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Ads We Like: Ikea shares 'easy-to-follow' instructions on how to build furniture forts

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Imitating the distinctive simplicity of its flat-pack instructions, Ikea is providing parents with much-needed kids entertainment in the form of instructional sheets on how to build furniture forts. 

While lockdown is hard enough on its own, lockdown with children is a different kettle of fish. To help parents keep their kids amused, Instinct has created a series of guides for Ikea Russia, while shrewdly promoting the retailers products. 

Ikea releases instructional sheets
 
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The 'easy-to-follow' instructions detail how parents can create forts, dens and castles simply using everyday items such as Ikea's chairs, blankets, pillows and fairy lights - along with a dash of imagination. 

While Ikea's stores have been shut since March, this hasn't slowed down its creative output. Last month, Ikea Israel worked with McCann Tel Aviv to make instructional sheets on how to stay home, including locking the door and having toilet paper.

To give thanks to those abiding to lockdown rules, Ikea Singapore created a short film that covered the simply joys of being home.

: 'Furniture Forts '

Agency:
Client:
Date: May 2020
Imitating the distinctive simplicity of its flat pack instructions, Ikea is providing parents with well-needed kids entertainment in the form of instructional sheets on how to build forts. 
While lockdown is hard enough on its own, lockdown with children is a different kettle of fish. To help parents keep their kids amused, Instinct has created a series of guides for Ikea Russia, while shrewdly promoting the retailers products. 
The 'easy-to-follow' instructions detail how parents can create forts, dens and castles simply using everyday items, like Ikea's chairs, blankets, pillows and fairy lights along with an once of imagination. 
Credits:
 
 
 
 
 
Credits: 
Client: Ikea Russia
Anna Fokina, marketing communication manager
Olya Belyaeva, communications leader
Yulia Prygunkova, social media leader
Agency: Instinct
Creative directors: Roman Firainer, Yaroslav Orlov
Creative group heads: Antonina Pirogova, Evgeny Golovan
Creative designer: Elena Kravchenko
Client service director: Marina Vershinina
Group account director: Irina Gornov
Tags: Russian Federation
 
 
 
 
 
 
 
 
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