame Whina Cooper. Eleanor Roosevelt. Franklin Roosevelt. John F. Kennedy. Kofi Annan. Lady Bird Johnson. Mahatma Gandhi. Malcom X. Martin Luther King Jr. Mother Teresa. Neil Armstrong. Nelson Mandela. Princess Diana Spencer. Richard Feynman. Robert F. Kennedy. Sir Edmund Hillary. Stephen Hawking. Wangari Maathai. Winston Churchill.  
 
They’re all people who rallied, united and inspired humanity through adversity, world wars, racial injustice, social inequity and feats of the human spirit. They reshaped the world we live in for the better. And now these same people who defined generations of the past are lifting their voices one more time, to inspire people everywhere today to step up to their own defining moment: climate change. 
 
Through a powerful new speech, they’re calling people everywhere to unite in a common goal: to join Gen Less. Gen Less represents a new way of living. A shift in mindset. A decision to re-imagine how we can live and work in more climate friendly ways. To believe we can have thriving lives and get more out of life by using less energy.  
 

Beloved Broad City alum Ilana Glazer hits the streets with a spirited slice of humor in the Nike Joyride campaign.

Produced by Caviar and directed by Marielle Heller, the series of three spots were created by New York and Portland-based agency Megs and Shamus, and highlight the shoe’s unique benefits through the eyes of reluctant runner, Ilana Glazer. 

With Brooklyn’s Fort Greene neighborhood as the backdrop, Ilana pounds the pavement – or at least considers it – in the campaign, which is playing digitally across Nike’s social channels. With only a couple of hours to capture each spot, together Megs and Shamus and Marielle provided Ilana with solid scripts and the freedom to do what she does best - improvising and adding her distinctive Ilana voice to everything.

Keeping things bouncy and fun, Glazer's quest to track down the meaning of the “runner's high” is the perfect vehicle for her cheeky sense of humor. In “Beads vs. Balls,” Ilana spectates from her stoop and attempts Step One: Make contact with runners. In the follow-up film “What’s in it for me?,” she asks crucial questions and considers the lesser-known benefits of running, from carbo-loading to having an ever-ready excuse to cancel plans. In the centerpiece spot “Runner’s High,” Ilana laces up to make the transformation from cautiously curious to Joyride convert. 

Megs and Shamus’ non-traditional approach to the creative was steered by the audience they wanted to speak to with these ads - the skeptical and running-averse crowd. With Ilana as the campaign’s muse, the team knew it was possible to nail that ethos and communicate about both the product and running in a candidly honest way. 

More Labs' Morning Recovery is any person's insurance policy against rough mornings after drinking. Whether you've had one, or one too many, it's designed to reduce alcohol’s negative effects and help you bounce back after drinking — without the symptoms.

Just one bottle before, during, or after drinking will leave you feeling right as rain when that pesky alarm goes off. Morning Recovery contains DHM, a natural ingredient derived from the Japanese raisin tree. When you drink, alcohol is broken down by your liver into a toxin called acetaldehyde — which is responsible for the headaches and nausea you feel the next day. The highly-soluble DHM used in Morning Recovery accelerates the removal of acetaldehyde in your liver, so your body can flush it out faster and you can get back to normal.

A brand video, by the company's in-house content studio, explains the process with science and some winking wit.

Viewers who tuned into Sunday night's football may have noticed that Tide partnered with the NFL and NBC to kick off a national debate about the best night to do laundry. From Peyton Manning to Gwen Stefani, there are a ton of celebrities and football players involved.

The entire campaign came out of the insight that most people do laundry on Sunday, which also coincides with live football. We’ve all been there when you step away for a second and miss a crazy play. Hence the #LaundryNight debate.  

However, it isn’t over – Tide is continuing the debate over the next four weeks with even more top celebrities and athletes involved. In the meantime, we’d love your help in sharing the debate with your readers, and let them know that they can join in on the fun via their social platforms by choosing what night of the week they are siding with and using #LaundryNight.

The final spot features Kenan Thompson, Nick Offerman and Peyton Manning, with Offerman providing a thoughtful solution that all nights are good for #LaundryNight, so long as people are watching TV.

Paddy Power Games have today launched a new campaign for its Daily Jackpot product, starring legendary football manager Jose Mourinho.

The Portuguese – who famously dubbed himself the ‘Special One’ upon his appointment as Chelsea manager in 2004 – has his tongue firmly in cheek throughout the video, as he delivers a typically Paddy Power script.

The insight behind the campaign is that, with the Daily Jackpot being claimed daily (the prize averaging £40,000), there are more winners than ever before on Paddy Power Games – meaning you don’t have to be special to win. Which is where Jose comes in. Obviously.

The campaign was developed by VCCP in close collaboration with its sister agency CSM, with the objective to deliver cut-through in an otherwise overcrowded market.

WL Gore and Associates, makers of Gore-Tex, takes viewers inside the real-life stories of extreme athletes to show the resilience of the athletes and its products. The ‘Tested for Life’ campaign, by AKQA, shows mountaineer Tamara Lunger and freeride skier Greg Hill being tested to their limits.

The two athlete videos are the first in the campaign, which has enlisted athletes, influencers and brand ambassadors, and the stories take people into the tense moments of the action.

Hill’s video shows him trying to free ski a peak 18,000 feet up in Pakistan. With a mix of body-camera and crewed footage, we see that Hill starts an avalanche, which buries him and injures him. Through his recovery, he overcomes his physical and mental trauma, finally returning to the place and conquering his fears.

Lunger’s video chronicles her trying to climb one of the world’s highest peaks in winter, only to be turned away by the weather 250 feet from the top. She later conquers a Siberian peak, becoming the first woman to do so in winter. Both videos end with the tag: “We test to the limits because life tests to the limits.

Future videos will feature mountaineers Robert Jasper and Hirotaka Takeuchi and world class runner Daniel Jung, while the city photographer Jennifer Bin – famed for her images of skyscrapers and rooftops – appears to put performance apparel to the test in two urban and lifestyle stories. Throughout each story, viewers follow the athletes through their difficult and sometimes life-threatening pursuits, to show how all Gore-Tex products are designed and engineered to withstand the extremes.

A hero video displays Gore-Tex products being toughly tested in the lab, while footage from the other videos is interspersed, accompanied by the same tag.