Creative Works: including The New York Times, Durex and TikTok

TikTok has showcased the popular content its users have created during lockdown in its first-ever UK TV ad.

'A Little Brighter Inside' works to highlight the short-form videos that have flourished in confinement, featuring artists including Little Mix and Tinie Tempah, as well as Olympics star Tom Daley and The F Word chef, Gordon Ramsey.

Created by Social Lab, the work is part of a wider marketing campaign the social platform has in place for May. 

The creators and celebrities who star in the ads will be part of a wider digital campaign from TikTok, using the platform to give an insight into their routines during lockdown through TikTok's Live feature. 

Each day for the next few weeks, a different star will go live, focusing on a range of categories, including health and fitness, cooking, and well-being. 

On the launch of the campaign, Jana Ulaite, head of brand and partnerships marketing at TikTok said: "This campaign is all about celebrating the fun and positive spirit of TikTok creators, to shine a light on the amazing content that we are seeing during these tough times. 

"So whether it is Grandad Joe taking part in the level up challenge, or even a dancing cat we hope it shines a brighter light on the creativity of the TikTok community and brings a sprinkle of joy to anyone who watches it." 

Sentosa has tapped into the popularity of Nintendo’s Animal Crossing by launching its own version of the game as people in Singapore continue to remain in lockdown as part of the country’s efforts to fight the coronavirus pandemic.

According to the island owner, Sentosa Development Corporation (SDC), ‘Sentosa Crossing’ uses the island’s attractions to engage players to explore the island.

Players can register for one of the 36 free slots available each day to visit ‘Sentosa Crossing’ and take part in Sentosa Beats Party, a series of curated beats by DJs to bring the beach club experience to guests at home.

They can also take part in Sunset Therapy and Sentosa Cocktail Club, a tutorial series on Sentosa’s Instagram page. There will also be Virtual Yoga by the Beach that will be hosted on Sentosa’s Facebook page every Saturday.

“Through our virtual offerings, we would like to encourage everyone to make time for an “island getaway” during these challenging times, as a break is important for one’s mental wellbeing”, said Lynette Ang, the chief marketing officer at Sentosa Development Corporation.

“In addition, while exploring these leisure experiences, guests can also be inspired with ideas for future outings to Sentosa. We are planning to offer more novel leisure options for our guests and very much look forward to welcoming everyone back to The State of Fun again soon. Meanwhile, until we see you again, do stay home and stay safe.”

It came from the insight that, even during this quarantine, Ford can help individuals to feel closer to each other.

We took video calls, the most used mean of communication today: and made these virtual gatherings funner.

Following this idea, we created here in Brazil the Fun Meetings Backgrounds: a series of animated screensavers for people to customize their videos.

So how about arriving in a Ford on your next video call?

The latest instalment of Maltesers’ long-running ‘Look on the Light Side’ campaign looks at how women are getting together online, supporting each other by laughing through the ups and downs of life in quarantine. The new series of ads shot entirely through video conferencing, takes a humorous look at the struggles of balancing work-life with young children, video-dating and living alone.

This Maltesers campaign, created by AMV BBDO, was produced, directed and shot entirely remotely, without any user-generated content. Award-winning director James Rouse (Outsider) is behind the virtual camera, partnering with AMV, in new and innovative ways to produce the work, ultimately reinforcing the important #Stayhome message.

Maltesers has a history of encouraging and celebrating laughter as a mechanism to break down barriers and bring women together. The brand took an important first step in normalising the representation of disability in advertising when it launched the award-winning ‘Look on the Light Side of Disability’ campaign during the 2016 Rio Paralympics. More recently, the campaign continued, using the power of laughter to speak of the challenges facing underrepresented groups from the older workforce and LGBT+ community.

As the Covid-19 pandemic presents new and unique challenges to the whole country, this new digital campaign reinforces the #stayhome message and shines a spotlight on some of the day-to-day challenges facing women in self-isolation. The ads go beyond feel-good montage, to reflect the reality of life at home and show how women are using humour to create connection and make each other feel better in these extraordinary circumstances.

Of course, no one should have to face their challenges alone and we recognise that for some people isolation is no laughing matter. On social media, the campaign will be supported by mental health charity Mind, signposting help and advice at mind.org.uk/together for those struggling with isolation.

A collaboration between Red Cross, National Gallery of Denmark, retail cooperative Coop and Accenture Interactive, aims to help the most vulnerable during the Covid-19 crisis, and at the same time inspire artists to create art that reminds us of our unity in isolation.

The project 'Touched' allows Danes to use their hands for good, without physically touching, through an interactive, digital experience and time capsule.

By simply taking a picture of your hand and uploading it with a message, Danes are able to contribute to an innovative time capsule that will serve as inspiration for this generation and a history lesson for the next. At the same time, it will also help those in need right now because, for every hand, the Danish retailer Coop will donate 5 DKK to Red Cross’ Covid-19 relief efforts. 

Together with the uploaded image, Danes can add a personal message sharing how their lives have been affected by the pandemic. In this way, a digital time capsule is created, which becomes part of a larger art project led by the National Gallery of Denmark, inviting three artists to come up with an artistic response, drawing inspiration from the nation's messages and images in the development of their artwork.