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Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.
This week, The Drum has taken a look at how brands, media entities and others are using creativity to inform and educate the public as the coronavirus spreads, as well as the kinds of creative policies being put into place while the world keeps its social distance.
We will keep adding to this article as more campaigns come through, so check back often.
Scroll through the work below, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen, and then click on the stars to vote for your favorite.
To submit work for our Creative Works section, please fill out this online form.
Show me entity :: 32160
: 'Built to Lend a Hand, Built for Right Now'
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Client:
Date: March 2020
Ford has pivoted its marketing efforts to address the coronavirus. In 'Built for Right Now' the messaging says that Ford vehicles have been built over the decades for people who built the country, who protect it, for workers, parents and others. At the end, it states that Ford vehicles were built to lend a hand. Then it says that people affected by Covid-19 who are leasing or have a loan with Ford credit may receive assistance and refers people to FordCreditSupport.com.
'Built to Lend a Hand' uses old footage of the Ford company as it says that it's been building the country for over 100 years, how it built tanks and planes for the war efforts, and last year, through fires, hurricanes and tornadoes, Ford helped with payment relief to over 150,000 customers. It ends with the same message of Ford's credit support.
Credits:
W+K New York
Ford
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Show me entity :: 32175
: '#AloneTogether'
Agency:
Client:
Date: March 2020
In partnership with the Ad Council, ViacomCBS’ Entertainment & Youth Brands led by MTV, Comedy Central, Paramount Network, CMT and VH1, launched #AloneTogether, a national social- and talent-led campaign that educates audiences on the importance of social distancing and drives unity through entertainment. A focus on mental health is a vital part of the effort, underscoring that social distancing does not mean social isolation.
These brands are developing #AloneTogether content to be shared collectively to their more than 500 million social followers, communicating the public health message through their distinct brand voices. Creative executions include:
-Self-shot videos and live takeovers from music and celebrity talent across the portfolio sharing how they are #AloneTogether at home
-Daily engagement through series’ social accounts, encouraging conversation and among fans
-Inspiring profiles of young people who are making a difference during this pandemic
-Daily engagement through series’ social accounts, encouraging conversation and among fans
-Inspiring profiles of young people who are making a difference during this pandemic
The campaign will also be tailored and supported by Nickelodeon, BET, CBS and CBS All-Access, Awesomeness, Pluto TV and Showtime. The open-source model is designed to easily and quickly expand across ViacomCBS and beyond. Further, a toolkit of core creative assets is being developed so that #AloneTogether messaging can be used by other cable, broadcast, digital, social and audio companies. It is flexible, tailored by brand/audience, low-lift and social-first. It also is complementary to any other PSA creative.
The Ad Council is also collaborating to extend #AloneTogether through its network of national media partners, platforms and influencers.
Artists and talent from MTV, Comedy Central, Paramount Network, CMT and VH1 – along with the rest of the E&Y brands – today featured the #AloneTogether across their social platforms, Jersey Shore’s Pauly D, Trevor Noah, David Spade, RuPaul’s Drag Race, Black Ink Crew and the Schitt’s Creek, among others.
In addition, NBCU has created warnings for those most at risk for coronavirus, including those over 65, those with diabetes and heart disease and cancer.
Credits:
ViacomCBS Entertainment
The Ad Council
NBCUniversal
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: 'Your Home'
Agency:
Client:
Date: March 2020
BBDO has launched a new initiative to help cope with the reality that nearly all of our employees are now working from home—something to help our people continue to feel inspired/motivated to do the best they can, from wherever they are.
A simple microsite has gone live today, bbdoyourhome.com, where every employee can "launch their own BBDO office" by simply typing their address and generating an official BBDO and their home address logo.
Credits:
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Show me entity :: 32190
Show me entity :: 32191
Show me entity :: 32192
: 'We Are Here and We Are Ready'
Agency:
Client:
Date: March 2020
Verizon is taking steps to assure the public that, no matter what comes with the virus, the Verizon network will still be working, so people can continue to communicate with loved ones.
“Millions of us will be changing the way we live and work for some time. That's why we're relentlessly committed to making sure the network is ready for whatever comes its way,” the company stated.
It also has dedicated an entire webpage on its site“to closely monitor developments related to the current outbreak”, complete with a Q&A.
Credits:
Verizon
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: 'Free scholarships'
Agency:
Client:
Date: March 2020
Skillshare, an online learning community for creators, is rolling out two new initiatives today to ease the burden on students and teachers during COVID-19:
Free, two-month Premium membership for high school and college students age 16+ with an .edu and .k12 email address
A limited number of free, two-month Premium memberships based on need
A limited number of free, two-month Premium memberships based on need
A Skillshare premium membership gives students unlimited access to thousands of classes taught by best-in-class creatives and thought leaders in topics like personal development, photography, writing, graphic design, and more including:
- Personal Essay Writing w/ iconic author Roxane Gay
- Presentation Essentials w/ TED superstar Simon Sinek
- Real Productivity w/ Thomas Frank, millennial productivity expert and founder of College Info Geek
- Presentation Essentials w/ TED superstar Simon Sinek
- Real Productivity w/ Thomas Frank, millennial productivity expert and founder of College Info Geek
Credits:
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: 'Stand Up to Corona'
Agency:
Client:
Date: March 2020
Credits:
In response to the current climate, which has created much uncertainty for everyone, Union JACK Radio has created a new comedy show #StandUpToCorona that will provide an opportunity for up-and-coming and established comedians to have their material broadcast to the nation, providing lighthearted entertainment at a time when the public needs it most.
Comedians, like many of those working within the entertainment industry, have seen gigs, live events and campaigns cancelled as a result of Coronavirus, so Union JACK Radio – which has always had British comedy at the very heart of its offering – has created #StandUpToCorona to help increase their exposure, while also making the nation laugh.
Launching at 7pm on Monday 23 March and broadcasting from 7-7.30pm every Monday, Wednesday and Friday, #StandUpToCorona will feature comedians including Mark Dolan, Jarred Christmas, Isa Bonachera, Sam Lake, Katie Pritchard and Steve N Allen, with many more names set to be announced.
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: 'Support Our NHS'
Agency:
Client:
Date: March 2020
The Sun has launched a 'Support our NHS campaign'.
Its aim is to provide not only information and advice, but also a sense of 'Sun community' for people who are feeling lonely, whether because they're in isolation, or working in deeply challenging circumstances on the NHS front line.
Older readers can contribute to the effort from their homes - and readers who work in the NHS will get a boost.
Credits:
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