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It's the most wonderful time of the year again, and brands around the world are gifting us some of their biggest campaigns in an effort to get us all in the festive spirit.
With campaigns coming in from the likes of Gap, Selfridges, Target, John Lewis and others, here is this year's hoard of Christmas campaigns: from the heartbreaking to the heartwarming and humorous, soundtracked by jingling sleigh bells or acoustic covers of 80s pop songs and illuminated by the golden glow of LED fairy lights.
Take a look under the tree and click on the box that most takes your fancy - don't forget to vote for the work you think best captures the spirit of Christmas. Check back here often to see all the latest campaigns and check out The Drum's ongoing Christmas coverage here.
: 'The Hoodie'
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Client:
Date: October 2019
Gap's holiday campaign for 2019, 'The Hoodie' tells the story of a young boy and his mother and the evolution of their relationship over the years.
Directed by AG Rojas, the film showcases the love and timeless bond between a mother and son told through the lens of a single Gap hoodie, one of the brand’s most iconic items of clothing. The Gap hoodie serves as the vehicle in which the spot moves through decades of nostalgia and moments of intensity in the forming of this familial relationship.
A part of the 'Gift the Thought' brand platform, Gap wants to celebrate how much you really know the person that you’re gifting to and put thoughtfulness back into those relationships, because the best gifts are given with meaningful intention.
Credits:
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: 'Nyetimber Boutique'
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Client:
Date: October 2019
Nyetimber, the world-renowned English sparkling winemaker has engaged experience experts Meredith Collective to deliver a luxury two-month Christmas boutique at Burlington Arcade, the iconic retail destination in Mayfair, London.
This latest Nyetimber experience signals the brand’s focus on experiential as a foundation for its marketing strategy and follows a series of successful luxury summer experiences, also designed and delivered by Meredith Collective.
Launching on 5 November, The Nyetimber Boutique will be the go-to festive experience for gorgeous gifting, perfect photo moments and festive experiences over Christmas 2019. Imagined, designed and delivered by Meredith Collective, visitors to the Nyetimber Boutique will experience two floors of luxury, inspired by Nyetimber’s range of award-winning sparkling wines.
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: 'Happiness is...'
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Client:
Date: October 2019
Notonthehighstreet, the home of thoughtful gifts, has revealed its plans for a thoughtful Christmas in 2019 with the launch of its ‘Give Happy’ campaign. Channelling happiness, the campaign aims to cheer up the nation in a year where the news hasn’t given us much to smile about.
The campaign will include ponsorship of festive entertainment on Channel 4 for the second year running, with "happiness is..." idents launching on 1 November.
This year, for the first time, the campaign is supported by notonthehighstreet’s four celebrity Small Business Supporters: Fearne Cotton, Gok Wan, Sophie Ellis-Bextor and Giovanna Fletcher. The high profile influencers will be joining notonthehighstreet to highlight the opportunities created when we choose to support small at Christmas - from changing the lives of makers across the country and having a positive impact on the UK economy, to finding a unique, meaningful and skillfully-made gift you can give or receive with pride.
Credits:
Creative Agency (concept and creative development) - Littlehawk
Media Partnership - Hearts & Science and 4 Sales
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: 'God's Gift to Queens'
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Client:
Date: October 2019
The Christmas campaign for The Royal Dynasty Collection, the new premium hair tool range by GHD, created and produced by Cult, goes global this week.
Working in collaboration with acclaimed director and photographer Charlotte Rutherford, who has worked with Paris Hilton, Rihanna and Zara Larsson, and top stylist, Editor-in-Chief of style publication Wonderland Magazine and Fashion Week frow-favourite, Toni Blaze, Cult has created a showstopping campaign shaped by fashion’s leading global talents.
The GHD Christmas campaign, the biggest in their history, combines video, outdoor, in-store, in-salon, press and influencer drives with additional bespoke content across digital and social media and stars some of London’s hottest models including Hannah Cooper. Cult, one of the world’s fastest-growing independent creative agencies, has a long heritage of creating outstanding advertising for beauty and fashion brands.
Credits:
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: 'Pass the Parcel'
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Client:
Date: November 2019
Very.co.uk, the online retailer owned by Shop Direct, has launched its Christmas brand campaign with a new TV spot that encourages customers to 'Get more out of giving' this Christmas.
Created by St Luke’s, the campaign features TV, digital, print, OOH and social media activity, including the 40-second ‘Pass The Parcel’ brand ad that celebrates bringing a community together in the heart-warming animated style for which Very has become renowned.
Featuring the well known song ‘Feel The Love’ by Rudimental, re-imagined by The Social Singing Choir, the TV ad tells the story of a community that comes together to give Sidney, a lonely man, a Christmas that he’ll never forget. The community races to pack a bright pink Very cube shaped parcel full of Christmas delights to make the festive season special for their neighbour. The advert finishes with Sidney receiving the gift and his neighbours celebrating Christmas with him.
Credits:
Client: Carly O’Brien, Chief Marketing Officer, Very
Andrew Roscoe, Head of Brand, Very
Kim Pritchard, Senior Brand Lead, Very
Beth Chester, Brand Executive, Very
Zoe Redmond, Brand Executive, Very
Creative Agency: St. Luke’s London
Campaign: TVC, digital, print, OOH and social media activity
Campaign and Brand Ad title: Pass The Parcel
Chief Creative Officer: Alan Young
Creative Partner: Julian Vizard
Art Director: Joanne Boyle
Copywriter: Hannah Talbut
Agency Producer: Jenny Busby
Planning Director: Lydia Jones
Project Manager: Jack Harris
Business Director: Laura Harris
Account Director: Jamie Harris
Designers: Vanisha Mistry, Tod Butler, David Headicar
Director/Production Co: AGAINSTALLODDS @ Passion Animation Studios
Producer: Sibylle Preuss
Editors: AGAINSTALLODDS
Post Production: NineteenTwenty
Sound Design: Ben Leeves @ Jungle Studios
Music Title: Feel the Love
Music Supervisor: Dan Neale @ Native
Arranger / Producer: Jennifer Ann
Choir: The Social Singing Choir
Strings: Parallax Orchestra
Mix Engineers: Mark Levin and Fred Ashworth
Media planning/buying: Vizeum
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: 'Cine-Charades'
Agency:
Client:
Date: November 2019
Reflective of the struggles consumers face when it comes to guessing what gifts to buy loved ones, Cineworld is putting an epic, cinematic twist on the ubiquitous game of Charades with its 2019 Christmas marketing campaign, which will be used in the UK and Ireland as well as being adapted for 6 other countries.
The advert begins with a spirited game of Charades, during a festive family gathering on Christmas Day. The ad makes meticulous use of costumes, make-up, lighting and special effects, as 9-year-old Lottie takes her family on an epic, cinematic journey through film. She transforms herself into some of the most iconic characters from upcoming blockbusters, including Star Wars: The Rise of Skywalker, Frozen 2, Top Gun: Maverick and Wonder Women: 1984, alongside her family, who follow the action, utterly immersed.
Credits:
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: 'The Gift That Keeps On Giving'
Agency:
Client:
Date: November 2019
Christmas is an extremely noisy time of year, with many brands and retailers ‘shouting’ for attention. So this year Halfords are bucking the trend by creating a space for their unfiltered message to shout in its own very unique way. No music track, CGI or tinsel required.
In their new TVC and VOD spot launching 4 November, the work by Karmarama aims to remind parents of the true gift of giving a bike this Christmas and portray the unbridled happiness and sense of freedom only riding a bike can bring.
A bike isn’t just another Christmas present. It’s the thrill of adventure, independence, all year long. The freedom to go off on your own two wheels. It’s a pure, unadulterated, unfiltered joy.
Credits:
Project Name: The gift that keeps on giving
Brief (one line brief):Remind parents of the true gift of giving a bike this Christmas.
Client Name (single name): Caroline Waller
Client Job title: Group Head of Marketing
Creative Agency: Karmarama
Creative Agency: Karmarama
Chief Creative Officer: Nik Studzinski
Executive Creative Director: Dan Rutherford
Creative Director: Paul Pearson
Planner (Creative Agency): Rachael Quarmby
Agency Producer: Sam Topley
Business Lead/Account Director: Katie Shields
Account Manager: Joe Bowen-Hall
Production Company credits:
Production Company: Smuggler
Director: Joshua Neale
Producer: Nick Fewtrell
Production Manager: Leonie Marzecki
Director of Photography: Ben Fordesman
1st AD: Ian Craig
Offline Editor: Billy Mead
VFX Post House: Black Kite
VFX Artist: Guillaume Weiss
VFX Producer: Tamara Mennell
Colourist: Richard Fearon
Sound Design: 750mph
Sound Engineer: Mark Hellaby
Audio Producer: Florencia Ciberia
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: 'Christmas Sweater'
Agency:
Client:
Date: November 2019
Rakuten's new spot, appropriately titled 'Christmas Sweater' continues the 'Let’s Talk Rakuten' narrative which comes from the insight that once people experience Rakuten, they really do talk about it.
This second spot takes us to Christmas morning in a normal household where each gift has brought cash back to the gifter, Grandma.
Credits:
Rakuten
Brad Hebebrand, VP, Creative
Trever Gregory, VP, Brand Marketing
Kelly Gardenhire, Senior Marketing Manager
Kristen Gambetta, Senior Director, Sports & Entertainment
Rhea Wadia, Manager, Sports & Entertainment
Trever Gregory, VP, Brand Marketing
Kelly Gardenhire, Senior Marketing Manager
Kristen Gambetta, Senior Director, Sports & Entertainment
Rhea Wadia, Manager, Sports & Entertainment
Hungry Man Productions
Hank Perlman, Director
Standard Black
Michael Sharp, CEO
Jared Tomlinson, Partner, Executive Creative Director
Scott Niemczura, Creative Director
Suzanne Sherwood-Moore, Creative Director
Lauren Gluck, Brand Director
Brian Schierman, Executive Producer
Catherine Soulé, Art Director
Johnny Fracchiolla, Designer
Jared Tomlinson, Partner, Executive Creative Director
Scott Niemczura, Creative Director
Suzanne Sherwood-Moore, Creative Director
Lauren Gluck, Brand Director
Brian Schierman, Executive Producer
Catherine Soulé, Art Director
Johnny Fracchiolla, Designer
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: 'Future Fantasy'
Agency:
Client:
Date: November 2019
Selfridges’ rare foray into film advertising heralds the unveiling of the brand’s grand-scale omnichannel Christmas campaign, officially launched with the unveiling of the stores’ windows on 17 October for which the theme itself is Future Fantasy: A Christmas for Modern Times.
Conceived by American artist Daniel Arsham, the film is directed by Kanye West’s long-time collaborator and friend Nabil Elderkin, whose sought-after photography and video vision has produced some of artists The Weeknd’s, Frank Ocean’s and Travis Scott’s best image-making work. Alongside Noomi Rapace, the film stars personalities from across the creative industries and popular culture as diverse as music sensation Miguel, Cambridge Analytica whistle-blower Christopher Wiley, fashion publisher Jefferson Hack, Dior Homme Creative Director Kim Jones, as well as Daniel Arsham himself, amongst a 60-strong cast.
The short film tells the story of co-hosts as played by Noomi Rapace and Miguel as they lead an eclectic party of friends through their Christmas celebrations. An ad-lib spoken word voiceover performed by actor and musician Little Simz tells an alternative Christmas tale for modern times and beyond.
Credits:
Concept by Daniel Arsham
Directed by Nabil Elderkin
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